Introduction to social networking_090108v5

Intro duction to social networking Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. FOR MORE INFO SEND a EMAIL to [email_address]

Key points

Have a strategy

Understand your marketplace

Use the right tools for your audience

Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009

Look back in time

1650 - 1st Commercial Newspaper

1876 - 1st Telephone

1910 - 1st Talking Motion Picture

1927 - 1st Television Broadcasts

1951 - 1st Personal Computers Sold

1969 – 1st Internet Connection

1979 - 1st Cellular Phone Network

1981 - 1st Laptop Computers Sold

1994 - The WWW is born

Where are we going? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )

Web 1.0

One way broadcast

Static content

Mass marketing

Banner ads

Hidden

Web 2.0

Collaboration

Dynamic & Real-time

Social Community

Widgets & Gadgets

Visible & transparent

Web 3.0

Convergence ?

Interactive ?

3D ?

Virtual ?

Social media (Web 2.0) Trends Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Google Trends, December 2008 Q4 05 Q4 06

What is social media ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Social media is a range of largely open source software that enables user generated content

Common features

Gadgets

Widgets

RSS

Social Bookmark Tools

Rate site or content

User profile Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Source: Wikipedia List of Generations (1901-1924) (1925-1939) (1940-1953) (1954-1965) (1966-1980) (1981-2000) (2001-) 107 - 84 83 - 69 68 - 55 54 - 43 42 - 28 27 - 8 7 - G.I. generation Silent generation Baby Boomers The latchkey kids The internet generation Millenials Gen @ War generation Depression generation The hippies Generation Jones Generation X Gen Y Gen V" (for virtuals) The seniors The lost generation The love generation Slackers iGeneration Echo Boomers Digitals

What Network ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Demographic date List of social networking websites

Why Facebook ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2004 ♦ 140,000,000 Users as on Dec 08 ♦ Alexa Ranking of 5 ♦ 4 th most trafficked website ♦ in Oct 07 - Microsoft 1.6% share cost them $246 million ♦ Fastest growing age group 25 – 34 (gen x) ♦ Joining is FREE ♦ Open Networking

Why ecademy ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 1998 ♦ 262,600 Users during Aug - Dec 08 ♦ Winning by sharing, online and offline business networking community ♦ Web 2.0 share knowledge base platform with functionality depending on membership level ♦ Main Demographic is UK SOHO & SME ♦ 52 % of users was 35 - 49 ♦ 36% = < $100k + per year ♦ 52% male ♦ Open Networking

Why Linkedin ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 ♦ Launched in 2003 ♦ 30,000,000 Users as on Dec 08 ♦ Alexa Ranking of 211 ♦ in Jun 08 - Sequoia Capital 5% share cost them $53 million ♦ Average Age: 41 (gen x) ♦ Average Income: £75k per year ♦ 64% male ♦ STRONG FOCUS ON PRIVACY ♦ Functionality depending on membership level ♦ 3 degree Networking

Where to next ? Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information MAKE CONTACT by sending a email to info@gerritvandeventer.com Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009

Gerrit van Deventer trades as GBC Enterprises LLP and all materials are © 2009 Gerrit van Deventer is a Cambridge based consultant, coach, trainer and public speaker. For more information CONTACT info@gerritvandeventer.com