Customer service is marketing What are your customer touch points?               Why do customers abandon brands?         ...
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[mobileYouth] Auto Data: Customer service is youth marketing for auto brand

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  • [mobileYouth] Auto Data: Customer service is youth marketing for auto brand

    1. 1. Customer service is marketing What are your customer touch points? Why do customers abandon brands? High prices s br iefi ng hi Poor customer service t o gett lick75% Lack of optionsC of all customer interaction Others 0% 15% source: mobileYouth via Marketing Sherpa 2012 30% 45% 60% is Customer Service According to brands According to customers source: mobileYouth via Gartner 2012 Loyalty is an issue of service, not price MOBILEYOUTH youth marketing mobile culture since 2001 ®
    2. 2. Need more insights and data? a mobileYouth® company The Youth Research StoreOffering you:* Infographics* Research Briefings* Analyst Reports* BooksSubject areas include:* Mobile money* Emerging markets* Churn and influence* New apps and services* Youth mobile behaviorwww.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001

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