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Hme Credentials March 2012

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Company Credentials

Company Credentials


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  • 1. CREDENTIALS
  • 2. Contents COMPANY OVERVIEW ... ... ... ... ... ... Page 3 CASE STUDIES HME Events ... ... ... ... ... ... Page 15 HME Media ... ... ... ... ... ... Page 31 HME Sports Marketing ... ... ... ... ... Page 41 HME Models ... ... ... ... ... ... Page 50 CLIENTS Credentials ... ... ... ... ... ... Page 58 References ... ... ... ... ... ... Page 61 PEOPLE Key people ... ... ... ... ... ... Page 72 2
  • 3. Company Overview• Hariz Middle East is an integrated marketing solutions agency, offering ‘through the line’ services and specialising in all variants of Engagement Marketing;• As Engagement Marketing specialists, HME delivers bespoke solutions for client briefs spanning 121 consumer engagement and ground marketing activations, events, exhibitions – anything that touches or engages the consumer – for education, awareness of immediate ACTION• HME Marketing delivery teams are split into specialised business units; Media, Events, Sports Marketing, Digital, Talent and PR• HME is privately owned by an Australian, Lebanese board and employs 42 full time staff, 12 part time staff and 5 high profile consultants 3
  • 4. Why HME?• We have 9 years of tried and tested experience in securing Government and Municipality approvals and permits – we know the process and we know HOW to navigate the system efficiently and effectively• We have a long history of working with Government bodies across the GCC and so have a deep understanding of protocol and professionalism• We consider a brief and discuss it with our local and global partners – from Australasia to the UK, to finesse the best possible team to help us deliver a solution that will exceed expectations• We provide a unique service in offering specialised skills in multiple complimentary marketing disciplines; traditional marketing, e-marketing, communications, engagement, staffing, exhibitions and events – all under one roof• We’re privately owned; so can guarantee you a team who’s both hands on with implementing, whilst providing you strategic counsel at the highest levels• We’re happy, willing and importantly, able to work for you 24/7• We’re a multiple marketing award winner! 4
  • 5. 5
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  • 7. Sports Marketing7
  • 8. Ground Marketing8
  • 9. Indoor Marketing 99
  • 10. Engagement Marketing10
  • 11. HME Events
  • 12. Spectacular Installations12
  • 13. Social Media13
  • 14. HME Media Platforms14
  • 15. Abu Dhabi Awards 2011• Under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, the Abu Dhabi Awards honour citizens and residents of the Emirate of Abu Dhabi who have made a contribution to building a greater sense of community within the Emirate.• In its 6th year of executing this campaign, HME Media contributed to the 2011 campaign’s success: A record number of unique nominations (79% of total nominations); a record number of online nominations (5% of total nominations), and a record number of participating nationalities (62 countries).• HME Media designed and executed a campaign consisting of 90 small nomination kiosks, 10 digital stands complete with a touch screen audio nomination booth, 20 data entry iPads, 5 awardee recognition walls, 15 over-sized Abu Dhabi Awards Statues and one customised bus unit. 16
  • 16. Summit on the Global Agenda 2011• Recognized as the worlds biggest gathering of great minds, the World Economic Forums 4th Summit on The Global Agenda, held on Yas Island, included more than 800 global experts from the worlds of academia, business, civil society and government to address some of the most pressing global issues. The outcome of the Summit sets the agenda for WEF 2012• HME Events designed and executed a first of its kind Gala Dinner at Ferrari World for 1,100 guests including conceptualization, creative design, technical and event production• Live action entertainment A list performances from Europe 17
  • 17. Summit on the Global Agenda 2011 18
  • 18. MBRF and UNOPSArab Knowledge Report 2010-2011 Launch• Hosted by Mohammed bin Rashid Foundation and United Nations Office for Projects, the two day book launch was held at Ritz Carlton, DIFC• The event was attended by 200 delegates including, 50 VIPs; international UN delegates, ministers and ambassadors from neighboring Arab countries and HRH Sheikh Mohammed bin Rashid Al Maktoum• HME Events were honored to organize and event manage this very prestigious event; scope included all collateral, staff, videographers, photographers and interpreters
