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Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
Social Media Presentation for Miami Beach Senior High Alumni Assocation
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Social Media Presentation for Miami Beach Senior High Alumni Assocation

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Copy of presentation made to the Miami Beach Senior High Alumni Association on April 4, 2011

Copy of presentation made to the Miami Beach Senior High Alumni Association on April 4, 2011

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  • 1. Social Media & Your Business What are you waiting for? April 4, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
  • 2.   Agenda
      • Big Couch Media Group
      • What is Social Media?
      • The Social Media Landscape
      • Why is Social Media Important?
      • Getting Started – The Basics
      • Other Social Media Channels
      • Tracking & Analysis
      • Industry Resources
      • Q&A
    •  
  • 3. Big Couch Media Group
    •  
      • South Florida based full service digital strategy and solutions company.
      • Company principles, former senior digital executive leadership in publicly traded and large organizations in online retail, leisure travel, financial services, technology, and health/wellness.
    •  
      • Extensive experience in assisting emerging entrepreneurial growth organizations develop, implement, and optimize results oriented digital solutions.  
        • Strategic Consulting
        • Website, Development, Design, and Hosting
        • Interactive Marketing
        • Social Media Marketing
        • Mobile Strategy
  • 4. My Personal Goal For Today…..
    • … .. You learn something new, and implement one thing…..
  • 5. What is Social Media?
    •  
    •  
    • “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
    •  
    •  
    • - Wikipedia.com
  • 6. The Social Media - Conversation
  • 7. The Social Media Landscape
  • 8. Social Media is Device Agnostic
  • 9. Why is Social Media Important?
    •  
      • Ability to Bring Your Products & Services to Where Your Target Constituents are Gathering – Content Distribution
        • Facebook: 600 million users; 250 million joined in 2010
        • LinkedIn: 100 million members, conducting over 200 billion searches in 2010
      • Brand Reputation Management  - Be In the Conversation
        • It is now very easy to see what people are saying about your company and you can quickly respond 
      • SEO - Rank High in Search Engines
        • Google LOVES social media – Social media must be an integrated aspect of ANY successful SEO strategy
      • Cost Effective Channel – Cast a Wider Net
        • Connect and engage with associates and potential customers
      • IT’S NOT A PASSING FAD……
  • 10. "Getting Started" – The Basics
    •  
      • LinkedIn 
      • Facebook 
      • Twitter   
      • YouTube
      • Company Blog
      • Google Places
      • Other Social Media Channels
  • 11. … ..Why?
    • The largest social network dedicated to business networking.
    • Cost effective way to introduce your business and services, acquire new customers, make new business contacts, and connect with past customers and business associates.
  • 12. LinkedIn – Company
      • Company profile (recently enhanced):
        • Products & Services - descriptions / images
        • YouTube Videos
        • Offers
        • Company Address
        • Twitter Integration
        • Blog Integration
        • Request Recommendations
        • Solicit Followers
        • Target Audiences
        • Link to Website
        • Encourage associates to link profiles to company
      • Analytics now available
      • Potentially test targeted paid ads (PPC)
  • 13. LinkedIn - Personal  Profiles
      • Create a robust personal profile 
      • Aggressively reach out to build your network through past and present business associates, colleagues, and clients  
        • Personalize message in request
      • Request recommendations
      • Join related groups 
      • Engage with status updates
      • Link Twitter & Blog
      • LinkedIn “Skills”, ability to highlight skills, certifications, languages, and patents
  • 14. LinkedIn Optimization
    • Applications
      • Portfolio Display
      • Slideshare
      • Polls
      • Events
    • Authoritative Leadership
      • LinkedIn Answers
      • Post articles
      • Start groups– lead discussion
  • 15. Facebook
      • Create Facebook Fan Page 
        • Robust description 
