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Women's Global Network Blogging Presentation

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A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh ...

A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media

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    Women's Global Network Blogging Presentation Women's Global Network Blogging Presentation Presentation Transcript

    • Business & Blogging Get Connected Today Katie Skow & Bridget Ayers
      • Connect: Bring your sphere & contacts together
      • Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.
      • Educate: Take your website from a large brochure to an educational and informational platform
      Blogging Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
    • Businesses Should Use Blogs To
      • Solve Problems
      • Obtain user feedback on product/services
      • Enable consumers to interact with the company brand
      • Market to consumers
    • Blogging
      • 346 Million Readers
      • Lower cost than traditional marketing
      • Increased Search Engine Ranking
      • Uniformity of message
      • Education & Engagement
    • Women & Blogging 79 million women in the US online 42 million women engaged in social media weekly:   55% of women participate in some form of blogging activity   45% of survey respondents decided to purchase an item after reading about it on a blog
    • Blog Platforms
      • Blogger.com
        • Free Owned by Google
      • Wordpress.com
        • Free Owned by Wordpress
      • Wordpress.org
        • Monthly Hosting Owned by YOU
    • Blog Content
      • Categories (5 to 6)
        • Industry Specific Business
        • Tips / Money Saving Off Topic
        • Local/Community Spotlight
      •   Topics
        • No - Sales Relevant
        • Trending Target Focused
    • Content Structuring
      • Short 200 to 500 Words
      • Text Blocking
      • Short Paragraphs Bold Headers
      • Numbers Bullet Points
      • Visual
      • Photos Colors
      • Multi-media
      • Video Podcasts
    • Time Blocking
      • Number of posts a week
        • 3 to 7 Mon - Thur
      • Writing Time Per Post
          • 15 minutes An Hour
      • Writing Days / Times
          • Weekends Once a Month
          • Mornings Evenings
      • Schedule Posts
          • Automate Reevaluate
    • Syndicate (Share) Content Online
      • Social Networks
        • Facebook
        • Twitter
        • LinkedIn
      • Blog Networks
        • Blogcatalog
        • MyBlogLog
        • Blogher
      • Forums
        • Business
        • Women
      • Niche Networks
        • Digg, Mixx, Reddit
        • ActiveRain
        • Kirtsy
      • Yahoo Buzz
      • Google Groups
      • Micro-Blogs
        • Tumblr
        • Postlets
      • Article Sites
      • Communities
    • . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
    • Marketing Your Blog Offline
      • Email Signature
      • E-newsletters
      • Voicemail
      • Brochures
      • Flyers
      • Business Card
    • Content Syndication
    • (ROI) Measuring Your Success
      • SEO
        • Googlable
        • Page Rank
        • Keyword Authority
      • Website & Blog Analytics
        • Google Analytics
        • Wordpress Stats
      • Social Networking
        • Facebook Analytics
        • Twitter Link Tracking
        • LinkedIn Interactions
      • Brand Exposure
      • Viral Component
        • Multi-media
      • Deeper Relationships
        • More Interactions
        • More Referrals
      • New Client Pools
        • Database Growth
      • Extends Offline
        • Networking
        • Business Events
    • Outsourcing Logo/Brand Design Website Blog Design Blog Content SEO Blog / Social Media Consultation Monthly Coaching Social Media Profiles Community Management
    • . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
    • Questions
    • Business & Blogging Bridget Ayers * Get Smart Web Consulting www.thegetsmartblog.com katie Skow * Skovi Creative & Fresh Media www.entrepreneurgoddess.com