Outspoken - Enterprise Overview
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Outspoken - Enterprise Overview



Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with ...

Outspoken is the most experienced SMS and MMS messaging platform in the U.S., combining high-volume text message aggregation with a rich-media messaging platform that enables brands to engage with consumers via their mobile devices. As the original pioneer in mobile video and direct-carrier-connected aggregation, Outspoken now powers the messaging campaigns for thousands of businesses who leverage its advanced platform to increase customer awareness, engagement and lifetime value.

Outspoken is headquartered in Los Angeles and is backed by Silver Lake Sumeru.



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Outspoken - Enterprise Overview Presentation Transcript

  • 1. Enterprise Overview
  • 2. Entertainment Financial MediaQSRCPG Retail Connecting The World Best Brands
  • 3. 1 • Largest Aggregator in North America • Over $100B invested into technology and infrastructure • #1 Text Message Marketing Platform in the US • Featured as a Top Mobile Messaging Vendor by Forrester • Since 2004 Outspoken has sent nearly 12 billion messages for top brands • Executed 30,000+ campaigns for Top National and Local Brands • Award winning platform: Named Top Messaging Platform Among 250 Top Private Companies Among 100 Top Private Companies Trusted Mobile Solution
  • 4. With Outspoken you can send… 2 Mins. of Audio Multiple Languages Up to 12 Images at Once Post-to-social 40 Secs. of Video Unlimited Characters Text ‘AHH’ to 51515 • Includes Video • Social Poster
  • 5. MMS gives a higher ROI than other digital marketing channels Key Benefits of MMS 15% 10% 2% 1% MMS SMS Email Social • Better branding opportunities for clients • Delivers thousands of characters per message • Get higher customer engagement with a 15% avg. CTR • MMS increases campaign opt-ins by 20% over SMS • Subscribers are 8X more likely to share MMS content to social networks VS MMS SMS Source: Outspoken proprietary client data Conversion Rates
  • 6. No Body Else Delivers Higher Quality MMS Other Providers Lost resolution Content cut-off Outspoken’s smart pipe uses our large proprietary handset database to deliver the best possible quality content over MMS +12,000 Devices
  • 7. Deliver Targeted Messages Segment and target your messaging for higher ROI • Outspoken allows you to segment subscribers and send targeted messages based on preferences Types of Segmentation • Time • Location • OS • Handset • User preferences • Behavior • Content Custom Landing Pages
  • 8. AdStitch Insert Pre-roll & Post-roll ads Sweepstakes Text-to-win or Text-to-Vote Send-to-Mobile Send any content via text message Social Poster One Click Share to FB, Twitter, etc. Coupons 2D Barcodes, Passbook Text-to-Screen Text-in photo or video to online or event Survey Polling or Correct Answer Send to Mobile Key Features & Capabilities Two-Way Respond directly from the platform
  • 9. • Enables mobile recipients to share content to their social networks • Track the usage among your audience such as number of posts and total content views Text WALGREENS to 21534 One-Click Post-to-Social Soon to come:
  • 10. Text Messages Online Votes Social 1,000,000+ 15,000 864 Papa John’s sent a coupon code with every text message and had an 11% redemption rate Voting Contest Text-to-Win & Text-to-Vote
  • 11. Generate Ad Revenue With AdStitch • AdStitch allows you to insert a pre-roll & post-roll Ads onto your MMS video content • Building a subscriber base via mobile allows merchants to create additional ad inventory With Mobile’s high engagement rates, AdStitch is perfect opportunity to monetize content & increase revenue Pre Or Post Roll Ad Content
  • 12. We Provide • Text-to-screen management • Ease of Promotion via social • Monitor and tracking Benefits • Incentivized Opt-In • Increase Engagement • Quality Content Increase Engagement with User Generated Content • Outspoken allows people to text in photos or videos during a live event, a web page, or for a contest or sweepstakes
  • 13. Promo Codes 5-10X More Results Than Email Mobile Coupons Drive Transactions When using MMS CTR & redemption rates increase over 3x traditional SMS
  • 14. Encourage One-One Mobile Sharing • Customer can text content from your web page directly to a mobile phone • Send-to-mobile button takes content from your webpage and send it in the proper MMS format
  • 15. • Our platform allows you to see incoming texts in a streaming fashion similar to a twitter feed • From there you can easily respond to individual subscribers in real-time Two-way Communication
  • 16. Innovator in Platform Features & Capabilities 1. SMS support 2. MMS Support • Video • Image • Audio • Animated .gif • passbook 3. Transcoding services • Content adaptation 4. Text for Info 5. Text to Vote 6. Text to Win 7. Text for Coupon 8. Text file processing 9. Survey/Polling 10. Location based Targeting • Area Code (U.S. & Canada) • DMA (U.S. & Canada) 21. RSS feed integration 22. MRSS feed integration 23. APIs • Messaging • Lists • User/Device lookup • Media upload 24. Client hierarchy 25. Two way communication pages 26. Mobile landing page templates 27. Keyword aliases 28. Custom HELP/STOP • By short code • By campaign 29. Bitly integration • URL Shortener • Analytics 30. Customer Service tools • Transaction lookup • Subscriber opt out tool • User lookup • Keyword lookup 11. Device Based Targeting • Carrier • Operating System 12. Social Media • Facebook • Twitter • Instagram 13. Configurable message flows • Age verification flow • Reply Y flow • SMS notification flow 14. Campaign Manager user management 15. Subscriber/List management 16. Content management 17. Keyword management 18. Adstitch 19. Analytics/Reporting 20. A/B Testing
  • 17. Reporting & Analytics Track & Report • Delivery Success • Total Message Volume SMS/MMS • Multiple Campaigns • Total opt-ins/opt-outs • Unique recipients • Location • Carrier • Handset • OS • Links & CTR Easily • Create Custom reports • Export to Excel or CSV • Schedule reporting
  • 18. 1 Outspoken provides a full in-house design and video production team, as well as a dedicated Strategy team to execute and assist on all marketing program needs Strategy, Creative & Technology Services Creative Services • Mobile Landing Pages • Graphic Design • Video Editing • Video Production Client Services • Copy & Signage • Messaging Strategy • Content Strategy • Legal & Industry Compliance Technology Services • Custom Integrations • Web development • Transcoding services