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Email copywriting

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Email Marketing Best Practices

Email Marketing Best Practices

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  • 1. Email copywriting What should be considered for copywriting process?! Mack Gorski – Education Expert
  • 2. Who am I? Mack Gorski – Education Expert
  • 3. Mack GorskiEduca&on  Expert  @  GetResponse! Mack Gorski – Education Expert
  • 4. Prepare your content byanswering to thesequestions:ü  who  is  your  target  audience?  ü  what’s  the  goal  of  your  email?  ü  what  key  points  do  you  want  to  make?  ü  what  ac&on  do  you  want  the  reader  to  perform?! Mack Gorski – Education Expert
  • 5. Be personal and natural!Address  your  recipients  directly  and  use  everyday  (but  polite!)  language.! Mack Gorski – Education Expert
  • 6. Be concise. Make it short!  According  to  Marke&ng  Experiments  Blog,  if  you  cut  the  number  of  words  in  half,  you  can  increase  your  click-­‐through  rate  by  16%.   Mack Gorski – Education Expert
  • 7. Which do you prefer?Lorem ipsum dolor sit amet, consectetur adipisicing Lorem ipsum dolor sit amet, consectetur adipisicing elit,elit, sed do eiusmod tempor incididunt ut labore et sed do eiusmod tempor incididunt ut labore et doloredolore magna aliqua. Ut enim ad minim veniam, quis magna aliqua. Ut enim ad minim veniam, quis nostrudnostrud exercitation ullamco laboris nisi ut aliquip ex exercitation ullamco laboris nisi ut aliquip ex ea commodoea commodo consequat. Duis aute irure dolor in consequat. Duis aute irure dolor in reprehenderit inreprehenderit in voluptate velit esse cillum dolore eu voluptate velit esse cillum dolore eu fugiat nulla pariatur.fugiat nulla pariatur. Excepteur sint occaecat cupidatat Excepteur sint occaecat cupidatat non proident, sunt innon proident, sunt in culpa qui officia deserunt mollit culpa qui officia deserunt mollit anim id est laborum.!anim id est laborum.!!Lorem ipsum dolor sit amet, consectetur adipisicingelit, sed do eiusmod tempor incididunt ut labore etdolore magna aliqua. Ut enim ad minim veniam, quisnostrud exercitation ullamco laboris nisi ut aliquip exea commodo consequat. !.!.!.! Mack Gorski – Education Expert
  • 8. 7 body parts.Make it organized! ! Subject, ATF*, Pre-header, Header, Hero deal,
 Product part, Footer Mack Gorski – Education Expert
  • 9. 1st sight catch.Mind the traffic! !The importance of subject line & snippet Mack Gorski – Education Expert
  • 10. What writer says with 1000 words, adesigner can say it with one image…! Mack Gorski – Education Expert
  • 11. Focus on your goal. ! Use gamifying and engaging paragraphs 
 to support your CTA elements. Mack Gorski – Education Expert
  • 12. Example. ! Mack Gorski – Education Expert
  • 13. Example. ! Mack Gorski – Education Expert
  • 14. NO spam words. !One word can make that your message will be 
automatically directed to the junk folder. Mack Gorski – Education Expert
  • 15. Say it with §£!@#$%^*%:)&. %%,  $$  and  OFF  are  a  bit  cliché.    Instead  use  unicode  symbols  that  are  being  rendered  correctly  in   subject  lines  by  more  and  more  email  clients  and  services.   ! Mack Gorski – Education Expert
  • 16. Magic copywriting? ! No  such  thing!  You  create  it!  You  control  it! Mack Gorski – Education Expert
  • 17. Need anexample? ! We put the theory into work. Mack Gorski – Education Expert
  • 18. Thank youfor your attention ! maciej.gorski@getresponse.com Mack Gorski – Education Expert

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