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Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
Social Media Bootcamp - Twitter
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Social Media Bootcamp - Twitter

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Recent webinar presented for one of our clients, Capitol Lighting.

Recent webinar presented for one of our clients, Capitol Lighting.

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  • More Twitter Stats: http://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting. Why are Twitter Tweets Limited to 140 Characters? Twitter is used extensively on mobile phones using SMS, which is generally limited to 160 characters. 140 was chosen to give you room to include a username along with the message. So 140 for the message + 20 for the username = 160. This introduced the shorthand notation and slang commonly used in SMS messages This also increased the usage of URL shortening services such as bit.ly , goo.gl , and tr.im , and content-hosting services, such as Twitpic, memozu.com and NotePub to accommodate multimedia content and text longer than 140 characters.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Twitter is an information network that brings people closer to what’s important to them. Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what’s happening on any device in real time. Twitter is an online social network and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. As a real-time information network Twitter connects you to the latest stories, ideas, opinions and news about what you find interesting.
  • Because of the sheer number of people and the amount of interaction that takes place on Twitter, it is hard to ignore. Over 465 million accounts. 175 million tweets per day. 8,900 tweets per second. From a business point of view, Twitter is a great way to engage with your audience and market yourself, or your business, online. http://www.kidnapcustomers.com/online-internet-marketing/how-to-use-twitter-best/ http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/ Who are Twitter users and why are they so important to your brand? Of the users who are active on Twitter daily: 72% publish blog posts at least once a month 70% comment on others’ blog posts 61% write at least one product review a month 61% comment on news sites 56% write articles for third-party sites 53% post videos online 50% make contributions to wiki sites 48% share deals found through coupon forums In essence: What happens on Twitter doesn’t stay on Twitter.
  • Because of the sheer number of people and the amount of interaction that takes place on Twitter, it is hard to ignore. Over 465 million accounts. 175 million tweets per day. 8,900 tweets per second. From a business point of view, Twitter is a great way to engage with your audience and market yourself, or your business, online. http://www.kidnapcustomers.com/online-internet-marketing/how-to-use-twitter-best/ http://thenextweb.com/twitter/2011/08/18/twitter-users-are-more-likely-to-impact-your-brand-than-any-other-social-network/ Who are Twitter users and why are they so important to your brand? Of the users who are active on Twitter daily: 72% publish blog posts at least once a month 70% comment on others’ blog posts 61% write at least one product review a month 61% comment on news sites 56% write articles for third-party sites 53% post videos online 50% make contributions to wiki sites 48% share deals found through coupon forums In essence: What happens on Twitter doesn’t stay on Twitter. According to the MarketingProfs survey, Twitter ranks behind only blogs as the social media tool that delivers the most value. On a five-point scale, 41 percent of respondents said Twitter delivers “great value” to their company, ranking well ahead of LinkedIn, which garnered 25 percent of that category, and Facebook, which recorded 17 percent. Corporate blogs ranked at the top of the list with 52 percent saying it delivered great value http://www.mikekujawski.ca/ftp/twitter.pdf
  • More Twitter Stats: http://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/
  • Stats on Top Interior Designers on Twitter: Nate Berkus: 184,748 FOLLOWERS Holly Becker: https://twitter.com/decor8/ 46,412 followers Veronika Miller: 12,190 followers
  • Stats on Top Interior Designers on Twitter: Nate Berkus: 184,748 FOLLOWERS Holly Becker: https://twitter.com/decor8/ 46,412 followers Veronika Miller: 12,190 followers
  • Stats on Top Interior Designers on Twitter: Nate Berkus: 184,748 FOLLOWERS Holly Becker: https://twitter.com/decor8/ 46,412 followers Veronika Miller: 12,190 followers
  • Stats on Top Interior Designers on Twitter: Nate Berkus: 184,748 FOLLOWERS Holly Becker: https://twitter.com/decor8/ 46,412 followers Veronika Miller: 12,190 followers
  • Stats on Top Interior Designers on Twitter: Interior Designers Chat: 11,522 followers - A weekly (Tues 6-7p ET) conversation between Interior Designers, Architects, and Home Furnishing Industry professionals. Founded 06/2010 Tobi Fairley: 12,953 followers
  • Stats about Top Home Decor Brands on Twitter: Interior Design: 81,652 followers - cool header and background images Architectural Digest: 66,641 followers Elle Decor: 65,268 followers - nice header image and background image
  • Building Community —creating a strong community of followers that ultimately help drive business objectives and bring in new customers • Customer Service —using Twitter to successfully engage with customers needing help • Selling —driving online and offline sales by using Twitter to post promotions, discounts and offers • Prospecting —creating demand and pinpointing potential customers needing the type of solution your product offers • Branding & Awareness —employing Twitter in creative ways to increase awareness around a product, person (celebrity) or business • Fundraising —using Twitter to spread the word about important causes / R espondents were also asked for what business purpose is their company currently using Twitter. They were allowed to pick all that apply. Branding and awareness came out on top (84 percent of the time), followed by networking (78 percent) and community-building (77 percent). Brand-reputation management was fourth with 51 percent, followed by customer service (44 percent) and prospecting (30 percent). Selling was seventh at just over 20 percent.
