#GetSocial
Meikles Hotel Friday 4th of April 2014
Joseph Bunga
Imba Group of Hotels
EATOUT
#Welcome
● Which Social Media Channels Should I use to
promote my Business
● What Tools Should I use to maintain my sanity...
Getting People Talking
The Secret To Success
Passion
Find Someone who has passion for that Channel
Fun
Have Fun Doing It
GOOD
Get Good At IT
FOCUS
Allocate Time – Editorial Calendar
PUSH
The Boundaries – physically, Mentally
SERVE
Have a Purpose – Sell the Benefit NOT the
PRODUCT
SERVE / SHARE
Have a Purpose – Sell the Benefit NOT the
PRODUCT
Netiquette
IDEAS
Try out NEW Ideas – become the leader in your
sector
CREATE CONTENT
PERSIST
● Constantly re-evaluate your content – check
your engagement
CRAP
● CRITICISM – Internal & external
● Rejection
● Assholes
● Pressure
Most Popular Social Media
Channels
● Facebook
● Twitter
● Pintrest
● LinkedIn
Facebook
● Facebook is the number one network for people
all over the world to connect and share content.
● Brands use the...
Facebook - Who's On Board
● 1.23 Billion each person spending about
15.8%of their total online time on Facebook
● Zimbabwe...
Facebook - How Do I Get Started
● First of all Create a Page – NOT a person
● Your customers don't want to be “Friends” wi...
Twitter
● 140 – Character Tweet Limit
● TEXT based posts are KING
● Links are often used to external sites
Twitter – Who's On Board
● Globally 650 Million Users
● Users in Zimbabwe 300 - 500K
● Twitter Users are more likely to be...
Twitter – HOW Do I Get Started
● Couple of things to learn :
– Hastags
– Retweets
– Mentions
– Direct Messages
● Remember ...
LinkedIn
● Targetting Professional
● Connecting Business with Potential Partners
● Professional Hub for Networking
● KEY i...
LinkedIn Who's On Board
● Older – Well Educated and Established users
● They spend little time online
● The mobile App has...
LinkedIn How Do I Get Started
● For a FREELANCER – you can create powerful
personal profile – with lots of endorsements
● ...
Pinterest
● Sharing and resharing of Visual Content
● Inspiration and Ideas
● I personally use for remodelling ideas at ho...
Pinterest – Who's On Board
● Majority Female Users
● Excellent for Home Decorators
● Cake's
● Chefs too
Pinterest – How do I Get Started
● Setup an account
● Post frequently – Sharing Content and following
other boards
What Tools Should I Use
● Editorial Calendar – is your First Weapon
● Sprout Social
● Tweetcaster
● Basecamp
● Inkscape & ...
FRIDAY JOKES
● Share funny stories from work or just simple
Jokes – Images are great to create
engagement
MONDAY MOTIVATION!
● Sharing an inspirational quote
● Strive's Page – The Thriller
SPROUT SOCIAL
● Excellent for Team Collaboration
● Ability to Schedule – multiple Channels
● Discovery Mode very good for ...
TweetCaster
● Manage Multiple Accounts
● Mobile
Basecamp
● Project Management
● Collaboration
Inkscape & Gimp
● Inkscape – Vector Based
● Photo Editing
● Phatch Resizing images & Watermarking
Upcoming SlideShare
Loading in...5
×

#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)

977

Published on

This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
977
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)

  1. 1. #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph Bunga Imba Group of Hotels EATOUT
  2. 2. #Welcome ● Which Social Media Channels Should I use to promote my Business ● What Tools Should I use to maintain my sanity ● How do I get other team members to participate ● Creating Engaging Posts
  3. 3. Getting People Talking
  4. 4. The Secret To Success
  5. 5. Passion Find Someone who has passion for that Channel
  6. 6. Fun Have Fun Doing It
  7. 7. GOOD Get Good At IT
  8. 8. FOCUS Allocate Time – Editorial Calendar
  9. 9. PUSH The Boundaries – physically, Mentally
  10. 10. SERVE Have a Purpose – Sell the Benefit NOT the PRODUCT
  11. 11. SERVE / SHARE Have a Purpose – Sell the Benefit NOT the PRODUCT Netiquette
  12. 12. IDEAS Try out NEW Ideas – become the leader in your sector CREATE CONTENT
  13. 13. PERSIST ● Constantly re-evaluate your content – check your engagement
  14. 14. CRAP ● CRITICISM – Internal & external ● Rejection ● Assholes ● Pressure
  15. 15. Most Popular Social Media Channels ● Facebook ● Twitter ● Pintrest ● LinkedIn
  16. 16. Facebook ● Facebook is the number one network for people all over the world to connect and share content. ● Brands use their Facebook PAGES to update their followers/fans on deals, ● Brands can also create targetted ad campaigns
  17. 17. Facebook - Who's On Board ● 1.23 Billion each person spending about 15.8%of their total online time on Facebook ● Zimbabwean estimate 1.2 Million – this is what I see when I target Zimbabwe as a country in Facebook
  18. 18. Facebook - How Do I Get Started ● First of all Create a Page – NOT a person ● Your customers don't want to be “Friends” with your brand ● Use the Image dimensions smartly ● Use an easy to learn design program to resize / crop images to make your page look good and consistent
  19. 19. Twitter ● 140 – Character Tweet Limit ● TEXT based posts are KING ● Links are often used to external sites
  20. 20. Twitter – Who's On Board ● Globally 650 Million Users ● Users in Zimbabwe 300 - 500K ● Twitter Users are more likely to be on their Mobile devices – than on PC / Laptop
  21. 21. Twitter – HOW Do I Get Started ● Couple of things to learn : – Hastags – Retweets – Mentions – Direct Messages ● Remember that the lifespan of a tweet is really short ● Search for Keywords to help you understand the customer interactions
  22. 22. LinkedIn ● Targetting Professional ● Connecting Business with Potential Partners ● Professional Hub for Networking ● KEY industries – Tech – Self Employed Creatives – Consultants
  23. 23. LinkedIn Who's On Board ● Older – Well Educated and Established users ● They spend little time online ● The mobile App has recently increased the access times
  24. 24. LinkedIn How Do I Get Started ● For a FREELANCER – you can create powerful personal profile – with lots of endorsements ● As a business set up an official Company Page ● Don'ts ***
  25. 25. Pinterest ● Sharing and resharing of Visual Content ● Inspiration and Ideas ● I personally use for remodelling ideas at home
  26. 26. Pinterest – Who's On Board ● Majority Female Users ● Excellent for Home Decorators ● Cake's ● Chefs too
  27. 27. Pinterest – How do I Get Started ● Setup an account ● Post frequently – Sharing Content and following other boards
  28. 28. What Tools Should I Use ● Editorial Calendar – is your First Weapon ● Sprout Social ● Tweetcaster ● Basecamp ● Inkscape & Gimp
  29. 29. FRIDAY JOKES ● Share funny stories from work or just simple Jokes – Images are great to create engagement
  30. 30. MONDAY MOTIVATION! ● Sharing an inspirational quote ● Strive's Page – The Thriller
  31. 31. SPROUT SOCIAL ● Excellent for Team Collaboration ● Ability to Schedule – multiple Channels ● Discovery Mode very good for analysis ● REPORTS – great way to share progress with customers and Management
  32. 32. TweetCaster ● Manage Multiple Accounts ● Mobile
  33. 33. Basecamp ● Project Management ● Collaboration
  34. 34. Inkscape & Gimp ● Inkscape – Vector Based ● Photo Editing ● Phatch Resizing images & Watermarking
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×