  • 19. UAE 40th National Day• HME Events were appointed by The Committee for the 40th UAE National Day celebrations to execute ground marketing activities in and around Abu Dhabi, Al Ain and the Western Region.• Throughout the 40 day countdown HME delivered a collection of strategically placed interactive outlet stands, kiosks and outdoor pitstops.• The ground marketing activities were designed to help celebrate and showcase the richness and diversity of Emiratis, their traditions and the lives they enjoy and to encourage Emiratis to understand and preserve their heritage for all cultures to embrace and enjoy.• HME Events managed the supply, logistics of merchandise from custom designed and built stands and kiosks. Outlets included interactive activities for children including balloon and flag giveaways and face- painting. 20
  • 20. UAE Football League• Etisalat Super Cup• Delivered a world class ‘grand final’ experience for fans• Olympic standard Audio-Visual ceremony• English and Arabic Human Billboards and Mobile fleet used for engagement marketing• Ticket Sales: sold out 21
  • 21. Emirates NBDFlash mob• Emirates NBD wanted to help the community celebrate the 40th UAE National Day• HME added a national day feel to the global phenomenon of a Flash mob by combining the modern concept with the most popular traditional dance in UAE culture the “Youlla”• The “Youlla” is performed by a group of men using their Khezarans (sticks), swords or sometimes Tefags (rifles) with rhythmic stepping to the beats of traditional musical instruments• 25 professional male performers wearing the National Dress presented the traditional Emirati Dance in Dubai Mall’s in front of hundreds of spectators• The entertainment and talent team cast, choreographed and rehearsed the performance to a preselected National Day hit song• Emirates NBD branded flags were handed out to the backdrop of the giant UAE flag being submersed by divers into the tank• This activation delivered excellent PR and social media content
  • 22. ATIC Al Nokhba• Event: ATIC (Advanced Technology Investment Company) Open Day for semi-conductor students• Objective: showcase ATIC principles and vision to the future leaders in technological advancement• Set and executed the event theme• Designed and produced all branded collateral to dress the venue• Managed and facilitated registration, data collection and staffing of the event• Additional elements of the event included: audio- visual, stage management and catering 23
  • 23. • Hosted the VIP launch of the ‘Eneloop’ battery brand at Gitex 2009• Organised the global A list Gala dinner and conference for 400 plus invitees at Emirates Towers ‘Godolphin Ballroom’• Entertainment was tailored to embraced the Sanyo culture, including international illusionist act by Daniela Maxova• Branded bus to transport guests from the hotel to the venue 24
  • 24. Dubai Airports• Dubai Airports Company Offsite for 5,000 guests over two days at the Airport Expo, Dubai• Event Production involved A-Z event concept creation and turn-key event management• All aspects of the event were coordinated by on-ground staff, including a feedback/satisfaction survey 25
  • 25. Stand Design & Build26
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  • 29. This revolutionary and dynamic approach to tactical promotions allows you to exhibit high-Human Billboards definition visual effects in order to command attention for your product or service. Human Billboards offer unparalleled flexibility to advertise day or night at various indoor and outdoor high traffic locations. 32
  • 30. 33
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  • 33. These vehicles offer more than just mobile branding. The fleet takes your brand direct to the consumer at work and play. They also offer one to one engagement, data collection and sampling guaranteeing your consumer takes away an experience with talkability.Fleet 37
  • 34. Benefits 38
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  • 37. F1• Multifaceted on-ground campaign focused on engagement marketing• Human Billboards and a Mobile Fleet of 6 liveried cars with a multinational crew interacted one-to-one with target audience• Static in-mall stands enabled the brand to interact one-on-one with the ‘entertainment seekers’• 12,000 pit stop visitors over 22 days = 12,000 brand ambassadors
  • 38. “Best Marketing Campaign for an Event”: Formula 1 Etihad Abu Dhabi Grand Prix 43
