Get Smart Web Social Media Introduction

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Get Smart Web Social Media Introduction

  1. 1. Social Media and Business Get Connected Today Get Smart Web Consulting www.gswconsultinggroup.com
  2. 2. <ul><li>Connect: Bring your sphere & contacts together </li></ul><ul><li>Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests. </li></ul><ul><li>Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients </li></ul>Community Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford
  3. 3. Internet Usage <ul><li>80% of Americans are online </li></ul><ul><li>15% of households don’t have a computer </li></ul><ul><li>Average of 17 hours per week online </li></ul><ul><li>31 Billion Google searches a month </li></ul><ul><li>65% of Internet Users buy online </li></ul>Source: Digitalcenter.org 15 year case study
  4. 4. Social Media Usage <ul><li>Facebook over 200 Million Users </li></ul><ul><li>Youtube over 100 Million Users </li></ul><ul><li>LinkedIn over 36 Million Users </li></ul><ul><li>Twitter 10 Million Visitors </li></ul><ul><li>Blogs 346 Million Readers </li></ul>
  5. 5. The Big Four What are They Good For <ul><li>Facebook & MySpace </li></ul><ul><ul><li>Personal & Business </li></ul></ul><ul><li>MySpace </li></ul><ul><ul><li>Arts & Entertainment </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Business </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Information & Conversation </li></ul></ul>
  6. 6. Facebook <ul><li>Over 250 Million Users </li></ul><ul><li>Fastest Growing Demographic 30 yrs and older </li></ul><ul><li>15 Million users update at least once a day </li></ul><ul><li>2.5 Million users become fans of pgs each day </li></ul><ul><li>Average user has 120 Friends on the site </li></ul>
  7. 7. Facebook for Business <ul><li>Any Business </li></ul><ul><li>Personal & Business separation </li></ul><ul><li>Fan Pages & Groups </li></ul><ul><li>Simple Content Syndication </li></ul><ul><li>Targeted Demographics and Analytics </li></ul>
  8. 8. MySpace for Business <ul><li>Visually appealing Businesses </li></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Handmade products </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><li>One Platform (No Separation) </li></ul><ul><li>SEO </li></ul><ul><li>Targeted Demographics </li></ul>
  9. 9. LinkedIn <ul><li>Over 36 Million Users </li></ul><ul><li>A new member joins approx. every second </li></ul><ul><li>Average age 41 </li></ul><ul><li>Average Household income $110,000 </li></ul><ul><li>64% Male </li></ul>
  10. 10. LinkedIn for Business <ul><li>Any Business </li></ul><ul><li>Business Focus (Not as personal) </li></ul><ul><li>Business Groups </li></ul><ul><li>Business targeting and Research </li></ul><ul><li>Database Strengthening </li></ul>
  11. 11. Twitter <ul><li>Over 10 Million Users </li></ul><ul><li>1,382% growth in last year </li></ul><ul><li>Over 1 Billion tweets to date </li></ul><ul><li>5 – 10 Thousands new accounts a day (Est 08) </li></ul><ul><li>53% Female </li></ul>
  12. 12. Twitter for Business <ul><li>Any Business </li></ul><ul><li>Discovery Engine (Mini Google) </li></ul><ul><li>Relationship Building </li></ul><ul><li>Content Syndication </li></ul><ul><li>Brand Exposure </li></ul>
  13. 13. Youtube <ul><li>Over 100 Million Users </li></ul><ul><li>14.8 Billion videos viewed in January 2009 </li></ul><ul><li>147 Million people watched 101 videos each </li></ul><ul><li>Average time on site 23 minutes </li></ul><ul><li>Users are 18-55 evenly distributed male/female </li></ul>
  14. 14. What Do Consumers Think? <ul><li>60% of American citizens use Social Media. </li></ul><ul><li>Of those 93% indicated business should have a Social Media presence </li></ul><ul><li>85% indicated businesses should interact via Social Networks with their customers. </li></ul>Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  15. 15. Businesses Should Use Social To <ul><li>Solve Problems – 43% </li></ul><ul><li>Obtain user feedback on product/services 41% </li></ul><ul><li>Enable consumers to interact with the company brand – 37% </li></ul><ul><li>Market to consumers – 25% </li></ul>Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  16. 16. What Do Businesses Think? <ul><li>52% “Companies that fail to embrace social media technologies for business purposes will be left behind ” </li></ul><ul><li>78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.” </li></ul><ul><li>77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth” </li></ul>Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  17. 17. Companies Using Social Media Reported <ul><li>Improved Feedback 78% </li></ul><ul><li>Improved Customer Satisfaction 66% </li></ul><ul><li>Improved Customer support 71% </li></ul><ul><li>Increased Sales 40% </li></ul><ul><li>Improved public perception of company 75% </li></ul>Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
  18. 18. Blogging <ul><li>346 Million Readers </li></ul><ul><li>Lower cost than traditional marketing </li></ul><ul><li>Increased Search Engine Ranking </li></ul><ul><li>Uniformity of message </li></ul><ul><li>Education & Engagement </li></ul>
  19. 19. Blog Platforms <ul><li>Blogger.com </li></ul><ul><ul><li>Free Owned by Google </li></ul></ul><ul><li>Wordpress.com </li></ul><ul><ul><li>Free Owned by Wordpress </li></ul></ul><ul><li>Wordpress.org </li></ul><ul><ul><li>Monthly Hosting Owned by YOU </li></ul></ul>
