AGENDA1. Introduction2. What is COMM in @3. Social Media4. Psychology of marketing in SM5. How to organize promo tables6. Why do we need media partners & how to use it7. Current state of promotion of projects in LC8. Brand Principles
COMM External Internal Any ability to communicate with Off-line On-line potential interns or other LCsOn campus Off campus
• Видео 1• Current state – is not correct, it’s already don’t work• We need not just inform audience, we need to interact with it
SMMBEFORE NOW Create a “man” with whom I would to have a friendship, but no sex!
• Table• More than 1 AIESECer!!! on promo table (1 AIESECer cant work effective on promo table coz it’s hard for him to inform a lot of people) Better if it will be 3 AIESECers (because of the concept)• Posters (your table should be decorated with posters)• Flyers• Pens• National Application forms• Letter from the administration of university that you have the rights to provide this promotable
• Check list for people who want to get information about AIESEC events by sms or e- mail. This will helps you to gather informational about potential members or TA for your future events.• Name, surname, cell phone, e-mail, University, faculty, year of study, issue• Laptop with @ video or presentation• Projector• AIESEC T-shirts for guys who are on promo table• AIESEC banner• Sheet of paper with Questions and Answers about AIESEC (for @ers on promo table)• Printed with a big letters time and place of next presentation which is standing!!! (not lying!!)• Brain and smile!!!!!!!!
?The main goal of your promo-table is to invite people for your presentation. If they don’t have enough time for it – ok, you can explain them briefly and they can fill in the application form if they are really interested. Or just give them some MM with your web-site mentioned as they will be able to read about us on our web-site and fill in on-line application form.
MOSES# of application forms filled;# of participants who gave their contacts (e-mails)