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Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
Women's Global Network Blogging Presentation
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Women's Global Network Blogging Presentation

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A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh …

A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media

Published in: Education, Technology, Business
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  • 1. Business & Blogging Get Connected Today Katie Skow & Bridget Ayers
  • 2. <ul><li>Connect: Bring your sphere & contacts together </li></ul><ul><li>Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests. </li></ul><ul><li>Educate: Take your website from a large brochure to an educational and informational platform </li></ul>Blogging Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
  • 3. Businesses Should Use Blogs To <ul><li>Solve Problems </li></ul><ul><li>Obtain user feedback on product/services </li></ul><ul><li>Enable consumers to interact with the company brand </li></ul><ul><li>Market to consumers </li></ul>
  • 4. Blogging <ul><li>346 Million Readers </li></ul><ul><li>Lower cost than traditional marketing </li></ul><ul><li>Increased Search Engine Ranking </li></ul><ul><li>Uniformity of message </li></ul><ul><li>Education & Engagement </li></ul>
  • 5. Women & Blogging 79 million women in the US online 42 million women engaged in social media weekly:   55% of women participate in some form of blogging activity   45% of survey respondents decided to purchase an item after reading about it on a blog
  • 6. Blog Platforms <ul><li>Blogger.com </li></ul><ul><ul><li>Free Owned by Google </li></ul></ul><ul><li>Wordpress.com </li></ul><ul><ul><li>Free Owned by Wordpress </li></ul></ul><ul><li>Wordpress.org </li></ul><ul><ul><li>Monthly Hosting Owned by YOU </li></ul></ul>
  • 7. Blog Content <ul><li>Categories (5 to 6) </li></ul><ul><ul><li>Industry Specific Business </li></ul></ul><ul><ul><li>Tips / Money Saving Off Topic </li></ul></ul><ul><ul><li>Local/Community Spotlight </li></ul></ul><ul><li>  Topics </li></ul><ul><ul><li>No - Sales Relevant </li></ul></ul><ul><ul><li>Trending Target Focused </li></ul></ul>
  • 8. Content Structuring <ul><li>Short 200 to 500 Words </li></ul><ul><li>Text Blocking </li></ul><ul><li>Short Paragraphs Bold Headers </li></ul><ul><li>Numbers Bullet Points </li></ul><ul><li>Visual </li></ul><ul><li>Photos Colors </li></ul><ul><li>Multi-media </li></ul><ul><li>Video Podcasts </li></ul>
  • 9. Time Blocking <ul><li>Number of posts a week </li></ul><ul><ul><li>3 to 7 Mon - Thur </li></ul></ul><ul><li>Writing Time Per Post </li></ul><ul><ul><ul><li>15 minutes An Hour </li></ul></ul></ul><ul><li>Writing Days / Times </li></ul><ul><ul><ul><li>Weekends Once a Month </li></ul></ul></ul><ul><ul><ul><li>Mornings Evenings </li></ul></ul></ul><ul><li>Schedule Posts </li></ul><ul><ul><ul><li>Automate Reevaluate </li></ul></ul></ul>
  • 10. Syndicate (Share) Content Online <ul><li>Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Blog Networks </li></ul><ul><ul><li>Blogcatalog </li></ul></ul><ul><ul><li>MyBlogLog </li></ul></ul><ul><ul><li>Blogher </li></ul></ul><ul><li>Forums </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Women </li></ul></ul><ul><li>Niche Networks </li></ul><ul><ul><li>Digg, Mixx, Reddit </li></ul></ul><ul><ul><li>ActiveRain </li></ul></ul><ul><ul><li>Kirtsy </li></ul></ul><ul><li>Yahoo Buzz </li></ul><ul><li>Google Groups </li></ul><ul><li>Micro-Blogs </li></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Postlets </li></ul></ul><ul><li>Article Sites </li></ul><ul><li>Communities </li></ul>
  • 11. . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
  • 12. Marketing Your Blog Offline <ul><li>Email Signature </li></ul><ul><li>E-newsletters </li></ul><ul><li>Voicemail </li></ul><ul><li>Brochures </li></ul><ul><li>Flyers </li></ul><ul><li>Business Card </li></ul>
  • 13. Content Syndication
  • 14. (ROI) Measuring Your Success <ul><li>SEO </li></ul><ul><ul><li>Googlable </li></ul></ul><ul><ul><li>Page Rank </li></ul></ul><ul><ul><li>Keyword Authority </li></ul></ul><ul><li>Website & Blog Analytics </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Wordpress Stats </li></ul></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook Analytics </li></ul></ul><ul><ul><li>Twitter Link Tracking </li></ul></ul><ul><ul><li>LinkedIn Interactions </li></ul></ul><ul><li>Brand Exposure </li></ul><ul><li>Viral Component </li></ul><ul><ul><li>Multi-media </li></ul></ul><ul><li>Deeper Relationships </li></ul><ul><ul><li>More Interactions </li></ul></ul><ul><ul><li>More Referrals </li></ul></ul><ul><li>New Client Pools </li></ul><ul><ul><li>Database Growth </li></ul></ul><ul><li>Extends Offline </li></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Business Events </li></ul></ul>
  • 15. Outsourcing Logo/Brand Design Website Blog Design Blog Content SEO Blog / Social Media Consultation Monthly Coaching Social Media Profiles Community Management
  • 16. . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
  • 17. Questions
  • 18. Business & Blogging Bridget Ayers * Get Smart Web Consulting www.thegetsmartblog.com katie Skow * Skovi Creative & Fresh Media www.entrepreneurgoddess.com

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