Mobility Show Support:

Project divided in 3 stages or pylons: Entertainment, Culture Social Cause; These pylons will be part of a year long event, to be held annually, providing long term investments and activation support for the sponsors and strategic partners; The cultural and cause events could also provide eventual tax exemptions possibilities; Trade activation actions will be customized to satisfy each strategic partner’s necessity.

Project divided in 3 stages or pylons:

Entertainment,

Culture

Social Cause;

These pylons will be part of a year long event, to be held annually, providing long term investments and activation support for the sponsors and strategic partners;

The cultural and cause events could also provide eventual tax exemptions possibilities;

Trade activation actions will be customized to satisfy each strategic partner’s necessity.

Keynote speakers: Wilson Fittipaldi Bird Clemente Anísio Campos Among others Journalists: 240 Media Return: TVs: 220 insertion Radio: 136 insertion Printed: R$ 436.453,00 Web: R$ 222.050,00 Location: Interlagos Race Track Date: January 2007 Audience: 12.000 people 80% Male 10% Female 10% Children Museum: 207 vehicles 57 race cars 30 hot rods 120 collectable cars Categories: Super Classic: 50 cars Regularity 500 cars Movie Sessions: 6 1st Event - January 2007

Keynote speakers:

Wilson Fittipaldi

Bird Clemente

Anísio Campos

Among others

Journalists: 240

Media Return:

TVs: 220 insertion

Radio: 136 insertion

Printed: R$ 436.453,00

Web: R$ 222.050,00

Location: Interlagos Race Track

Date: January 2007

Audience: 12.000 people

80% Male

10% Female

10% Children

Museum: 207 vehicles

57 race cars

30 hot rods

120 collectable cars

Categories:

Super Classic: 50 cars

Regularity 500 cars

Movie Sessions: 6

The inspiration came from 2 major car festivals:

Motor sports Wimbledon. Annual attendance well over 150.000 visitors. It's Entertainment! Not racing!

Motor sports Wimbledon.

Annual attendance well over 150.000 visitors.

Interlagos Racing Festival

The New Event Starting in March 2009, a completely new entertainment event for the whole family! Shows the evolution of cars, motorcycles and bikes, targeting man’s passion for means of transportation. An event offering a great sort of mix attractions, simultaneously including technology, design and art: Adrenaline area : Rides and races of various categories Cult area : Cars, Motorcycles and Bikes exhibitions; “ Muscle Cars” exhibition; Lectures. Energy area (Relationship): Exhibition area ; Lounges; Lectures and Design concourses; Teen & Kids area (Slot cars, Games, etc); Rock shows; Air show;

Starting in March 2009, a completely new entertainment event for the whole family!

Shows the evolution of cars, motorcycles and bikes, targeting man’s passion for means of transportation.

An event offering a great sort of mix attractions, simultaneously including technology, design and art:

Adrenaline area : Rides and races of various categories

Cult area :

Cars, Motorcycles and Bikes exhibitions;

“ Muscle Cars” exhibition;

Lectures.

Energy area (Relationship):

Exhibition area ;

Lounges;

Lectures and Design concourses;

Teen & Kids area (Slot cars, Games, etc);

Rock shows;

Air show;

Location Map

ADRENALINA AREA Spectacle Adrenaline Emotion Plasticity

ADRENALINA AREA Gran Classic, Muscle Cars, Motorbikes among others! Motorbikes Rock Crawling Muscle Cars Dragsters Off - Road Regularity RACES & RIDES:

Race Track activities

CULT AREA Car Exhibit: Design & Technology Motorbike Exhibit: Classics & Choppers Bike Exhibit: Transport of the Future Evolution: Design & Technology

CULT AREA Corvettes, Mustangs, Camaros, Ferraris among others. National and International Lectures ; Focused on Design and Technology Tendency debate: Mobility and Means of Transportation.

Corvettes, Mustangs, Camaros, Ferraris among others.

National and International Lectures ;

Focused on Design and Technology

Tendency debate: Mobility and Means of Transportation.

CULT AREA Exhibit: Lounges: 20 ~ 200m², or bigger. Basic assembly. Trade spaces.

ENERGY AREA * ART CONCOURSE * SHOWS: * TEEN & KIDS AREA ROCK SHOWS AIR SHOWS

CARBON ZERO All the event's energy used will be compensated by carbon credits.

