Today, there are too many MEANS Fighting for the CONSUMER’S ATTENTION and his BUDGET

We offer NEW means with different types of IMPACT to CONQUER customers, through brand ACTIVATION WITHOUT increasing your BUDGET .

A Different Approach

A communication consulting services company focused on branding, lead generation and sales increase. We deliver that through a great expertise on all communication tools. Who we are?

A communication consulting services company focused on branding, lead generation and sales increase.

We deliver that through a great expertise on all communication tools.

Internet Direct Response Events Relationship Mkt Promotion Data Fiscal Incentives Attitude Marketing POP Bank On what we are based?

How we do it? Identifying opportunities Structuring Business and Activation Solutions

Identifying opportunities

Structuring Business and Activation Solutions

Branding Expertise. Solutions pertinent to the client and his goals ROI focused. Results measurement. Database generation for business evolution analysis. Expertise on tax exemption marketing projects. How we do it?

Branding Expertise.

Solutions pertinent to the client and his goals

ROI focused.

Results measurement.

Database generation for business evolution analysis.

Expertise on tax exemption marketing projects.

Sports Mkt Cultural Mkt Relationship Mkt Social Mkt Trade Direct Response Variety Promo Merchandising web Attitude Marketing POP

Our Philosophy Complete integration of the sport, cultural and social actions to the corporation’s commercial and institutional strategy Development of controlling and measurement tools, transforming corporation’s sponsorship emotional factor into effective results. To differentiate client’s product and service from the competitors. To reduce results gathering time, creating a quicker path to sales increase and effective branding.

Complete integration of the sport, cultural and social actions to the corporation’s commercial and institutional strategy

Development of controlling and measurement tools, transforming corporation’s sponsorship emotional factor into effective results.

To differentiate client’s product and service from the competitors.

To reduce results gathering time, creating a quicker path to sales increase and effective branding.

Development: Promotional actions and alternative sales channels development; Loyalty and relationship projects; Events & Operational Logistics; Measurement tools, control and sponsorship activation; Integrated solutions through special projects. Sponsorship / Partnership: Development Negotiation & Management Property Customization (Sport, Cultural and Social);

Development:

Promotional actions and alternative sales channels development;

Loyalty and relationship projects;

Events & Operational Logistics;

Measurement tools, control and sponsorship activation;

Integrated solutions through special projects.

Sponsorship / Partnership:

Development

Negotiation & Management

Property Customization (Sport, Cultural and Social);

Tax exemption engineering: Tax exemption marketing project planning and development Aid on Tax exemptions laws utilization: Federal, State, and Municipal Projects pre-selection analysis: Focusing on the client’s media, CRM and sale interests; Activation and monitoring services management

Tax exemption engineering:

Tax exemption marketing project planning and development

Aid on Tax exemptions laws utilization: Federal, State, and Municipal

Projects pre-selection analysis:

Focusing on the client’s media, CRM and sale interests;

Activation and monitoring services management

OUR PROJECTS ARE TAILOR MADE

EXPERIENCE

CASE STUDIES

Challenge: Create brand awareness and desire Integration of all business units through a unique corporate image Opportunity: Find a media that could fit all divisions’ commercial strategies Solution: Football / soccer sponsorship program with a nationwide visibility Results: Brand awareness increase from 7% to 18% in just 18 months High-end products market share increase of 135% Final customer average sales increase of 15%

Challenge:

Create brand awareness and desire

Integration of all business units through a unique corporate image

Opportunity:

Find a media that could fit all divisions’ commercial strategies

Solution:

Football / soccer sponsorship program with a nationwide visibility

Results:

Brand awareness increase from 7% to 18% in just 18 months

High-end products market share increase of 135%

Final customer average sales increase of 15%

Challenge: Share of mind increase of the Pirelli brand. To create new relationship opportunities. Opportunity: New product launching platform for mass products. Solutions: Football / soccer sponsorship program (Palmeiras) with nationwide exposure. Relationship opportunities with dealer network, authorities and strategic partners etc. Results: Share of mind increase of 3% reaching a target of 47%.

Challenge:

Share of mind increase of the Pirelli brand.

To create new relationship opportunities.

Opportunity:

New product launching platform for mass products.

Solutions:

Football / soccer sponsorship program (Palmeiras) with nationwide exposure.

Relationship opportunities with dealer network, authorities and strategic partners etc.

Results:

Share of mind increase of 3% reaching a target of 47%.

PROMOTIONAL ACTIONS 2006 Peugeot Beach Games – “College Car of the Year”

PRODUCTS

PRODUCTS CORPORATE Concurso Fashion "Virtual" Super Prime SPORTSBROKERS

A Different Approach WEB MOBILE MARKETING TAX EXEMPTION RELATIONSHIP MARKETING TRADE EVENTS SPORTS SOCIAL CULTURE DIRECT RESPONSE PROMO BRAND MERCHAND. CONSULTING Contatos: Ernaldo Santini e-mail: ernaldo@pontoemkt.com.br Renato Geribello e-mail: geribello@pontoemkt.com.br