  • 39. Drag RacingYas Marina Circuit, Abu Dhabi• one-to-one with entertainment seekers; driving awareness, education and selling tickets on the spot = proven ROI• Youth Marketing; deep relationships with High Schools and Universities delivered the ultimate Target Audience - the early and loyal adopters• In mall and cinema activation reinforced awareness• Social Media embraced local fan sites and online forums 44
  • 40. Formula DriftYas Marina Circuit, Abu Dhabi• Announcing the sport’s debut to the region• Engagement with students at universities across the UAE• In mall stand and on ground ticketing team outsold all other sales platforms• Sporting events with a shared target audience were activated 45
  • 41. GT1 Racing• Dancers and promoters brought the “Battle of the Brands” platform to life• Youth Marketing at High Schools and Universities• Social Media embraced local fan sites and online forums 46
  • 42. Manchester City V. UAE• Executive Affairs Authority, Abu Dhabi• Drove ticket sales and awareness – event was sold out• Stands were built to enhance brand education• English and Arabic promotional crew: one-to-one audience engagement 47
  • 43. Al Jazira Football Club• Responsible for all home game ticket sales and pre-game promotion• Half time entertainment and events• Promotional teams and Human Billboards engaged one-to-one with local English and Arabic communities• Brand education drive into schools and universities 48
  • 44. Al Gharbia Water Sports Festival• On the ground activation and engagement 49
  • 45. HME Models is a full service agency offering clients all modeling and production requirements including styling, photography, choreography, hair and make up. HME Models also supplies the highest caliber of models, talent, hostesses and corporate representation to a wide range of high profile clients, as well as managing numerous events across the MENA region, and we are therefore recognised as an industry leader.Talent 51
  • 46. Jimmy Choo• Fashion Show event to introduce the collaboration of Caroline Castigliano wedding dresses and Jimmy Choo’s collection of bridal footwear• Shoes were displayed on a unique customized glass statuette stand made from real ice• Both designers publicly expressed their gratitude to HME and great press coverage was generated 52
  • 47. Global Financial Markets Forum• Global Financial Markets forum, hosted by National Bank of Abdu Dhabi (NBAD), attended by 700+ delegates from across the Middle East• 2 day event hosted at Yas Hotel, Abu Dhabi• Recruiting, training and deploying ground staff to facilitate the movement of the guests, activities co-ordination and guest registration 53
  • 48. World Orchestra For Peace• Presented by the Abu Dhabi Music and Arts Foundation (ADMAF) on behalf of the Unesco Artists for Peace at Emirates Palace, Abu Dhabi• 33 novice children choreographed and rehearsed a musical performance introducing an orchestra of 76 muscians from 30 countries• Russian maestro Valery Gergiev principal conductor of the London Symphony Orchestra• His Highness Sheikh Nahyan attended the sold out event 54
  • 49. Queen Rania Fashion Show• Leveraged a high-profile event to raise money for the Madrasati Charity• Well known designers Givenchy, Kenzo and Rami Al Ali all sold their clothes at the event with all proceeds being donated to the cause• Excellent brand exposure for each designer 55
  • 50. Paspaley Pearl Launch• Event conceptualization and execution for the Media Launch of the new Paspaley Store in Atlantis Hotel• Reveal of the Priceless Paspaley Pearl of Pearls• Models wearing the Paspaley pieces on podiums throughout the venue• One of the most exclusive venues in Dubai, the Atlantis Hotel Bridge Suite• An intimate setting with 50 Media 56
  • 51. DXB Beach Festival• One of the biggest events Dubai has seen with international super stars LMFAO headlining at Nassimi Beach, Palm Jumeirah• 10,000+ attendees• Pre event ticket sales promotion in Virgin Megastore• Event day Guest Service staff• VIP and VVIP area hostesses to welcome and seat important attendees 57
  • 52. Our Client CredentialsWe’re only as credible as our clients.Satisfied and repeat clients are our best testimonials, team work includes: • ADMM, 2 years • ADSC, 1 year • ADSIC, 4 years • ATIC, recent win • Barclays, 5 years • BMW, 2 years • David Jones (Australasia’s Harvey Nichols), 5 years • Esporta, 3 years • Executive Affairs Authority, 6 years • General Motors, 3 years • Hewlett Packard, 4 years • HSBC, 14 years • IBM, 20 years • IRENA , 2 years • Lotus, 4 years • Louis Vuitton, global, 8 years • Mubadala, 1 year • New Zealand Tourism, 10 years • P&G, 3 years • Tag Huer, 1 year • Zurich Financial Services, 7 years 58
  • 53. ClientsGovernment 59
  • 54. Clients Private 60
