Gerrit van Deventer<br />Social Media Coach and Marketing  Strategy Consultant<br />“Using Social Media to promote your na...
Networking<br />
Promoting<br />
Advertising<br />
Today's Objectives<br />Social Networking Etiquette<br />The Right Tools For You & Your Audiences<br />Using Social Media<...
Social Networks<br />
facebook<br />
Why facebook<br />
facebook - Top 20 (January 2010) <br />Source: www.insidefacebook.com<br />
Inside facebook Categories<br />Inside facebook<br />Inside Gaming<br />App Data<br />Page Data<br />Source: www.insidefac...
facebook Marketing<br />Reports<br />Applications<br />Games<br />Events<br />Adverts<br />Source: www.insidefacebook.com<...
facebook’s own Fan Page<br />Latest updates <br />Customer services<br />Q & A<br />Source: facebook Page<br />
facebook User Statistics<br />400 million active users<br />1 million mobile users<br />35 million status updates /day <br...
facebook Growth during Jan 2010<br />13 – 17 (47%f  28%m)<br />18 – 25 (31%f  52%m)<br />26 – 34 (49%f 18%m)<br /> 35 – 44...
facebook Users by Age Group 2/1/2009<br />13 – 17 (12%)<br />18 – 25 (43%)<br />26 – 34 (23%)<br />35 – 44 (14%)<br />45 –...
facebook Features<br />Comments<br />Share<br />Stream Stories<br />Live Feed<br />Recent Friend Activity<br />Social Filt...
facebook Category's<br />Blogs & Bloggers<br />Desktop Applications<br />Devices<br />Entertainment<br />Events<br />Influ...
Members Log in<br />
Facebook Connect<br />
Twitter<br />
twitdom.com<br />
thetwitcleaner.com<br />
truetwit.com<br />
Thanks 4 Listening<br />http://bit.ly/c964pI<br />http://bit.ly/a559vV<br />
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Using Social Media To Promote Your Name Brand And Message

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Gerrit’s workshop slides on using Social Media to promote your name, brand and message at the PSA East meeting on Thursday 25th March 2010

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Using Social Media To Promote Your Name Brand And Message

  1. 1. Gerrit van Deventer<br />Social Media Coach and Marketing Strategy Consultant<br />“Using Social Media to promote your name, brand and message”<br />PSA East - 25 March 2010 <br />
  2. 2. Networking<br />
  3. 3. Promoting<br />
  4. 4. Advertising<br />
  5. 5. Today's Objectives<br />Social Networking Etiquette<br />The Right Tools For You & Your Audiences<br />Using Social Media<br />
  6. 6. Social Networks<br />
  7. 7. facebook<br />
  8. 8. Why facebook<br />
  9. 9. facebook - Top 20 (January 2010) <br />Source: www.insidefacebook.com<br />
  10. 10. Inside facebook Categories<br />Inside facebook<br />Inside Gaming<br />App Data<br />Page Data<br />Source: www.insidefacebook.com<br />
  11. 11. facebook Marketing<br />Reports<br />Applications<br />Games<br />Events<br />Adverts<br />Source: www.insidefacebook.com<br />
  12. 12. facebook’s own Fan Page<br />Latest updates <br />Customer services<br />Q & A<br />Source: facebook Page<br />
  13. 13. facebook User Statistics<br />400 million active users<br />1 million mobile users<br />35 million status updates /day <br />5 billion photos uploaded / month<br />3.5 million events / month<br />20 million people join Pages / day<br />70% of users is outside USA<br />Average User Stats<br />130 friends<br />Active for 55 min per day <br />Participates in 3 events <br />Source: facebook Page (“Resources” Tab)<br />
  14. 14. facebook Growth during Jan 2010<br />13 – 17 (47%f 28%m)<br />18 – 25 (31%f 52%m)<br />26 – 34 (49%f 18%m)<br /> 35 – 44 (37%f 42%m)<br />45 – 54 (12%f 8%m)<br />55 – 65 (16%f 36%m)<br />Source: www.insidefacebook.com<br />
  15. 15. facebook Users by Age Group 2/1/2009<br />13 – 17 (12%)<br />18 – 25 (43%)<br />26 – 34 (23%)<br />35 – 44 (14%)<br />45 – 54 (5%)<br />54 – 65 (3%)<br />Source: www.insidefacebook.com/facebook-global-market-monitor/<br />
  16. 16. facebook Features<br />Comments<br />Share<br />Stream Stories<br />Live Feed<br />Recent Friend Activity<br />Social Filtering<br />Single Sign On<br />Personalized Experience<br />
  17. 17. facebook Category's<br />Blogs & Bloggers<br />Desktop Applications<br />Devices<br />Entertainment<br />Events<br />Influencers<br />iPhone Apps<br />News<br />Reviews<br />Videos<br />
  18. 18. Members Log in<br />
  19. 19. Facebook Connect<br />
  20. 20. Twitter<br />
  21. 21. twitdom.com<br />
  22. 22. thetwitcleaner.com<br />
  23. 23. truetwit.com<br />
  24. 24. Thanks 4 Listening<br />http://bit.ly/c964pI<br />http://bit.ly/a559vV<br />
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