College Universe (Summary) - Presentation Transcript
COLLEGE UNIVERSE Community Relationship Project
The University, under a digital scrutiny:
The student body is basically composed by young people;
The selections process candidates are even younger;
On the dawn of the digital era, young people have mobile phones and computers as their main ways of communication;
More than that, they are means of business and pleasure.
The University, under a digital scrutiny:
Young people adore getting together under virtual communities – MySpace and Orkut are living examples of this trend.
They love, accordingly to their age, to be part of social groups. These groups only need a common denominators to generate an aggregator effect. It can clothing labels, sports, etc…
How the university can take advantage out of this?
Young people have a tendency to identify themselves to those which seems to understand them;
Today, with a few exceptions, very few universities have signalized with this;
The young value those who demonstrate initiative to understand and please them;
Outside from the USA and Europe, there are few universities to whom the university students really identify themselves.
The Opportunity:
How do think the students would receive an University exclusive service, to them, through mobile and the web?
How do you feel they would receive special privileges, from the University’s strategic partners?
A new type of business for the University
What about obtaining an additional resource of income from the student body?
What about pleasing the student body and their collaborators, free of charge?
What about offering, on the side, one more reason for the student body to create a closer bond to the university? The proud of ownership.
University:
“ Its is formed by a group of communities with interests, habits, differentiated purchasing power ”.
The access to those communities is of real interest for many corporations, because it allows:
Potential scale on new client acquisitions;
Smaller maintenance cost for acquired clients;
Smaller insolvency rates ;
Loyalty and retention programs;
Massive “branding” return;
Products and Services solutions testing grounds.
Objective:
To combine the participant’s different interests, through a long term (real and virtual) relationship program, allowing:
Scale;
Results measurement;
Solution tests;
Actions aiming;
Sustainability.
Benefits
To create, maintain and develop a long lasting relationship with the actual student body;
To attract new students using a well thought relationship program as a tool;
To improve the exchange relationship between students and the university (education x monthly payments);
To attract potential investors / sports, educational and cultural boosters to the university;
Operational cost reduction;
UNIVERSITY
Benefits
Creation of a long lasting commitment, that outlasts the campus environment and previous attended years;
Relationship and mileage program for the faculty and employee bodies;
Student insolvency reduction program, through a new billing system based on web and mobile technologies;
Development of additional source of revenues.
UNIVERSITY
Benefits
Offer of products and services, considered essentials by the target: universities an students;
The offer of community aggregator products alongside revenue generation services;
Strategic supply partnership (services and products) with the universities;
Branding and retention for long term periods;
Federal, state and municipal tax exemptions
STRATEGIC PARTNERS
Benefits
Closer interaction with a “heavy user” audience;
On demand result measurement, after each evolved action;
Laboratory for content and solutions development;
Operational cost reduction;
Creation of a news sales channel or niche, with tremendous profit potential.
STRATEGIC PARTNERS
“ COLLEGE UNIVERSE” Community Relationship Program University Student Body Community + Retention Branding Products and Service offer Revenue and profit source Renewed relations with student body Investor and booster attraction New Students Additional revenue source Differentiated Services and Prices Rapid Access to the Communities Dynamic Relationship COLLEGE UNIVERSE Strategic Partners
Thank you A COMMUNICATION BUSINESS SOLUTION COMPANY
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