Get Smart Web Social Media Introduction

Social Media and Business Get Connected Today Get Smart Web Consulting www.gswconsultinggroup.com

Connect: Bring your sphere & contacts together
Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.
Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients
Community Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford

Internet Usage
80% of Americans are online
15% of households don’t have a computer
Average of 17 hours per week online
31 Billion Google searches a month
65% of Internet Users buy online
Source: Digitalcenter.org 15 year case study

Social Media Usage
Facebook over 200 Million Users
Youtube over 100 Million Users
LinkedIn over 36 Million Users
Twitter 10 Million Visitors
Blogs 346 Million Readers

The Big Four What are They Good For
Facebook & MySpace
Personal & Business
MySpace
Arts & Entertainment
LinkedIn
Business
Twitter
Information & Conversation

Facebook
Over 250 Million Users
Fastest Growing Demographic 30 yrs and older
15 Million users update at least once a day
2.5 Million users become fans of pgs each day
Average user has 120 Friends on the site

Facebook for Business
Any Business
Personal & Business separation
Fan Pages & Groups
Simple Content Syndication
Targeted Demographics and Analytics

MySpace for Business
Visually appealing Businesses
Photography
Handmade products
Entertainment
Family
One Platform (No Separation)
SEO
Targeted Demographics

LinkedIn
A new member joins approx. every second
Average age 41
Average Household income $110,000
64% Male

LinkedIn for Business
Any Business
Business Focus (Not as personal)
Business Groups
Business targeting and Research
Database Strengthening

Twitter
1,382% growth in last year
Over 1 Billion tweets to date
5 – 10 Thousands new accounts a day (Est 08)
53% Female

Twitter for Business
Any Business
Discovery Engine (Mini Google)
Relationship Building
Content Syndication
Brand Exposure

Youtube
14.8 Billion videos viewed in January 2009
147 Million people watched 101 videos each
Average time on site 23 minutes
Users are 18-55 evenly distributed male/female

What Do Consumers Think?
60% of American citizens use Social Media.
Of those 93% indicated business should have a Social Media presence
85% indicated businesses should interact via Social Networks with their customers.
Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Businesses Should Use Social To
Solve Problems – 43%
Obtain user feedback on product/services 41%
Enable consumers to interact with the company brand – 37%
Market to consumers – 25%

What Do Businesses Think?
52% “Companies that fail to embrace social media technologies for business purposes will be left behind ”
78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.”
77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth”

Companies Using Social Media Reported
Improved Feedback 78%
Improved Customer Satisfaction 66%
Improved Customer support 71%
Increased Sales 40%
Improved public perception of company 75%

Blogging
346 Million Readers
Lower cost than traditional marketing
Increased Search Engine Ranking
Uniformity of message
Education & Engagement

Blog Platforms
Blogger.com
Free Owned by Google
Wordpress.com
Free Owned by Wordpress
Wordpress.org
Monthly Hosting Owned by YOU

Blog Content
Categories (5 to 6)
Industry Specific Business
Tips / Money Saving Off Topic
Local/Community Spotlight
Topics
No - Sales Relevant
Trending Target Focused

Content Structuring
Short 200 to 500 Words
Text Blocking
Short Paragraphs Bold Headers
Numbers Bullet Points
Visual
Photos Colors
Multi-media
Video Podcasts

Repurposing Content
Blog Post
Article Site
Social Networks
-
-
E-Newsletter
Flyer
200 – 500 Words
Shorter version
Facebook Share
LinkedIn Discussion
Twitter Update
Teaser
Bullet Points
Industry or Company Information

Syndicate (Share) Content Online
Social Networks
Facebook
Twitter
LinkedIn
Blog Networks
Blogcatalog
MyBlogLog
Blogher
Forums
Business
Women
Niche Networks
Digg, Mixx, Reddit
ActiveRain
Kirtsy
Yahoo Buzz
Google Groups
Micro-Blogs
Tumblr
Postlets
Article Sites
Communities

. Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill

Time Blocking
Number of posts a week
3 to 5 Mon - Thur
Writing Time Per Post
15 min - An Hour
Writing Days / Times
Weekends Once a Month
Mornings Evenings
Sharing Content & Relationship Building
3- 5 hours a week Automate

Consistent Communication
Blog posting regularly – 3 to 5 times a week
Social Networking
LinkedIn – 2 to 3 times a week
Facebook – 3 to 5 times a week
Twitter – Daily (multiple times)
E-marketing – Once / twice a month
In person – Varies

Marketing Your Online Assets Offline
Email Signature
E-newsletters
Voicemail
Brochures
Flyers
Business Card

Choosing an E-marketing Provider
Deliverability
Ease of Use
Import/Export
List Management
Flexibility
HTML/Text
Web based
Social Media
Pricing
Monthly Fee on number of emails
Reliability
History
Referrals
Tracking
Thorough
Varied

E-marketing Strategies
Subject Line
Key
Content
Sell Less
Interesting
Relevant
Media Integration
Pictures
Video
Social Media
Build Awareness
Blog / Social Networks
Email Signature
Value
Tips/Discounts
Strategic Partners
Call to Action
Share
Feedback
Buy

Tracking ROI
Website & blog Analytics
Social Networking
Facebook Analytics
Twitter Link Tracking
LinkedIn Interaction
E-marketing Analytics
In person

Bringing it Offline
Events
Skype
Meetup / Tweetup
Local Networks
Coffee
Where are they at
Safe Communication
Networking Opportunities
Innovative & Growing
The one on one

Content Syndication

. Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer

Get Smart Web Consulting The Get Smart Web People We Help You Build a Web Presence That Reaches People www.gswconsultinggroup.com

Get Smart Web Social Media Introduction

by GSW Consulting Group on Aug 21, 2009

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