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A tactical "how to" guide for aspiring PAOs looking to tap Social Media for public online outreach

A tactical "how to" guide for aspiring PAOs looking to tap Social Media for public online outreach

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    Social Media Tactical Guidebook Social Media Tactical Guidebook Document Transcript

    • Georgia Department of DefenseSocial Media Tactical Guidebook Produced by the Public Affairs Office June 2011
    • TABLE OF CONTENTSHow to Setup a Facebook Profile 4 Facebook for Army Organizations 5 Creating a Facebook Profile: A Step-by-Step Guide 10Understanding New Facebook Features 12 Facebook Pages Redesign 13How to Upload Photos and Videos 17 How to Upload Photos and Videos on Facebook (And Ensure Privacy): 18How to Setup a Fan Page 19 How to Set Up a Facebook Fan Page for Business 20 How to Set Up a Winning Facebook Fan Page 25Understanding Vanity URLs 28 How to Create a Facebook Page Vanity URL 25Understanding Facebok Markup Language (FBML) 30 Facebook Markup Language (FBML) 31Understanding @Replying 38 HOW TO: Use Facebook’s @Mentions Status Tagging 39Facebook Do’s and Don’ts 41 Facebook Handout 42Protect Yourself on Facebook 44 Social Media Roundup/9 Critical Steps: Protecting Yourself on Facebook 45How to Setup a Twitter Account 51 Getting Started with Twitter 52 The Twitter Guide Book 54 How to Sign Up on Twitter 56 How to Set Up a Twitter Account 58 Twitter 101: How should I get started using Twitter? 60How to Tweet 62 How to Tweet 63Reference Sheet 66 Twitter Quick Reference Sheet 67Twitter Update 68 Twitter Update/All Service Social Media Conference - February 2011 69How to Maximize the Effectiveness of Twitter: 70 Social Media Roundup/Maximizing the Effectiveness of a Twitter Account 71Understanding Hashtag Usage 76 HOW TO: Get the Most Out of Twitter #Hashtags 77 What Are Hashtags ("#" Symbols)? 79How to Build a Twitter List 80 How To: Use Twitter Lists 81 How To Use Twitter Lists 84How to Create a Flickr Account and Upload Videos 87 Getting Started With Flickr 88 How to Use Flickr: Basics and Beyond 96Understanding and Using Tags 100 What are Tags? 101 How to Tag Photos on Flickr 103 Tips for Effective Flickr Tagging 104Caption and Title SEO 105 10 Tips to Boost your Flickr Profile 106How to Create a Youtube Account 1082|Table of Contents
    • Getting Started with YouTube 109 How To: Customize Your YouTube Channel 112Tips and Tools 114 Tips and Tools for YouTube 115How to Upload Videos 117 How to Upload a Video to YouTube 118Understanding and Using Tags, and Captions (SEO) 119 HOW TO: Boost Your SEO with a YouTube Channel 120 YouTube Video SEO Tips from SES Chicago 123 Five Keys for Creating Viral YouTube Titles 126How to Build a Playlist 128 How Do I Make a Playlist? 129Customize Your YouTube 130 Customizing Your YouTube Channel 131Guide to SEO 134 The Beginners Guide to SEO 135How to Create a Blog 186 Getting Started with Blogging 187 Getting Started with Blogger 193Do’s and Don’ts of Blogging 197 152 Dos and Don’ts of Business Blogging 198 Blog Comments Dos and Don’ts 202Tips for Better Blogging 203 Social Media Roundup/7 Tips for Better Blogging 204Understanding Alt-Text 206 Alt Text Helps People and Search Engines 207 Add Alt Text to Images for Better SEO 209 How To Use HTML Alt Tag in Image of Blogger (Blogspot) Blog? 210Blog Post SEO 212 The Blog Post SEO Checklist: Before You Publish the Post 213 Blogger Blogpost SEO Tips and Tricks 215Terms of Use 219 Georgia National Guard Social Media Terms of Use 220Operational Security (OPSEC) 222 Social Media Roundup- OPSEC and Safe Social Networking 223 3|Table of Contents
    • 4|Facebook
    • How to Setup a Facebook Profile 5|Facebook
    • -Facebook for Army Organizations Social Media Roundup Facebook Basics  Facebook launched in February 2004. Since then, it has become one of the most commonly used social media Social Media Roundup platforms.  Facebook for Army Facebook allows users to create a profile, post content Organizations on their wall and interact with Setup, registration and execution other users. Social Media Fact  All branches of the military As of July 2010, Facebook had more than 500 million active users. If it were a country, maintain an official Facebook Facebook would be the third largest. presence. Social Media Roundup Social Media Roundup Standard Operating Procedure Facebook use in the Army  Once an Army organization has  As of November 2010, The decided to create a Facebook Army’s official Facebook page page, the first step is to read the had over 520,000 “likes.” (see Standing Operating Procedure glossary for Facebook definitions) on standardizing official U.S.  There are over 700 unit Army external official online Facebook pages registered presences. with the Army.  This standard operating  Some of the more popular procedure deals specifically with pages include the 101st standardizing Army-wide Airborne Division, the 82nd external official presences to Airborne Division, and the 1st include Facebook, Twitter, Social Media Fact Infantry Division. If the Army’s Facebook page were a Blogs, YouTube, etc. newspaper, it would be the eight largest with http://slidesha.re/dkQ7u1 more followers than the Chicago Tribune. Social Media Roundup Social Media Roundup Getting started  Once an organization has reviewed the Standing Operating Procedure, the next step is to head to Facebook and sign up. Getting started  Click on the “create a page” Setting up a unit Facebook page link at the bottom of the page.  With an organization page, administrators can set privacy settings and control what kind of posting rights are granted to individuals who “like” the page.6|Facebook
