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Using Social Media To Promote Your Name Brand And Message

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Gerrit’s workshop slides on using Social Media to promote your name, brand and message at the PSA East meeting on Thursday 25th March 2010

Gerrit’s workshop slides on using Social Media to promote your name, brand and message at the PSA East meeting on Thursday 25th March 2010


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Transcript

  • 1. Gerrit van Deventer
    Social Media Coach and Marketing Strategy Consultant
    “Using Social Media to promote your name, brand and message”
    PSA East - 25 March 2010
  • 2. Networking
  • 3. Promoting
  • 4. Advertising
  • 5. Today's Objectives
    Social Networking Etiquette
    The Right Tools For You & Your Audiences
    Using Social Media
  • 6. Social Networks
  • 7. facebook
  • 8. Why facebook
  • 9. facebook - Top 20 (January 2010)
    Source: www.insidefacebook.com
  • 10. Inside facebook Categories
    Inside facebook
    Inside Gaming
    App Data
    Page Data
    Source: www.insidefacebook.com
  • 11. facebook Marketing
    Reports
    Applications
    Games
    Events
    Adverts
    Source: www.insidefacebook.com
  • 12. facebook’s own Fan Page
    Latest updates
    Customer services
    Q & A
    Source: facebook Page
  • 13. facebook User Statistics
    400 million active users
    1 million mobile users
    35 million status updates /day
    5 billion photos uploaded / month
    3.5 million events / month
    20 million people join Pages / day
    70% of users is outside USA
    Average User Stats
    130 friends
    Active for 55 min per day
    Participates in 3 events
    Source: facebook Page (“Resources” Tab)
  • 14. facebook Growth during Jan 2010
    13 – 17 (47%f 28%m)
    18 – 25 (31%f 52%m)
    26 – 34 (49%f 18%m)
    35 – 44 (37%f 42%m)
    45 – 54 (12%f 8%m)
    55 – 65 (16%f 36%m)
    Source: www.insidefacebook.com
  • 15. facebook Users by Age Group 2/1/2009
    13 – 17 (12%)
    18 – 25 (43%)
    26 – 34 (23%)
    35 – 44 (14%)
    45 – 54 (5%)
    54 – 65 (3%)
    Source: www.insidefacebook.com/facebook-global-market-monitor/
  • 16. facebook Features
    Comments
    Share
    Stream Stories
    Live Feed
    Recent Friend Activity
    Social Filtering
    Single Sign On
    Personalized Experience
  • 17. facebook Category's
    Blogs & Bloggers
    Desktop Applications
    Devices
    Entertainment
    Events
    Influencers
    iPhone Apps
    News
    Reviews
    Videos
  • 18. Members Log in
  • 19. Facebook Connect
  • 20. Twitter
  • 21. twitdom.com
  • 22. thetwitcleaner.com
  • 23. truetwit.com
  • 24. Thanks 4 Listening
    http://bit.ly/c964pI
    http://bit.ly/a559vV