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MobileYouthAsia LIVE<br />Hosted by GhaniKunto<br />Every Thursday<br />12:30 pm<br />UTC +07:00<br />Join and have your s...
EPISODE 1: April 28, 2011<br />Rise (& Fall?)of BlackBerry in Indonesia<br />FLICKR: YASMINA HARYONO<br />
How important is BlackBerry<br />to you?<br />“Not having a Blackberry is suicidal,<br />all the class materials and infor...
This is<br />The<br />most<br />powerful<br />advertising<br />
Karina, 18, Jakarta<br />Timeline<br />+ 6 WEEKS<br />Karina convinces a total of 8 friends to purchase Blackberry because...
What to do …<br />
http://www.mobileyouthreport.com/indonesia<br />
Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com/indonesia<br />
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MobileYouth Asia LIVE on Blackberry Indonesia

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The first show of MobileYouth Asia LIVE!

How did Blackberry rise to the top so quickly in Indonesia?
How long will it stay on top? What is the key customer segment
Blackberry needs to pay attention to?

Find out!

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Transcript of "MobileYouth Asia LIVE on Blackberry Indonesia"

  1. 1. MobileYouthAsia LIVE<br />Hosted by GhaniKunto<br />Every Thursday<br />12:30 pm<br />UTC +07:00<br />Join and have your say:<br />http://www.slideshare.net/mobileyouth/meeting<br />Login using your Slideshare or Facebook ID<br />
  2. 2. EPISODE 1: April 28, 2011<br />Rise (& Fall?)of BlackBerry in Indonesia<br />FLICKR: YASMINA HARYONO<br />
  3. 3. How important is BlackBerry<br />to you?<br />“Not having a Blackberry is suicidal,<br />all the class materials and information<br />are shared via BlackBerry Messenger<br />….<br />That’s why I rarely reply to any SMS.”<br />Alvie, 22, Student,<br />Bandung, Indonesia<br />Youth Mobile Trends 2010 by Youth Research Partners<br />
  4. 4. This is<br />The<br />most<br />powerful<br />advertising<br />
  5. 5. Karina, 18, Jakarta<br />Timeline<br />+ 6 WEEKS<br />Karina convinces a total of 8 friends to purchase Blackberry because of BBM.<br />BlackBerry, BBM and word-of-mouth<br />
  6. 6. What to do …<br />
  7. 7. http://www.mobileyouthreport.com/indonesia<br />
  8. 8. Download this presentation and get access to more charts<br />http://www.mobileyouthreport.com/indonesia<br />
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