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MobileYouth Asia LIVE: Smoking Your Nokia
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MobileYouth Asia LIVE: Smoking Your Nokia

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Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999. …

Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999.

Like cigarettes, mobile phones are tools of social currency. Which brand carries the most currency? What's a good way to measure it? How can you increase yours?

Find out the real deal from our reporters from the streets of Indonesia, Malaysia, Thailand, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

Published in: Business, Technology

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  • 1. Insights into mobile and youth culture
    mobileYouthAsia LIVE!
    every
    Wednesday
    12:30pm
    (UTC +7:00)
    May 11, 2011
    Smoking
    Your Nokia
  • 2. A World Bank study:
    “Cell phone ownership led to a 20 percent decline in monthly tobacco consumption”
    http://bit.ly/fS0gxQ
    Like cigarettes, mobile phones are tools of social currency. How much social currency does your brand have?
    What’s the best way to measure your brand’s social currency?
    How can you increase yours?
  • 3. Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacific
    GhaniKunto
    mobileYouth Asia
    Host
    Tara Talitha
    Youth Labs
    Indonesia
    AriniWijaya
    Student
    Thailand
    KaustavSen Gupta
    Ingene
    India
    FadliAzali
    Youth Works
    Malaysia
    Only on MobileYouth Asia LIVE! Wednesday, May 11, 2011
    12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia
    FLICKR: KARIM AMAR