Gerrit van Deventer Networking & Marketing on Social Networking Sites Cambridgeshire Chambers of Commerce 24 March 2009 © 2009 http://www.linkedin.com/in/gerritvandeventer

Marketing Process © 2009 “ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” Source: The Charted Intestate of Marketing http://www.linkedin.com/in/gerritvandeventer

What is it all about ? 643,000,000 Marketing © 2009 http://www.linkedin.com/in/gerritvandeventer 10 % 5 % ?

21 st Century Market Place ? © 2009 http://www.linkedin.com/in/gerritvandeventer Offline Content Static Content ( Web 1.0 ) Dynamic Content ( Web 2.0 ) ( Web 3.0 )

Why Linkedin ? © 2009 http://www.linkedin.com/in/gerritvandeventer ♦ Launched in 2003 ♦ 30,000,000 Users as on Dec 08 ♦ Alexa Ranking of 211 ♦ in Jun 08 - Sequoia Capital 5% share cost them $53 million ♦ Average Age: 41 (gen x) ♦ Average Income: £75k per year ♦ 64% male ♦ STRONG FOCUS ON PRIVACY ♦ Functionality depending on membership level ♦ 3 degree Networking

Where to start 1 st – Profile Building 2 nd – Community Building 3 rd - Demographic Analyses © 2009 http://www.linkedin.com/in/gerritvandeventer

1 st – Profile Building

2 nd – Community Building

3 rd - Demographic Analyses

© 2009 http://www.linkedin.com/in/gerritvandeventer

Demographic Analyses © 2009 http://www.linkedin.com/in/gerritvandeventer

VIRAL SALES LIFT 1 2 3 © 2009 http://www.linkedin.com/in/gerritvandeventer Spread the Word Create a Profile Target Demographics Community Credibility

Gerrit van Deventer Looks forward to hearing how he can help with; ♦ Event and Keynote Speaking ♦ In-house Consulting and Training (Social Media Profile Building & Linkedin) ♦ 1:1 Social Media Strategy & Planning ♦ Business Development & Conference Co-ordination Activities © 2009 http://www.linkedin.com/in/gerritvandeventer  [email_address]