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Greater Miami Jewish Federation - Social Media Presentation
 

Greater Miami Jewish Federation - Social Media Presentation

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Social media presentation made to business group at the Greater Miami Jewish Federation

Social media presentation made to business group at the Greater Miami Jewish Federation

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    Greater Miami Jewish Federation - Social Media Presentation Greater Miami Jewish Federation - Social Media Presentation Presentation Transcript

    • Social Media & Your Business What are you waiting for? January 26, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
    •   Agenda
        • Big Couch Media Group
        • What is Social Media?
        • The Social Media Landscape
        • Why is Social Media Important?
        • Getting Started - Considerations
        • Other Social Media to Consider
        • Tracking & Analysis
        • Resources
        • Summary
        • Q&A
      •  
    • Big Couch Media Group
      •  
        • South Florida based digital strategy agency.
        • Principles former senior digital executive leadership in publicly traded and large organizations in travel, financial services, health / wellness, and online retail.
      •  
        • The BCMG team has extensive experience in assisting emerging growth organizations develop, implement, and optimize results oriented digital strategies.  
          • Strategic Consulting
          • Interactive Development & Design
          • Interactive Marketing
          • Social Media
          • Mobile
    • What is Social Media?
      •  
      •  
      • "Online content created by people using highly scalable publishing technologies."
      •  
      •  
      • - Wikipedia.com
    • Social Media Strategy
    • The Social Media Landscape
    • Device Agnostic
    • Why is Social Media Important?
      •  
        • Bringing Your Brand, Product, and Services Where Your Constituents are Gathering
          • More than 500 million users of Facebook
          • LinkedIn - over 80 million members in over 200 countries 
        • Brand Reputation Management 
          • It is now very easy to see what people are saying about you and quickly respond 
        • SEO 
          • Google LOVES social media
        • Cost Effective Platform to Connect and Engage with Associates and Customers
        • It’s not a passing “fad”.
    • "Getting Started" – Considerations
      •  
        • LinkedIn 
        • Facebook 
        • Twitter   
        • YouTube
        • Company Blog
        • Google Places
        • Other Social Media
    • LinkedIn - Company Profile
        • Optimize your company profile 
          • Company name 
          • Company description 
            • Keyword rich 
          • Address
          • Twitter integration 
          • Link to company blog
          • Job Postings 
      •  
    • LinkedIn - Personal  Profiles
        • Create a robust personal profile 
        • Aggressively reach out to build your network through past and present business associates, colleagues, and clients  
        • Request recommendations
        • Join related groups 
        • Encourage your employees to do the same and attach themselves to the company profile  
        • Engage with status updates
        • Link Twitter & Blog
    • LinkedIn Optimization
      • Applications
        • Slideshare
        • TripIt
        • Polls
        • Events
      • Authoritative Leadership
        • LinkedIn Answers
        • Post articles
        • Start group – lead discussion
    • Facebook
        • Create an optimized Facebook Fan Page 
          • Robust description 
          • Contact information 
          • Photos 
          • Videos
        • Build Fan base 
          • Employees 
          • Associates 
          • Clients 
          • Related groups
        • Engage in conversation
          • Regular updates - tips, articles, photos, news, PR, etc.  
          • Monitor and answer inquiries
        • Fan related and partner businesses
        • Consider targeted paid ad campaigns  
    • Facebook Places
        • Facebook’s entrée to Location Based Services
          • Information and / or entertainment available via mobile that leverages GPS
        • Claim your business on Facebook Places
        • Leverage Facebook Deals as appropriate
    • Facebook Deals – Case Study
        • The Gap launches nationwide promotion
        • Check in through Facebook Places in store
        • Chance to win one of 10,000 free pairs of jeans
    • Facebook “Like”
        • Link your website to Facebook :
          • Facebook Connect – Single sign on
          • “ Like”
    • Twitter
        • Optimize Twitter page  
        • Build Followers 
        • Integrate Twitter as a method for short and immediate messages:
          • Customer Service 
          • Announcements
          • Press Releases
          • Promotions 
          • Reputation Management
          • Industry News & Trends
      •  
    • YouTube
        • YouTube is the largest online video community boasting over 60 billion videos watched each month
        • Build company YouTube channel
        • Will integrate with your other social media
        • Optimize descriptions and link back to website
    • Company Blog
        • Establish Company Blog
        • Blog Platforms:
          • Blogger
          • TypePad
          • WordPress
        • Tips for a successful blog:
          • Helpful content
          • Original content
          • Lists
          • Updates
        • Link to other social media
    • Google Places
        • Secure listing on Google Places
          • Verification will be required 
        • Optimize Google Places description 
        • Add images - photos & videos 
        • Promotional messaging 
        • Encourage clients & associates to submit reviews 
        • Consider Google Tags (paid)
    • Other Social Media to Consider
        • Other Location Based Services
          • Foursquare
          • Gowalla
        • Reviews
          • Yelp
        • Mobile
          • mWeb
          • SMS services
        • Article syndication
    • Tracking and Analysis
      • Make sure you track and analyze all your efforts, establish KPI’s (key performance indicators)
      • Implement Google Analytics (free) to monitor:
        • Traffic & visitors to your website
        • Where visitors are coming from
      • Establish Google Alerts for your company to monitor online media mentions or activity
      • Social media monitoring services, i.e SocialMention.com
    • Connect Your Social Media
        • Link your social media, as they all work together. 
        • Leverage services, i.e. OnlyWire, HootSuite to automate messages across social channels.
        • Integrate company social media your website.
        • Add your social media to your email signature.
    • Resources
      • Social media is evolving and ever changing, therefore it is critical that you stay current.
        • Daily Newsletters: 
          • Mashable (trends)
          • eMarketer (statistics)
        • Articles:
          • 30 Tips for Using Social Media in Your Business: http://www.inc.com/articles/2010/01/30-tips-for-using-social-media_pagen_3.html
        • Several good Social Media Groups on LinkedIn
    • Summary
        • Embrace social media as a strategy for your business, your competition is already doing it.
        • Lead by example within your organization.
        • Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation. 
        • Integrate the concept internally - "casting a wider net". 
        • Measure your results.
        • Stay educated. 
        • Have FUN!
      • Georgianne Brown 
      • Co Founder & Managing Partner 
      • Big Couch Media Group 
      • Today’s presentation is available on my LinkedIn profile.
      • www.linkedin.com/company/big-couch-media-group
      • Twitter:  @BigCouchMedia
      • Facebook: www.facebook.com/bigcouchmediagroup
      • Blog:  www.bigcouchmediagroup.com/blog
      • georgie@bigcouchmedia.com
      • LinkedIn:   www.linkedin.com/in/georgiannebrown
      • Twitter: @georgiannebrown