MobileYouth Asia LIVE: Smoking Your Nokia
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MobileYouth Asia LIVE: Smoking Your Nokia

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Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999....

Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999.

Like cigarettes, mobile phones are tools of social currency. Which brand carries the most currency? What's a good way to measure it? How can you increase yours?

Find out the real deal from our reporters from the streets of Indonesia, Malaysia, Thailand, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

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    MobileYouth Asia LIVE: Smoking Your Nokia MobileYouth Asia LIVE: Smoking Your Nokia Presentation Transcript

    • Insights into mobile and youth culture
      mobileYouthAsia LIVE!
      every
      Wednesday
      12:30pm
      (UTC +7:00)
      May 11, 2011
      Smoking
      Your Nokia
    • A World Bank study:
      “Cell phone ownership led to a 20 percent decline in monthly tobacco consumption”
      http://bit.ly/fS0gxQ
      Like cigarettes, mobile phones are tools of social currency. How much social currency does your brand have?
      What’s the best way to measure your brand’s social currency?
      How can you increase yours?
    • Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacific
      GhaniKunto
      mobileYouth Asia
      Host
      Tara Talitha
      Youth Labs
      Indonesia
      AriniWijaya
      Student
      Thailand
      KaustavSen Gupta
      Ingene
      India
      FadliAzali
      Youth Works
      Malaysia
      Only on MobileYouth Asia LIVE! Wednesday, May 11, 2011
      12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia
      FLICKR: KARIM AMAR