★ Prêt ★
Le ménu duJour
Apéritif
Distillation of Pret Values
Plat du jour
Fresh Trends augmented with
notes of Blue
Dessert
Assiette of hand-made treats

★ Prêt ★
l'Apéritif
Distillation of Pret Values
Quality, authenticity, stability, consistency & predictibility
Customer perception: honest quality
Staff perception: inspiring opportunities
Company wins: internally & externally

★ Prêt ★
Strengths
values
brand + market space
le Plat
operational effectiveness (OE)
Notes
Weaknesses
rules, practices and traditions
"non-capitalist"  lower costs
Passion & honesty
PR & presence
Threats
Opportunities
?

★ Prêt ★
Strengths
values
brand + market space
le Plat
operational effectiveness (OE)
Notes
Weaknesses
lack of brand mystery
rules, practices and traditions
 no mystery to cultivate.
"non-capitalist"  lower costs
(except "why no ads?!")
Passion & honesty
PR & presence
Threats
Opportunities
?

★ Prêt ★
Strengths
values
brand + market space
operational effectiveness (OE)
le Plat
Notes
Weaknesses
lack of brand mystery
rules, practices and traditions
 no mystery to cultivate.
"non-capitalist"  lower costs
(except "why no ads?!")
Passion & honesty
PR & presence
Threats
Opportunities
immitation
?
diffusion of best practises
invisibility
Red Ocean industry

★ Prêt ★
Strengths
values
brand + market space
operational effectiveness (OE)
le Plat
Notes
Weaknesses
lack of brand mystery
rules, practices and traditions
 no mystery to cultivate.
"non-capitalist"  lower costs
(except "why no ads?!")
Passion & honesty
PR & presence
Threats
Opportunities
immitation
global environmental focus
diffusion of best practises
benchmarking
invisibility
Blue Ocean strategy
Red Ocean industry

★ Prêt ★
le Plat
Blue Ocean
avoiding head-to-head competition
strategic moves:
value innovations
balancing needs with costs
Threats
Opportunities
Liberate Me From Experience segmentation
– the counter-trend
immitation
"Religion"
diffusion of best practises
dynamics
invisibility
Red Ocean industry

★ Prêt ★
le Plat
Fresh Trends
Future relevant customer demands:
The green branch
Lifestyle, healthiness, and sustainability
The ressurection of collectivism
From economic capital to cultural and social capital
Buy a goat
Give me some ME-time
Mainstream sucks
Consumer tribes
Less is more

★ Prêt ★
le Dessert
Assiette of hand-made Treats:
Bike-Thru annex  visibility & customer loyalty
Lo-fi offerings for common welfare  branding
On- and off-line Pret communities  spot needs
Political action/reaction  visibility
Quality, authenticity, stability, consistency & predictibility

★ Prêt ★
Cheers
to
Kalajdoskop
Martin Lindstrøm
Kim & Mauborgne
Michael Porter