#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)

  • 709 views
Uploaded on

This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
709
On Slideshare
177
From Embeds
532
Number of Embeds
3

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 532

http://www.getsocial.co.zw 525
http://www.strikingly.com 4
http://www.getsocial.co.zw. 3

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph Bunga Imba Group of Hotels EATOUT
  • 2. #Welcome ● Which Social Media Channels Should I use to promote my Business ● What Tools Should I use to maintain my sanity ● How do I get other team members to participate ● Creating Engaging Posts
  • 3. Getting People Talking
  • 4. The Secret To Success
  • 5. Passion Find Someone who has passion for that Channel
  • 6. Fun Have Fun Doing It
  • 7. GOOD Get Good At IT
  • 8. FOCUS Allocate Time – Editorial Calendar
  • 9. PUSH The Boundaries – physically, Mentally
  • 10. SERVE Have a Purpose – Sell the Benefit NOT the PRODUCT
  • 11. SERVE / SHARE Have a Purpose – Sell the Benefit NOT the PRODUCT Netiquette
  • 12. IDEAS Try out NEW Ideas – become the leader in your sector CREATE CONTENT
  • 13. PERSIST ● Constantly re-evaluate your content – check your engagement
  • 14. CRAP ● CRITICISM – Internal & external ● Rejection ● Assholes ● Pressure
  • 15. Most Popular Social Media Channels ● Facebook ● Twitter ● Pintrest ● LinkedIn
  • 16. Facebook ● Facebook is the number one network for people all over the world to connect and share content. ● Brands use their Facebook PAGES to update their followers/fans on deals, ● Brands can also create targetted ad campaigns
  • 17. Facebook - Who's On Board ● 1.23 Billion each person spending about 15.8%of their total online time on Facebook ● Zimbabwean estimate 1.2 Million – this is what I see when I target Zimbabwe as a country in Facebook
  • 18. Facebook - How Do I Get Started ● First of all Create a Page – NOT a person ● Your customers don't want to be “Friends” with your brand ● Use the Image dimensions smartly ● Use an easy to learn design program to resize / crop images to make your page look good and consistent
  • 19. Twitter ● 140 – Character Tweet Limit ● TEXT based posts are KING ● Links are often used to external sites
  • 20. Twitter – Who's On Board ● Globally 650 Million Users ● Users in Zimbabwe 300 - 500K ● Twitter Users are more likely to be on their Mobile devices – than on PC / Laptop
  • 21. Twitter – HOW Do I Get Started ● Couple of things to learn : – Hastags – Retweets – Mentions – Direct Messages ● Remember that the lifespan of a tweet is really short ● Search for Keywords to help you understand the customer interactions
  • 22. LinkedIn ● Targetting Professional ● Connecting Business with Potential Partners ● Professional Hub for Networking ● KEY industries – Tech – Self Employed Creatives – Consultants
  • 23. LinkedIn Who's On Board ● Older – Well Educated and Established users ● They spend little time online ● The mobile App has recently increased the access times
  • 24. LinkedIn How Do I Get Started ● For a FREELANCER – you can create powerful personal profile – with lots of endorsements ● As a business set up an official Company Page ● Don'ts ***
  • 25. Pinterest ● Sharing and resharing of Visual Content ● Inspiration and Ideas ● I personally use for remodelling ideas at home
  • 26. Pinterest – Who's On Board ● Majority Female Users ● Excellent for Home Decorators ● Cake's ● Chefs too
  • 27. Pinterest – How do I Get Started ● Setup an account ● Post frequently – Sharing Content and following other boards
  • 28. What Tools Should I Use ● Editorial Calendar – is your First Weapon ● Sprout Social ● Tweetcaster ● Basecamp ● Inkscape & Gimp
  • 29. FRIDAY JOKES ● Share funny stories from work or just simple Jokes – Images are great to create engagement
  • 30. MONDAY MOTIVATION! ● Sharing an inspirational quote ● Strive's Page – The Thriller
  • 31. SPROUT SOCIAL ● Excellent for Team Collaboration ● Ability to Schedule – multiple Channels ● Discovery Mode very good for analysis ● REPORTS – great way to share progress with customers and Management
  • 32. TweetCaster ● Manage Multiple Accounts ● Mobile
  • 33. Basecamp ● Project Management ● Collaboration
  • 34. Inkscape & Gimp ● Inkscape – Vector Based ● Photo Editing ● Phatch Resizing images & Watermarking