DRUPAL’S DESTINY
Drupalcon Austin
June 3rd 2014
1
I GOT STARTED WITH
DRUPAL TRYING TO TAKE
OVER THE GOVERNMENT
2
3
4
SUMMER 2003: “HACK4DEAN”
BEGETS “DEANSPACE”
5
UNFORTUNATELY, THAT
DIDN’T WORK OUT.
6
BUT WE KEPT GOING.
7
CONTEXT
8
drumm
(drupal 5.0
maintainer)
me
zacker (Civicspace Founder)
9
ADVENTURE CHENEY
10
Matt Cheney
aka populist
!
(Chapter
Three Co-
Founder, Huey
Long admirer)
CHAPTER THREE LLC
11
12
davidstrauss
!
(Pressflow
maintainer,
Pantheon co-
founder & CTO)
PANTHEON SYSTEMS
13
I LIKE BEING AN
ENTREPRENEUR
14
I LIKE WINNING
15
BUT I ALSO REALLY LIKE
BEING A PART OF
SOMETHING BIGGER
16
17
I BELIEVE THAT THE
INTERNET CAN BENEFIT
HUMANITY
18
(CORRELATION BETWEEN
INFORMATION SHARING
AND PROGRESS: IMAGE?)
19
20
21
#FAIL HAPPENS
22
#FAIL HAPPENS
WITH OR WITHOUT THE
INTERNET
23
ELON CHIDES SOFTWARE STARTUPS
24
25
(BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
26
BEN FRANKLIN > ELON MUSK
27
Websites (duh)
THERE’S GOT TO BE A
THERE THERE
28
(BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
29
30
31
32
DRUPAL IS A MASHUP MACHINE
33
THE WEB AS AN INDUSTRY
34
THE WEB AS AN INDUSTRY
35
$500 Billion
US Digital
Marketing Spend
THE WEB AS AN INDUSTRY
36
$106B
Online
Advertising
THE WEB AS AN INDUSTRY
37
$106B
Advertising
$130B
Websites
$106B
Online
Advertising
GOOGLE + YAHOO +
TWITTER + FACEBOOK
=
WEBSITES
38
(DUH)
39
THE CMS MARKET
40
CMS MARKET BY VOLUME
41
source: w3techs.com
LAMP IS WINNING
42
43
CMS MARKET LEADERS
TOP 10K SITES
44source: builtwith.com
DON’T JUMP TO ANY
CONCLUSIONS
45
THE TRUE MARKET LEADER
46
47
THE TRUE MARKET LEADER
WINNING IS RUNNING
A DOUBLE-DIGIT
PERCENTAGE OF THE WEB
48
I THINK IT’S IMPORTANT
THAT DRUPAL IS A
WINNER
49
(CORRELATION BETWEEN
INFORMATION SHARING
AND PROGRESS: IMAGE?)
50
(BUT WE’RE THE PRINTING
PRESS; WE REALLY ARE;
IT’S A REALLY BIG DEAL)
51
52
WHAT WILL IT TAKE FOR
DRUPAL TO SUCCEED?
53
(HUGE LABOR FORCE)
54
55
56
(LABOR: DRUPAL
COMMUNITY)
57
58
(LABOR: PROFESSIONAL
SERVICES ECOSYSTEM)
59
60
61Source: drupal.org/metrics
62Source: drupal.org/metrics
63Source: google trends
64Source: google trends
DrupalRuby on Rails
WHAT CAN WE DO?
65
FRONT END:1ST CLASS
66
MASTER MOBILE
67
68
69
70
71
72
source: buytart.net
DRUPAL IS IMPORTANT
BUT ALSO TOO HARD
AND TOO EXPENSIVE
73
74
(FLEXIBILITY: MODULAR
ARCHITECTURE)
75
76
77
I’VE SEEN IT WORK
BEFORE
78
THE HISTORY-MAKING
PART OF THE WEB IS JUST
BEGINNING.
79
80
(DRUPAL 8 FRONT END
UTOPIA)
81
WE’RE JUST GETTING
STARTED.
82
THE WHOLE WORLD IS
JUST GETTING STARTED
83
84
Internet	

access
Wealth
85
IT IS ALMOST IMPOSSIBLE
TO OVERSTATE THE SCOPE
OF THE OPPORTUNITY
86
TECHNOLOGY BECOMES
REVOLUTIONARY WHEN
IT FADES INTO THE
BACKGROUND
87
WE HAVE A DUTY TO BE A
PART OF IT
88
QUESTIONS?
!
!
@OUTLANDISHJOSH
!
89
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DrupalCon 2014: Drupal's Destiny

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What is Drupal's Destiny? We've had some success, but we're also seeing declining measures of activity and adoption. What does the future hold, and why does it matter?

Josh has been a member of the Drupal community for over 10 years, has built hundreds of sites, and has started a couple different Drupal-centric companies. This presentation — originally developed as a keynote for Dallas Drupal days, and presented as a keynote for SANDCamp, GLADCamp, and Drupal Camp Mexico City — sketches the arc of what our favorite open-source CMS means for the wider world.

We've got a lot of potential, but there's also a lot of risk.

