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Podcasting presentation
 

Podcasting presentation

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Presentation on podcasting basics to the Health Foundation - April 14, 2011

Presentation on podcasting basics to the Health Foundation - April 14, 2011

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    Podcasting presentation Podcasting presentation Presentation Transcript

    • Podcasting Preliminaries
      Carla Gesell-Streeter
      Cincinnati State Technical and Community College
    • What is a podcast?
      Merriam-Webster Dictionary defines “podcast” as “a program (as of music or talk) made available in digital format for automatic download over the Internet.”
    • But why “podcast”?
      Adam Curry – “The Podfather”
      Dave Winer – Creator of RSS 2.0
    • Do I need a license to podcast?
      Podcasts are not regulated.
      Podcasts do not have to adhere to the FCC’s decency regulation.
      But, copyright law does apply to podcasts.
    • The Four Parts of Podcasting
      Plan
      Produce
      Publish
      Promote
      *From Jason Van Orden’s “How to Podcast” web site
    • PLAN: Should you?
      Why should your organization podcast?
      Education
      For your patients
      For your staff
      Examples
      NIH
      Cincinnati Children’s Hospital and Medical Center
    • PLAN: Types of Podcasts
      Long form, short form and short-short form
      Scripted and unscripted
      Studio produced and remotely produced
      Audio and video
      Original content and re-packaged content from other sources
    • PRODUCE: Gear
      Microphone
      Some device capable of recording MP3 files
      A computer
      A dedicated MP3 recorder
      An iPad
      A smartphone
    • PRODUCE: Software
      Audacity
      Free audio-editing program
      Available for Windows, Mac and Linux
      http://audacity.sourceforge.net/
    • PUBLISH: Upload
      Once your file is edited, it needs to be put somewhere where it can be downloaded by your audience.
      If you have a blog, you have a place to put your file. You can upload your audio file in the same way you already upload pictures.
    • PUBLISH: RSS
      RSS Feed File
      If you are already blogging, your blogging software (WordPress, Blogger, etc.) will build an RSS feed for you.
      It will create a URL that points to your podcast file. That’s what you need to submit to iTunes and such.
    • PUBLISH: iTunes
    • PROMOTE: Social Media
      You already know this!
      Blogs
      Twitter
      LinkedIn
      FaceBook
    • PROMOTE: Old School
      Don’t forget traditional forms
      Posters
      Fliers
      Word of mouth
    • For More Information
      How Stuff Works: How to Create Your Own Podcast
      http://computer.howstuffworks.com/internet/basics/how-to-podcast.htm
      Jason Van Orden’s “How to Podcast” web site
      http://www.how-to-podcast-tutorial.com/00-podcast-tutorial-four-ps.htm
      Apple: "GarageBand Support: Working with Podcasts”
      http://www.apple.com/support/garageband/podcasts/