  • 55. Client Testimonials 61
  • 56. Travel Trade & PRProgramme – since2009 62
  • 57. Travel Trade & PRProgramme- 15 years 63
  • 58. Travel Trade & PRProgramme – since2010 64
  • 59. Event Management& Entertainment for1100 global VIPs 6 5
  • 60. Event Management,Staffing and ‘traffic’flow management 66
  • 61. HME Mediadeployed proprietarymobile mediaplatforms to engage& influence the TA 67
  • 62. Ground Marketing; consumer engagement, education & CALL TO ACTION – our 6th year of execution 68
  • 63. Using HME Media’smobile platforms to Travel Trade and PR Programme – since 2009DRIVE TRAFFIC to anevent 69
  • 64. Using HME Media’s mobile media andpromotional units to raise awareness 70
  • 65. • Anis!!!! Deployed HME ground and engagement Marketing teams to launch Abu Dhabi F1 71
  • 66. Our People CredentialsWe recruit like minded people who are:• Experienced• Diverse - 13 different nationality clusters• Smart, vibrant, flexible• Informed, strategic, innovative• Savvy, creative, dynamic• Inventive, collaborative, reliable• Passionate, proactive, engaged• Inspired, experienced, committedPlease meet some of our key players: 72
  • 67. Michael Hariz Current Position During his career, Michael has run Hariz Electronics, As CEO, Michael is the driving force behind the growth worked in Research & Development and successfully of HME. His role is to provide direction and counsel to delivered large complex contract negotiations involving his management team and Board of Directors on extensive travel around the world for organizations such strategic issues and to build vibrant relationships with as: Thales Group, Tremine Electronics, Aristocrat, Email government, industry, and commercial partners. Meters, Sydney Electrical Group and Cluso. Michael has also managed teams of more than 120 employees and Prior History overseen operations designed to revitalize business Michael enjoys extensive leadership experience in performance. strategy, logistics, contract negotiation, and materials management across the Middle East, Asia and Other InformationMichael Hariz Australasia. Michael’s ability to deliver results for Michael studied Electrical Engineering and has an customers while managing complex operational issues is Advanced Diploma in Procurement and MaterialsCEO reflected in his experience in regional contract Management.Hariz M.E. negotiations, activating new customers and leveraging technology. Michael’s Middle East experience spans the Languages UAE, Kuwait, Lebanon and Saudi Arabia. Michael is fluent in English and Arabic.Background: Michael’s most memorable achievements was delivering• Leadership a world class experience for the UFL Etisalat Super Cup Customer Service Final – attended by His Highness Sheikh Mansour Bin Zayed Al Nahyan – including 30,000 spectators - from Business concept to execution – including a choreographed Development lighting spectacular finale which showcased famous technicians from across Europe. One of Michael’s challenges was flying in 500 Japanese dignitaries to join a 2,000 guest gala dinner for Sanyo in Dubai. 73
  • 68. Abdulla Salman Al Neaimi Current Position During his career, Abdulla has managed teams in Abdulla brings over 16 years of marketing diverse industries and organisational streams including Communications experience, gained from many senior eBusiness/eCommerce, Education, Communications, Oil advisory roles based in the UAE. & Gas, Retail, Property Management and Tourism. Abdulla was a founding team member of Tejari FZLLC As an advisory board member of Hariz M.E., the Middle Easts leading electronic marketplace Abdulla’s role is to provide direction and coaching to the providing business-to-business matchmaking and team at both Advisory Board and Operational level on procurement services to over 200,000 businesses in the strategic and relationship issues. In particular, in building a region across 15 locations worldwide. Tejari the world’s sound network of relationships with government, 8th largest global electronic sourcing company with a industry, and commercial partners. Critically, he advises n leading position in the Middle East with strong year-over- Abdulla Salman Al Neaimi cultural and language protocol. Year revenue generation while expanding offices worldwide in Europe, Africa, Middle East, South Asia, and Advisory Member Prior History China, along with H.E Sheikha Lubna Bint Khalid Al Qasimi, Hariz M.E. Abdulla enjoys extensive leadership experience in UAE Minister of Foreign Trade and founder of Tejari, Business Development, Marketing & Corporate Abdulla has been involved with leading discussions with C Communications across