Introduction to Windows Phone 7<br />Philip Wheat<br />Developer and Platform Evangelism <br />philwh@microsoft.com<br />J...
#CSwebinar<br />
Session Topics<br />What is Windows Phone 7 Series? <br />How are we changing our game?<br />What’s the visual design abou...
Items<br />Strategy and Philosophy<br />What drives our approach, decisions, designWho are we Designing for?“Metro” Visual...
DESIGN: <br />END USER COMES FIRST<br />PLATFORM: RICHER, DEEPER, EASIER APPS<br />HARDWARE:<br />FASTER TO MARKET, LESS H...
WHO ARE LIFE MAXIMIZERS?<br />WHAT’S IMPORTANT TO THEM?<br />Not feeling overwhelmed<br />Balanced priorities<br />Growing...
Smart Design<br />Introducing The “Metro” User Experience<br />Smart Design<br />Integrated Experience<br />Integrated Exp...
Inspiration<br />
We Excel in 7 Areas<br />7 FOR 7<br />1<br />2<br />“START” EXPERIENCE<br />Simple and delightful START screen with all yo...
What’s Built In<br />Meeting high expectations<br />DESIGN/MOTION/TOUCH<br />Delightful touch experience on capacitive scr...
Integrated Experiences<br />PEOPLE<br /> OFFICE<br /> PICTURES<br /> MUSIC+VIDEO<br /> MARKETPLACE<br /> GAMES<br />
Design/Motion/Touch<br />OUTSTANDING TOUCH EXPERIENCE<br />Rich gestures (zoom, etc.) consistent with Windows 7 and Surfac...
Design/Motion/Touch<br />START EXPERIENCE<br />Knows your key people<br />Knows your location<br />Key functionality and i...
Browser<br />VERY HIGH FIDELITY WITH DESKTOP EXPERIENCE<br />Built from desktop-based browser codebase<br />GREAT PERFORMA...
Music + Video<br />INTEGRATED ZUNE PLAYER<br />Music, Video, Podcasts with Zune 5.0 touch experience<br />Built-in FM Radi...
Pictures<br />PHOTO GALLERY COMPATIBLE WITH THE DESKTOP<br />Integrated with popular Windows Live Gallery<br />Simple, pow...
Communication<br />PEOPLE-CENTRIC<br />Knows your “favorite people”<br />Feeds :  what people are up to now<br />BEST MOBI...
Office<br />TAKE NOTES AND SYNC WITH YOUR PC<br />Easily take notes with optimized software input panel<br />Stay current ...
Maps & Directions<br />FINDS WHAT YOU’RE LOOKING FOR<br />Accurate and detailed results for businesses: with photos and re...
Apps & Games<br />PROVEN DEVELOPMENT PLATFORM <br />World class tools:  Visual Studio, Microsoft Expression,  Silverlight,...
Hardware Specification<br />Consistent set of hardware capabilities defined by Microsoft<br />Capacitive touch<br />4 or m...
Tools<br />Runtime – On “Screen”<br />Phone Emulator<br />Sensors<br />Media<br />Data<br />Location<br />Samples<br />Doc...
A Different Kind of Phone<br />
Thanks! How can we help?<br />Philip Wheat<br />Developer and Platform Evangelism <br />philwh@microsoft.com<br />Juan De ...
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Windows Phone 7 Webinar

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Microsoft’s Developer and Platform Evangelist, Philip Wheat introduced us to an innovative world in mobile software.

Learn how you can get your business connected to the millions of Windows Phone 7 users on the horizon. Windows Phone 7 has just been launched and has been gaining attention in the market from users and developers both.

Key session topics:

-Why WP7 is different from what you’re used to

-How to work with it not just as a phone, but as an entire platform and a connected mobile device

Learn more on how Common Sense can help you with mobile development: http://getcs.com

