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Team LPG
Xplorer.be
An application that allows someone to
recommend something to someone else.
Xplorer.be
An application that allows you to recommend
locations to your Facebook-friends.
Xplorer.be
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Brainstorming
Xplorer.be
Storyboarding
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype - Test
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal
• Discover biggest problems with the user interface
of the app
Xplorer.be
Method
• Let the user execute tasks
• Let the user say what he/she thinks
• General impressions/remarks afterwards
Xplorer.be
Rationale
• Think-aloud: to know what the user thinks when a
seeing a screen or trying to execute a task
• No real functionality → discover problems with
interface
Xplorer.be
Who
• 6 fellow students: good knowledge of existing
technologies
Xplorer.be
What
• Open the about-page
• Logging in
• Viewing suggestion made to you, open it & like it
• Viewing suggestion you made to someone else
• Creating a new suggestion
• Searching through suggestions about a certain
location
Xplorer.be
Duration
• ~ 5-10 minutes
Xplorer.be
Bare results
• Purpose of application not clear (n = 2)
• Functionality behind toggle-buttons not clear
(n = 3)
• Explore-tab hard to find (n = 4)
• Colors in color-rating not clear (n = 2)
Xplorer.be
Interpretation
• Some users don’t know what the purpose of the app is
• Functionality of the toggle-buttons in the explore-screen isn’t
immediately clear (only after some trial-and-error)
• Color-rating of suggestions doesn’t speak for itself
• Meaning of the explore-tab isn’t clear to first-time users
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype - Solutions
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Solutions
• Purpose of the app → logo
• Toggle-buttons in explore-screen → selection
menu
• Color-rating of suggestions → icon
• Meaning of tabs → icon + text
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype - Test
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal
• Paper prototype-related problems solved ?
• New problems related to digitalization of
prototype ?
Xplorer.be
Method
• Let the user execute tasks
• Let the user say what he/she thinks
• General impressions/remarks afterwards
Xplorer.be
Rationale
• Think-aloud: to know what the user thinks when
executing a given task
Xplorer.be
Who
• 9 ‘younger’ people (20-24 year): smartphone users,
students
• 1 ‘older’ person (50+): less experience with the
use of apps
Xplorer.be
What
• Open the about-page
• Logging in
• Viewing suggestion made to you, open it & like it
• Viewing suggestion you made to someone else
• Creating a new suggestion
• Searching through suggestions about a certain
location
Xplorer.be
Duration
• ~ 5-10 minutes
Xplorer.be
Bare results
• Problems with logging in (n = 5)
• Difficulty with opening details of a suggestion
(n = 4)
• Not clear that a like is saved (n = 3)
• No ‘back’-button on the ‘add image’-page (n = 2)
• Selection menu instead of tab-bar (n = 2)
Xplorer.be
Interpretation
• Not clear that first the username and password have to
entered first
• No visual acknowledgement of saving a like
• Layout-problem for opening the details of a suggestion
• No possibility to return to new suggestion without adding an
image
• Possibility to replace tab-bar by selection menu
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype - Solutions
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
• Logging in → social media-login
• Displaying a like → make like button pressed
• Lay-out overview/details → new lay-out
Xplorer.be
Solutions
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype - Test
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Goal
• Is the Facebook-login an issue for most users ?
• Display of likes better ?
• New lay-out of suggestions clearer ?