  • Foiled Cupcakes (@foiledcupcakes) went from zero to 2200 targeted followers, garnered PR coverage, and surpassed its revenue target by over 600 percent! Read more > http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/ Top 100 People to Follow on Twitter: http://www.pcmag.com/article2/0,2817,2382089,00.asp @kogibbq - @sockamillion - Sockington is Jason Scott's cat. Scott is a computer historian in Waltham, MA who's cat Sockington was up always up to no good. Scott decided to make a Twitter account for Sockington's "thoughts," and his feed became increasingly popular. Why people follow him: Comic relief.
  • Foiled Cupcakes (@foiledcupcakes) went from zero to 2200 targeted followers, garnered PR coverage, and surpassed its revenue target by over 600 percent! Read more > http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/ Top 100 People to Follow on Twitter: http://www.pcmag.com/article2/0,2817,2382089,00.asp @kogibbq - @sockamillion - Sockington is Jason Scott's cat. Scott is a computer historian in Waltham, MA who's cat Sockington was up always up to no good. Scott decided to make a Twitter account for Sockington's "thoughts," and his feed became increasingly popular. Why people follow him: Comic relief.
  • Foiled Cupcakes (@foiledcupcakes) went from zero to 2200 targeted followers, garnered PR coverage, and surpassed its revenue target by over 600 percent! Read more > http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/ Top 100 People to Follow on Twitter: http://www.pcmag.com/article2/0,2817,2382089,00.asp @kogibbq - @sockamillion - Sockington is Jason Scott's cat. Scott is a computer historian in Waltham, MA who's cat Sockington was up always up to no good. Scott decided to make a Twitter account for Sockington's "thoughts," and his feed became increasingly popular. Why people follow him: Comic relief.
  • Foiled Cupcakes (@foiledcupcakes) went from zero to 2200 targeted followers, garnered PR coverage, and surpassed its revenue target by over 600 percent! Read more > http://sproutsocial.com/insights/2012/05/twitter-success-stories-lists/ Top 100 People to Follow on Twitter: http://www.pcmag.com/article2/0,2817,2382089,00.asp @kogibbq - @sockamillion - Sockington is Jason Scott's cat. Scott is a computer historian in Waltham, MA who's cat Sockington was up always up to no good. Scott decided to make a Twitter account for Sockington's "thoughts," and his feed became increasingly popular. Why people follow him: Comic relief.
  • You should include your location, bio, image and a personalized background. Don’t skip this part. Your bio and location are prime opportunities to add keywords to your profile. How do you want to be found? What do you want to be known for? Include those words in your bio. Choose a handle for your Twitter profile that’s easy to remember. Ideally, you’ll use your company name or your own name. You want something that makes a statement about who you are and helps your followers remember you. Read more at http://www.business2community.com/twitter/twitter-marketing-how-to-get-started-with-twitter-for-your-business-0294811#wfqUB2krEfK3i0ZH.99 Read more at http://www.business2community.com/twitter/twitter-marketing-how-to-get-started-with-twitter-for-your-business-0294811#wfqUB2krEfK3i0ZH.99
  • You should include your location, bio, image and a personalized background. Don’t skip this part. Your bio and location are prime opportunities to add keywords to your profile. How do you want to be found? What do you want to be known for? Include those words in your bio. Choose a handle for your Twitter profile that’s easy to remember. Ideally, you’ll use your company name or your own name. You want something that makes a statement about who you are and helps your followers remember you. Read more at http://www.business2community.com/twitter/twitter-marketing-how-to-get-started-with-twitter-for-your-business-0294811#wfqUB2krEfK3i0ZH.99 Read more at http://www.business2community.com/twitter/twitter-marketing-how-to-get-started-with-twitter-for-your-business-0294811#wfqUB2krEfK3i0ZH.99
  • Twitter recently launched a redesign of the profile page , which includes a new header image that sits atop a user's feed stream. The image resembles Facebook’s Timeline cover image and provides merchants with a unique opportunity to showcase their brands. The header image serves as a backdrop for your Twitter account information including: Profile image Username Twitter account name Twitter bio Location Web link Think about how your Facebook cover image works with your Facebook profile image to kick-start your ideas. But your Twitter header image is larger than your Facebook cover, and doesn’t have any content limitations like the Facebook cover image .
