‘We arrived tired and dusty from the road, thankfully the                   beers were cold….’               Cameron Ewart...
In everything we do we aim to enrich        people‟s lives through travelwww.getaway.co.za
Ten tips for Writing a blog post    1. Make your opinion known    2. Link like crazy    3. Write Less    4. 250 is enough ...
Thank You                    Follow me: @JustCam                     blog.getaway.co.zawww.getaway.co.za
www.getaway.co.za
Jane Eager – AD, Getawaywww.getaway.co.za
Information Overload                    Perceived Information                         Real – can actually keep up withwww....
www.getaway.co.za
   There are an estimated 200 million travel-             related blogs on the net, with hundreds             more being ...
www.getaway.co.za
www.getaway.co.za
www.getaway.co.za
Originally:On the Origin of Species by Means of Natural Selection, orthe Preservation of Favoured Races in the Struggle fo...
Don‟t reveal everything too early, this builds anticipationGood writing has its own rhythm and good travel writingmatches ...
Introduction Backbone   Outro
Catch them and keep them. If you meanderinto your story, your audience will meander tothe TV room to watch 7de Laan!
The sky is a crazy place. Man was not meant to fly, but because wehave an inherent urge to go places and see things we cra...
Arabian nights and days in MoroccoNarina Exelby - February 2006Morocco is a country that assails your senses: the air is t...
Stuff out there is complex so hold our handsand explain. Think lowest commondenominator!
Putting your finger in a plug is stunning!
What does it smell like, sound like, tastelike …You are trying to create a portrait of place
Your voice is the way you tell stories. If you are not aparticularly funny guy then don‟t try and reinvent yourselfin your...
@pamsykes "Maybe stories are just data with a soul" <-- lovely.via @martinduys @frogdesignThese days lots of competition a...
There has been a 0,1% increase in deaths from mouseaddiction this year                         vs620 000 Americans died th...
If it‟s hard to read aloud … its hard to read.Edit your own work ruthlessly
•   Advice•   Top ten lists•   Short•   Recipes•   Quirky personal lists
’The passengers guide to aircraft etiquette: over 2000 views and 591 shares on Facebook.http://blog.getaway.co.za/travel-i...
•Read, read, read        •Research        •Observe and listen        •Keep in touch        •Different field same, new, ide...
You dictate how your reader leaves. So youneed to ask: what is that one final, allimportant thing people should know!
As I sat watching the black rhino movecloser ….      A gunshot sounded in the distance. The      poachers had got another ...
And that‟s all I‟m prepared to say on that and                  that‟s final. Its hard to know what the right thing is, on...
1.    What‟s the story not the whole story the story2.    Plan, brainstorm, research, refine, research, refine, research a...
There‟s never been a worse time for       publishers or a better time for                  writers…www.getaway.co.za
Thank You                    Follow me: @JustCam                     blog.getaway.co.zawww.getaway.co.za
There are an estimated 200 million travel-related blogs onthe net, with hundreds more being launched each day. Butwith so ...
Are you reading printed magazines …. than previouslywww.getaway.co.za
84%enjoy getting contentONLINE
www.getaway.co.za
•Follow me on twitter @JustCam         •Email: cameron@ramsaymedia.co.za         •www.getaway.co.zawww.getaway.co.za
Intro Para: You usually start a tale of mystery at the beginning, but inthe story of Adam‟s Calendar, the beginning is the...
The Nama Karoo biome covers avast portion of western and centralSouth Africa and is home to one ofthe continents rarest ma...
Hours after eating a bellyful ofplants, a horse the size of a dog diednear an ancient lake. Its corpsedrifted in the water...
David Bristow“Hell man, I just don‟t like to see a woman fishing. It‟s like seeing an oke working in the kitchen,“bemoaned...
•Follow me on twitter @JustCam         •Email: cameron@ramsaymedia.co.za         •www.getaway.co.zawww.getaway.co.za
Tips for writing travel blogs
Tips for writing travel blogs
Tips for writing travel blogs
Tips for writing travel blogs
Tips for writing travel blogs
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Tips for writing travel blogs

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Getaway Magazine editor Cameron Ewart-Smith gives great tips on travel writing for blogs from the Getaway Travel Blog Conference.

