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Are You Mobile Friendly or a Mobile Frenemy?

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On February 20, 2013, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, co-hosted a webinar with Vizibility CEO James Alexander to explore 13 definitive metrics that …

On February 20, 2013, Larry Bodine, Editor-in-Chief of Lawyers.com from LexisNexis® Martindale-Hubbell®, co-hosted a webinar with Vizibility CEO James Alexander to explore 13 definitive metrics that are shaping mobile strategies of the world's most successful companies, and offer 5 immediately actionable tips you can use now as part of justifying, developing and executing your mobile strategy.

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  • Rated 4.5 Stars! Mobile Strategies Webinar Now Available from LexisNexis®/VizibilityThis presentation was created for a webinar presented by LexisNexis and Vizibility on February 20, 2013. The recorded webinar is available at the end of this presentation (after slide 15), or at http://13stats.vizibility.com.
  • Talking PointsPCs are becoming irrelevant as people start to use smartphones and tablets for more and more tasks.With the increased use of mobile devices comes a growing expectation that businesses of all types and sizes are “mobile friendly.”Data Sources1: ZDNet2:Google, Ipsos3:Localeze/15miles Fifth Annual comScore Local Search Usage Study February 20124:comScore 2012
  • Talking PointsPeople need to be able to easily get information about your firm and the services that you offer, and seamlessly connect with you, all from their smartphone or tablet using an experience designed for that device. Don’t be a mobile frenemy. All mobile sites are not created equal. A poorly designed mobile experience will cost you business. People are looking to buy from mobile-friendly businesses. Make it easy for them.People use different devices for different reasons. It’s important that you optimize your mobile experience to take advantage of what people are using mobile devices for.Harris Poll found these top uses for smartphones, tablets and computers:Smartphones: 89% stay engaged,82% research and news,75% navigate/directionsTablets: 78% research and news,74% stay engaged,61% social networkingComputers: 84% read email,81% research and news,69% social networkingData Sources5:TRiG, March 20126: Google 7:KarimTemsamani at IABALM 2012 via IAB8:Google 9:Sterling Brands and SmithGeiger study 2012
  • Talking PointsAlong with your company, your professionals also need to be ready for clients and prospects to research and engage with them on their mobile devices.And you as a marketer need to take control of that experience. Data Sources10:ClickZ, 2012 11:The Mobile Playbook12: Vizibility, December 2012 13: Vizibility; Nielsen Norman Group
  • Talking PointsSo now that we agree that this is important, what does it mean to be “mobile friendly” or “mobile optimized”? It’s easier to start by looking at what it is NOT.Your site shrunk down to fit on a mobile screen is not mobile friendly. Even the big boys miss this. LinkedIn’s website in a perfect example of how to not be mobile friendly.And sometimes a poorly designed mobile experience can be just as bad. Using tiny text links instead of large, easy to tap buttons, is a fatal mistake on a mobile design. Design for the device and how it is uses (e.g. touchscreen instead of a mouse).Long profile sites with paragraphs of text are not useful.
  • Talking PointsSo now that we agree that this is important, what does it mean to be “mobile friendly” or “mobile optimized”? It’s easier to start by looking at what it is NOT.Your site shrunk down to fit on a mobile screen is not mobile friendly. Even the big boys miss this. LinkedIn’s website in a perfect example of how to not be mobile friendly.And sometimes a poorly designed mobile experience can be just as bad. Using tiny text links instead of large, easy to tap buttons, is a fatal mistake on a mobile design. Design for the device and how it is uses (e.g. touchscreen instead of a mouse).
  • Talking PointsThere is no excuse in 2013 because there are plenty of tools to help you offer a great mobile experience that fully engages your clients and prospects in a well-controlled environment.
  • Transcript

    • 1. Are You Mobile Friendly or a Mobile Frenemy? vizibility.com | solutions@vizibility.com | (866) 380-3400 x150Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 2. Rated 4.5 Stars! Mobile Strategies Webinar Now Available from LexisNexis®/Vizibility This presentation was created for a webinar presented by LexisNexis and Vizibility on February 20, 2013. The recorded webinar is available at the end of this presentation (after slide 15), or at 13stats.vizibility.com.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 3. Hosted By Larry Bodine Editor in Chief, Lawyers.com Mobile Business Card: viz.me/larrybodine James Alexander Chief Executive Officer, Vizibility Mobile Business Card: viz.me/jamesCopyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 4. People are Researching & Buying with Mobile DevicesSuccessful firms must offer a mobile-friendly experience for clients and prospectsto learn more about the organization and engage with its professionals.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 5. Don’t Drive Business to Your CompetitorsCompanies without a mobile strategy are driving business to their competitors.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 6. Engage with Your Clients & ProspectsMobile friendly organizations engage with clients and prospects better and moreoften.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 7. Mobile Friendly is NOT… Shrinking your An online bio entire website to with extremely fit a small screen. long paragraphs of text and no clear ways to engage or connect. Home page with no images and tiny links that are hard to press with fingers.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 8. Mobile Friendly IS easy to use… Efficient copy, Mobile Business images, and links Cards make it that are easy to easy for clients click. and prospects to engage with your professionals in a controlled experience. Single column layout allows for longer content pages while maintaining a clean mobile design.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 9. 5 Things You Can Do Right NowHere are 5 things you can do this afternoon as part of your mobile strategy. 1. Determine your current mobile traffic 1. Launch a simple mobile landing page for your firm 1. Make sure your vCVard downloads work across all platforms 1. Build digital bridges (e.g. QR codes) into all “offline” materials for your firm and its people to connect and engage 1. Start By Designing for a Smart PhoneCopyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 10. 1 of 5: Determine Your Current Mobile Traffic Find out in 2 steps with Google Analytics.*1. Choose 2. Choose OperatingBrowser & OS System as yourfrom the Primary Dimension.AudienceTechnologymenu in the leftcolumn. View Your Report!*Most popular web trafficanalytics packages will break outyour mobile traffic for you. Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 11. 2 of 5: Build a Simple Mobile Landing Page It’s easy and inexpensive to create a beautiful, mobile-friendly home page in just a couple of hours using Duda Mobile. In fact, we created the mobile version of Vizibility.com using it. (A few alternatives to Duda Mobile are MoFuse, Landr and mobiSiteGalore.) The Vizibility site designed for PCs does not fit a mobile device The Vizibility site optimized for mobile devicesCopyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 12. 3 of 5: Make Sure Your vCards Work Everywhere • Make sure they are completed • If you have them in your email signatures or bios, understand how they work on mobile devices so you don’t end up on WTFMobileWeb.com. Did you know that vCards can’t be download from a browser on an iPhone? There are ways to address this while still offering a good experience.Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 13. 4 of 5: Build Digital Bridges into Your “Offline” Materials Make all of your offline materials kick-start engagement between your professionals and their clients and prospects. QR codes are the most common “digital bridge”, and the easiest to start using. But consider these other options: • QR Codes • Apple Passbook • NFC / Android Beam • Microsoft Tags Business Cards Printed BiosCopyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 14. 5 of 5: Start By Designing for a Smart Phone • Responsive design vs. mobile first • Content should be action-oriented • Focus on issues that arise when a person’s primary access to the internet is a smart phone, not a PC • Example: being stopped for a DUICopyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 15. 5 of 5: Start By Designing for a Smart Phone (Continued)Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.
    • 16. Are You Mobile Friendly or a Mobile Frenemy? vizibility.com | solutions@vizibility.com | (866) 380-3400 x150Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.

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