Asia-Pacific, South Asia, Middle - Level executives as well as ministers of different East and Africa. Abdulla’s ability to tackle complex client Countries including the Mayor of Quindao China and alsoBackground: and partner related issues is reflected in his experience in played an important role in signing a strategic deal Marketing building brands, activating markets and establishing high between the city of Quindao and Dubai. Abdulla played a performance teams, both as a senior executive and an leading role in driving the businesses growth and Corporate external advisor. international expansion via franchising Model. Communications Business www.linkedin.com/pub/abdulla-salman-alneaimi/ Other Information Development 13/985/13a Abdulla graduated from Wharton Business School - University of Pennsylvania with a special certificate of Dubai Leaders Executive Education Program. 74
  • 69. Ken Boundy Ken Boundy is a pioneering entrepreneur with over thirty years BECA – originally MICE Industry Council - is the single of experience across the globe, having held senior leadership voice for the business events sector in Australia and liaises positions across a diverse range of industry sectors and company directly with the federal government and related agencies life cycles. As Creative Consultant to HME Events, Mr Boundy on matters common to all segments of the events industry. contributes his exhaustive creative, practical and strategic guidance on conceptualising and executing successful and high Ken played a key role in fostering tourism and business profile events. Much of Ken’s work has been recognised with events development for Australia around the 2003 Rugby industry awards and accolades. HME Events is proud to receive World Cup in Sydney. In his role as Managing Director of wisdom, perspective, guidance and support from such a the Australian Tourist Commission (ATC), he led a team of seasoned leader. 200 people around the world who grew Australian’s market share of inbound tourism through their marketing In his four years as managing Director of the efforts. Mr Boundy was instrumental in the ‘rebranding’ ofKen Boundy Australian Tourist Commission (which became Tourism Australia. Australia), Mr. Boundy oversaw the annual DreamtimeNon-Executive Board Conference for incentive buyers and the Australian Tourism Currently Exchange - the largest international trade show of its kind in the Mr Boundy continues to advise the Australian Government onMember Southern hemisphere, attracting in excess of 3000 buyers and their tourism and events policies and divides his time betweenHariz M.E. 2000 sellers over 5 days where their meetings wrote direct Australia and Abu Dhabi, fulfilling his role as a Director of business worth over USD 30 billion annually. Takhayal Travel and Creative Consultant to HME Events. In thisBackground: role, Ken advises Australian investors looking to explore business Mr Boundy has been a keynote speaker at, and advisor to, both opportunities in Abu Dhabi, focusing his expertise on developing Government the Meetings and Events Association and the Business Events the tourism industry in Abu Dhabi.• Consultancy Council of Australia. MEA is a B2B community dedicated to Advisory sharing best practice, fostering professionalism and excellence in He is the Chairman of a Governance Advisory body in Australia, all aspects of meeting and event management. Regnan Pty Ltd; a Director of Horticulture Australia and Hudson Resources and sits on the Australian Advisory Board of LEK Consulting. He is a Governor of WWF Australia. He holds a B.Agr.Sc and M.Agr.Ss from Melbourne University, and a MBA from Deakin University and is a Fellow of the Australian Institute of Company Directors. 75
  • 70. David Rymer Current Position During his career, David has launched online brands David has 25 years of experience in Strategy, Marketing, for E-Commerce businesses, developed Marketing & Innovation, and Communication. David joined Hariz M.E Communication, Digital and Social Networking strategies. in 2008 as Director of Strategy for the group. David’s David completed consulting engagements in the Tourism, role is to provide strategy and counsel to clients and Media, Education, Defence and Professional Services group businesses, as well as oversight and risk mitigation sectors, highlighted by a strategic 30 year transition advice on major projects, David also provides day-to-day strategy for a major Australian Government Department. support of the Client Relationship team. Prior History Other Information David enjoys extensive senior executive and industry David holds a Masters degree in Business & TechnologyDavid Rymer experience in strategy, marketing, and innovation across from Australia’s leading university, the University of New the Middle East, Asia and Australasia. David’s ability to South Wales and a BA in Mass Communication fromGroup General tackle complex and strategic issues is reflected in his Macquarie University. David is the recipient of anManager deep insight in architecting brands, activating markets International award for strategy, - Australian awards forHariz M.E. and leveraging technology. A career highlight was communication excellence and ICT deployment and two leading the strategic planning, IT and Consumer Insights internal awards from The Coca-Cola Company.Background: functions for a US$2.2 billion Division of The Coca-Cola Strategy Company operating across 16 countries and servicing Innovation 240 million consumers.• Marketing Communication 76
  • 71. Georgia Baxter Current Position During her career, Georgia has hosted many successful Georgia has 22 years Marketing and Events events including London Fashion Week [2 s/s and 2 a/w Management experience, 17 of these years in Europe, seasons] and most recently several Gala Dinner and Global Aviation events and Company offsite presentations for the based in London and 5 years in the UAE. At HME, Dubai Airport x 5000 staff. Georgia also activated Georgia supports clients with marketing and creative sponsorship exploitation and ground marketing for the innovation and brand guardianship. Part of her Olympics [VISA], FIFA World Cup [Yahoo!], F1 and Euro Marketing Communications role is to ensure that each Championships, [SEGA] and grassroots football [Coca product, brand and event resonates with the desired Cola, Snickers]. audience and delivers positive ROI. On the agency side, Georgia has worked extensivelyGeorgia Baxter Prior History across the P&G and Masterfoods portfolios, lifestyle andDirector, Marketing Georgia’s marketing experience has primarily been Fashion brands – finessing both Public Relations and Event Management.Communications community outreach and event execution. Her marketing experience has an FMCG and sportsHariz M.E. Other Information marketing bias whilst her event management credentials Georgia’s campaigns have been showcased at marketing revolve around fashion and entertainment. conferences world wide. She is the proud owner of twoBackground: As Head of Consumer Marketing at Yahoo! Europe - for awards; ‘Yahoo! Visionary of the Year’ 2003 and• Marketing five years - Georgia was instrumental in driving Yahoo!s ‘Marketing Campaign of the Year’ 2004. Communications reach through PR buzz and ambient marketing.• Event Georgia’s strengths lie in creative thinking, logistics, Management trouble shooting and crisis management. 77
  • 72. Uyanda Manana Current Position Uyanda was responsible for developing a bespoke UK Uyanda is Group Account Manager at HME Media – brand insight for Garnier’s brand and later, launching she brings with her 10+ years of classic marketing Garnier’s new skincare range which led to the product communication experience predominantly based in being the UK’s no 1 in sales. London at the global top 5 agency, Publicis Group Worldwide [owners of Saatchi & Saatchi, MSL and Leo At Publicis, London , Uyanda implemented and promoted Burnett] heading up their PR Division. Most recently, the company and its account management strategy, she Uyanda resided over the FIFA World Cup on ground also developed the activation campaign for Hula Hoops, activation in South Africa. one of the UK’s best loved snacks – which achieved United Biscuits’ highest ever Awareness Index score. Prior HistoryUyanda Manana Uyanda launched her career in South Africa where she During her career, Uyanda has worked across the sports,Group Account co founded and hosted a student radio talk show beauty, telecommunications and FMCG sectors. “Campus corner”.Manager Uyanda was discovered by L’Oreal Paris and became a Other InformationHME Media Key member of the team responsible for launching the Uyanda’s career has taken her from South Africa to First Black African face of L’Oreal Skincare. London and now UAE where she lives and works in Dubai.Background: Uyanda then moved to the UK where she worked for Publicis London as Account Manager for L’Oreal Languages PR Skincare, Garnier Hair care and the Prostrate Cancer Uyanda is fluent in English, Zulu and German. Marketing Charity. Advertising 78
  • 73. Abu Dhabi, UAE Dubai , UAETel: +971 2 441 0747 Tel: +971 4 453 4843Fax: +971 2 441 0751 Fax: +971 4 453 4823www.hmemedia.com www.hmeevents.comwww.hmemodels.com www.hmewired.comwww.hmesportsmarketing.com www.harizme.com 79