  20. 20. Blog Content <ul><li>Categories (5 to 6) </li></ul><ul><ul><li>Industry Specific Business </li></ul></ul><ul><ul><li>Tips / Money Saving Off Topic </li></ul></ul><ul><ul><li>Local/Community Spotlight </li></ul></ul><ul><li>  Topics </li></ul><ul><ul><li>No - Sales Relevant </li></ul></ul><ul><ul><li>Trending Target Focused </li></ul></ul>
  21. 21. Content Structuring <ul><li>Short 200 to 500 Words </li></ul><ul><li>Text Blocking </li></ul><ul><li>Short Paragraphs Bold Headers </li></ul><ul><li>Numbers Bullet Points </li></ul><ul><li>Visual </li></ul><ul><li>Photos Colors </li></ul><ul><li>Multi-media </li></ul><ul><li>Video Podcasts </li></ul>
  22. 22. Repurposing Content <ul><li>Blog Post </li></ul><ul><li>Article Site </li></ul><ul><li>Social Networks </li></ul><ul><li>- </li></ul><ul><li>- </li></ul><ul><li>E-Newsletter </li></ul><ul><li>Flyer </li></ul><ul><li>200 – 500 Words </li></ul><ul><li>Shorter version </li></ul><ul><li>Facebook Share </li></ul><ul><li>LinkedIn Discussion </li></ul><ul><li>Twitter Update </li></ul><ul><li>Teaser </li></ul><ul><li>Bullet Points </li></ul>Industry or Company Information
  23. 23. Syndicate (Share) Content Online <ul><li>Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Blog Networks </li></ul><ul><ul><li>Blogcatalog </li></ul></ul><ul><ul><li>MyBlogLog </li></ul></ul><ul><ul><li>Blogher </li></ul></ul><ul><li>Forums </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Women </li></ul></ul><ul><li>Niche Networks </li></ul><ul><ul><li>Digg, Mixx, Reddit </li></ul></ul><ul><ul><li>ActiveRain </li></ul></ul><ul><ul><li>Kirtsy </li></ul></ul><ul><li>Yahoo Buzz </li></ul><ul><li>Google Groups </li></ul><ul><li>Micro-Blogs </li></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>Postlets </li></ul></ul><ul><li>Article Sites </li></ul><ul><li>Communities </li></ul>
  24. 24. . Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill
  25. 25. Time Blocking <ul><li>Number of posts a week </li></ul><ul><ul><li>3 to 5 Mon - Thur </li></ul></ul><ul><li>Writing Time Per Post </li></ul><ul><ul><ul><li>15 min - An Hour </li></ul></ul></ul><ul><li>Writing Days / Times </li></ul><ul><ul><ul><li>Weekends Once a Month </li></ul></ul></ul><ul><ul><ul><li>Mornings Evenings </li></ul></ul></ul><ul><li>Sharing Content & Relationship Building </li></ul><ul><ul><ul><li>3- 5 hours a week Automate </li></ul></ul></ul>
  26. 26. Consistent Communication <ul><li>Blog posting regularly – 3 to 5 times a week </li></ul><ul><li>Social Networking </li></ul><ul><ul><li>LinkedIn – 2 to 3 times a week </li></ul></ul><ul><ul><li>Facebook – 3 to 5 times a week </li></ul></ul><ul><ul><li>Twitter – Daily (multiple times) </li></ul></ul><ul><li>E-marketing – Once / twice a month </li></ul><ul><li>In person – Varies </li></ul>
  27. 27. Marketing Your Online Assets Offline <ul><li>Email Signature </li></ul><ul><li>E-newsletters </li></ul><ul><li>Voicemail </li></ul><ul><li>Brochures </li></ul><ul><li>Flyers </li></ul><ul><li>Business Card </li></ul>
  28. 28. Choosing an E-marketing Provider <ul><li>Deliverability </li></ul><ul><li>Ease of Use </li></ul><ul><ul><li>Import/Export </li></ul></ul><ul><ul><li>List Management </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>HTML/Text </li></ul></ul><ul><ul><li>Web based </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Pricing </li></ul><ul><ul><li>Monthly Fee on number of emails </li></ul></ul><ul><li>Reliability </li></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><li>Tracking </li></ul><ul><ul><li>Thorough </li></ul></ul><ul><ul><li>Varied </li></ul></ul>
  29. 29. E-marketing Strategies <ul><li>Subject Line </li></ul><ul><ul><li>Key </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Sell Less </li></ul></ul><ul><ul><li>Interesting </li></ul></ul><ul><ul><li>Relevant </li></ul></ul><ul><li>Media Integration </li></ul><ul><ul><li>Pictures </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><li>Build Awareness </li></ul><ul><ul><li>Blog / Social Networks </li></ul></ul><ul><ul><li>Email Signature </li></ul></ul><ul><li>Value </li></ul><ul><ul><li>Tips/Discounts </li></ul></ul><ul><ul><li>Strategic Partners </li></ul></ul><ul><li>Call to Action </li></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><ul><li>Buy </li></ul></ul>
  30. 30. Tracking ROI <ul><li>Website & blog Analytics </li></ul><ul><li>Social Networking </li></ul><ul><ul><li>Facebook Analytics </li></ul></ul><ul><ul><li>Twitter Link Tracking </li></ul></ul><ul><ul><li>LinkedIn Interaction </li></ul></ul><ul><li>E-marketing Analytics </li></ul><ul><li>In person </li></ul>
  31. 31. Bringing it Offline <ul><li>Events </li></ul><ul><li>Skype </li></ul><ul><li>Meetup / Tweetup </li></ul><ul><li>Local Networks </li></ul><ul><li>Coffee </li></ul><ul><li>Where are they at </li></ul><ul><li>Safe Communication </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Innovative & Growing </li></ul><ul><li>The one on one </li></ul>
  32. 32. Content Syndication
  33. 33. . Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer
  34. 34. Get Smart Web Consulting The Get Smart Web People We Help You Build a Web Presence That Reaches People www.gswconsultinggroup.com

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