Windows Phone 7 Webinar

Introduction to Windows Phone 7
Philip Wheat
Developer and Platform Evangelism
philwh@microsoft.com
Juan De Abreu
VP -Delivery Director
jdeabreu@getcs.com

#CSwebinar

Session Topics
What is Windows Phone 7 Series?
How are we changing our game?
What’s the visual design about?
What are the features?

Items
Strategy and Philosophy
What drives our approach, decisions, designWho are we Designing for?“Metro” Visual Style
Product FeaturesWhat we are building in Windows Phone 7 Series
Phone HardwareHardware Spec
Partners

DESIGN:
END USER COMES FIRST
PLATFORM: RICHER, DEEPER, EASIER APPS
HARDWARE:
FASTER TO MARKET, LESS HEAVY
LIFTING
Changing our GameA New Approach with WP7

WHO ARE LIFE MAXIMIZERS?
WHAT’S IMPORTANT TO THEM?
Not feeling overwhelmed
Balanced priorities
Growing personally and professionally
Living life to the fullest
Busy personally and professionally
Living a rich, active life
Settled rather than seeking
Juggling priorities
Value technology as a means to achieve goals
Target: Life Maximizers

Smart Design
Introducing The “Metro” User Experience
Smart Design
Integrated Experience
Integrated Experience

Inspiration

We Excel in 7 Areas
7 FOR 7
1
2
“START” EXPERIENCE
Simple and delightful START screen with all your relevant information at your fingertips
SOCIAL COMMUNICATIONS
‘People-centric’ experiences merging social nets with communication
3
4
5
6
7
HARDWARE CHOICE
Range of sizes, keyboard options, look and feel
PHOTOS
Best photo phone availableReplaces your point and shoot
BEST FOR BUSINESS USERS
Continued focus on user productivity
LOCATION AWARE SEARCH
Full search capability delivering location relevant results
XBOX LIVE GAMINGArcade, Indie and Premium 3D games with Xbox Live

What’s Built In
Meeting high expectations
DESIGN/MOTION/TOUCH
Delightful touch experience on capacitive screens
BROWSER
High-performance browsing experience
MUSIC , VIDEO, PHOTOS
Fully integrated Zune experience, connected Photos
COMMUNICATION
People-centric experiences merging social nets with communication
MAPS & DIRECTIONS
Context aware, turn-by-turn, walking or driving
APPS & GAMES
Best of breed developer platform for apps & games

Integrated Experiences
PEOPLE
OFFICE
PICTURES
MUSIC+VIDEO
MARKETPLACE
GAMES

Design/Motion/Touch
OUTSTANDING TOUCH EXPERIENCE
Rich gestures (zoom, etc.) consistent with Windows 7 and Surface
Responsive, intuitive capacitive display
DISTINCTIVE VISUALS
Metro visual style looks different from iPhone, Pre, etc.
HW Accelerated animations, transitions. Cinematic experience
INTEGRATED HARDWARE/SOFTWARE
Search button that works cross-device and for web – including speech driven search
Omnipresent Back and Start buttons

Design/Motion/Touch
START EXPERIENCE
Knows your key people
Knows your location
Key functionality and information is one touch away
SEARCH EXPERIENCE
Single-button press for search, press and hold for speech
Instant web search with local results based on phone’s location
Filtering in-application (e.g., type to filter contacts)

Browser
VERY HIGH FIDELITY WITH DESKTOP EXPERIENCE
Built from desktop-based browser codebase
GREAT PERFORMANCE
Driving an intuitive touch interface: Pinch Zoom, Panning, Double-tap
Fast Page Load & Render
MOBILE ACCELERATORS PORTED FROM IE8
Addresses, Phone Numbers actionable (map and call)
Any word is searchable

Music + Video
INTEGRATED ZUNE PLAYER
Music, Video, Podcasts with Zune 5.0 touch experience
Built-in FM Radio
Supports Zune Social: discover and share music with friends
FULL MARKETPLACE WITH OPERATOR EXCLUSIVES
Music, Video, Podcasts PLUS Apps, Games, etc
Integrated with Zune player … artist info, photos, similar content
Works over Cell or Wi-fi Networks … download and streaming
Deep Operator integration: exclusive content, branding throughout, billing
FULL-FEATURED PC-COMPANION APP
Full Music/Video library manager, acclaimed by NYT, WSJ
Simple 2-way media sync: over USB & Wi-fi
Phone update & Settings
High fidelity marketplace content discovery and acquisition experience