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DrupalCon 2014: Drupal's Destiny

  1. 1. DRUPAL’S DESTINY Drupalcon Austin June 3rd 2014 1
  2. 2. I GOT STARTED WITH DRUPAL TRYING TO TAKE OVER THE GOVERNMENT 2
  3. 3. 3
  4. 4. 4
  5. 5. SUMMER 2003: “HACK4DEAN” BEGETS “DEANSPACE” 5
  6. 6. UNFORTUNATELY, THAT DIDN’T WORK OUT. 6
  7. 7. BUT WE KEPT GOING. 7
  8. 8. CONTEXT 8 drumm (drupal 5.0 maintainer) me zacker (Civicspace Founder)
  9. 9. 9
  10. 10. ADVENTURE CHENEY 10 Matt Cheney aka populist ! (Chapter Three Co- Founder, Huey Long admirer)
  11. 11. CHAPTER THREE LLC 11
  12. 12. 12 davidstrauss ! (Pressflow maintainer, Pantheon co- founder & CTO)
  13. 13. PANTHEON SYSTEMS 13
  14. 14. I LIKE BEING AN ENTREPRENEUR 14
  15. 15. I LIKE WINNING 15
  16. 16. BUT I ALSO REALLY LIKE BEING A PART OF SOMETHING BIGGER 16
  17. 17. 17
  18. 18. I BELIEVE THAT THE INTERNET CAN BENEFIT HUMANITY 18
  19. 19. (CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?) 19
  20. 20. 20
  21. 21. 21
  22. 22. #FAIL HAPPENS 22
  23. 23. #FAIL HAPPENS WITH OR WITHOUT THE INTERNET 23
  24. 24. ELON CHIDES SOFTWARE STARTUPS 24
  25. 25. 25
  26. 26. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 26 BEN FRANKLIN > ELON MUSK
  27. 27. 27 Websites (duh)
  28. 28. THERE’S GOT TO BE A THERE THERE 28
  29. 29. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 29
  30. 30. 30
  31. 31. 31
  32. 32. 32 DRUPAL IS A MASHUP MACHINE
  33. 33. 33
  34. 34. THE WEB AS AN INDUSTRY 34
  35. 35. THE WEB AS AN INDUSTRY 35 $500 Billion US Digital Marketing Spend
  36. 36. THE WEB AS AN INDUSTRY 36 $106B Online Advertising
  37. 37. THE WEB AS AN INDUSTRY 37 $106B Advertising $130B Websites $106B Online Advertising
  38. 38. GOOGLE + YAHOO + TWITTER + FACEBOOK = WEBSITES 38
  39. 39. (DUH) 39
  40. 40. THE CMS MARKET 40
  41. 41. CMS MARKET BY VOLUME 41 source: w3techs.com
  42. 42. LAMP IS WINNING 42
  43. 43. 43 CMS MARKET LEADERS
  44. 44. TOP 10K SITES 44source: builtwith.com
  45. 45. DON’T JUMP TO ANY CONCLUSIONS 45
  46. 46. THE TRUE MARKET LEADER 46
  47. 47. 47 THE TRUE MARKET LEADER
  48. 48. WINNING IS RUNNING A DOUBLE-DIGIT PERCENTAGE OF THE WEB 48
  49. 49. I THINK IT’S IMPORTANT THAT DRUPAL IS A WINNER 49
  50. 50. (CORRELATION BETWEEN INFORMATION SHARING AND PROGRESS: IMAGE?) 50
  51. 51. (BUT WE’RE THE PRINTING PRESS; WE REALLY ARE; IT’S A REALLY BIG DEAL) 51
  52. 52. 52
  53. 53. WHAT WILL IT TAKE FOR DRUPAL TO SUCCEED? 53
  54. 54. (HUGE LABOR FORCE) 54
  55. 55. 55
  56. 56. 56
  57. 57. (LABOR: DRUPAL COMMUNITY) 57
  58. 58. 58
  59. 59. (LABOR: PROFESSIONAL SERVICES ECOSYSTEM) 59
  60. 60. 60
  61. 61. 61Source: drupal.org/metrics
  62. 62. 62Source: drupal.org/metrics
  63. 63. 63Source: google trends
  64. 64. 64Source: google trends DrupalRuby on Rails
  65. 65. WHAT CAN WE DO? 65
  66. 66. FRONT END:1ST CLASS 66
  67. 67. MASTER MOBILE 67
  68. 68. 68
  69. 69. 69
  70. 70. 70
  71. 71. 71
  72. 72. 72 source: buytart.net
  73. 73. DRUPAL IS IMPORTANT BUT ALSO TOO HARD AND TOO EXPENSIVE 73
  74. 74. 74
  75. 75. (FLEXIBILITY: MODULAR ARCHITECTURE) 75
  76. 76. 76
  77. 77. 77
  78. 78. I’VE SEEN IT WORK BEFORE 78
  79. 79. THE HISTORY-MAKING PART OF THE WEB IS JUST BEGINNING. 79
  80. 80. 80
  81. 81. (DRUPAL 8 FRONT END UTOPIA) 81
  82. 82. WE’RE JUST GETTING STARTED. 82
  83. 83. THE WHOLE WORLD IS JUST GETTING STARTED 83
  84. 84. 84 Internet access Wealth
  85. 85. 85
  86. 86. IT IS ALMOST IMPOSSIBLE TO OVERSTATE THE SCOPE OF THE OPPORTUNITY 86
  87. 87. TECHNOLOGY BECOMES REVOLUTIONARY WHEN IT FADES INTO THE BACKGROUND 87
  88. 88. WE HAVE A DUTY TO BE A PART OF IT 88
  89. 89. QUESTIONS? ! ! @OUTLANDISHJOSH ! 89

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