    • Social Media Roundup Social Media Roundup Setting up an official page Establishing administrators  This page will be an official  After the page name has been external presence, so make submitted, Facebook will prompt the sure the correct box is marked. individual setting up the page to sign  Click the government option, in with an existing account or create and then name your page. a new account. This is for page  Make sure to reference the administration purposes. Standing Operating Procedure for standardizing official U.S. Army  Keep in mind the account used to external official online presences sign in here becomes the first each step of the way. administrator. As an admin, that  Before publishing, make sure individual takes on the responsibility the unit commander has of establishing the page, identifying granted permission to create other administrators and making the site. sure there is a plan in place to transfer the account when the administrator moves on. Social Media Roundup Social Media Roundup Now the page is up. But there’s Posting basic information Advanced adjustments still work to be done. At this point, the administrator  Not all of the required additions must add an official, command and adjustments to the approved, symbol or unit crest as Facebook page will be a profile picture. The prompted. administrator also needs to add  To make sure the page isn’t basic information and begin overwhelmed by followers or building the page to meet the spammers, administrators need needs of the organization. to adjust the posting settings on In the information box below the the page. profile photo, make sure the page  Limiting what followers can post is identified as the “official” to the page will help mitigate Facebook presence for your some embarrassing situations. organization (reference SOP for suggested wording.) Social Media Roundup Social Media RoundupMore adjustments Getting started: Advanced adjustments Adjusting settings  As mentioned previously, uncheck the boxes that allow  Adjusting the setting of the page users to post videos and photos is an important step. To start, to the wall. When content click on “Edit Page” just under appears on a Facebook wall, the page icon. administrator-approved or not, it  This is where administrators can looks like an endorsement. adjust overall settings (who can  Also, make sure the default wall post) and wall settings (what view is “Only Posts by this content people can post.) Page.” This helps make sure  Uncheck the boxes that allow the organization’s message followers to post photos, links doesn’t get lost in all the wall and videos. posts made by followers. 7|Facebook
    • Social Media Roundup Social Media Roundup  There are over 700 Army units Getting registered registered on the Social Media Directory.  Registering sites on this directory not only gives the Army visibility of new unit pages, but it lets everyone Getting registered know which units are using the Making sure the Facebook page is official platforms.  Once a new site is registered, the URL is sent to Facebook so they can remove the ads. This process typically takes three weeks.  The Army Social Media Directory provides a great opportunity to Social Media Fact Get registered at: review what other units are doing http://www.army.mil/Media/socialmedia/ and discover best practices. Social Media Roundup Social Media Roundup Best Practices Keep the page vibrant  A static Facebook page is ineffective. Static pages are boring and visitors to the page lose interest quickly. Best practices  If content on the page is not regularly Making a Facebook page successful updated, people will stop coming by to view the page.  It’s important to mix up the posted content. Carefully select links to stories, unit videos and photos related to the organizations mission. Facebook is designed to support various forms of content, take advantage of that. Social Media Roundup Social Media Roundup Best Practices Best Practices Have a posting policy Daily features  Make sure to draft a posting policy and include it in the information tab of the  A good Facebook strategy should Facebook page. consider how to keep visitors coming  Administrators can’t control what users back. post to a page, but they do control what  One way to do this is to create daily is removed. features.  Include these items in the  Here are some to consider: organization’s posting policy:  Photo of the Day  No personal attacks or threats of violence  Question of the Week  No obscenities or indecent postings  Video of the Week  No spamming  Highlighting pages of other units  Soldier profiles  An example of a posting policy can be  Fan submitted content viewed on the Army’s Facebook page. (http://www.facebook.com/USarmy#!/USarmy?v=info)8|Facebook
