#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)
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#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut)

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This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

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#GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut) #GetSocial 2014 Presentation - Understanding Social Media Platforms - Joseph Bunga (EatOut) Presentation Transcript

  • #GetSocial Meikles Hotel Friday 4th of April 2014 Joseph Bunga Imba Group of Hotels EATOUT
  • #Welcome ● Which Social Media Channels Should I use to promote my Business ● What Tools Should I use to maintain my sanity ● How do I get other team members to participate ● Creating Engaging Posts
  • Getting People Talking View slide
  • The Secret To Success View slide
  • Passion Find Someone who has passion for that Channel
  • Fun Have Fun Doing It
  • GOOD Get Good At IT
  • FOCUS Allocate Time – Editorial Calendar
  • PUSH The Boundaries – physically, Mentally
  • SERVE Have a Purpose – Sell the Benefit NOT the PRODUCT
  • SERVE / SHARE Have a Purpose – Sell the Benefit NOT the PRODUCT Netiquette
  • IDEAS Try out NEW Ideas – become the leader in your sector CREATE CONTENT
  • PERSIST ● Constantly re-evaluate your content – check your engagement
  • CRAP ● CRITICISM – Internal & external ● Rejection ● Assholes ● Pressure
  • Most Popular Social Media Channels ● Facebook ● Twitter ● Pintrest ● LinkedIn
  • Facebook ● Facebook is the number one network for people all over the world to connect and share content. ● Brands use their Facebook PAGES to update their followers/fans on deals, ● Brands can also create targetted ad campaigns
  • Facebook - Who's On Board ● 1.23 Billion each person spending about 15.8%of their total online time on Facebook ● Zimbabwean estimate 1.2 Million – this is what I see when I target Zimbabwe as a country in Facebook
  • Facebook - How Do I Get Started ● First of all Create a Page – NOT a person ● Your customers don't want to be “Friends” with your brand ● Use the Image dimensions smartly ● Use an easy to learn design program to resize / crop images to make your page look good and consistent
  • Twitter ● 140 – Character Tweet Limit ● TEXT based posts are KING ● Links are often used to external sites
  • Twitter – Who's On Board ● Globally 650 Million Users ● Users in Zimbabwe 300 - 500K ● Twitter Users are more likely to be on their Mobile devices – than on PC / Laptop
  • Twitter – HOW Do I Get Started ● Couple of things to learn : – Hastags – Retweets – Mentions – Direct Messages ● Remember that the lifespan of a tweet is really short ● Search for Keywords to help you understand the customer interactions
  • LinkedIn ● Targetting Professional ● Connecting Business with Potential Partners ● Professional Hub for Networking ● KEY industries – Tech – Self Employed Creatives – Consultants
  • LinkedIn Who's On Board ● Older – Well Educated and Established users ● They spend little time online ● The mobile App has recently increased the access times
  • LinkedIn How Do I Get Started ● For a FREELANCER – you can create powerful personal profile – with lots of endorsements ● As a business set up an official Company Page ● Don'ts ***
  • Pinterest ● Sharing and resharing of Visual Content ● Inspiration and Ideas ● I personally use for remodelling ideas at home
  • Pinterest – Who's On Board ● Majority Female Users ● Excellent for Home Decorators ● Cake's ● Chefs too
  • Pinterest – How do I Get Started ● Setup an account ● Post frequently – Sharing Content and following other boards
  • What Tools Should I Use ● Editorial Calendar – is your First Weapon ● Sprout Social ● Tweetcaster ● Basecamp ● Inkscape & Gimp
  • FRIDAY JOKES ● Share funny stories from work or just simple Jokes – Images are great to create engagement
  • MONDAY MOTIVATION! ● Sharing an inspirational quote ● Strive's Page – The Thriller
  • SPROUT SOCIAL ● Excellent for Team Collaboration ● Ability to Schedule – multiple Channels ● Discovery Mode very good for analysis ● REPORTS – great way to share progress with customers and Management
  • TweetCaster ● Manage Multiple Accounts ● Mobile
  • Basecamp ● Project Management ● Collaboration
  • Inkscape & Gimp ● Inkscape – Vector Based ● Photo Editing ● Phatch Resizing images & Watermarking