Xplorer.be
Method
• Give the app to the user (mostly via the internet)
→ no specific tasks
• As much feedback as possible via different channels
Xplorer.be
Rationale
• Users use the app as they would without us being
there
• Gives an indication of how usable the app is
• If their are big issues, users will feedback those
Xplorer.be
Who
• 4 fellow students
• 2 other students (20-22 year): much experience
with the use of apps
Xplorer.be
Where
• Using the app on their smartphone
• Feedback via:
• blog
• in-app feedback page
• face-to-face
• Google Analytics
Xplorer.be
Duration
• ~ 10 minutes (→ Google Analytics)
Xplorer.be
Bare results
• Explore-functionality not clear (n = 5)
• Wrong color of login-button in IE (n = 1)
• App gets ‘stretched’ on larger screens (n = 1)
• Lay-out overview/details clear (n = 6)
• Display of likes clear (n = 6)
• Facebook-login clear (n = 6)
Xplorer.be
Interpretation
• Functionality on the explore-screen is not clear to
most users
• App doesn’t scale well on big screens
• Problems concerning logging in, opening details and
the display of likes are solved
Xplorer.be
Facebook API-errors
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype - Solutions
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Solutions
• Explore-functionality → extra information
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Xplorer.be
• Our own website since 25/04
Xplorer.be
25 april - 06 may
Xplorer.be
92 visitors = ~8 visitors/day
25 april - 06 may
Xplorer.be
Bounce rate = ~38%
25 april - 06 may
Xplorer.be
25 april - 06 may
• 92 visitors
• 20 recommendations
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Contest (08-17 may)
Xplorer.be
Goal for contest
• ~ 150 visits
• ~ 75 new recommendations
• 1 new recommendation per 2 visits
Xplorer.be
Xplorer.be
Contest (08-17 may)
127 visitors = ~ 13 visitors/day
Xplorer.be
Contest (08-17 may)
55% = 71 visitors via campaigns
Xplorer.be
Contest (08-17 may)
Facebook: 70% = 49 visitors
Twitter: 24,3% = 18 visitors
Flyers: 5,7% = 4 visitors
Xplorer.be
Contest (08-17 may)
Bounce rate = ~54% → Facebook-login ?
Xplorer.be
Contest (08-17 may)
Results
• 127 visitors (85% of expected 150)
• 42 new recommendations (56% of expected 75)
→ 1 recommendation per 3 visits
Xplorer.be
• Tutorial
• Brainstorming & storyboarding
• Paper prototype
• Digital prototype
• Updated digital prototype
• Analytics
• Getting more users
• Conclusion
Xplorer.be
Course
• Learned to think from the viewpoint of the user
• Users have a (very) different view on the app than
the developer
• Improving is only possible when testing enough
with real users
Xplorer.be
Xplorer
• Enough functionality to be really tested and used
• More functionality still possible (images, ..)
• Not relevant for more users (right now)
• Not easy to get users in the wild
Xplorer.be
Xplorer.be
QUESTIONS ??

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Final presentation (21/05) for user interfaces

  • 2. An application that allows someone to recommend something to someone else. Xplorer.be
  • 3. An application that allows you to recommend locations to your Facebook-friends. Xplorer.be
  • 5. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 7. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 10. • Tutorial • Brainstorming & storyboarding • Paper prototype - Test • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 11. Goal • Discover biggest problems with the user interface of the app Xplorer.be
  • 12. Method • Let the user execute tasks • Let the user say what he/she thinks • General impressions/remarks afterwards Xplorer.be
  • 13. Rationale • Think-aloud: to know what the user thinks when a seeing a screen or trying to execute a task • No real functionality → discover problems with interface Xplorer.be
  • 14. Who • 6 fellow students: good knowledge of existing technologies Xplorer.be
  • 15. What • Open the about-page • Logging in • Viewing suggestion made to you, open it & like it • Viewing suggestion you made to someone else • Creating a new suggestion • Searching through suggestions about a certain location Xplorer.be
  • 16. Duration • ~ 5-10 minutes Xplorer.be
  • 17. Bare results • Purpose of application not clear (n = 2) • Functionality behind toggle-buttons not clear (n = 3) • Explore-tab hard to find (n = 4) • Colors in color-rating not clear (n = 2) Xplorer.be
  • 18. Interpretation • Some users don’t know what the purpose of the app is • Functionality of the toggle-buttons in the explore-screen isn’t immediately clear (only after some trial-and-error) • Color-rating of suggestions doesn’t speak for itself • Meaning of the explore-tab isn’t clear to first-time users Xplorer.be
  • 19. • Tutorial • Brainstorming & storyboarding • Paper prototype - Solutions • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 20. Solutions • Purpose of the app → logo • Toggle-buttons in explore-screen → selection menu • Color-rating of suggestions → icon • Meaning of tabs → icon + text Xplorer.be