    • Social Media Roundup Social Media Roundup Best Practices Reviewing the wall Best Practices Interact with followers  As mentioned in the last slide, it’s good  There are a lot of great Facebook to have a posting policy, but just because profiles out there, and some of the best a posting policy is in place doesn’t mean examples of effective pages are the everyone is going to follow it. organizations that interact with their  Make sure to review wall posts frequently followers. and remove posts that violate the posting  Whether a page has 10 or 1 million policy. followers, it’s important to reach out  Keep in mind that social media doesn’t respond to what followers are posting. It take a break for the weekend. In some creates a dialogue and shows that the instances, weekend activity on Facebook organization is listening. can be busier than the week, so watch  Facebook was designed to facilitate Social Media Fact the organizations wall every day, even There are no email notifications when a user connections, and if a page fails to posts to the organization’s Facebook wall, so on days off, holidays and weekends. interact with followers it’s not regularly monitoring the wall is encouraged. connecting with them.- Social Media Roundup Social Media Roundup OPSEC and Facebook  Be careful with your posts. Do not post information about troop movements, U.S. positions, meetings of top officials, etc.  Check all photos for indicators in OPSEC and Facebook the background or reflective Keeping a Facebook page safe surfaces.  Think about the information the enemy is looking for and then refrain from posting it.  Check out the guide on the left at for more details. It can also be found on the Slideshare site. http://slidesha.re/cjFKx1 Social Media Roundup Social Media Roundup OPSEC and Facebook OPSEC and Facebook Privacy settings  Be familiar with the privacy settings on an organization’s Facebook site. Passwords  Facebook administrators should encourage all the Facebook users  Make sure passwords are unique. in an organization or a unit to take  Use AKO password standards (14 characters, two a closer look at their own personal uppercase characters, two lowercase characters, two privacy settings. The enemy can numeric characters, two special characters.) Social Media Fact What can the enemy find out about you through learn a lot from an unprotected  Don’t use the same password for every social media site Facebook? The enemy can find out where you Facebook profile. the administrator is responsible for. live, your birthday, your phone number and it can find photos of your family. All of these pieces of  Keep it protected. The whole organization doesn’t need information can be used to gain an advantage. administration access to a unit or organization page. - 9|Facebook
    • Social Media Roundup Social Media Roundup Facebook Glossary  Profile: Facebook profiles are pages that display an individual users personal information, as well as all their interactions with friends.  Page: Facebook pages are established by organizations to share content with fans, consumers, stakeholders, etc.  Wall: Where you and your followers can write on your profile. This is where you post your unit content and people respond with “Likes” or “Comments.” Facebook Glossary  Comment: Comment is one of the options for users to give feedback about content. Clicking "Comment" Terms to know opens up a text box underneath the content. The user can add a note and the note will then appear under the post.  Like: An option for giving feedback on content and posts. If a follower doesn’t have any actual commentary to add but they want to acknowledge the content in some way, they can just choose to say that they "Like" it. “Likes” also show how many people are following your page.  Profile/Page Tabs: Profile/page tabs divide content into different sections, such as photos, notes, information and discussions. Profile/page tabs are located at the top of the page.  Groups: Groups are a bit different than pages. Users can set join permissions on groups so that they are either open to anyone, closed (where users must get administrator approval to join) or secret (invite only). Social Media Roundup Contact information Have questions? Please feel free to reach out to us at the Online and Social Media Division Email: Ocpa.osmd@us.army.mil 2710 | F a c e b o o k
    • Creating a Facebook Profile: A Step-by-Step Guide 11 | F a c e b o o k
    • 12 | F a c e b o o k
    • Understanding New Facebook Features: 13 | F a c e b o o k
    • Facebook Pages Redesign14 | F a c e b o o k
    • 15 | F a c e b o o k
    • 16 | F a c e b o o k
    • 17 | F a c e b o o k
    • How to Upload Photos and Videos:18 | F a c e b o o k
