L2 g facebook_01_introduction

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L2 g facebook_01_introduction

  1. 1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu • What is Facebook • Potential of Facebook for SMEs • The “Lingo” Module 5 – Facebook for SMEs
  2. 2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat is Facebook? • Facebook is the most popular social network • Over one billion users • 665 million active users every day
  3. 3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euWhat is Facebook? • Often used for private communication with “Friends” via messages, wall, chat • Companies using fan pages to interact with their costumers
  4. 4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Keep in mind: • Facebook is not a sales platform • Facebook is a communication platform
  5. 5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs So why bother: Facebook is perfect for building up relationships and interacting with customers.  foundation of a successful business
  6. 6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Facebook enables you • To gain trust • To build up reputation • To speed up information processing • To get people excited about what you are doing • To disseminate additional information
  7. 7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.eu The Potential of Facebook for SMEs Facebook enables you • To receive direct feedback from their customers on the service • to observe what the competitors are doing • to get more easily found on the internet • to address the customer/target group more directly
  8. 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euThe “Lingo” • Admin • Applications • Event • Fan • Friend • Group • Like
  9. 9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. http:www.learning2gether.euThe “Lingo” • News Feed • Notifications • Page • Poke • Profile • Tag • Timeline

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