  • Free Twitter If you want to use a free, easy-to-install Twitter background, have a look at what Twitter has to offer first. On your Twitter page, go to the Account Settings link. There you’ll find a Design tab where you’re able to change your Twitter background and Twitter design colors. In addition to these 20 Twitter designs, you’ll see a link to ColourLovers , where you can easily create your own designs . There are many other free resources for Twitter backgrounds and you’re sure to find one to suit your tastes. Whether you represent a business and want to create a Twitter background to maintain consistent branding across all of your communication platforms , or just want a custom Twitter background , you can try to do it yourself if you’re handy with creating images or you can have it done for you. If you want to create your own Twitter background, you’ll need to create a specific-size image . You’ll also have to remember to view the finished result on different screen sizes. There are two main limitations with setting up your custom background: It’s an image and won’t have any active links . This means you should try to use easy-to-remember links and not clutter this space with too much information. The visible area on either side of your Twitter feed will be different sizes depending on the size of the screen used by your viewers . For example, let’s say you set up your Twitter background to look good on a large computer screen. However, if a large portion of the people you want to connect with use smaller screens, your communication will be lost.
  • Twitter recently launched a redesign of the profile page , which includes a new header image that sits atop a user's feed stream. The image resembles Facebook’s Timeline cover image and provides merchants with a unique opportunity to showcase their brands. You should include your location, bio, image and a personalized background. Don’t skip this part. Your bio and location are prime opportunities to add keywords to your profile. How do you want to be found? What do you want to be known for? Include those words in your bio. Choose a handle for your Twitter profile that’s easy to remember. Ideally, you’ll use your company name or your own name. You want something that makes a statement about who you are and helps your followers remember you. Read more at http://www.business2community.com/twitter/twitter-marketing-how-to-get-started-with-twitter-for-your-business-0294811#wfqUB2krEfK3i0ZH.99 Twitter provides few details about how to create your header image : Recommended image size: 1252 pixels wide by 626 pixels high Your image must be larger than 700 pixels wide for image quality File must be under 5MB Twitter automatically adds the gray shading (gradient) on the lower half of the image. Your profile text appears in white. You cannot change these features, so experiment with your image before making your final decision . When your image is ready, you can upload it to your Twitter account from your computer or mobile device . To Upload Your Header Image on the Web : Know the location of your header image on your computer. Log into your Twitter account (if necessary). Click the gear menu (top right). In the menu, click Settings . http://www.socialmediaexaminer.com/new-twitter-profile/
  • Twitter displays your Account page. On the Account page, click Design . http://www.socialmediaexaminer.com/new-twitter-profile/
  • Twitter displays the Design page. On the Design page, scroll down to the Customize Your Own area . Click on Change Header . Use the browse window to locate the header image file on your computer and click Open .Twitter uploads the selected file from your computer and installs it as your header image. This process takes a few seconds. When it’s finished, Twitter displays the confirmation message. Click Me to view your profile with the new header image . Tip : Check your new header image on each of the mobile devices . You may need to make small adjustments to make sure your masterpiece looks beautiful everywhere . http://www.socialmediaexaminer.com/new-twitter-profile/
  • Your Twitter background helps convey your brand and convey a positive first impression. A custom Twitter background that coordinates with your header image and profile image gives your business a smart appearance, and allows you to tell your business’s story visually. Don't miss this important opportunity. The Twitter background has always provided businesses with an opportunity to update Twitter with their visual branding and a message. However, it’s been troublesome to use, and the display depends on the visitor’s browser and screen settings. With the new header profile changes, Twitter has made some adjustments that will allow you to have a little more control over the background display. Twitter centers its information on the web page so you have room on both sides to add visuals and your message . http://www.socialmediaexaminer.com/how-to-create-a-custom-twitter-background-design/