All the event's energy used will be compensated by carbon credits.

THE DRIVING ART * TAX EXEMPTION POSSIBILITIES

PARE THE DRIVING ART The alcohol consumption among the youth: Getting sooner by the minute; Getting more frequent. Lack of reflexes, caused by alcohol, usually leads to ill practice driving habits. 48,3% of young people consumes alcohol beverages; 70% of morgue’s deaths accuse the presence of alcohol; A great part of car accidents are related to presence of alcohol, involving in general, the presence of young and teenager drivers. We need to use new tools to modify this picture through information and conscience. Objective: To display safe driving techniques through expert racing drivers.

The alcohol consumption among the youth:

Getting sooner by the minute;

Getting more frequent.

Lack of reflexes, caused by alcohol, usually leads to ill practice driving habits.

48,3% of young people consumes alcohol beverages;

70% of morgue’s deaths accuse the presence of alcohol;

A great part of car accidents are related to presence of alcohol, involving in general, the presence of young and teenager drivers. We need to use new tools to modify this picture through information and conscience.

PARE Focus : Public schools and needed community students, between 12~17 years old. Range around 50.000 people Execution : Vans and buses with sponsor’s signage, will transfer the students to the action venues. Coordinator team and volunteers, will be properly dressed with the sponsors colors. Video : 02 sponsor’s signage trucks, with a stage attached, will display educational videos; Racing personalities will, in person or through video, transfer their knowledge on safe driving techniques; Personalities such as: Gil de Ferran, Helio Castroneves, etc. Support: THE DRIVING ART

Focus :

Public schools and needed community students, between 12~17 years old.

Range around 50.000 people

Execution :

Vans and buses with sponsor’s signage, will transfer the students to the action venues.

Coordinator team and volunteers, will be properly dressed with the sponsors colors.

Video :

02 sponsor’s signage trucks, with a stage attached, will display educational videos;

Racing personalities will, in person or through video, transfer their knowledge on safe driving techniques;

Personalities such as: Gil de Ferran, Helio Castroneves, etc.

PARE Presentation : Duration: 2~3 months Monday ~ Sundays - 03 daily sessions – 21 weekly presentations Weekly capacity: 110 students. Shops : Specialized educators and experienced drivers will conduct our guests: Racing car exhibits and other type of vehicles Through the thoughts of experienced drivers, they will be able to compare the dangers of high speed and reckless driving. Location : The project will located , for 2 months in Sao Paulo State, and 1 week in RJ, DF, GO,PR, RS; During the summer the project will travel to the coastal cities of Sao Paulo state: Maresias, Santos, Guarujá, São Sebastião, Caraguatatuba e Ubatuba. THE DRIVING ART Support:

Presentation :

Duration: 2~3 months

Monday ~ Sundays - 03 daily sessions – 21 weekly presentations

Weekly capacity: 110 students.

Shops :

Specialized educators and experienced drivers will conduct our guests:

Racing car exhibits and other type of vehicles

Through the thoughts of experienced drivers, they will be able to compare the dangers of high speed and reckless driving.

Location :

The project will located , for 2 months in Sao Paulo State, and 1 week in RJ, DF, GO,PR, RS;

During the summer the project will travel to the coastal cities of Sao Paulo state:

Maresias, Santos, Guarujá, São Sebastião, Caraguatatuba e Ubatuba.

PARE A Arte de Pilotar THE DRIVING ART Support:

CAR PARADE * TAX EXEMPTION POSSIBILITIES

CAR PARADE Art Concourse Itinerant Photo Exhibit: All the works exhibit and 1 vehicle displayed. Kids & Teen paint workshop Donation Show

Art Concourse

Itinerant Photo Exhibit:

All the works exhibit and 1 vehicle displayed.

Kids & Teen paint workshop

Donation Show

CAR PARADE: Concourse CARS 15 vehicles, supplied by the sponsoring car manufacturer RENOWN ARTISTS 03 vehicles will be painted by renown artists CAR PARADE CONCOURSE 12 cars will be painted by 1 specific artist or a new upcoming artist, participating on a national selection CAR MANUFACTURER - COLLECTION The winning car will part of the car manufacturer’s own collection AWARDS The winning artist / new talent will be sponsored, by the car manufacturer, throughout the following year. ELECTION: Will be done through public voting (web, mobile and POP).