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Windows Phone 7 Webinar

  1. 1. Introduction to Windows Phone 7<br />Philip Wheat<br />Developer and Platform Evangelism <br />philwh@microsoft.com<br />Juan De Abreu<br />VP -Delivery Director<br />jdeabreu@getcs.com<br />
  2. 2. #CSwebinar<br />
  3. 3.
  4. 4. Session Topics<br />What is Windows Phone 7 Series? <br />How are we changing our game?<br />What’s the visual design about?<br />What are the features?<br />
  5. 5. Items<br />Strategy and Philosophy<br />What drives our approach, decisions, designWho are we Designing for?“Metro” Visual Style<br />Product FeaturesWhat we are building in Windows Phone 7 Series<br />Phone HardwareHardware Spec<br />Partners<br />
  6. 6. DESIGN: <br />END USER COMES FIRST<br />PLATFORM: RICHER, DEEPER, EASIER APPS<br />HARDWARE:<br />FASTER TO MARKET, LESS HEAVY<br />LIFTING<br />Changing our GameA New Approach with WP7<br />
  7. 7. WHO ARE LIFE MAXIMIZERS?<br />WHAT’S IMPORTANT TO THEM?<br />Not feeling overwhelmed<br />Balanced priorities<br />Growing personally and professionally<br />Living life to the fullest<br />Busy personally and professionally<br />Living a rich, active life<br />Settled rather than seeking<br />Juggling priorities<br />Value technology as a means to achieve goals<br />Target: Life Maximizers<br />
  8. 8. Smart Design<br />Introducing The “Metro” User Experience<br />Smart Design<br />Integrated Experience<br />Integrated Experience<br />
  9. 9. Inspiration<br />
  10. 10. We Excel in 7 Areas<br />7 FOR 7<br />1<br />2<br />“START” EXPERIENCE<br />Simple and delightful START screen with all your relevant information at your fingertips<br />SOCIAL COMMUNICATIONS<br />‘People-centric’ experiences merging social nets with communication<br />3<br />4<br />5<br />6<br />7<br />HARDWARE CHOICE<br />Range of sizes, keyboard options, look and feel<br />PHOTOS<br />Best photo phone availableReplaces your point and shoot<br />BEST FOR BUSINESS USERS<br />Continued focus on user productivity<br />LOCATION AWARE SEARCH<br />Full search capability delivering location relevant results<br />XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live<br />
  11. 11. What’s Built In<br />Meeting high expectations<br />DESIGN/MOTION/TOUCH<br />Delightful touch experience on capacitive screens<br />BROWSER<br />High-performance browsing experience<br />MUSIC , VIDEO, PHOTOS<br />Fully integrated Zune experience, connected Photos<br />COMMUNICATION<br />People-centric experiences merging social nets with communication<br />MAPS & DIRECTIONS<br />Context aware, turn-by-turn, walking or driving<br />APPS & GAMES<br />Best of breed developer platform for apps & games<br />
  12. 12. Integrated Experiences<br />PEOPLE<br /> OFFICE<br /> PICTURES<br /> MUSIC+VIDEO<br /> MARKETPLACE<br /> GAMES<br />
  13. 13. Design/Motion/Touch<br />OUTSTANDING TOUCH EXPERIENCE<br />Rich gestures (zoom, etc.) consistent with Windows 7 and Surface<br />Responsive, intuitive capacitive display<br />DISTINCTIVE VISUALS<br />Metro visual style looks different from iPhone, Pre, etc.<br />HW Accelerated animations, transitions. Cinematic experience<br />INTEGRATED HARDWARE/SOFTWARE<br />Search button that works cross-device and for web – including speech driven search<br />Omnipresent Back and Start buttons<br />
  14. 14. Design/Motion/Touch<br />START EXPERIENCE<br />Knows your key people<br />Knows your location<br />Key functionality and information is one touch away<br />SEARCH EXPERIENCE<br />Single-button press for search, press and hold for speech<br />Instant web search with local results based on phone’s location<br />Filtering in-application (e.g., type to filter contacts)<br />
  15. 15. Browser<br />VERY HIGH FIDELITY WITH DESKTOP EXPERIENCE<br />Built from desktop-based browser codebase<br />GREAT PERFORMANCE <br />Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tap<br />Fast Page Load & Render<br />MOBILE ACCELERATORS PORTED FROM IE8 <br />Addresses, Phone Numbers actionable (map and call)<br />Any word is searchable<br />