  • Following on Twitter: The most important thing to do on Twitter is follow . When you sign up for your account, go forth and search for anyone who is interested in your niche market and related areas. Start following all of them. An unwritten rule of Twitter is that you follow those who sign up to follow you, so this is how you initially gain your audience. Numbers are important, so try to add as many as possible in the first few days of your account going live. http://www.kidnapcustomers.com/online-internet-marketing/how-to-use-twitter-best/ How Can You Get More Twitter Followers? Find people who are talking about what you’re interested in and engage with them. Use tools like trendspottr , InboxQ , StrawberryJ.am and the Twitter advanced search , to find trending topics and search for conversations on topics of interest. Join the conversations as you would in real life – by asking questions, answering questions, providing your opinion and so on. If people like what you have to say, they will follow you. Use hashtags - in your tweets and to join chats. People use the hashtag symbol # before relevant keywords in their tweet to categorise those tweets to show-up more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other tweets in that category. Hashtagged words that become very popular are often Trending Topics. Example of hashtag usage: In the tweet below, @twitter added the hashtag before the phrase “thankyousteve”. The word is now a link to search results for all tweets containing “#thankyousteve” in the message. Source: Twitter.com Hashtag chats are pre-organised and happen at the same time every day, week or month. This regular schedule makes it easier for participants to join. You can find them through trending topcis, Twitter advanced search and this Google Spreadsheet . Anyone can join a chat – just make sure you know the rules (if there are any), follow-back people who follow you and include the hashtag in all your tweets. TweetChat is an interesting tool to help you with hashtag chatting. Find other people in your area of expertise (or anyone else who you’re interested in) and connect/interact with them. Again, do this by retweeting their tweets (i.e. forwarding another user’s tweet to all of your followers.), mentioning them (i.e. Twitter update that contains an @username anywhere in the body of the tweet), replying to them (i.e. update posted by clicking the “Reply” button on another tweet), asking them questions and contributing to things they are doing on Twitter. In other words – be their ideal follower. In addition to the benefit of networking in your industry, you’ll find that established people will have many people following them, who might see these interactions and follow you as well. Promote It Everywhere: Put your Twitter feed on your business cards, websites, brochures, and any other materials that you have out in the world. Your Twitter address is whatever you signed up for – for example if you signed up as webdesignnumberone your Twitter address will be @webdesignnumberone. Try to keep it as short as possible. Make sure that you also promote your Twitter feed on items like your Facebook group and your blog. Ask your employees to pimp the Twitter feed on their Facebook profiles if they want to.
  • Following on Twitter: The most important thing to do on Twitter is follow . When you sign up for your account, go forth and search for anyone who is interested in your niche market and related areas. Start following all of them. An unwritten rule of Twitter is that you follow those who sign up to follow you, so this is how you initially gain your audience. Numbers are important, so try to add as many as possible in the first few days of your account going live. http://www.kidnapcustomers.com/online-internet-marketing/how-to-use-twitter-best/ How Can You Get More Twitter Followers? Find people who are talking about what you’re interested in and engage with them. Use tools like trendspottr , InboxQ , StrawberryJ.am and the Twitter advanced search , to find trending topics and search for conversations on topics of interest. Join the conversations as you would in real life – by asking questions, answering questions, providing your opinion and so on. If people like what you have to say, they will follow you. Use hashtags - in your tweets and to join chats. People use the hashtag symbol # before relevant keywords in their tweet to categorise those tweets to show-up more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other tweets in that category. Hashtagged words that become very popular are often Trending Topics. Example of hashtag usage: In the tweet below, @twitter added the hashtag before the phrase “thankyousteve”. The word is now a link to search results for all tweets containing “#thankyousteve” in the message. Source: Twitter.com Hashtag chats are pre-organised and happen at the same time every day, week or month. This regular schedule makes it easier for participants to join. You can find them through trending topcis, Twitter advanced search and this Google Spreadsheet . Anyone can join a chat – just make sure you know the rules (if there are any), follow-back people who follow you and include the hashtag in all your tweets. TweetChat is an interesting tool to help you with hashtag chatting. Find other people in your area of expertise (or anyone else who you’re interested in) and connect/interact with them. Again, do this by retweeting their tweets (i.e. forwarding another user’s tweet to all of your followers.), mentioning them (i.e. Twitter update that contains an @username anywhere in the body of the tweet), replying to them (i.e. update posted by clicking the “Reply” button on another tweet), asking them questions and contributing to things they are doing on Twitter. In other words – be their ideal follower. In addition to the benefit of networking in your industry, you’ll find that established people will have many people following them, who might see these interactions and follow you as well. Promote It Everywhere: Put your Twitter feed on your business cards, websites, brochures, and any other materials that you have out in the world. Your Twitter address is whatever you signed up for – for example if you signed up as webdesignnumberone your Twitter address will be @webdesignnumberone. Try to keep it as short as possible. Make sure that you also promote your Twitter feed on items like your Facebook group and your blog. Ask your employees to pimp the Twitter feed on their Facebook profiles if they want to.