CARS

15 vehicles, supplied by the sponsoring car manufacturer

RENOWN ARTISTS

03 vehicles will be painted by renown artists

CAR PARADE CONCOURSE

12 cars will be painted by 1 specific artist or a new upcoming artist, participating on a national selection

CAR MANUFACTURER - COLLECTION

The winning car will part of the car manufacturer’s own collection

AWARDS

The winning artist / new talent will be sponsored, by the car manufacturer, throughout the following year.

ELECTION:

Will be done through public voting (web, mobile and POP).

CAR PARADE: Concourse

How: Photographic documentation all participants jobs. Car Photos & Behind the Scenes: Before, During and after. Artists résumés. Winning car exhibit. Teen & Kids paint workshop. 5 Brazilian Cities CAR PARADE: Concourse

How:

Photographic documentation all participants jobs.

Car Photos & Behind the Scenes: Before, During and after.

Artists résumés.

Winning car exhibit.

Teen & Kids paint workshop.

CAR PARADE: Show & Donation How: Musical presentation; Award ceremony for the winning artist; Car donation to charity.

How:

Musical presentation;

Award ceremony for the winning artist;

Car donation to charity.

PROPOSAL CHRONOGRAM

Chronogram * Partners Mar Apr Mai Jun Jul Aug Sep Oct Nov Dec Interlagos Racing Festival The Driving Art Car Parade Motorsports GT3* 1.000 Miles* Stock-Car Sertões Rally Raid Racing Festivalp 2009/2010/2011 Jan Feb Mar

Attachments Trade Activation and Additional Actions (OPTIONAL)

ACTIVATION & TRADE Alongside tax exemptions actions, there are enormous possibilities creating additional trade actions for the sponsors. The main objective is to generate visibility and activate the sponsor’s trade, wit various actions throughout the year. Some suggestions being proposed are: Mobile Video Concourse: Image concourse captured by mobile phones would be sent to a hot site, where the most creative ones would selected and awarded. Treasure Hunt: We suggest 2 treasure hunt during the year as means to maximize trade opportunities during the year. Cross Selling actions with all the corporate sponsors.

Alongside tax exemptions actions, there are enormous possibilities creating additional trade actions for the sponsors.

The main objective is to generate visibility and activate the sponsor’s trade, wit various actions throughout the year.

Some suggestions being proposed are:

Mobile Video Concourse:

Image concourse captured by mobile phones would be sent to a hot site, where the most creative ones would selected and awarded.

Treasure Hunt:

We suggest 2 treasure hunt during the year as means to maximize trade opportunities during the year.

Cross Selling actions with all the corporate sponsors.

Mechanics: The mechanic and strategic planning of the game will depend on the sponsor’s trading type. We suggest 2 ways of developing it: 100% VIRTUAL: With the entire game being played through hot sites and mobile marketing actions. Allows a broader participation with a quick and rapid activation of the POP. 70% VIRTUAL / 30% REAL: Allows pre-determinate game phases to be attached to real visits to sponsor’s POP. The mains advantage is the buzz generation on the sponsor’s POP. Awarding: The awarding, depending on the sponsor, could be very quick and direct, like cell phone credits, ringtones, games or a more traditional prizing. TREASURE HUNT

Mechanics:

The mechanic and strategic planning of the game will depend on the sponsor’s trading type. We suggest 2 ways of developing it:

100% VIRTUAL: With the entire game being played through hot sites and mobile marketing actions. Allows a broader participation with a quick and rapid activation of the POP.

70% VIRTUAL / 30% REAL: Allows pre-determinate game phases to be attached to real visits to sponsor’s POP. The mains advantage is the buzz generation on the sponsor’s POP.

Awarding: The awarding, depending on the sponsor, could be very quick and direct, like cell phone credits, ringtones, games or a more traditional prizing.

“ CREATION AWAKENING” Tax Exempted: Yes Approved Value: R$ 243.869,00 Type: Art Book Objective: To display the history of 2 car aficionados, who assumed the challenge to build the best Brazilian sports car ever made. RACING FESTIVAL BOOKS

“ CREATION AWAKENING”

Tax Exempted: Yes

Approved Value: R$ 243.869,00

Type: Art Book

Objective:

To display the history of 2 car aficionados, who assumed the challenge to build the best Brazilian sports car ever made.