Meetings and conventions 2030: A study of megatrends shaping our industry
In coping with the great challenges of globalization as well as rapid social, technological and scientific change, there is a growing need for reliable knowledge on the future and the identification of options that can be utilized to shape the future.
In the last decades, meetings and conventions have become an important economic factor with good future prospects. 2.97 million events with 362 million participants took place in Germany in 2012. Germany is now in first place in Europe and worldwide second place after the USA as a destination for all meetings and conventions.