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(GhaniKunto.me) Download - Storytelling for retailers: hauling and showrooming

by VP Asia Pacific at mobileYouth on Mar 04, 2013

  • 370 views

The largest and most trusted source of product information for customers is other customers. Customers no longer walk into stores looking for information to help them decide on a purchase; they now ...

The largest and most trusted source of product information for customers is other customers. Customers no longer walk into stores looking for information to help them decide on a purchase; they now walk in with a more complete product story in mind.  People go to the store to buy a phone knowing which model to buy a full month before the purchase.

The best way for retailers to address this is not by creating and pushing more content about the products into different online and offline channels.

Read the full article to get the full story. Download, share, and be merry :)

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(GhaniKunto.me) Download - Storytelling for retailers: hauling and showrooming (GhaniKunto.me) Download - Storytelling for retailers: hauling and showrooming Document Transcript