MobileYouth Asia LIVE on Blackberry Indonesia

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The first show of MobileYouth Asia LIVE! …

The first show of MobileYouth Asia LIVE!

How did Blackberry rise to the top so quickly in Indonesia?
How long will it stay on top? What is the key customer segment
Blackberry needs to pay attention to?

Find out!

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  • 1. MobileYouthAsia LIVE
    Hosted by GhaniKunto
    Every Thursday
    12:30 pm
    UTC +07:00
    Join and have your say:
    http://www.slideshare.net/mobileyouth/meeting
    Login using your Slideshare or Facebook ID
  • 2. EPISODE 1: April 28, 2011
    Rise (& Fall?)of BlackBerry in Indonesia
    FLICKR: YASMINA HARYONO
  • 3. How important is BlackBerry
    to you?
    “Not having a Blackberry is suicidal,
    all the class materials and information
    are shared via BlackBerry Messenger
    ….
    That’s why I rarely reply to any SMS.”
    Alvie, 22, Student,
    Bandung, Indonesia
    Youth Mobile Trends 2010 by Youth Research Partners
  • 4. This is
    The
    most
    powerful
    advertising
  • 5. Karina, 18, Jakarta
    Timeline
    + 6 WEEKS
    Karina convinces a total of 8 friends to purchase Blackberry because of BBM.
    BlackBerry, BBM and word-of-mouth
  • 6. What to do …
  • 7. http://www.mobileyouthreport.com/indonesia
  • 8. Download this presentation and get access to more charts
    http://www.mobileyouthreport.com/indonesia