        • Contact information 
        • Photos 
        • Videos
      • Build Fan base 
        • Employees 
        • Associates 
        • Clients 
        • Related groups
      • Engage in conversation
        • Regular updates, i.e. tips, articles, photos, news, PR, etc.  
        • Monitor and respond to all inquiries
      • Fan related and partner businesses
      • Consider targeted paid ad campaigns  
  • 16. Facebook Places
      • Facebook’s entrée to Location Based Services
        • Information and / or entertainment available via mobile that leverages GPS
      • Claim your business on Facebook Places
      • Leverage Facebook Deals as appropriate
      • New feature, ability to import lists and invite contacts to join
      • Coming soon: Group buying capability, i.e. Groupon like
  • 17. Facebook Deals – Case Study
      • The Gap launches nationwide promotion
      • Check in through Facebook Places in store
      • Chance to win one of 10,000 free pairs of jeans
      • Results: Gave away the jeans in just 15 minutes
  • 18. Facebook “Like”
      • Link your website / blog to Facebook :
        • Facebook Connect – Single sign on
        • “ Like”
  • 19. Twitter
      • Optimize Twitter page  
      • Build Followers 
      • Integrate Twitter as a method for short and immediate messages:
        • Customer Service 
        • Announcements
        • Press Releases
        • Promotions 
        • Reputation Management
        • Industry News & Trends
    •  
  • 20. YouTube
      • YouTube is the largest online video community boasting over 60 billion videos watched each month
      • Build company YouTube channel
      • Will integrate with your other social media
      • Optimize descriptions and link back to website / blog
  • 21. Company Blog
      • Establish Company Blog
      • Blog Platforms:
        • Blogger
        • TypePad
        • WordPress
      • Tips for a successful blog:
        • Helpful expert content
        • Original content
        • Lists
        • Updates
      • Link to your other social media
  • 22. Google Places
      • Secure listing on Google Places
        • Verification will be required 
      • Optimize Google Places description 
      • Add images - photos & videos 
      • Promotional messaging 
      • Encourage clients & associates to submit reviews 
      • Consider Google Tags (paid)
  • 23. Other Social Media Channels
      • Location Based Services
      • Review Sites
      • Article syndication
      • Webinars
      • Mobile
  • 24. Connect Your Social Media
      • Link your social media, as they all work together.
      • Leverage services i.e. OnlyWire or HootSuite to automate and schedule messages across all your social channels.
      • Integrate company social media on your website or blog.
      • Add your social media to your email signature.
  • 25. Tracking and Analysis
    • Make sure you track and analyze all your efforts, establish quantitative goals / KPI’s (key performance indicators).
    • Implement Google Analytics (free) to monitor:
      • Traffic & visitors to your website
      • Where visitors are coming from
    • Establish Google Alerts for your company to monitor online media mentions or activity.
    • Consider Social media monitoring services, i.e. SocialMention.com.
  • 26. Resources
      • Social media is evolving and ever changing, therefore it is important that you try and stay current.
      • “ My Favorite” Daily Newsletters: 
        • Mashable (trends)
        • eMarketer (statistics)
      • Several great Social Media Groups on LinkedIn.
  • 27.
    • Georgianne Brown 
    • Co Founder & Managing Partner 
    • Big Couch Media Group 
    • Today’s presentation will be available on my LinkedIn profile and the 1800Lighting.com website / social media channels.
    • www.linkedin.com/company/big-couch-media-group
    • Twitter:  @BigCouchMedia
    • Facebook: www.facebook.com/bigcouchmediagroup
    • Blog:  www.bigcouchmediagroup.com/blog
    • georgie@bigcouchmedia.com
    • LinkedIn:   www.linkedin.com/in/georgiannebrown
    • Twitter: @georgiannebrown
  • 28. Summary
      • Embrace social media as a key strategy for your business…your competition is already doing it.
      • Lead by example within your organization.
      • Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation. 
      • Integrate the concept - "casting a wider net". 
      • Measure your results.
      • Stay educated. 
      • Have FUN!

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