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One of the most consistent challenges companies face with content marketing is that they get a lot less engagement than they want for the amount of time and money they’re spending. Why? The Three Horsemen of the No Sharing Apocalypse: Inconvenience, Forgetfulness, and Busyness.
If you want more people to share your posts, you’ve got to make it more convenient for people to share, gently remind them you would like them to share your posts, and ask at a time that they’re not already really busy.
This presentation explains how to use email to make sharing more convenient.