Get Schooled Annual Report 2011

LETTER FROMTHE EXECUTIVEDIRECTORWhen Get Schooled launched as a stand-alone Launched innovative initiatives that encouragednonprofit in the fall of 2010, we were given a unique students to take the small actions that would leadmandate: use the media and messengers of them to educational successpopular culture to inspire and engage students inan effort to improve high school graduation rates and Why is this work important? The statistics areempower more students to go to and succeed in college. staggering: a young person drops out of high school every 26 seconds. In many urban centers, one of everyWhile there are thousands of education-focused three high school students is absent on any given day.nonprofits working in communities across the United The average American teen receives only 38 minutesStates, there are few – if any – with a similar mandate. of college counseling each year during his or her fourIs it even possible to combine “sizzle with substance” years of high school. More than half of all students whoin a way that yields improved academic outcomes for enter postsecondary education or training will fail tostudents, especially those most in need of additional earn the degree or certificate they came for. If we areencouragement and inspiration? going to reverse these trends, reform needs to come to our schools and real support, guidance and encourage-We say it is. ment needs to come to our students. Get Schooled is ready to step up and fill that void. Our rallying cry? Students, we have your back.IN 2011, GET SCHOOLED BEGAN ITS EFFORT TOMEET THAT CHALLENGE. LAST YEAR, WE: Over the next 18 months, Get Schooled’s digital platform – online, social media and mobile apps – will Connected with a million young people through our reach and engage millions of young people who need digital platforms and in-school activities support, direction and a community to help them make their way through high school and college. Young Improved attendance almost 3 percent across people will come to our digital platform to play games, more than 100 high schools and middle schools in track their own educational progress, get answers to 17 states questions and connect with people who can offer them Gave 25,000 students the opportunity to recognize the information, inspiration and support they need to the teachers who inspire them to get out of bed and succeed. go to school every day And this is just the beginning. If our first full year Enlisted the assistance of some of today’s hottest taught us anything, it’s that a recipe that mixes sizzle talent to inspire young people, including Nicki and substance yields powerful outcomes. Moving Minaj, Tyra Banks, Wiz Khalifa, Trey Songz, Dwight forward, we are committed to leveraging popular Howard, Dwyane Wade, Keri Hilson, Kimora culture, media, the web, emerging platforms and Simmons, George Lopez and Jennifer Hudson gaming tools in new and exciting ways to engage young people in improving their education. Partnered with some of America’s most influential media brands including MTV, Tr3s, BET’s 106 & Sincerely, PARK and Paramount Pictures to connect with students Marie Groark Executive Director, Get Schooled 1

MAKING ADIFFERENCE INCREASE IN ATTENDANCE ACROSS 125 SCHOOLS – WHICH MEANS THOUSANDS MORE STUDENTS CAME TO SCHOOL EVERY DAY AND INCREASED THEIR LIKELIHOOD OF GRADUATING ENGAGED WITH GET SCHOOLED ON OUR WEBSITE, THROUGH OUR SOCIAL MEDIA OR IN THEIR SCHOOLS LEARNED MORE ABOUT GET SCHOOLED AND THE IMPORTANCE OF ATTENDANCE 2

GIVING SCHOOLS A BOOSTWe know educators can’t do it alone.That’s why Get Schooled partneredwith high schools and middle schoolsto inspire and encourage theirstudents to succeed.Students at Bridgeport High School in rural Washington State celebrate their school’s standingon the Get Schooled leader board during the 2011 Fall Attendance Challenge. 3

USING GAMES TO DRIVE CHANGEGet Schooled tapped into students’love of friendly competition to improvestudent engagement and attendancethrough regional and nationalattendance challenges.Students at Lincoln High School in Philadelphia celebrate their attendance improvement as part ofGet Schooled’s Get MotivatED Challenge in spring 2011. Twenty-five schools competed to determinewho could improve their attendance the most. 4

EMPOWERING STUDENTSTO INSPIRE EACH OTHERGet Schooled and Def Jam Rapstarchallenged young people to get loudabout why education matters. Studentssubmitted hundreds of inspirationalrhymes that reached an audience ofmore than 250,000. WE NEED TO BE GOING TO SCHOOL, NOT JUST SLACKING ON YOUTUBE. IT’S UP TO US TO BE THE LEADERS OF THE NEW SCHOOL. – Yung Mil, Portland, ORGet Schooled and its partners including Kevin Liles, Russell Simmons and BET’s 106 & PARK gaveDef Jam Rapstar winner Yung Mil a once-in-a-lifetime experience, including advice on the musicbusiness and a nationally broadcast television special to share his skills. 5

GIVING STUDENTS A PLATFORMFOR THEIR VOICESStudents recognized 25,000 teacherswho inspire and noted theircommitment, patience, persistenceand great senses of humor inthe classroom.A student and teacher pose in front of the Get Schooled banner at East High Schoolin Iowa. 6

MOTIVATING AND INSPIRINGWITH TALENTGet Schooled partnered with talentthat resonates with students, whetherthrough a common experiencegrowing up, a demonstratedcommitment to excellence or simplybecause they are superstars!Tyra Banks inspires students at Bethune Middle School in Los Angeles by sharing stories of herexperiences as a student and how education has helped her as a model, television star and author. 7

GOING MOBILE TO CONNECTWe capitalized on young people’saffection for texting and celebritiesvia the Get Schooled Celebrity TextChallenge, which encouragedstudents to set academic goals for theschool year. Promoted across Viacom’snetworks, close to 10,000 studentsresponded during the month-longsummer challenge.An email blast went out to hundreds of thousands of young people encouraging them to setgoals and tell us about them. 8

AMPLIFYING OUR MESSAGES THROUGHOUR MEDIA PARTNERSGet Schooled partnered with BET’s 106& PARK, MTV, mtvU and digital sites likeAddictingGames.com to inspire andengage our audiences.Terrence J. and Rocsi interview Dwyane Wade about the work of his educational foundation as hereceives the Get Schooled Award on BET’s 106 & PARK. 9

MOTIVATING AND REWARDINGSTUDENTS THROUGH POP CULTUREYoung people value popular media.Get Schooled, along with its partnersincluding Paramount Pictures, 20thCentury Fox and others, bring excitingrewards to students who haveearned it.Students at Chaparral High School in Las Vegas increased their attendance by nearly 6%.To celebrate, they enjoyed a red carpet preview screening of MISSION: IMPOSSIBLE –GHOST PROTOCOL. 10

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Get Schooled Annual Report 2011

by GetSchooled on Jul 13, 2012

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