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  • “Always try to write your best post ever but do not stress over it.”Are you kidding me? 
  • Its all about the readers.What do your readers want?Study traffic and comments
  • Writing is a form of communication. It is not what you write that is important it is how your reader responds that you want to control you don’t write for yourself you write for an audience.
  • And you can control them …. When they are reading your work you have their complete undivided attention don’t fuck it up by meandering along with boring prose that is full of uber long words that few people understand and fewer people want to understand. Put out a hand to help them along … you are their guide through the story you are telling them. No matter whether you’re writing about astrophysics or Astoria the same principles apply. If your writing sounds stuffy, boring and uninteresting your reader will go somewhere else.
  • Read other bloggers but more importantly other writersYou need to find your voice
  • Substitute “damn” every time you’re inclined to write “very;” your editor will delete it and the writing will be just as it should be. ~Mark Twain
  • Don’t tell me the moon is shining; show me the glint of light on broken glass. ~Anton ChekhovA simple statement may catch attention, but when you want emotional responses metaphors and similes help paint vivid pictures in your readers head.
  • You have to know how to accept rejection and reject acceptance. ~Ray BradburyLearn to make the most of the insults and distrust the praise
  • The key to writing interesting blogs is to avoid &quot;blogorrhea&quot; – writing when you have nothing to say, according to Jonathan Yang, author of The Rough Guide to Blogging.
  • To search for a travel blog on a particular subject, try technorati.com/lifestyle.travel/, a search engine that tracks more than 30 million blogs, displaying entries that are most popular. Travolution.blogspot.com is similar. Google also has a search engine for blogs – click on the &quot;more&quot; category in the search bar, then click &quot;blogs&quot;.
  • Tips for writing travel blogs

    1. 1. ‘We arrived tired and dusty from the road, thankfully the beers were cold….’ Cameron Ewart–Smith
    2. 2. In everything we do we aim to enrich people‟s lives through travelwww.getaway.co.za
    3. 3. Ten tips for Writing a blog post 1. Make your opinion known 2. Link like crazy 3. Write Less 4. 250 is enough 5. Make Headlines snappy 6. Include bullet point lists 7. Make your posts easy to scan 8. Be consistent with your style 9. Litter the post with Keywords 10. Edit your post http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/www.getaway.co.za
    4. 4. Thank You Follow me: @JustCam blog.getaway.co.zawww.getaway.co.za
    5. 5. www.getaway.co.za
    6. 6. Jane Eager – AD, Getawaywww.getaway.co.za
    7. 7. Information Overload Perceived Information Real – can actually keep up withwww.getaway.co.za
    8. 8. www.getaway.co.za
    9. 9.  There are an estimated 200 million travel- related blogs on the net, with hundreds more being launched each day. But with so many amateur bloggers publishing prosaic or self-indulgent ramblings of the "Today I went to a museum" variety, finding a good read requires patience and dedication. The Timeswww.getaway.co.za
    10. 10. www.getaway.co.za
    11. 11. www.getaway.co.za
    12. 12. www.getaway.co.za
    13. 13. Originally:On the Origin of Species by Means of Natural Selection, orthe Preservation of Favoured Races in the Struggle for LifeThen sixth edition:Origin of Species
    14. 14. Don‟t reveal everything too early, this builds anticipationGood writing has its own rhythm and good travel writingmatches rhythm to the scene or journey being described.
    15. 15. Introduction Backbone Outro
    16. 16. Catch them and keep them. If you meanderinto your story, your audience will meander tothe TV room to watch 7de Laan!