  • 21. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype - Test • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 22. Goal • Paper prototype-related problems solved ? • New problems related to digitalization of prototype ? Xplorer.be
  • 23. Method • Let the user execute tasks • Let the user say what he/she thinks • General impressions/remarks afterwards Xplorer.be
  • 24. Rationale • Think-aloud: to know what the user thinks when executing a given task Xplorer.be
  • 25. Who • 9 ‘younger’ people (20-24 year): smartphone users, students • 1 ‘older’ person (50+): less experience with the use of apps Xplorer.be
  • 26. What • Open the about-page • Logging in • Viewing suggestion made to you, open it & like it • Viewing suggestion you made to someone else • Creating a new suggestion • Searching through suggestions about a certain location Xplorer.be
  • 27. Duration • ~ 5-10 minutes Xplorer.be
  • 28. Bare results • Problems with logging in (n = 5) • Difficulty with opening details of a suggestion (n = 4) • Not clear that a like is saved (n = 3) • No ‘back’-button on the ‘add image’-page (n = 2) • Selection menu instead of tab-bar (n = 2) Xplorer.be
  • 29. Interpretation • Not clear that first the username and password have to entered first • No visual acknowledgement of saving a like • Layout-problem for opening the details of a suggestion • No possibility to return to new suggestion without adding an image • Possibility to replace tab-bar by selection menu Xplorer.be
  • 30. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype - Solutions • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 31. • Logging in → social media-login • Displaying a like → make like button pressed • Lay-out overview/details → new lay-out Xplorer.be Solutions
  • 32. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype - Test • Analytics • Getting more users • Conclusion Xplorer.be
  • 33. Goal • Is the Facebook-login an issue for most users ? • Display of likes better ? • New lay-out of suggestions clearer ? Xplorer.be
  • 34. Method • Give the app to the user (mostly via the internet) → no specific tasks • As much feedback as possible via different channels Xplorer.be
  • 35. Rationale • Users use the app as they would without us being there • Gives an indication of how usable the app is • If their are big issues, users will feedback those Xplorer.be
  • 36. Who • 4 fellow students • 2 other students (20-22 year): much experience with the use of apps Xplorer.be
  • 37. Where • Using the app on their smartphone • Feedback via: • blog • in-app feedback page • face-to-face • Google Analytics Xplorer.be
  • 38. Duration • ~ 10 minutes (→ Google Analytics) Xplorer.be
  • 39. Bare results • Explore-functionality not clear (n = 5) • Wrong color of login-button in IE (n = 1) • App gets ‘stretched’ on larger screens (n = 1) • Lay-out overview/details clear (n = 6) • Display of likes clear (n = 6) • Facebook-login clear (n = 6) Xplorer.be
  • 40. Interpretation • Functionality on the explore-screen is not clear to most users • App doesn’t scale well on big screens • Problems concerning logging in, opening details and the display of likes are solved Xplorer.be
  • 42. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype - Solutions • Analytics • Getting more users • Conclusion Xplorer.be
  • 43. Solutions • Explore-functionality → extra information Xplorer.be
  • 44. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 45. Xplorer.be • Our own website since 25/04 Xplorer.be
  • 46. 25 april - 06 may Xplorer.be 92 visitors = ~8 visitors/day
  • 47. 25 april - 06 may Xplorer.be Bounce rate = ~38%
  • 48. 25 april - 06 may Xplorer.be
  • 49. 25 april - 06 may • 92 visitors • 20 recommendations Xplorer.be
  • 50. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 52. Goal for contest • ~ 150 visits • ~ 75 new recommendations • 1 new recommendation per 2 visits Xplorer.be
  • 53. Xplorer.be Contest (08-17 may) 127 visitors = ~ 13 visitors/day
  • 54. Xplorer.be Contest (08-17 may) 55% = 71 visitors via campaigns
  • 55. Xplorer.be Contest (08-17 may) Facebook: 70% = 49 visitors Twitter: 24,3% = 18 visitors Flyers: 5,7% = 4 visitors
  • 56. Xplorer.be Contest (08-17 may) Bounce rate = ~54% → Facebook-login ?
  • 58. Results • 127 visitors (85% of expected 150) • 42 new recommendations (56% of expected 75) → 1 recommendation per 3 visits Xplorer.be
  • 59. • Tutorial • Brainstorming & storyboarding • Paper prototype • Digital prototype • Updated digital prototype • Analytics • Getting more users • Conclusion Xplorer.be
  • 60. Course • Learned to think from the viewpoint of the user • Users have a (very) different view on the app than the developer • Improving is only possible when testing enough with real users Xplorer.be
  • 61. Xplorer • Enough functionality to be really tested and used • More functionality still possible (images, ..) • Not relevant for more users (right now) • Not easy to get users in the wild Xplorer.be