The gold is in the list
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The gold is in the list



Email Marketing Best Practices

Email Marketing Best Practices



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The gold is in the list The gold is in the list Presentation Transcript

  • Maciej Ossowski Director of EducationLondon, 21 Nov. 2012 Implix / GetResponse
  • Director of Education Dept.Implix / GetResponse
  • 1998 Anti-spam rulesThe start of of the first email marketing platforms in the world to follow the anti-spam rules)
  • Today: 250.000 Customers, 185 countries, 160 employees
  • What would you like to learnabout email marketing?
  • Changing every pound invested in email marketing into 40 GBP return* DMA study, 2011
  • Increase sales with email marketing and nurture relationships with Customers... 44% respondents claim that they feel more attached to a company that sends them newsletters*Epsilon study, 2008
  • Never buy an email list!
  • way 1
  • UseSign up formseverywhere!
  • Sign up form – best practices • Validating data in real time • Double opt-in: subscription confirmation • Checking duplicates • Verification of email’s syntax • Limited number of inputs (2-3) • Hints (“Did you mean”)
  • Average sign up rate (in the ideal world) 10%
  • Regular in-line form
  • Horizontal form
  • Registration form
  • way 2
  • Social Media!
  • Get Social!• Install a sign up on a Facebook fan page (convert fans to subscribers)• Automatically publish newsletter on Facebook Twitter• Publish newsletter archive links on FB / Twitter• Give subscribers the opportunity to share the email in social media
  • way 3
  • FB Connect: as easy as it gets
  • way 4
  • Give away something extra!
  • Can’t get everyone an Aston? Try one of those bonuses:• Free tips, pictures, ringtones• Contests with prizes• Discount codes, promo codes• Raports, whitepapers, ebooks
  • Motivation: discounts (B2C)
  • Motivation: content (B2B)
  • way 5
  • Email Marketing + QR codes
  • Printed materials
  • Events
  • way 6
  • “Prior to adding the lightbox, we were getting 80-100 newsubscribers per month on our home page subscriptionsign-up form. With the lightbox added, this numberimmediately grew remarkably”• 388 in August• 478 in September (a 482% increase)• 413 in October
  • way 7
  • The Social Proof
  • According to Nielsen:70% of consumers trust online reviews92% think word of mouth is the most trusted form of advertising.
  • way 8
  • Make them feel special
  • way 9
  • Sign up form + a blog post
  • way 10
  • Print forms (loyaltyprograms, hotel check-ins, etc.)
  • Thank you!Mac OssowskiDirector of EducationImplix / maciej.ossowski@