The Best Of Cambridge – Velc Networking 21st Century Style 090109v7

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These are slides from a talk Gerrit did on the January 9th 2009 at The Best Of Cambridge – VELC (very early lunch club) to a group of local business owners covering some information on Networking in the 21st Century

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The Best Of Cambridge – Velc Networking 21st Century Style 090109v7

  1. 1. Gerrit van Deventer (very early lunch club) Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 9 January 2009 Networking 21 st Century Style Linkedin, Facebook and ecademy
  2. 2. Main points <ul><li>Networking strategy overview </li></ul><ul><li>Introduction to social media (Web 2.0) </li></ul><ul><li>Profile building </li></ul><ul><li>Build your list </li></ul><ul><li>Find influential users </li></ul><ul><li>Building community (Fan base) </li></ul><ul><li>Increased profitability (Sales lift) </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  3. 3. Generation map Source: Wikipedia List of Generations Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V&quot; (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals
  4. 4. Networking strategy 1 - ................................... 2 - ................................... 3 - ................................... 4 - ................................... 5 - ................................... Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 A B C D
  5. 5. How to make contact Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 )
  6. 6. What is social media ? Social media is a range of largely open source software that enables user generated content Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  7. 7. Common features <ul><li>Gadgets </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul><ul><li>Social Bookmark Tools </li></ul><ul><li>Rate site or content </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  8. 8. How has it changed ? <ul><li>Web 1.0 </li></ul><ul><li>One way broadcast </li></ul><ul><li>Static content </li></ul><ul><li>Mass marketing </li></ul><ul><li>Banner ads </li></ul><ul><li>Hidden </li></ul><ul><li>Web 2.0 </li></ul><ul><li>Collaboration </li></ul><ul><li>Dynamic & Real-time </li></ul><ul><li>Social Community </li></ul><ul><li>Widgets & Gadgets </li></ul><ul><li>Visible & transparent </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  9. 9. Social media (Web 2.0) Trends Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Google Trends, December 2008 Q4 05 Q4 06
  10. 10. Profile building? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Global Market Sector Industries Companies 1 - ................................... 2 - ................................... 3 - ................................... 4 - ................................... 5 - ................................... ?
  11. 11. The competitive edge ? divorce; attorney; marriage; adoption; lawyer; lawyers; attorneys; child support; law firm; custody; separation; family law; child custody; divorced; visitation; divorce records; divorce lawyer; divorce law; divorce attorney; dissolution divorce; attorney; marriage; adoption; lawyer; lawyers; attorneys; child support; law firm; custody; separation; family law; child custody; divorced; visitation; divorce records; divorce lawyer; divorce law; divorce attorney; dissolution; visitation; divorce records; divorce lawyer; divorce law; divorce attorney; dissolution; divorce laws; divorce lawyers; best divorce lawyer; low cost divorce; help with divorce; common law divorce; best divorce lawyers; simple divorce; international divorce; cheap divorce lawyers; diy divorce; how long does it take to get a divorce; divorce store; youtube divorce................... Divorce Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 7,480,000 99,999 < 10,000 <
  12. 12. All about being found Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 1 2 3
  13. 13. Social Networks Demographic date List of social networking websites List of social networking websites Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  14. 14. Why Facebook ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2004 ♦ 140,000,000 Users as on Dec 08 ♦ Alexa Ranking of 5 ♦ 4 th most trafficked website ♦ in Oct 07 - Microsoft 1.6% share cost them $246 million ♦ Fastest growing age group 25 – 34 (gen x) ♦ Joining is FREE ♦ Open Networking
  15. 15. Facebook UK Demographics UK Female (45-54) around 395,333 UK Male (45-54) around 284,571 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: AllFacebook, December 2008
  16. 16. Inside Facebook Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  17. 17. Facebook for Business Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  18. 18. Why ecademy ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 1998 ♦ 262,600 Users during Aug - Dec 08 ♦ Winning by sharing, online and offline business networking community ♦ Web 2.0 share knowledge base platform with functionality depending on membership level ♦ Main Demographic is UK SOHO & SME ♦ 52 % of users was 35 - 49 ♦ 36% = < $100k + per year ♦ 52% male ♦ Open Networking
  19. 19. Why Linkedin ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2003 ♦ 30,000,000 Users as on Dec 08 ♦ Alexa Ranking of 211 ♦ in Jun 08 - Sequoia Capital 5% share cost them $53 million ♦ Average Age: 41 (gen x) ♦ Average Income: £75k per year ♦ 64% male ♦ STRONG FOCUS ON PRIVACY ♦ Functionality depending on membership level ♦ 3 degree Networking
  20. 20. Inside Linkedin Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  21. 21. Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Linkedin for Business
  22. 22. Build your list considerations <ul><li>Quantity VS. Quality </li></ul><ul><li>Open or Closed </li></ul><ul><li>Building Relationships </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  23. 23. Visit, Engage, Share Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  24. 24. <ul><li>Affinity or interest </li></ul><ul><li>Introducers </li></ul><ul><li>Gatekeepers </li></ul><ul><li>Decision makers </li></ul><ul><li>Trend spreaders </li></ul><ul><li>JV partner </li></ul><ul><li>Brand advocate </li></ul>Find influential users Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  25. 25. Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Evaluating influence Mapped Social Network Around One Affinity Source: Unbound Technologies Trend Spreaders or (The most connected within this community ) Source: Unbound Technologies Trend Spreaders or (The most connected within this community )
  26. 26. Building community / Fan base Create a Gadget or Widget Influential User Transact on a “call to action” pg Ad to Group / Pages1 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009
  27. 27. Increased profitability / Sales lift <ul><li>Trust </li></ul><ul><li>Self Interest </li></ul><ul><li>Visibility </li></ul><ul><li>Credibility </li></ul>Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Trust
  28. 28. Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com

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