How to Make Sharing Convenient for Busy People:       Or, How to Slay the Three Horsemen           of the No Sharing Apoca...
You have lots of people who would love   to share your posts, such as yourfriends, employees, and customers               ...
The Problem is theThe Three Horsemen of the No Sharing            Apocalypse     Inconvenience     Forgetfulness     Busyn...
The Three Horsemen of the No Sharing Apocalypse1) Inconvenience: They want sharing to be easier2) Forgetfulness: They simp...
inconvenience, so, how do you beatforgetfulness and busyness to     get more sharing?                         get    .com
The Three Principles of Convenient Sharing1) Choice: People find it more convenient to have a fewoptions of what to share2)...
so,   what’s the solution?                             get   .com
Email.I said it. Boring old email.        It get results.                          get   .com
Fresh Prince, meet Justin.The star of 90s marketing meets the star     of today. And magic happens.                       ...
Why is Email Needed?                     Round 11) Customers, fans and employees are at workwhen you tweet.2) Facebook’s E...
Why is Email Needed?                     Round 21) Email is still most people’s primarycommunication channel when they’re ...
so how do you make an emailthat gets you more sharing?                       get    .com
The Principles of Convenient       Social + Email       Principle One Give your audience choice: provide a few updates so ...
The Principles of Convenient       Social + Email       Principle Two  Give them the info  they need to decide:  this incl...
The Principles of Convenient       Social + Email      Principle Three Make sharing one-to- two clicks: this means you nee...
The Principles of Convenient       Social + Email       Principle Four Show them the update: this requires software, but e...
Check out more of our insights at:                                  http://www.getelevate.com        thanks!Our Blog: http...
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Thee Principles You Need To Know To Get More People to Share Your Content Marketing

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One of the most consistent challenges companies face with content marketing is that they get a lot less engagement than they want for the amount of time and money they’re spending. Why? The Three Horsemen of the No Sharing Apocalypse: Inconvenience, Forgetfulness, and Busyness.

If you want more people to share your posts, you’ve got to make it more convenient for people to share, gently remind them you would like them to share your posts, and ask at a time that they’re not already really busy.

This presentation explains how to use email to make sharing more convenient.

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Thee Principles You Need To Know To Get More People to Share Your Content Marketing

  1. 1. How to Make Sharing Convenient for Busy People: Or, How to Slay the Three Horsemen of the No Sharing Apocalypse brought to you by get .com
  2. 2. You have lots of people who would love to share your posts, such as yourfriends, employees, and customers get .com
  3. 3. The Problem is theThe Three Horsemen of the No Sharing Apocalypse Inconvenience Forgetfulness Busyness get .com
  4. 4. The Three Horsemen of the No Sharing Apocalypse1) Inconvenience: They want sharing to be easier2) Forgetfulness: They simply forgot to go back toyour Twitter page and retweet it3) Busyness: They weren’t paying attention when theyTweet came through, because they were busy doingsomething else at work get .com
  5. 5. inconvenience, so, how do you beatforgetfulness and busyness to get more sharing? get .com
  6. 6. The Three Principles of Convenient Sharing1) Choice: People find it more convenient to have a fewoptions of what to share2) Prompting: People find it convenient to get a gentlereminder to do something that’s quick and easy3) One Click Mobile: People need to be able to takeaction in one click, preferably on their phone get .com
  7. 7. so, what’s the solution? get .com
  8. 8. Email.I said it. Boring old email. It get results. get .com
  9. 9. Fresh Prince, meet Justin.The star of 90s marketing meets the star of today. And magic happens. get .com
  10. 10. Why is Email Needed? Round 11) Customers, fans and employees are at workwhen you tweet.2) Facebook’s Edgerank limits how many of your fanssee your posts.3) Many users don’t check Twitter and Facebookeveryday so they miss a lot of your posts. get .com
  11. 11. Why is Email Needed? Round 21) Email is still most people’s primarycommunication channel when they’re online.2) They like you so a weekly roundup of your bestposts is considered a convenience.3) Sometimes busy people need a gentle reminderto remember to do things they want to do. get .com
  12. 12. so how do you make an emailthat gets you more sharing? get .com
  13. 13. The Principles of Convenient Social + Email Principle One Give your audience choice: provide a few updates so they can pick one they like.
  14. 14. The Principles of Convenient Social + Email Principle Two Give them the info they need to decide: this includes what the Tweet says, what site the link points to, what the article behind the link is, and ideally a short description of the article.
  15. 15. The Principles of Convenient Social + Email Principle Three Make sharing one-to- two clicks: this means you need to include active links for “Like”, “Retweet” and “Like (for LinkedIn)”.
  16. 16. The Principles of Convenient Social + Email Principle Four Show them the update: this requires software, but even more people will share if they can see the actual Tweet or Facebook post they’re sharing.
  17. 17. Check out more of our insights at: http://www.getelevate.com thanks!Our Blog: http://blog.getelevate.comTwitter: http://twitter.com/getelevateSlideshare: http://www.slideshare.net/GetElevate get .com
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