  • Depending on the industry, big brands may actually see better engagement posting tweets on the weekend, rather than on weekdays, according to a new Twitter engagement study from Buddy Media . Twitter differs from Facebook in that it may actually be better to post during the “busy hours” of 7 a.m. to 8 p.m. (all times referenced are EST), whereas on Facebook, the non-busy hours of 8 p.m. to 7 a.m. may lead to higher engagement.
  • http://smallbiztrends.com/2009/10/integrate-twitter-into-your-site.html http://www.tripwiremagazine.com/2010/08/25-useful-jquery-plugins-to-integrate-twitter-into-websites-with-ease.html .
  • some tips for how to get started with Twitter: Go to twitter.com and create an account. Be sure to choose a short, extremely memorable username. This username will be the identity of your business on Twitter, so do your best to find a name that fits your business as closely as possible (for example, ours is simply "grosocial"). Note that with hundreds of millions of users, a lot of the inventory of usernames on Twitter is already claimed by other users, so don't be surprised if your company's name is already taken. If that is the case, just be creative, integrate the name of your business somehow, and keep your username short, and you'll be just fine. Be smart, short, sweet, and creative with your bio. Your Twitter bio is a short, 140-character description of your business. This bio is not meant to be an opportunity for you to type up a sales pitch. Keep it warm and friendly--and as keyword-rich as possible. Twitter bios are indexed on major search engines, so including keywords in your bio that your business would like to rank for on Google, Bing, etc. is worth doing. Follow some savvy users. If you're new to Twitter, the best way to quickly figure it out is to sit back and listen to other users...particularly, active, savvy users (when you sign up, Twitter recommends a few good ones for you follow). Observe how they tweet, what types of content they're sharing, how they compose a tweet, etc. You'll notice very quickly that the syntax on Twitter can be nuts. You'll figure it out quickly, though...I promise! Create a custom background. If you're going to join the Twitter party, you might as well look good while you're there, right? One of your primary objectives on Twitter is to amass a respectable base of followers. A follower, simply put, is someone who subscribes to your updates (or "tweets") on Twitter. A great way to show that your business is actually taking its presence on Twitter seriously is to invest some time into creating an attractive background for your profile. If you're not quite sure what to include in your custom Twitter background , try using a template such as those available on the GroSocial Platform as a starting point. Tweet...A LOT! Don't be shy. The life of a tweet (before it gets chronologically buried by the tweets of other users your followers are following) is just a few minutes, so don't be afraid to turn on the fire hose. There is absolutely nothing wrong with tweeting as many as 10+ times per day--especially from your business account. http://www.grosocial.com/blogposts/Why-Your-Business-Should-Be-On-Twitter-And-The-First-FiveThings-You-Should-Do-When-You-Get-There Tweet Like a Pro: Tweet Like A Pro Tweet regularly and consistently . Aim for at least 5-10 through the day. Use a mix of content – your own thoughts, your articles/videos, retweets of interesting content, witty and humorous quotes. Use a mix of scheduled and real-time tweets . A lot of Twitter conversations/reactions happen in real-time. A study found that 92% of all retweets and replies happen within the first hour of the original tweet being published. However, many of your target audience might not be awake when you are. So you need to find out when is the best time for you to tweet and schedule some tweets accordingly. You can use tools like WhenToTweet , Tweriod and TweetWhen to find out the best tweeting time for you. Tweet in batches of 3-4, which makes it more likely that people will notice them. Re-use tweets . You can use the same tweet again, at a different time of the day. In such cases, it’s better to change the wording and keep a few other tweets in between. http://www.kidnapcustomers.com/online-internet-marketing/how-to-use-twitter-best/
  • Transcript

    • 1. Chapter 4: TwitterWhy you should not be afraid of Twitter and how it can help your business. Presented by: Georgianne Brown & Michelle Carroll Big Couch Media Group
    • 2. Todays Agenda Why Should You Get Started with Twitter? What is Twitter? How It Works? How To Get Started. Best Practices for Businesses. Case Study: Twitter Makeover.Q&A
    • 3. • Savoy House specializes in unique, high quality celing fans and lights that are truly extraordinary.• Best known for meticulous craftsmanship, attention to detail, and timeless design.• Visit the full Savoy House line @ www.1-800Lighting.com
    • 4. Capitol Lighting Poll
    • 5. Why Should You Get Started With Twitter?• It’s FREE – Better exposure than traditional media channels.• Establish yourself as an authority in your niche.• Demographic profile of Twitter are great for the design industry.• Active Twitter users are more likely to share companies and brands they follow.• It will improve your search engine ranking.• IT’S FUN!