    17. 17. The sky is a crazy place. Man was not meant to fly, but because wehave an inherent urge to go places and see things we cram ourselvesinto paraffin budgies and hurtle through the air at 700 km/h to ournext destination. Upward … and then onward! And, while some saythat the journey is part of the adventure, sharing a metal tube witharound 500 other passengers is bound to lead to some complications.Would it not be great then, if instead of (or along with) that dog-eared,never-read safety brochure that hides conspicuously behind your in-flight magazine, we all got a passengers‟ guide to aircraft etiquette: thedo‟s and don‟ts of life six miles high. For the sake of my sanity, andhopefully yours, I have taken some time to put such a guide together: Tyson Jopson 2011 2000+ reads
    18. 18. Arabian nights and days in MoroccoNarina Exelby - February 2006Morocco is a country that assails your senses: the air is tainted with incense, saffron and dust;ancient cities burst with people and vibrant colours; smells of spices and incense only just maskThird World vapour; strings of shoes dangle in the markets and oases form unexpected ribbonsin the desert. Its an explorers heaven, a shoppers delight. Narina Exelbys imagination wascaptured by this far North African country."Allahu akbar, Allahu akbar . . . Ashhadu an la Illah ila Allah . . . Ashhadu an Mohammedanrasul Allah . . . Haya ala as-sala . . . Haya ala as-sala. . .." (God is great, God is great . . . There isno god but Allah . . . Mohammed is His prophet . . . Come to prayer . . . Come to prayer. . ..)All across Morocco the Muslim call to prayer wailed into morning. It pulled men from theirbeds and squashed them into mosques; it snaked between houses and down narrow alleys, wasignored by some and grunted at by jet-lagged foreigners whod been bolted from their sleep.Even for those who didnt heed the call, it signalled the start of another day - and, like avuvuzela at a Bafana Bafana game, Morocco just wouldnt be the same without it.
    19. 19. Stuff out there is complex so hold our handsand explain. Think lowest commondenominator!
    20. 20. Putting your finger in a plug is stunning!
    21. 21. What does it smell like, sound like, tastelike …You are trying to create a portrait of place
    22. 22. Your voice is the way you tell stories. If you are not aparticularly funny guy then don‟t try and reinvent yourselfin your writing. Be natural and explain what you mean.Imagine you‟re sitting round the fire…
    23. 23. @pamsykes "Maybe stories are just data with a soul" <-- lovely.via @martinduys @frogdesignThese days lots of competition and limited attention spans so beentertaining.
    24. 24. There has been a 0,1% increase in deaths from mouseaddiction this year vs620 000 Americans died this year because of mouseaddiction. (619 380 last year)
    25. 25. If it‟s hard to read aloud … its hard to read.Edit your own work ruthlessly
    26. 26. • Advice• Top ten lists• Short• Recipes• Quirky personal lists
    27. 27. ’The passengers guide to aircraft etiquette: over 2000 views and 591 shares on Facebook.http://blog.getaway.co.za/travel-ideas/travel-advice/passengers-guide-aircraft-etiquette/Aquila rhino massacre: over 4900 views, over 1000 shares on Facebookhttp://blog.getaway.co.za/travel-blog/aquila-rhino-massacre/A South Africans guide to misguided tourists : over 3300 views and 556 shares on Facebook, 37 commentshttp://blog.getaway.co.za/travel-ideas/south-africans-guide-misguided-tourists/Where can you go without a visa on a South African passport: over 2600 views, 264 Facebook shares, 22commentshttp://blog.getaway.co.za/travel-blog/sa-passport/Six of Cape Towns best pizza restaurants: over 2500 views, 19 comments (most of them disagreeing withchoices)http://blog.getaway.co.za/food/six-of-cape-towns-best-pizza-restaurants/
    28. 28. •Read, read, read •Research •Observe and listen •Keep in touch •Different field same, new, ideas •Its okay to daydream •Refine go with the flowwww.getaway.co.za
    29. 29. You dictate how your reader leaves. So youneed to ask: what is that one final, allimportant thing people should know!
    30. 30. As I sat watching the black rhino movecloser …. A gunshot sounded in the distance. The poachers had got another one. Suddenly a calf trotted out from behind her; numbers in this reserve at least were increasing. She stopped, stared, uncertain, snuffling the warm afternoon air. What the future held wasn‟t clear … but I knew if we didn‟t act, and fast, it would be too late.
    31. 31. And that‟s all I‟m prepared to say on that and that‟s final. Its hard to know what the right thing is, onething for certain everyone with a voice has the opportunity to use it!
