Most of your savvy target constituents will go to your website to gather information, verify credibility, build trust as well as use a tool to interact with you (contact, transact, etc.) – Make it easy!
Professional look and feel
Simple and intuitive navigation
Comprehensive overview – your mission, history, programs, news, board, staff, contact information
Answer the key questions from constituents about your organization – build trust.
Consider providing ability to accept secure donations online (if applicable)
Click & Pledge
Mobile donations via – mGive
Other features and functionality – event registrations and payments , i.e Eventbrite, Chipin
SEO is an important aspect of any digital marketing program and is comprised of two key components:
On page strategies which optimize the content and pages on your site resulting in your organization displaying within the "organic" section of Google
Off- page strategies will build valuable and relevant links back to your website. These relevant links indicate to the search engines your site is "important" or has "authority" and will result in significant increases in your search engine ranking, resulting in increased traffic to your site.