Quick-start Guide to Social Media

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To a business, kick-starting social media engagement may either appear to be too daunting, or too easy. It is neither. But a formalized process can help get it going without getting mired in the what-ifs, how-to’s and why-for’s.

Presenting B2Bento’s Quickstart Guide to Social Media for Business. It’s nothing new, nor is it rocket science nor holy writ/”best practice”, etc. It’s the distillation of our experience working with our clients, knowledge gleaned through our readings and interactions with some of the finest minds in the B2B marketing space.

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Quick-start Guide to Social Media

  1. 1. Quick-start Guide to Social Media Anol Bhattacharya
  2. 2. HELLO!
  3. 3. I AM ANOL
  4. 4. I AM NOT A “SOCIAL MEDIA GURU”
  5. 5. GETIT COMMS www.getitcomms.com WE PROVIDE INNOVATIVE MARKETING & COMMUNICATION SOLUTIONS FOR HI-TECH & TELCO COMPANIES USING INTERACTIVE DIGITAL MEDIA (IDM) AND SOCIAL MEDIA
  6. 6. www.B2Bento.com
  7. 7. www.B2Bento.com
  8. 8. PAID MEDIA PRAYED MEDIA EARNED MEDIA
  9. 9. MARKETS ARE CONVERSATIONS
  10. 10. CONSUMERS HAVE NEVER BEEN SO CONNECTEDeven in B2B!
  11. 11. CONVERSATIONS ARE HAPPENING be a part of it WITH OR WITHOUT YOU
  12. 12. BE REMARKABLE IGNITE CONVERSATIONS remarkable ¦rimärkəbəl¦ adjective worthy of attention; striking
  13. 13. IT’S ABOUT CONTEXT CONTENT ENGAGEMENT
  14. 14. Social Media Bandwagon Marketers
  15. 15. I can has Fans? Blah Blah Blah Blah Blah Social Media Douche-bag Expert
  16. 16. Cha-Ching!
  17. 17. Few months later....
  18. 18. 4 Followers • Mom • Dad • Neighbor's dog
  19. 19. Where is love?!
  20. 20. Brand Awareness? Demand Generation? Lead nurturing? Customer retention?
  21. 21. Outbound Analysis
  22. 22. Inbound Analysis
  23. 23. Who are talking about your product(s)? Who are talking about your product category? What your competitors doing? Who are talking about your competitors?
  24. 24. Who are talking about your product(s)? Who are talking about your product category? What your competitors doing? Who are talking about your competitors?
  25. 25. Who owns which part of SM?
  26. 26. Ignite conversations
  27. 27. CONTENT WRITING TIPS #1 USE LANGUAGE OF BUYERS / PROSPECTS AVOID GOBBLEDYGOOKS “next generation,” “flexible,” “robust,” “world class,” “scalable,” “easy to use,” “cutting edge,” “mission critical,” “market leading,” “industry standard,” “turnkey,” “groundbreaking,” “interoperable,” “best of breed,” “user friendly,” etc.
  28. 28. CONTENT WRITING TIPS #2 USE HUMAN LANGUAGE IT’S ABOUT ‘THEIR’ BUSINESS CONTEXT NOT YOUR PRODUCT
  29. 29. CONTENT WRITING TIPS #3 RIDER - THE RATIONAL ELEPHANT - THE EMOTIONAL DATA, ROI, LIST POST STORIES, CASE STUDY
  30. 30. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK
  31. 31. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS
  32. 32. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS SENTIMENT
  33. 33. REACH # BLOG FEED SUBSCRIBERS # FOLLOWERS ON TWITTER # FANS ON FACEBOOK BUZZ # OF MENTIONS (TWITTER, FACEBOOK, BLOGPOST) # CONVERSATIONS @ THE BLOG PAGE HIT ANALYTICS SENTIMENT ENGAGEMENT
  34. 34. Response workflow Escalation process
  35. 35. SOCIALMEDIADOESNOTREPLACEYOUR MARKETINGSTRATEGY
  36. 36. IT'SEARNEDMEDIA NOTPAIDMEDIA
  37. 37. TO ERR IS HUMAN, TO ARR IS PIRATE pirates are cool!
  38. 38. BE INTERESTED TO BE INTERESTING
  39. 39. BE INTERESTED TO BE INTERESTING
  40. 40. BE INTERESTED TO BE INTERESTING
  41. 41. IT’S ABOUT BEING SOCIAL
  42. 42. Quick-start Guide to Social Media

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