Tourism Trends

50% of world growth 2010-2030
especially China-India
increase demand for everything

trips +2%
overnight +s%
spending -1%
short trips (1-3nights): +12%

too busy to care
complex life
craving simplicity
wealthy
hard to please

want to know more
what is beyond resorts and real estates...
authenticity, culture, locality, people!

China, India, Turkey.
Scandinavians are wealthy and spend on tourism.
Greece in the lower middle.

More available money for tourism but spent differently: on health, assurance, ect.

they want new experiences (choice leads to sampling & shortening)
No time! -> shorter trips

they want simplicity
back to basics

must be watched and reviewed every 5 minutes!

trips +2%
overnight +s%
spending -1%
short trips (1-3nights): +12%

1) the virtual experience leads to an actual one;
2) be a discovery, not a vacation;
3) have a USP
4) be sustainable, honor your best;
5) steal from the leader;
6) tell stories;
7) use your citizens
8) be aggressively social;
9) be comfortable being different;
10) stay true to yourself
11) keep innovating ;
12) look forward - the next generation will drive the bus.
Keith Bellows, editor-in-chief of national geographic traveler

ITB 2011
P hocuswright
jeroenbryon

http://marketingeorgia.blogspot.com	514
url_unknown	3
http://marketingeorgia.blogspot.de	2
http://marketingeorgia.blogspot.co.uk	2
http://www.marketingeorgia.blogspot.com	1
http://webcache.googleusercontent.com	1

Tourism Trends

by Georgia Zouni on May 06, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 523

Statistics

Tourism Trends — Presentation Transcript