Insights into mobile and youth culture<br />mobileYouthAsia LIVE!<br />every<br />Wednesday<br />12:30pm<br />(UTC +7:00)<...
A World Bank study:<br />“Cell phone ownership led to a 20 percent decline in monthly tobacco consumption”<br />http://bit...
Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacifi...
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MobileYouth Asia LIVE: Smoking Your Nokia

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Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999.

Like cigarettes, mobile phones are tools of social currency. Which brand carries the most currency? What's a good way to measure it? How can you increase yours?

Find out the real deal from our reporters from the streets of Indonesia, Malaysia, Thailand, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

Published in: Business, Technology
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MobileYouth Asia LIVE: Smoking Your Nokia

  1. 1. Insights into mobile and youth culture<br />mobileYouthAsia LIVE!<br />every<br />Wednesday<br />12:30pm<br />(UTC +7:00)<br />May 11, 2011<br />Smoking<br />Your Nokia<br />
  2. 2. A World Bank study:<br />“Cell phone ownership led to a 20 percent decline in monthly tobacco consumption”<br />http://bit.ly/fS0gxQ<br />Like cigarettes, mobile phones are tools of social currency. How much social currency does your brand have?<br />What’s the best way to measure your brand’s social currency?<br />How can you increase yours?<br />
  3. 3. Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacific<br />GhaniKunto<br />mobileYouth Asia<br />Host<br />Tara Talitha<br />Youth Labs <br />Indonesia<br />AriniWijaya<br />Student<br />Thailand<br />KaustavSen Gupta<br />Ingene<br />India<br />FadliAzali<br />Youth Works<br />Malaysia<br />Only on MobileYouth Asia LIVE! Wednesday, May 11, 2011<br />12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia<br />FLICKR: KARIM AMAR<br />
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