Social Media and Business Get Connected Today Get Smart Web Consulting www.gswconsultinggroup.com

Connect: Bring your sphere & contacts together Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests. Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients Community Coming together is the Beginning Keeping together is Progress Working together is SUCCESS ~Henry Ford

Connect: Bring your sphere & contacts together

Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.

Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients

Internet Usage 80% of Americans are online 15% of households don’t have a computer Average of 17 hours per week online 31 Billion Google searches a month 65% of Internet Users buy online Source: Digitalcenter.org 15 year case study

80% of Americans are online

15% of households don’t have a computer

Average of 17 hours per week online

31 Billion Google searches a month

65% of Internet Users buy online

Social Media Usage Facebook over 200 Million Users Youtube over 100 Million Users LinkedIn over 36 Million Users Twitter 10 Million Visitors Blogs 346 Million Readers

Facebook over 200 Million Users

Youtube over 100 Million Users

LinkedIn over 36 Million Users

Twitter 10 Million Visitors

Blogs 346 Million Readers

The Big Four What are They Good For Facebook & MySpace Personal & Business MySpace Arts & Entertainment LinkedIn Business Twitter Information & Conversation

Facebook & MySpace

Personal & Business

MySpace

Arts & Entertainment

LinkedIn

Business

Twitter

Information & Conversation

Facebook Over 250 Million Users Fastest Growing Demographic 30 yrs and older 15 Million users update at least once a day 2.5 Million users become fans of pgs each day Average user has 120 Friends on the site

Over 250 Million Users

Fastest Growing Demographic 30 yrs and older

15 Million users update at least once a day

2.5 Million users become fans of pgs each day

Average user has 120 Friends on the site

Facebook for Business Any Business Personal & Business separation Fan Pages & Groups Simple Content Syndication Targeted Demographics and Analytics

Any Business

Personal & Business separation

Fan Pages & Groups

Simple Content Syndication

Targeted Demographics and Analytics

MySpace for Business Visually appealing Businesses Photography Handmade products Entertainment Family One Platform (No Separation) SEO Targeted Demographics

Visually appealing Businesses

Photography

Handmade products

Entertainment

Family

One Platform (No Separation)

SEO

Targeted Demographics

LinkedIn Over 36 Million Users A new member joins approx. every second Average age 41 Average Household income $110,000 64% Male

Over 36 Million Users

A new member joins approx. every second

Average age 41

Average Household income $110,000

64% Male

LinkedIn for Business Any Business Business Focus (Not as personal) Business Groups Business targeting and Research Database Strengthening

Any Business

Business Focus (Not as personal)

Business Groups

Business targeting and Research

Database Strengthening

Twitter Over 10 Million Users 1,382% growth in last year Over 1 Billion tweets to date 5 – 10 Thousands new accounts a day (Est 08) 53% Female

Over 10 Million Users

1,382% growth in last year

Over 1 Billion tweets to date

5 – 10 Thousands new accounts a day (Est 08)

53% Female

Twitter for Business Any Business Discovery Engine (Mini Google) Relationship Building Content Syndication Brand Exposure

Any Business

Discovery Engine (Mini Google)

Relationship Building

Content Syndication

Brand Exposure

Youtube Over 100 Million Users 14.8 Billion videos viewed in January 2009 147 Million people watched 101 videos each Average time on site 23 minutes Users are 18-55 evenly distributed male/female

Over 100 Million Users

14.8 Billion videos viewed in January 2009

147 Million people watched 101 videos each

Average time on site 23 minutes

Users are 18-55 evenly distributed male/female

What Do Consumers Think? 60% of American citizens use Social Media. Of those 93% indicated business should have a Social Media presence 85% indicated businesses should interact via Social Networks with their customers. Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

60% of American citizens use Social Media.

Of those 93% indicated business should have a Social Media presence

85% indicated businesses should interact via Social Networks with their customers.

Businesses Should Use Social To Solve Problems – 43% Obtain user feedback on product/services 41% Enable consumers to interact with the company brand – 37% Market to consumers – 25% Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Solve Problems – 43%

Obtain user feedback on product/services 41%

Enable consumers to interact with the company brand – 37%

Market to consumers – 25%

What Do Businesses Think? 52% “Companies that fail to embrace social media technologies for business purposes will be left behind ” 78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.” 77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth” Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

52% “Companies that fail to embrace social media technologies for business purposes will be left behind ”

78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.”

