OUR VISIONGUMBALL GUMBALL A destination site where everyone has the chance to win their fashion wish list 1
HOW IT WORKSGUMBALL STYLE • Gumball provides the opportunity for one lucky fan to win a must-have free item handpicked carefully by our team. PARTNERSHIPS • We partner with brands to host giveaways with current must-have styles, they get to see what items are trending and you get to a chance to win. ENGAGEMENT • We invite our readers a chance to shop similar styles to our giveaway, read about style inspiration from our favorite celebrities & bloggers, and provide us with their feedback with comment sections through our social media channels. 2
ABOUT USGUMBALL We care deeply about what you want, and our team has an extensive fashion background with our ear to the ground on the latest trends, timeless classics and fun pieces everyone needs. We make sure were picking the perfect prize by consulting with you, fashion savvy individuals. Our amazing brand advocates are stylish, smart, and always make the final decision on whats being given away. 3
OUR USERSGUMBALL • Ages 16-35 • United States and Canada • 20% Weekly growth • 3,500 Users • Over 20,000 shares to Facebook and Twitter 4
OUR AMBASSADORSGUMBALL It’s important for us to partner with passionate fashion lovers from around the globe. Our brand ambassador program allows us to feature real style setters we admire and let them hand select their own favorite products for giveaways. Each ambassador has their own page on our site with a biography, lifestyle images and their featured giveaway picks. 6
THE FUTUREGUMBALL SMART SHOPPING Stay tuned for our next phase, which allows you a chance to purchase our featured product at a discounted price. BRAND PARTNERSHIPS We are strengthening and expanding our brand partnerships. Not only will we offer featured product at a lower price, brands will be able to see which styles are trending and use our user base to grow theirs. INCREASED ENGAGEMENT Users will be able to participate in multiple giveaways at once. Editorial content will be increased with integrated click and buy features on favorite celebrity and blogger looks. 7
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