The gold is in the list
Upcoming SlideShare
Loading in...5
×
 

The gold is in the list

on

  • 245 views

Email Marketing Best Practices

Email Marketing Best Practices

Statistics

Views

Total Views
245
Views on SlideShare
245
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The gold is in the list The gold is in the list Presentation Transcript

  • Maciej Ossowski Director of EducationLondon, 21 Nov. 2012 Implix / GetResponse
  • Director of Education Dept.Implix / GetResponse
  • 1998 Anti-spam rulesThe start of GetResponse.com(one of the first email marketing platforms in the world to follow the anti-spam rules)
  • Today: 250.000 Customers, 185 countries, 160 employees
  • What would you like to learnabout email marketing?
  • Changing every pound invested in email marketing into 40 GBP return* DMA study, 2011
  • Increase sales with email marketing and nurture relationships with Customers... 44% respondents claim that they feel more attached to a company that sends them newsletters*Epsilon study, 2008
  • Never buy an email list!
  • way 1
  • UseSign up formseverywhere!
  • Sign up form – best practices • Validating data in real time • Double opt-in: subscription confirmation • Checking duplicates • Verification of email’s syntax • Limited number of inputs (2-3) • Hints (“Did you mean Yahoo.co.uk?”)
  • Average sign up rate (in the ideal world) 10%
  • Regular in-line form
  • Horizontal form
  • Registration form
  • way 2
  • Social Media!
  • Get Social!• Install a sign up on a Facebook fan page (convert fans to subscribers)• Automatically publish newsletter on Facebook Twitter• Publish newsletter archive links on FB / Twitter• Give subscribers the opportunity to share the email in social media
  • way 3
  • FB Connect: as easy as it gets
  • way 4
  • Give away something extra!
  • Can’t get everyone an Aston? Try one of those bonuses:• Free tips, pictures, ringtones• Contests with prizes• Discount codes, promo codes• Raports, whitepapers, ebooks
  • Motivation: discounts (B2C)
  • Motivation: content (B2B)
  • way 5
  • Email Marketing + QR codes
  • Printed materials
  • Events
  • way 6
  • “Prior to adding the lightbox, we were getting 80-100 newsubscribers per month on our home page subscriptionsign-up form. With the lightbox added, this numberimmediately grew remarkably”• 388 in August• 478 in September (a 482% increase)• 413 in October
  • way 7
  • The Social Proof
  • According to Nielsen:70% of consumers trust online reviews92% think word of mouth is the most trusted form of advertising.
  • way 8
  • Make them feel special
  • way 9
  • Sign up form + a blog post
  • way 10
  • Print forms (loyaltyprograms, hotel check-ins, etc.)
  • Thank you!Mac OssowskiDirector of EducationImplix / GetResponseGetResponse.pl maciej.ossowski@ implix.com twitter.com/maciej_ossowski facebook.com/maciej.ossowski linkedin.com/in/maciejossowski