Women's Global Network Blogging Presentation

Business & Blogging Get Connected Today Katie Skow & Bridget Ayers

Connect: Bring your sphere & contacts together
Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.
Educate: Take your website from a large brochure to an educational and informational platform
Blogging Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford

Businesses Should Use Blogs To
Solve Problems
Obtain user feedback on product/services
Enable consumers to interact with the company brand
Market to consumers

Blogging
346 Million Readers
Lower cost than traditional marketing
Increased Search Engine Ranking
Uniformity of message
Education & Engagement

Women & Blogging 79 million women in the US online 42 million women engaged in social media weekly: 55% of women participate in some form of blogging activity 45% of survey respondents decided to purchase an item after reading about it on a blog

Blog Platforms
Blogger.com
Free Owned by Google
Wordpress.com
Free Owned by Wordpress
Wordpress.org
Monthly Hosting Owned by YOU

Blog Content
Categories (5 to 6)
Industry Specific Business
Tips / Money Saving Off Topic
Local/Community Spotlight
Topics
No - Sales Relevant
Trending Target Focused

Content Structuring
Short 200 to 500 Words
Text Blocking
Short Paragraphs Bold Headers
Numbers Bullet Points
Visual
Photos Colors
Multi-media
Video Podcasts

Time Blocking
Number of posts a week
3 to 7 Mon - Thur
Writing Time Per Post
15 minutes An Hour
Writing Days / Times
Weekends Once a Month
Mornings Evenings
Schedule Posts
Automate Reevaluate

Syndicate (Share) Content Online
Social Networks
Facebook
Twitter
LinkedIn
Blog Networks
Blogcatalog
MyBlogLog
Blogher
Forums
Business
Women
Niche Networks
Digg, Mixx, Reddit
ActiveRain
Kirtsy
Yahoo Buzz
Google Groups
Micro-Blogs
Tumblr
Postlets
Article Sites
Communities

. Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill

Marketing Your Blog Offline
Email Signature
E-newsletters
Voicemail
Brochures
Flyers
Business Card

Content Syndication

(ROI) Measuring Your Success
SEO
Googlable
Page Rank
Keyword Authority
Website & Blog Analytics
Google Analytics
Wordpress Stats
Social Networking
Facebook Analytics
Twitter Link Tracking
LinkedIn Interactions
Brand Exposure
Viral Component
Multi-media
Deeper Relationships
More Interactions
More Referrals
New Client Pools
Database Growth
Extends Offline
Networking
Business Events

Outsourcing Logo/Brand Design Website Blog Design Blog Content SEO Blog / Social Media Consultation Monthly Coaching Social Media Profiles Community Management

. Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer

Questions

Business & Blogging Bridget Ayers * Get Smart Web Consulting www.thegetsmartblog.com katie Skow * Skovi Creative & Fresh Media www.entrepreneurgoddess.com

Women's Global Network Blogging Presentation

by GSW Consulting Group on Jun 23, 2009

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Women’s Global Network Blogging Presentation — Presentation Transcript