  16. 16. Music + Video<br />INTEGRATED ZUNE PLAYER<br />Music, Video, Podcasts with Zune 5.0 touch experience<br />Built-in FM Radio<br />Supports Zune Social: discover and share music with friends<br />FULL MARKETPLACE WITH OPERATOR EXCLUSIVES<br />Music, Video, Podcasts PLUS Apps, Games, etc<br />Integrated with Zune player … artist info, photos, similar content<br />Works over Cell or Wi-fi Networks … download and streaming<br />Deep Operator integration: exclusive content, branding throughout, billing<br />FULL-FEATURED PC-COMPANION APP<br />Full Music/Video library manager, acclaimed by NYT, WSJ<br />Simple 2-way media sync: over USB & Wi-fi<br />Phone update & Settings<br />High fidelity marketplace content discovery and acquisition experience<br />
  17. 17. Pictures<br />PHOTO GALLERY COMPATIBLE WITH THE DESKTOP<br />Integrated with popular Windows Live Gallery<br />Simple, powerful “Photo wallet” with People/Maps views<br />Syncs photos from desktop to phone over USB/Wi-fi<br />CAMERA THAT REPLACES YOUR POINT & SHOOT<br />Fast & easy access to high-quality camera (5MP, flash)<br />Photos auto-upload to Windows Live and other photo services<br />Easy & automatic tagging, explicit sharing commands<br />
  18. 18. Communication<br />PEOPLE-CENTRIC<br />Knows your “favorite people”<br />Feeds : what people are up to now<br />BEST MOBILE EMAIL. <br />Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAP<br />Best of Breed Exchange sync<br />Simple support for multiple email accounts<br />Smart, simple setup<br />TIME-AWARE<br />Simple, high performance calendar<br />Manages work and personal calendars <br />FULL-FEATURED PHONE, SMS/MMS<br />Phone dialer with key phone features, built-in<br />SMS and MMS which integrates with people, start<br />
  19. 19. Office<br />TAKE NOTES AND SYNC WITH YOUR PC<br />Easily take notes with optimized software input panel<br />Stay current with notes on your PC via OneNote OTA sync<br />EDIT AND SYNC DOCUMENTS EASILY<br />View, post, and sync documents on SharePoint sites<br />Read and add comments easily in Word docs<br />Navigate Word docs using dynamic table of contents<br />Use pinch/zoom & rich doc support to easily view and edit Office documents<br />
  20. 20. Maps & Directions<br />FINDS WHAT YOU’RE LOOKING FOR<br />Accurate and detailed results for businesses: with photos and reviews<br />Locates you via A-GPS and WI-FI<br />Lets you ‘Explore nearby’ to see places and people that are relevant<br />HELPS YOU GET THERE<br />Easy to use “Directions” view, toggle from map to directions<br />Traffic and incident information readily available<br />Auto-map configuration based on distance, directions<br />
  21. 21. Apps & Games<br />PROVEN DEVELOPMENT PLATFORM <br />World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NET<br />Toolset enables building apps for Phone, Xbox, PC<br />EASY FOR PHONE USERS<br />Apps/Games in unified marketplace with music and podcasts<br />Search, Browse, Recommendations, Friend Suggestions<br />GAMES ARE A FIRST-CLASS CITIZEN<br />Vibrant gaming “hub” on the phone<br />Social gaming experience built-in to platform and games<br />Integrated with PC and XBox<br />
  22. 22. Hardware Specification<br />Consistent set of hardware capabilities defined by Microsoft<br />Capacitive touch<br />4 or more contact points<br />800 QVGA / 480 HVGA<br />Sensors<br />A-GPS, Accelerometer, Compass, Light, Proximity<br />Camera<br />5 mega pixels or more<br />Multimedia<br />Common detailed specs, Codec acceleration<br />Memory<br />256MB RAM or more, 8GB Flash or more<br />GPU<br />DirectX 9 acceleration<br />CPU<br />ARMv7 Cortex/Scorpion or better<br />480 QVGA / 320 HVGA<br />Hardware buttons | Back, Start, Search<br />
  23. 23. Tools<br />Runtime – On “Screen”<br />Phone Emulator<br />Sensors<br />Media<br />Data<br />Location<br />Samples<br />Documentation<br />Xbox LIVE<br />Notifications<br />Phone<br />Guides<br />Community<br />.NET Framework managed code sandbox<br />Packaging and Verification Tools<br />SCREEN<br />CLOUD<br />Portal Services<br />Cloud Services<br />Notifications<br />App Deployment<br />Registration<br />Marketplace<br />Validation<br />MO and CC Billing<br />Location<br />Identity<br />Feeds<br />Certification<br />Business Intelligence<br />Maps<br />Social<br />Publishing<br />Update Management<br />Elements of the Application Platform<br />
  24. 24. A Different Kind of Phone<br />
  25. 25. Thanks! How can we help?<br />Philip Wheat<br />Developer and Platform Evangelism <br />philwh@microsoft.com<br />Juan De Abreu<br />VP -Delivery Director<br />jdeabreu@getcs.com<br />blog.getcs.com<br />© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />

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