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Women's Global Network Blogging Presentation
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A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh ...

A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media

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Women's Global Network Blogging Presentation Presentation Transcript

  • 1. Business & Blogging Get Connected Today Katie Skow & Bridget Ayers
  • 2.
    • Connect: Bring your sphere & contacts together
    • Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.
    • Educate: Take your website from a large brochure to an educational and informational platform
    Blogging Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
  • 3. Businesses Should Use Blogs To
    • Solve Problems
    • Obtain user feedback on product/services
    • Enable consumers to interact with the company brand
    • Market to consumers
  • 4. Blogging
    • 346 Million Readers
    • Lower cost than traditional marketing
    • Increased Search Engine Ranking
    • Uniformity of message
    • Education & Engagement
  • 5. Women & Blogging 79 million women in the US online 42 million women engaged in social media weekly:   55% of women participate in some form of blogging activity   45% of survey respondents decided to purchase an item after reading about it on a blog
  • 6. Blog Platforms
    • Blogger.com
      • Free Owned by Google
    • Wordpress.com
      • Free Owned by Wordpress
    • Wordpress.org
      • Monthly Hosting Owned by YOU
  • 7. Blog Content
    • Categories (5 to 6)
      • Industry Specific Business
      • Tips / Money Saving Off Topic
      • Local/Community Spotlight
    •   Topics
      • No - Sales Relevant
      • Trending Target Focused
  • 8. Content Structuring
    • Short 200 to 500 Words
    • Text Blocking
    • Short Paragraphs Bold Headers
    • Numbers Bullet Points
    • Visual
    • Photos Colors
    • Multi-media
    • Video Podcasts
  • 9. Time Blocking
    • Number of posts a week
      • 3 to 7 Mon - Thur
    • Writing Time Per Post
        • 15 minutes An Hour
    • Writing Days / Times
        • Weekends Once a Month
        • Mornings Evenings
    • Schedule Posts
        • Automate Reevaluate
  • 10. Syndicate (Share) Content Online
    • Social Networks
      • Facebook
      • Twitter
      • LinkedIn
    • Blog Networks
      • Blogcatalog
      • MyBlogLog
      • Blogher
    • Forums
      • Business
      • Women
    • Niche Networks
      • Digg, Mixx, Reddit
      • ActiveRain
      • Kirtsy
    • Yahoo Buzz
    • Google Groups
    • Micro-Blogs
      • Tumblr
      • Postlets
    • Article Sites
    • Communities
  • 11. . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
  • 12. Marketing Your Blog Offline
    • Email Signature
    • E-newsletters
    • Voicemail
    • Brochures
    • Flyers
    • Business Card
  • 13. Content Syndication
  • 14. (ROI) Measuring Your Success
    • SEO
      • Googlable
      • Page Rank
      • Keyword Authority
    • Website & Blog Analytics
      • Google Analytics
      • Wordpress Stats
    • Social Networking
      • Facebook Analytics
      • Twitter Link Tracking
      • LinkedIn Interactions
    • Brand Exposure
    • Viral Component
      • Multi-media
    • Deeper Relationships
      • More Interactions
      • More Referrals
    • New Client Pools
      • Database Growth
    • Extends Offline
      • Networking
      • Business Events
  • 15. Outsourcing Logo/Brand Design Website Blog Design Blog Content SEO Blog / Social Media Consultation Monthly Coaching Social Media Profiles Community Management
  • 16. . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
  • 17. Questions
  • 18. Business & Blogging Bridget Ayers * Get Smart Web Consulting www.thegetsmartblog.com katie Skow * Skovi Creative & Fresh Media www.entrepreneurgoddess.com