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DrupalCon 2014: Drupal's Destiny

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What is Drupal's Destiny? We've had some success, but we're also seeing declining measures of activity and adoption. What does the future hold, and why does it matter? …

What is Drupal's Destiny? We've had some success, but we're also seeing declining measures of activity and adoption. What does the future hold, and why does it matter?

Josh has been a member of the Drupal community for over 10 years, has built hundreds of sites, and has started a couple different Drupal-centric companies. This presentation — originally developed as a keynote for Dallas Drupal days, and presented as a keynote for SANDCamp, GLADCamp, and Drupal Camp Mexico City — sketches the arc of what our favorite open-source CMS means for the wider world.

We've got a lot of potential, but there's also a lot of risk.

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  • 1. DRUPAL’S DESTINY Drupalcon Austin June 3rd 2014 1
  • 2. I GOT STARTED WITH DRUPAL TRYING TO TAKE OVER THE GOVERNMENT 2
  • 3. 3
  • 4. 4
  • 5. SUMMER 2003: “HACK4DEAN” BEGETS “DEANSPACE” 5
  • 6. UNFORTUNATELY, THAT DIDN’T WORK OUT. 6
  • 7. BUT WE KEPT GOING. 7
  • 8. CONTEXT 8 drumm (drupal 5.0 maintainer) me zacker (Civicspace Founder)
  • 9. 9
  • 10. ADVENTURE CHENEY 10 Matt Cheney aka populist ! (Chapter Three Co- Founder, Huey Long admirer)
  • 11. CHAPTER THREE LLC 11
  • 12. 12 davidstrauss ! (Pressflow maintainer, Pantheon co- founder & CTO)
  • 13. PANTHEON SYSTEMS 13
  • 14. I LIKE BEING AN ENTREPRENEUR 14
  • 15. I LIKE WINNING 15
  • 16. BUT I ALSO REALLY LIKE BEING A PART OF SOMETHING BIGGER 16
  • 17. 17
  • 18. I BELIEVE THAT THE INTERNET CAN BENEFIT HUMANITY 18
  • 19. (CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?) 19
  • 20. 20
  • 21. 21
  • 22. #FAIL HAPPENS 22
  • 23. #FAIL HAPPENS WITH OR WITHOUT THE INTERNET 23
  • 24. ELON CHIDES SOFTWARE STARTUPS 24
  • 25. 25
  • 26. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 26 BEN FRANKLIN > ELON MUSK
  • 27. 27 Websites (duh)
  • 28. THERE’S GOT TO BE A THERE THERE 28
  • 29. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 29
  • 30. 30
  • 31. 31
  • 32. 32 DRUPAL IS A MASHUP MACHINE
  • 33. 33
  • 34. THE WEB AS AN INDUSTRY 34
  • 35. THE WEB AS AN INDUSTRY 35 $500 Billion US Digital Marketing Spend
  • 36. THE WEB AS AN INDUSTRY 36 $106B Online Advertising
  • 37. THE WEB AS AN INDUSTRY 37 $106B Advertising $130B Websites $106B Online Advertising
  • 38. GOOGLE + YAHOO + TWITTER + FACEBOOK = WEBSITES 38
  • 39. (DUH) 39
  • 40. THE CMS MARKET 40
  • 41. CMS MARKET BY VOLUME 41 source: w3techs.com
  • 42. LAMP IS WINNING 42
  • 43. 43 CMS MARKET LEADERS
  • 44. TOP 10K SITES 44source: builtwith.com
  • 45. DON’T JUMP TO ANY CONCLUSIONS 45
  • 46. THE TRUE MARKET LEADER 46
  • 47. 47 THE TRUE MARKET LEADER
  • 48. WINNING IS RUNNING A DOUBLE-DIGIT PERCENTAGE OF THE WEB 48
  • 49. I THINK IT’S IMPORTANT THAT DRUPAL IS A WINNER 49
  • 50. (CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?) 50
  • 51. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 51
  • 52. 52
  • 53. WHAT WILL IT TAKE FOR DRUPAL TO SUCCEED? 53
  • 54. (HUGE LABOR FORCE) 54
  • 55. 55
  • 56. 56
  • 57. (LABOR: DRUPAL COMMUNITY) 57
  • 58. 58
  • 59. (LABOR: PROFESSIONAL SERVICES ECOSYSTEM) 59
  • 60. 60
  • 61. 61Source: drupal.org/metrics
  • 62. 62Source: drupal.org/metrics
  • 63. 63Source: google trends
  • 64. 64Source: google trends DrupalRuby on Rails
  • 65. WHAT CAN WE DO? 65
  • 66. FRONT END:1ST CLASS 66
  • 67. MASTER MOBILE 67
  • 68. 68
  • 69. 69
  • 70. 70
  • 71. 71
  • 72. 72 source: buytart.net
  • 73. DRUPAL IS IMPORTANT BUT ALSO TOO HARD AND TOO EXPENSIVE 73
  • 74. 74
  • 75. (FLEXIBILITY: MODULAR ARCHITECTURE) 75
  • 76. 76
  • 77. 77
  • 78. I’VE SEEN IT WORK BEFORE 78
  • 79. THE HISTORY-MAKING PART OF THE WEB IS JUST BEGINNING. 79
  • 80. 80
  • 81. (DRUPAL 8 FRONT END UTOPIA) 81
  • 82. WE’RE JUST GETTING STARTED. 82
  • 83. THE WHOLE WORLD IS JUST GETTING STARTED 83
  • 84. 84 Internet access Wealth
  • 85. 85
  • 86. IT IS ALMOST IMPOSSIBLE TO OVERSTATE THE SCOPE OF THE OPPORTUNITY 86
  • 87. TECHNOLOGY BECOMES REVOLUTIONARY WHEN IT FADES INTO THE BACKGROUND 87
  • 88. WE HAVE A DUTY TO BE A PART OF IT 88
  • 89. QUESTIONS? ! ! @OUTLANDISHJOSH ! 89