    • 6. Twitter By the Numbers
    • 7. What is Twitter?Twitter is a “real-time”microblogging social mediaplatform that enables users tosend and read text-basedmessages of up to 140 characters,known as "tweets"
    • 8. Twitter - “The Lingo"• Mention• Tweet• ReTweet• #Hashtag• Message• Trending
    • 9. Tweet
    • 10. @Mention
    • 11. ReTweet
    • 12. #Hashtag
    • 13. Message
    • 14. Trending
    • 15. The Twitter Difference• 60% of Twitter users are women• According to a recent study active Twitter users are 3x more likely to amplify a brand• Twitter’s demographic skew older than other social networks with the average age around 39
    • 16. Interior Designers on Twitter
    • 17. Interior Designers on Twitter
    • 18. Home Decor Brands on Twitter
    • 19. Why Businesses Are Using Twitter• Branding & Awareness• Networking / Building Community• Customer Service• Brand Reputation Management• Prospecting & Selling
    • 20. Real-Time Benefits of Twitter• Engage with people in real-time conversations.• Listen and gather insights by monitoring tweets about your brand, competitors and your industry.• Identify real time “trends” and respond.• Real-time reporting of events & stories.
    • 21. Twitter Success Stories for Business
    • 22. Step 1: How Do I Get Started? Setting Up Your Twitter Profile
    • 23. Setting up your Profile
    • 24. Customizing Your Twitter ProfileTwitter recently enhanced their profilesNew header image is similar to Facebookcover image, however less restrictive • Your profile image, user name, bio, location and link to your website • Email address – so people can reach out to you • Special offers and time sensitive information • Company announcements
    • 25. How To Design with Header Image
    • 26. Customizing Your Twitter Background
    • 27. Step 2: Build Followers More Followers =• Social Authority• Extend Your Influence in Your Industry• Lead to More Sales Opportunities
    • 28. Building Followers• Establish an authoritative but fun voice and tone• Follow & Be Followed o Follow people who follow you o Use Twitter directories (Listorious)• Use Trending Topics to find and join conversations• Use #Hashtags in your tweets and search• Join chats (TweetChat)• Promote your Twitter profile Everywhere
    • 29. Best Times to Post on TwitterAccording to Bitly, earlyafternoon from 1pm – 3pmMonday to Thursday are optimaltimes to post links to TwitterPeak traffic time is from 9 am to3pm, but posting later in thiswindow increases likelihoodcontent going viral
    • 30. Tips to Improve Engagement• Use 100 characters or less per Tweet• Add links for higher Retweets• Tweet 4x / day or less• Use #Hashtags wisely• Use Images wherever possible• Request Retweets by spelling out the word, i.e. “Please Retweet”
    • 31. Step 3: Integrate Twitter on Your Website or Blog• Twitter widget• Twitter buttons / Follow Me button• Tweet button• Profile widgets
    • 32. Twitter Makeover
    • 33. Makeover Strategy• Create an engaging Twitter header and background image.• Increase Eric’s fans / followers.• Develop engaging content & voice
    • 34. Twitter Makeover
    • 35. Tips for Success on Twitter• Create your account with a memorable and consistent name• Write an AWESOME Twitter bio• Follow others in your niche / industry• Customize your Twitter Design• Tweet like a PRO – be authentic • Tweet regularly • Be engaging • Retweet
    • 36. Summary• It’s FREE!• Twitter is not a fad - Join the conversation.• It will help you get closer and engage with your customers.• Take advantage of the “real-time” benefits.• Customize your Twitter profile to make a great impression.• HAVE FUN!
    • 37. Questions?

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