QR Codes in Legal Marketing

QR Codes In Legal Marketing
You Only Get One First Impression
James Alexander
Chief Executive Officer
Vizibility Inc.
154 Grand Street
New York, NY 10013
+1 212 380 3400 x110
jalexander@vizibility.com
vizibility.com/james

Our Agenda for Today
The Basics
What is a QR code?
How do people use them?
How is a QR code created? Can anyone create one?
Why now?
Are they really being used?
7 Strategies for Using QR Codes In Marketing
Mobile…Mobile…Mobile
Only One QR Code Please
The URL Matters
The Good, the Bad and the Ugly
Brand It?
The Call to Action
Uh…You Need an Internet Connection
QR Codes & Legal Marketing
Benchmarking: Core Statistics
QR Codes Are a Powerful Branding Tool for Lawyers
QR Codes for Professionals Require a Special Approach

ABOUT JAMES ALEXANDER
Vizibility helps professionals control, organize and share their online identities. In early 2011, the company introduced QR codes as part of its online identity management platform for professional services firms.
James founded two technology companies in the 1990’s. Before starting Vizibility in 2009, he spent seven years in senior management at Adobe.
He’s the guy with two first names…”James” “Alexander”. The inspiration for Vizibility hit when peoplecouldn’t find himin Google.
About James Alexander

A Special Offer
Get One FREE!
Vizibility is available to do this session as a private seminar for your staff and professionals in person or as a webinar.

What is a QR Code?
A standard UPC Code can contain up to 12 numbers.
Quick Response (QR) codes were created by Toyota subsidiary Denso Wave in 1994.
Microsoft TAG
QR Code

Anatomy of a QR Code
Finder Pattern - Enables scanners to identify the QR Code. Alterations can prevent scanners from reading the code.
Format Info - What scanners read first when the code is decoded. It contains the mask pattern and error correction rate of the code.
Timing Pattern - White and black modules (pixel element) are alternately arranged to determine the coordinate. The timing pattern is placed between two finder patterns in a QR code.
Version Info - Identifies the version of the QR Code. Data storage capacity and error correction levels vary by version.
Encoded Data - data that needs to be interpreted by the scanner.
Alignment Pattern - Enables QR Code scanners to correct for distortion when the code is bent or curved. Distortion and alterations to this pattern is not recommended
Quite Zone - Space left around the QR Code for optimal readability. It is suggested that quiet zones are 2-4 modules wide. A module is the single smallest pixel element of the QR Code.

How Do People Use Them?
Print Ads
Packaging
Business Cards
Brochures
Signs
Art
Events
Games
Yes…even Tombstones

How Is A QR Code Created? Can Anyone Use Them?
The use of QR codes is free of any license. The QR code is clearly defined and published as an ISO standard. Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them.
The term “QR code” is a registered trademark of Denso Wave Incorporated.
A Google search for “QR code generator” yields 6.9 million results.
ZXing – Simple to use interface (no advanced options).
Delivr – Another simple to use interface (no advanced options).
SnapMaze – Few types however allows color choices.
RACO – For advanced users, not very simple to use.
SparqCode – Simple to use however put their branding on the QR Code.
BeQRious – Simple and has many options. Allows you to put your logo into the code.
Bosqweb – Several options including social media.
AT&T Create-A-Code – Requires registration to use.
ConnectMe QR – Creates a mobile page with your contact info.
GoQR.me - Favorite
ItsMyURLs – Sort of the MySpace of QR codes.
Jumpscan – Creates a mobile page with all your contact and social info.
Kaywa – Simple. URL, Text, SMS and Phone only.
Likify – Creates a QR code that goes to a like button for your FB Page.
Mobilefish – Advanced QR code generator.
MyQR – Simple. URL, Text, Contact Card and Map only.
QReate & Track – Simple to use with plenty of info. Also allows for tracking.
QRMobilze – Favorite
QRStuff- Favorite
Quickmark – Many options to choose from.
Qurify – Only does text. Nothing else.
SmallQR – Creates a short link QR code.
Social QR Code – Requires registration. Creates QR codes for social media.
SPARQcode – Many options. Also creates a social media box.
TapReader – Simple. Creates several commonly used items.
Tagginn - QR Code & MS TAG Generating with Tracking Analytics
Tag.cx – Offers a Free API
QR Pro – Profile Exchange, Reader and Creator of QR 2D Barcode Profession Version in iPhone ($1.99)
Courtesy 708media.com

Why Now?
Marketers are spending tens of millions of dollars in the U.S. promoting QR codes as part of their engagement strategies.
QR code reading applications are virtually ubiquitous:
Android: QR codes can be used in Google's mobile Android operating system via both their own Google Goggles application or 3rd party barcode scanners like Zxing or Kaywa.
Nokia: The Symbian operating system features a barcode scanner which can read QR codes.
Apple iOS: A QR code reader is not natively included, but more than fifty paid and free apps are available with both scanning capabilities and hard-linking to URI.
BlackBerry: The App World application can natively scan QR codes and load any recognized Web URLs on the device's Web browser.
Windows Phone 7: Following an upcoming update (as of 2011), Windows Phone 7 will be able to scan QR codes through the Bing search app.

Are They Really Being Used?
In a sign of growth for the technology, some 14 million people in the U.S. — more than twice the population of Massachusetts — used a QR code in June, according to a new report.
Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)
Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).
ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use.
Mashable: August 12, 2011

Case Study: Kellogg’s Crunchy Nut Campaign
Who: Kellogg’s
What: Crunchy Nut Brand
When: Q1 2011
Strategy: Create more engagement with the brand via mobile.
Target: Single men between the ages of 18 and 35, who were mainly college students.
Tactics: Placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.
Results: 40,000 QR scans and 6,000 texts to the mobile site, resulting in 38,000 videos played and 50,000 page views.

The URL Matters
Size Matters
Brand It?
The Call to Action

The URL Matters
Size Matters
Brand It?
The Call to Action
URL
Full vCard

7 Strategies: Size Matters

The URL Matters
Size Matters
Brand It?
The Call to Action

Benchmarking: Usage Statistics
QR Codes Are a Powerful Branding Tool

QR Codes & Legal Marketing: Benchmarking
Source: Vizibility Inc.
http://infographics.vizibility.com

QR Codes Can Be a Powerful Branding Element

QR Codes Can Have a Non-Mobile Counterpart

Benchmarking: Usage Statistics
QR Codes Are a Powerful Branding Tool
Scalable for the Firm
Easy Management of QR Codes
Tracking, Metrics & Alerts
Mobile & Non-mobile
Privacy Protections

Lawyers at Leading Firms Are Using Vizibility

A Firm-wide Platform for Identity & QR Code Management
Basic Feature

A Special Offer
Get One FREE!
Vizibility is available to do this session as a private seminar for your staff and professionals in person or as a webinar.
Sean Dillon
+1 866 380 3400 x150
sdillon@vizibility.com

QR Codes In Legal Marketing
You Only Get One First Impression
James Alexander
Chief Executive Officer
Vizibility Inc.
154 Grand Street
New York, NY 10013
+1 212 380 3400 x110
jalexander@vizibility.com
vizibility.com/james

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QR Codes in Legal Marketing

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