Secopa 2011
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Secopa 2011 Secopa 2011 Presentation Transcript

  • Nonprofits and Social Media
    Georgette Dumont, PhD
    University of North Florida
    Presented at SECoPA’s Annual Conference, New Orleans, LA
    9/24/2011
    © GetteinJax, 2011
  • Research Question
    How do nonprofits in Duval County, FL utilize social media an what benefits do they get from this use?
    9/24/2011
  • Data collection
    Snowball Sampling
    Twitter and Facebook
    2 months of posts & tweets
    Total number of tweets
    Retweets, direct tweets
    Friends & Likes
    Networks
    Archival data: org type, 990
    9/24/2011
  • Sample
    464 accounts, 348 nonprofits (most formal, some informal)
    129 Twitter accounts
    335 Facebook accounts
    78 nonprofits use both
    E-survey – sent to 278 nonprofits
    22 no email
    48 no phone number
    20 bounced
    Responses: 102 (40%)
    9/24/2011
  • Importance of SM to Organization
    9/24/2011
  • Impact of SM on Constituents
    9/24/2011
  • Impact of SM on organization
    9/24/2011
  • Future Research
    Further analysis of survey data
    Content analysis of tweets and posts
    Interviews
    Model building
    9/24/2011
  • Thank you!
    9/24/2011
    © GetteinJax, 2011