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Transcript

  • 1. Introduction Video 101 1
  • 2. Where to start 2
  • 3. 3
  • 4. What makes acompelling video? 4
  • 5. Splitscreen: A Love Story http://www.vimeo.com/25451551 5
  • 6. • Visual Storytelling• Variety of shots and compositions• Minimal camera movement 6
  • 7. 3 Weeks in Thailandhttp://www.vimeo.com/23383691 7
  • 8. • Show, don’t tell• Characters• Subtle camera movement 8
  • 9. 9
  • 10. Techniques 10
  • 11. 180 Degree Rule 11
  • 12. The 180 Degree Rulehttp://www.youtube.com/watch?v=9CmUN3tg0i0 12
  • 13. Rule of Thirds 13
  • 14. Rule of Thirds 14
  • 15. Interview Techniques 15
  • 16. Motion Photography 16
  • 17. Street Level Royal Wedding http://www.vimeo.com/23208793 17
  • 18. Editing 18
  • 19. 19
  • 20. Sharing your videos 20
  • 21. YouTube VSEO 21
  • 22. • Used by Search Engines to determine relevance • Most important keywords at beginning • Descriptive titles work bestSource: Quirk eMarketing Textbook. Download the PDF book for free with a tweet! http://www.quirk.biz/emarketingtextbook 22
  • 23. • Search engines need to know what your video is about • Important keywords first • Link to your blog!Source: Quirk eMarketing Textbook. Download the PDF book for free with a tweet! http://www.quirk.biz/emarketingtextbook 23
  • 24. • Most important keywords first • Broaden tags to include popular or topical phrasesSource: Quirk eMarketing Textbook. Download the PDF book for free with a tweet! http://www.quirk.biz/emarketingtextbook 24
  • 25. • Quarter, half-way, three quarters through video • Encourages clickthrough and views • Increases search visibilitySource: Quirk eMarketing Textbook. Download the PDF book for free with a tweet! http://www.quirk.biz/emarketingtextbook 25
  • 26. YouTube Insights 26
  • 27. • Views and Popularity• Discovery• Demographics• Audience Attention• Community Engagement 27
  • 28. Integration Tools 28
  • 29. http://www.tubepress.org 29
  • 30. http://www.tubepress.org 30
  • 31. http://www.wordpress.org/extend/plugins/jw-player-plugin-for-wordpress 31
  • 32. http://www.animoto.com 32
  • 33. Where to from here 33
  • 34. http://www.vimeo.com/videoschool 34
  • 35. http://www.youtube.com/creators/tutorials.html 35
  • 36. Experiment 36
  • 37. @tristanowen http://www.clickshape.com 37