    32. 32. 1. What‟s the story not the whole story the story2. Plan, brainstorm, research, refine, research, refine, research and so on3. Think before you write4. Work the title it may be the only shot you get5. A great blurb entices your reader to give you their time6. Introduction is everything. You have to catch them by the throat in the first line7. Your words have rhythm all of their own.8. Do not use puns, clichés, and slang9. Colloquialisms are not widely understood – so fannies aren‟t what they‟re cracked up to be everywhere10. Be Friendly. Its not about the data its the way you tell the story11. Break the rules every so often
    33. 33. There‟s never been a worse time for publishers or a better time for writers…www.getaway.co.za
    34. 34. Thank You Follow me: @JustCam blog.getaway.co.zawww.getaway.co.za
    35. 35. There are an estimated 200 million travel-related blogs onthe net, with hundreds more being launched each day. Butwith so many amateur bloggers publishing prosaic or self-indulgent ramblings of the "Today I went to a museum"variety, finding a good read requires patience anddedication
    36. 36. Are you reading printed magazines …. than previouslywww.getaway.co.za
    37. 37. 84%enjoy getting contentONLINE
    38. 38. www.getaway.co.za
    39. 39. •Follow me on twitter @JustCam •Email: cameron@ramsaymedia.co.za •www.getaway.co.zawww.getaway.co.za
    40. 40. Intro Para: You usually start a tale of mystery at the beginning, but inthe story of Adam‟s Calendar, the beginning is the mystery. So let’s startwith what is known and see where that leads.Outro paras: The discovery of Adam’s Calendar and the stone ruins in thehills nearby raise a complex set of questions whose answers, if they are everunearthed, probably lie in an alchemic mix of history, archaeology, astronomy,geology and a bit of mythology. And if Heine and Tellinger’s examples areanything to go by, to solve this mystery, you’d do well to throw away yourshield of preconception. Prepare for everything you’ve learned to bechallenged. So pack your sharpest senses of reason and apply blunt logic.Thesites are worth a visit even if it’s just for the spectacular views and fresh air,but go before the masses arrive because there’s a good chance it’ll turn into thenewest, oldest carnival on Earth. Evan Hausmann
    41. 41. The Nama Karoo biome covers avast portion of western and centralSouth Africa and is home to one ofthe continents rarest mammals, theriverine rabbit, Yet the area remainsundeveloped and its ecology is littleunderstood. In an effort to trackdown its most famous resident,Steve Mosely and a team ofadventurers followed the Sak Riveron foot – and discovered afascinating otherworld, where thesky is big and the animals are small. Africa Geographic
    42. 42. Hours after eating a bellyful ofplants, a horse the size of a dog diednear an ancient lake. Its corpsedrifted in the water, then slippedquietly to the bottom. Forty-ninemillion years later the horse‟sremains – down to the last meal inits gut – were found in anabandoned mine pit in the Germantown of Messel, source of some ofthe world‟s most extraordinaryfossils. National Geographic
    43. 43. David Bristow“Hell man, I just don‟t like to see a woman fishing. It‟s like seeing an oke working in the kitchen,“bemoaned the bear-like Paul as we drove past a couple pulling out kabeljou on the long stretch ofbeach near Mile 100.The men who fish these frigid waters are real men and you can bet they don‟t let the fish get awayif they can possible help it. When they descend in droves, in 4x4s, buggies and trucks to cast aboutfor their supper you just know the fish are in for a hiding. This is man‟s work and their women andchildren must sommer entertain themselves on the barren stretch of sand between the OrangeRiver Mouth and the Kunene. One thing there‟s no shortage of here is sand. Or fish.Wolfie‟s enthusiasm for fishing I could understand: he and Henry gave up corporate jobs atRossing Mine to become professional anglers and they supply most of Swakopmund with freshseafood. Foe me „enough‟ has always been how much you can reasonable eat. For an enthusiast Iwould imagine enough to be a decent stock in one‟s freezer. But what do you do with 40 five-kilogram fish in just one day? And the same again the next!By this stage I‟d had enough. I put down my rod, poured myself another drink and put up a mentalnote–“gone fishing”.
    44. 44. •Follow me on twitter @JustCam •Email: cameron@ramsaymedia.co.za •www.getaway.co.zawww.getaway.co.za

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