Consumers will visit your website to gather information, verify credibility, build trust, and use as a mechanism to interact with you – Make it easy!
Professional look and feel, as well as simple and intuitive navigation
Comprehensive content – your mission, history, programs, news, board, staff, contact information, calendar of events, etc.
Answer the key questions from constituents about your organization – build trust.
SEO – Ensure site architecture (friendly URL’s, etc.), content is optimized for search, meta tags and descriptions, and ensure you are constantly adding new content, i.e. blog, press releases, articles, etc.
Leverage video and images as a way to showcase your organization
Ecommerce enable your site, incorporate ticket or event sales if applicable
Provide the ability accept donations online – many services available
Integrate social media – Facebook (including “Like”), Twitter, and blog
Integrate event registration and payments if applicable, i.e. Eventbrite, Chipin, etc.
SEO is an important aspect of any digital marketing program and is comprised of two key components:
On page strategies which optimize the content and pages on your site resulting in your organization displaying within the "organic" section of Google
Off- page strategies will build valuable and relevant links back to your website. These relevant links indicate to the search engines your site is "important" or has "authority" and will result in significant increases in your search engine ranking, resulting in increased traffic to your site.