"50% of my marketing doesn\'t work . . . I just don\'t know which 50%"
Search for the holy grail of perfect marketing mix is still on, even at the everything-measurable-digital-marketing era. In this presentation we\'ll discuss the recipes of perfect cocktail for B2B Marketing - including social, SEO, SEM, demography based advertisements, offline marketing etc. With case studies from Marketing Campaigns for Cisco Systems, Visa, Hitachi etc. some of the topics will be covered -
- Content marketing for Lead generation and Lead Nurturing
- Lead Generation through B2B Social media
- Lead Generation Search engine marketing for B2B
- Lead Qualification and Drip Campaigns
- Measuring and Analyzing the perfect mix
- Bridging the digital and traditional marketing gap