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MobileYouth Asia LIVE on Blackberry Indonesia
 

MobileYouth Asia LIVE on Blackberry Indonesia

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The first show of MobileYouth Asia LIVE!...

The first show of MobileYouth Asia LIVE!

How did Blackberry rise to the top so quickly in Indonesia?
How long will it stay on top? What is the key customer segment
Blackberry needs to pay attention to?

Find out!

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    MobileYouth Asia LIVE on Blackberry Indonesia MobileYouth Asia LIVE on Blackberry Indonesia Presentation Transcript

    • MobileYouthAsia LIVE
      Hosted by GhaniKunto
      Every Thursday
      12:30 pm
      UTC +07:00
      Join and have your say:
      http://www.slideshare.net/mobileyouth/meeting
      Login using your Slideshare or Facebook ID
    • EPISODE 1: April 28, 2011
      Rise (& Fall?)of BlackBerry in Indonesia
      FLICKR: YASMINA HARYONO
    • How important is BlackBerry
      to you?
      “Not having a Blackberry is suicidal,
      all the class materials and information
      are shared via BlackBerry Messenger
      ….
      That’s why I rarely reply to any SMS.”
      Alvie, 22, Student,
      Bandung, Indonesia
      Youth Mobile Trends 2010 by Youth Research Partners
    • This is
      The
      most
      powerful
      advertising
    • Karina, 18, Jakarta
      Timeline
      + 6 WEEKS
      Karina convinces a total of 8 friends to purchase Blackberry because of BBM.
      BlackBerry, BBM and word-of-mouth
    • What to do …
    • http://www.mobileyouthreport.com/indonesia
    • Download this presentation and get access to more charts
      http://www.mobileyouthreport.com/indonesia