#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)
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#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)

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This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

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#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut) Presentation Transcript

  • 1. #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph Bunga Imba Group of Hotels EATOUT
  • 2. #Welcome ● Which Social Media Channels Should I use to promote my Business ● What Tools Should I use to maintain my sanity ● How do I get other team members to participate ● Creating Engaging Posts
  • 3. Getting People Talking
  • 4. The Secret To Success
  • 5. Passion Find Someone who has passion for that Channel
  • 6. Fun Have Fun Doing It
  • 7. GOOD Get Good At IT
  • 8. FOCUS Allocate Time – Editorial Calendar
  • 9. PUSH The Boundaries – physically, Mentally
  • 10. SERVE Have a Purpose – Sell the Benefit NOT the PRODUCT
  • 11. SERVE / SHARE Have a Purpose – Sell the Benefit NOT the PRODUCT Netiquette
  • 12. IDEAS Try out NEW Ideas – become the leader in your sector CREATE CONTENT
  • 13. PERSIST ● Constantly re-evaluate your content – check your engagement
  • 14. CRAP ● CRITICISM – Internal & external ● Rejection ● Assholes ● Pressure
  • 15. Most Popular Social Media Channels ● Facebook ● Twitter ● Pintrest ● LinkedIn
  • 16. Facebook ● Facebook is the number one network for people all over the world to connect and share content. ● Brands use their Facebook PAGES to update their followers/fans on deals, ● Brands can also create targetted ad campaigns
  • 17. Facebook - Who's On Board ● 1.23 Billion each person spending about 15.8%of their total online time on Facebook ● Zimbabwean estimate 1.2 Million – this is what I see when I target Zimbabwe as a country in Facebook
  • 18. Facebook - How Do I Get Started ● First of all Create a Page – NOT a person ● Your customers don't want to be “Friends” with your brand ● Use the Image dimensions smartly ● Use an easy to learn design program to resize / crop images to make your page look good and consistent
  • 19. Twitter ● 140 – Character Tweet Limit ● TEXT based posts are KING ● Links are often used to external sites
  • 20. Twitter – Who's On Board ● Globally 650 Million Users ● Users in Zimbabwe 300 - 500K ● Twitter Users are more likely to be on their Mobile devices – than on PC / Laptop
  • 21. Twitter – HOW Do I Get Started ● Couple of things to learn : – Hastags – Retweets – Mentions – Direct Messages ● Remember that the lifespan of a tweet is really short ● Search for Keywords to help you understand the customer interactions
  • 22. LinkedIn ● Targetting Professional ● Connecting Business with Potential Partners ● Professional Hub for Networking ● KEY industries – Tech – Self Employed Creatives – Consultants
  • 23. LinkedIn Who's On Board ● Older – Well Educated and Established users ● They spend little time online ● The mobile App has recently increased the access times
  • 24. LinkedIn How Do I Get Started ● For a FREELANCER – you can create powerful personal profile – with lots of endorsements ● As a business set up an official Company Page ● Don'ts ***
  • 25. Pinterest ● Sharing and resharing of Visual Content ● Inspiration and Ideas ● I personally use for remodelling ideas at home
  • 26. Pinterest – Who's On Board ● Majority Female Users ● Excellent for Home Decorators ● Cake's ● Chefs too
  • 27. Pinterest – How do I Get Started ● Setup an account ● Post frequently – Sharing Content and following other boards
  • 28. What Tools Should I Use ● Editorial Calendar – is your First Weapon ● Sprout Social ● Tweetcaster ● Basecamp ● Inkscape & Gimp
  • 29. FRIDAY JOKES ● Share funny stories from work or just simple Jokes – Images are great to create engagement
  • 30. MONDAY MOTIVATION! ● Sharing an inspirational quote ● Strive's Page – The Thriller
  • 31. SPROUT SOCIAL ● Excellent for Team Collaboration ● Ability to Schedule – multiple Channels ● Discovery Mode very good for analysis ● REPORTS – great way to share progress with customers and Management
  • 32. TweetCaster ● Manage Multiple Accounts ● Mobile
  • 33. Basecamp ● Project Management ● Collaboration
  • 34. Inkscape & Gimp ● Inkscape – Vector Based ● Photo Editing ● Phatch Resizing images & Watermarking