List segmentation
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List segmentation

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Email Marketing Best Practices

Email Marketing Best Practices

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List segmentation List segmentation Presentation Transcript

  • Maciej Ossowski Director of EducationLondon, 21 Nov. 2012 Implix / GetResponse
  • Number one reason for unsubscribes: too many emails!
  • Solution?
  • 55% of 300 senior marketing executivessurveyed by Return Path and The Relevancy Group in 2012 DO NOT SEGMENT LISTS
  • 32% of marketers say segmenting theiremail database is one of their organizations topobjectives IN 2013
  • Hard work pays off
  • Your buyers are not the same!
  • Different recipients require different email offers,Different recipients require different email offers, content & creatives content & creatives
  • Sign up Blog form Reactivation Newsletter CampaignEducation Abandoned Order form Transactional Conversion Email PRO Upsell, account Affiliation ?
  • Define groups of subscribers you have on your list
  • List slicing inspiration
  • way 1
  • way 2
  • way 3
  • way 4
  • Industry: B2B vs B2C or maciej.ossowski@implix.com maciej.maciek@yahoo.co.ukmaciej.ossowski@getresponse.com mac.os@gmail.com maciej85@live.co.uk
  • way 5
  • way 6
  • Segment your list basing on: Contact behviour: Contact characteristics:receiving email first and last nameopening email email addressnot opening email age, sexclicking on a link GEO datanot clicking on a link subscription source
  • Thank you!Mac OssowskiDirector of EducationImplix / GetResponseGetResponse.pl maciej.ossowski@ implix.com twitter.com/maciej_ossowski facebook.com/maciej.ossowski linkedin.com/in/maciejossowski