77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth”

Companies Using Social Media Reported Improved Feedback 78% Improved Customer Satisfaction 66% Improved Customer support 71% Increased Sales 40% Improved public perception of company 75% Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)

Improved Feedback 78%

Improved Customer Satisfaction 66%

Improved Customer support 71%

Increased Sales 40%

Improved public perception of company 75%

Blogging 346 Million Readers Lower cost than traditional marketing Increased Search Engine Ranking Uniformity of message Education & Engagement

346 Million Readers

Lower cost than traditional marketing

Increased Search Engine Ranking

Uniformity of message

Education & Engagement

Blog Platforms Blogger.com Free Owned by Google Wordpress.com Free Owned by Wordpress Wordpress.org Monthly Hosting Owned by YOU

Blogger.com

Free Owned by Google

Wordpress.com

Free Owned by Wordpress

Wordpress.org

Monthly Hosting Owned by YOU

Blog Content Categories (5 to 6) Industry Specific Business Tips / Money Saving Off Topic Local/Community Spotlight Topics No - Sales Relevant Trending Target Focused

Categories (5 to 6)

Industry Specific Business

Tips / Money Saving Off Topic

Local/Community Spotlight

Topics

No - Sales Relevant

Trending Target Focused

Content Structuring Short 200 to 500 Words Text Blocking Short Paragraphs Bold Headers Numbers Bullet Points Visual Photos Colors Multi-media Video Podcasts

Short 200 to 500 Words

Text Blocking

Short Paragraphs Bold Headers

Numbers Bullet Points

Visual

Photos Colors

Multi-media

Video Podcasts

Repurposing Content Blog Post Article Site Social Networks - - E-Newsletter Flyer 200 – 500 Words Shorter version Facebook Share LinkedIn Discussion Twitter Update Teaser Bullet Points Industry or Company Information

Blog Post

Article Site

Social Networks

-

-

E-Newsletter

Flyer

200 – 500 Words

Shorter version

Facebook Share

LinkedIn Discussion

Twitter Update

Teaser

Bullet Points

Syndicate (Share) Content Online Social Networks Facebook Twitter LinkedIn Blog Networks Blogcatalog MyBlogLog Blogher Forums Business Women Niche Networks Digg, Mixx, Reddit ActiveRain Kirtsy Yahoo Buzz Google Groups Micro-Blogs Tumblr Postlets Article Sites Communities

Social Networks

Facebook

Twitter

LinkedIn

Blog Networks

Blogcatalog

MyBlogLog

Blogher

Forums

Business

Women

Niche Networks

Digg, Mixx, Reddit

ActiveRain

Kirtsy

Yahoo Buzz

Google Groups

Micro-Blogs

Tumblr

Postlets

Article Sites

Communities

. Brand Exposure The world has the habit of making room for the man whose actions show that he knows where he is going ~Napoleon Hill

Time Blocking Number of posts a week 3 to 5 Mon - Thur Writing Time Per Post 15 min - An Hour Writing Days / Times Weekends Once a Month Mornings Evenings Sharing Content & Relationship Building 3- 5 hours a week Automate

Number of posts a week

3 to 5 Mon - Thur

Writing Time Per Post

15 min - An Hour

Writing Days / Times

Weekends Once a Month

Mornings Evenings

Sharing Content & Relationship Building

3- 5 hours a week Automate

Consistent Communication Blog posting regularly – 3 to 5 times a week Social Networking LinkedIn – 2 to 3 times a week Facebook – 3 to 5 times a week Twitter – Daily (multiple times) E-marketing – Once / twice a month In person – Varies

Blog posting regularly – 3 to 5 times a week

Social Networking

LinkedIn – 2 to 3 times a week

Facebook – 3 to 5 times a week

Twitter – Daily (multiple times)

E-marketing – Once / twice a month

In person – Varies

Marketing Your Online Assets Offline Email Signature E-newsletters Voicemail Brochures Flyers Business Card

Email Signature

E-newsletters

Voicemail

Brochures

Flyers

Business Card

Choosing an E-marketing Provider Deliverability Ease of Use Import/Export List Management Flexibility HTML/Text Web based Social Media Pricing Monthly Fee on number of emails Reliability History Referrals Tracking Thorough Varied

Deliverability

Ease of Use

Import/Export

List Management

Flexibility

HTML/Text

Web based

Social Media

Pricing

Monthly Fee on number of emails

Reliability

History

Referrals

Tracking

Thorough

Varied

E-marketing Strategies Subject Line Key Content Sell Less Interesting Relevant Media Integration Pictures Video Social Media Build Awareness Blog / Social Networks Email Signature Value Tips/Discounts Strategic Partners Call to Action Share Feedback Buy

Subject Line

Key

Content

Sell Less

Interesting

Relevant

Media Integration

Pictures

Video

Social Media

Build Awareness

Blog / Social Networks

Email Signature

Value

Tips/Discounts

Strategic Partners

Call to Action

Share

Feedback

Buy

Tracking ROI Website & blog Analytics Social Networking Facebook Analytics Twitter Link Tracking LinkedIn Interaction E-marketing Analytics In person

Website & blog Analytics

Social Networking

Facebook Analytics

Twitter Link Tracking

LinkedIn Interaction

E-marketing Analytics

In person

Bringing it Offline Events Skype Meetup / Tweetup Local Networks Coffee Where are they at Safe Communication Networking Opportunities Innovative & Growing The one on one

Events

Skype

Meetup / Tweetup

Local Networks

Coffee

Where are they at

Safe Communication

Networking Opportunities

Innovative & Growing

The one on one

Content Syndication

. Long Term Relationships Communication The Human Connection Is the Key to Personal and Career SUCCESS ~Paul J Meyer

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