GetResponse by Implix Product Release News: GetResponse 6.0 - Email Marketing Solution for SOHO & SMB Embargoed until July 06, 2009
Agenda 2
About Implix
Market Overview
GetResponse 6.0
Features
Pricing
Customer Testimonials
Summary
Implix Mission 3 To be the premier provider of affordable, feature-rich, self-servicesolutions that help small and medium businesses around the globe improve efficiency, reduce costs, and increase profitability.
Implix – Quick Facts 10 years experience focused on SOHO and SMB space Privately funded, cash-flow positive with 27% ARG
Employs over 100 professionals in international offices in Wilmington, Delaware (U.S.), Halifax (Canada) and Gdynia (Poland)
Experienced global management team 4
Simon Grabowski- CEO - Internet marketing pioneerand enterpreneuer,established Implix in 1998 at theage of 18.
Piotr Gliwinski – Managing Director - Broad internationalmanagement experience, including HR executivewith Flextronics.
Krzysztof Milkowski – VP of IT & Operations -Previously senior IT manager at the largestPolish portal WP.PL.
Monika Rudnicka – S&M Director - Corporateand start-up experience. Previously managedglobal online initiatives at GE Money.
Implix – Product Lines
Email Marketing
5
Website Building
StreamingRich Media Solutions
Video Conferencing
Coming soon...!
Email Marketing Trends 6
Largest spending increase - expected to balloon to $2B by 2014
$144M wasted on undelivered emails by 2014
Generates highest ROI ($1 spent = $45.06 generated)
Gets second best CPA (after SEO)
Strong in down economy (48% of companies to increase mailings to their lists)
Social inbox users to reach 47M in 2014(need to bridge social media and email marketing)
* Source: 2009 Forrester: US Email Marketing Forecast, 2009 To 2014 / The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009
SOHO & SMB Challenges
Crowded online marketplace
Poor email deliverability
No tools and resources for email optimization
Video email marketing too expensive
Inadequate customer research
Limited customer follow-up
Lack of affordable email analytics
7
GetResponse 6.0 Every year GetResponse sends out the equivalent of one email for every personon the planet...
3-Tier GetResponse 6.0 Solution 9 Top-notch, easy-to-use email marketing features and best-in-class deliverability at the most affordable price. Email Marketing Platform*:
413M Emails per month
243K Campaigns
68M Subscribers
93K Active Users
Deliverability (99%)
Expert Customer Support Professional Email Marketing Consulting *GR data from May 2009
GR Multimedia Studio 10 -Marketing Sherpa 2009 Email Marketing Benchmark Guide
Social Media 11
GetResponse for iPhone 12
More Power Features 13 New GUI Interface
GetResponse Pricing 14
Pricing depends on number of subscribers.
*Pricing does not include GetResponse Multimedia Studio (extra $10 per month)
The Ellusionist is one of the world's largest video sites, offering everything from the world of magic − from tricks, products and props, to training videos and updates on high-profile magicians. 15 "...GetResponse is the absolute best value per dollar spent for the features we needed...”
Challenge: The Ellusionist has an audience hungry for news about the world of magic, but a small staff, so they were struggling to keep up with communications.
The Solution: GetResponse automatically sends out Ellusionist training series and newsletters at pre-set intervals, freeing up time to focus on the business.
The Results: 5-part magic training series every 2 weeks increased conversion rates 10-fold!
Looking Forward: … GetResponse Surveys to learn more about Ellusionist members and to make newsletters even more relevant and interesting.
16 16 Michel Fortin is President and CEO of SuccessDoctor.com - an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Michel has been a direct response copywriter and consultant for close to 20 years. "... GetResponse was instrumental in producingapproximately a quarter of a million dollars in sales in just over one year....”
The Challenge: Needed stronger email marketing solution to build and segment lists, publish articles, update blogs and newsletters, promote training programs, and automatically follow-up with prospects.
The Solution: GetResponseenabled easy set up and delivery of updates and articles, automatically returning subscribers back to the blog, and generating interest in customer’s copywriting and consulting services.
The Results: The number of monthly quote requests increased 12 fold. Mr. Fortin’s subscriber list grew from 3,000 addresses to over80,000.
GetResponse 6.0 - Summary 17
10 years experience in email marketing
Reliable deliverability
Affordable pricing andFree Sign Up!
100s of top-notch, easy-to-use features
Fully scalable from small to large lists
Email Marketing Buyer’s Guide, 2008 Jupiter Research
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