Pictures
PHOTO GALLERY COMPATIBLE WITH THE DESKTOP
Integrated with popular Windows Live Gallery
Simple, powerful “Photo wallet” with People/Maps views
Syncs photos from desktop to phone over USB/Wi-fi
CAMERA THAT REPLACES YOUR POINT & SHOOT
Fast & easy access to high-quality camera (5MP, flash)
Photos auto-upload to Windows Live and other photo services
Easy & automatic tagging, explicit sharing commands

Communication
PEOPLE-CENTRIC
Knows your “favorite people”
Feeds : what people are up to now
BEST MOBILE EMAIL.
Supports Exchange, Hotmail, Gmail, Yahoo, Pop/IMAP
Best of Breed Exchange sync
Simple support for multiple email accounts
Smart, simple setup
TIME-AWARE
Simple, high performance calendar
Manages work and personal calendars
FULL-FEATURED PHONE, SMS/MMS
Phone dialer with key phone features, built-in
SMS and MMS which integrates with people, start

Office
TAKE NOTES AND SYNC WITH YOUR PC
Easily take notes with optimized software input panel
Stay current with notes on your PC via OneNote OTA sync
EDIT AND SYNC DOCUMENTS EASILY
View, post, and sync documents on SharePoint sites
Read and add comments easily in Word docs
Navigate Word docs using dynamic table of contents
Use pinch/zoom & rich doc support to easily view and edit Office documents

Maps & Directions
FINDS WHAT YOU’RE LOOKING FOR
Accurate and detailed results for businesses: with photos and reviews
Locates you via A-GPS and WI-FI
Lets you ‘Explore nearby’ to see places and people that are relevant
HELPS YOU GET THERE
Easy to use “Directions” view, toggle from map to directions
Traffic and incident information readily available
Auto-map configuration based on distance, directions

Apps & Games
PROVEN DEVELOPMENT PLATFORM
World class tools: Visual Studio, Microsoft Expression, Silverlight, XNA, .NET
Toolset enables building apps for Phone, Xbox, PC
EASY FOR PHONE USERS
Apps/Games in unified marketplace with music and podcasts
Search, Browse, Recommendations, Friend Suggestions
GAMES ARE A FIRST-CLASS CITIZEN
Vibrant gaming “hub” on the phone
Social gaming experience built-in to platform and games
Integrated with PC and XBox

Hardware Specification
Consistent set of hardware capabilities defined by Microsoft
Capacitive touch
4 or more contact points
800 QVGA / 480 HVGA
Sensors
A-GPS, Accelerometer, Compass, Light, Proximity
Camera
5 mega pixels or more
Multimedia
Common detailed specs, Codec acceleration
Memory
256MB RAM or more, 8GB Flash or more
GPU
DirectX 9 acceleration
CPU
ARMv7 Cortex/Scorpion or better
480 QVGA / 320 HVGA
Hardware buttons | Back, Start, Search

Tools
Runtime – On “Screen”
Phone Emulator
Sensors
Media
Data
Location
Samples
Documentation
Xbox LIVE
Notifications
Phone
Guides
Community
.NET Framework managed code sandbox
Packaging and Verification Tools
SCREEN
CLOUD
Portal Services
Cloud Services
Notifications
App Deployment
Registration
Marketplace
Validation
MO and CC Billing
Location
Identity
Feeds
Certification
Business Intelligence
Maps
Social
Publishing
Update Management
Elements of the Application Platform

A Different Kind of Phone

Thanks! How can we help?
Philip Wheat
Developer and Platform Evangelism
philwh@microsoft.com
Juan De Abreu
VP -Delivery Director
jdeabreu@getcs.com
blog.getcs.com
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Windows Phone 7 Webinar

by Common Sense on Dec 09, 2010

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Windows Phone 7 Webinar — Presentation Transcript