    • How to Upload Photos and Videos on Facebook (And EnsurePrivacy):Facebook is by far the most popular social networking websiteavailable to netizens. Although it was designed to be extremely easyfor everyone to use, sometimes it can become a bit tricky for abeginner to do stuff on Facebook and since uploading photos orvideos is a part of the entire social networking phenomenon, here’show you can do it.1. Before you start doing anything on Facebook, it’s advisable toresize the images to either 1,024 x 768 or 800 x 600 pixels (will takeless to upload and reduce loading times). You can do this by usingany image editing software you know and put them in a specialdirectory for easier uploading.2. Login to Facebook with your username and password and look on the left side menu for the “Photos” section. Here you’ll findthe “Upload Photo” link or “Upload video” link. Click them and you’ll be taken to a page where you have two options, the firstone is create album and the second is mobile photos.3. If you click on mobile photos, you will be provided with an email address where you can mail all your pictures and the photoswill get uploaded automatically. This is a great way to upload pictures if you are using Facebook on a mobile device.4. In the mobile upload feature, the subject of your email is considered the title of the picture.5. Choose your album name, the location and a brief description of the album.6. Next, you will need to choose the privacy levels for this particular album. You have the option to share the album with friendsonly, friends of friends, everyone, or choose specific people.7. You can also go to the customize section and share the album with specific people only.8. Once you have created the album, a new screen will open up that will help you select the pictures from your hard disk. Youcan go to the folder where the pictures are stored and click on the select all button, or you can also choose pictures individuallyby selecting them one at a time by pressing CTRL + mouse click.9. Done selecting? Click on the upload button and you’re done.After uploading the photos, you can edit, reorganize and even delete the album to create a new one.Note: this is a guide for beginners; tech-savvy users may already know these so don’t bash us for trying to teach those who don’t. 19 | F a c e b o o k
    • How to Setup a Fan Page:20 | F a c e b o o k
    • How to Set Up a Facebook Fan Page for Business about me Jay Massey how-to for business – Web Services, UWF – Founder, Coco Design – Internet marketing strategist steps to setting up a – Not an “expert” business fan page for sbdc © jay massey 2010 Facebook “How-to” for Business © Jay Massey 2010 2 overview • Strategy • Getting started • Adding content strategy • Updating • Promoting • Summary Steps skip Facebook “How-to” for Business © Jay Massey 2010 3 strategy strategy • Get one… – Who X 2 • Who is the target audience • Who is going to update the fan page – What is the purpose – When will you update – Where? • You are adding a social networking component to your current marketing / communications plan, plus… Engagement Facebook “How-to” for Business © Jay Massey 2010 5 Facebook “How-to” for Business © Jay Massey 2010 6 21 | F a c e b o o k
    • getting started sign up or log in skip Facebook “How-to” for Business © Jay Massey 2010 8 profile vs. page getting started Personal Profiles are different than Facebook Pages Personal profile Company “fan” page 1. Log in to Facebook.com • • Friends only Personal – Family photos – Personal thoughts vs • • • Fans - anyone Public It’s about business – Company overview 2. Go to http://Facebook.com/Pages/ – Privacy issues – Company news & status – Website & contact info 3. Click on – Press releases “You have received a friend request from – Photos & videos Acme Resort” – Blog RSS feed – Twitter updates – Customer engagement Facebook “How-to” for Business © Jay Massey 2010 9 Facebook “How-to” for Business © Jay Massey 2010 10 choose a organization category choose type of company Facebook “How-to” for Business © Jay Massey 2010 11 Facebook “How-to” for Business © Jay Massey 2010 1222 | F a c e b o o k
    • Create Page adding content ( interactive tutorial ) skipFacebook “How-to” for Business © Jay Massey 2010 13 add company info maximize branding• Easy to update – Company logo – Company information – Images – Videos – Events – Blog feeds (RSS) 200x600 pixels max – Proof your Page – Publish your PageFacebook “How-to” for Business © Jay Massey 2010 15 Facebook “How-to” for Business © Jay Massey 2010 16 add applications fbml content (advanced)• Some app ideas: • Specialized content – Static FBML (Facebook Markup Language) - allows – Add a Custom Tab with Static FBML app you to include any of your own HTML. • Advanced functionality using the Facebook Static FBML application. – Flash Player - upload your own Flash files for This application will add a box to your Page in which you can use advanced customization. HTML or FBML (Facebook Markup Language) for enhanced Page customization. – YouTube Box - import videos you’ve already loaded to YouTube. • More info search “static fbml” or… – Simple RSS - import your various feeds. http://www.facebook.com/apps/application.php?id=4949752878 – • May need to get professional helpFacebook “How-to” for Business © Jay Massey 2010 17 Facebook “How-to” for Business © Jay Massey 2010 18 23 | F a c e b o o k
    • customized sample 1 customized sample 2 Facebook “How-to” for Business © Jay Massey 2010 19 Facebook “How-to” for Business © Jay Massey 2010 20 updating your page • Facebook (web) • Twitter updating • Smart phone • RSS feed • Selective Twitter Status application http://apps.facebook.com/selectivetwitter/ skip Facebook “How-to” for Business © Jay Massey 2010 22 basic promotion tips • Vanity URL – Once you have more than 100 fans on your page, set up your business fan page vanity URL. promoting – Go to http:facebook.com/username/ and click on the link "Set a username for your Pages." • Add Vanity URL to business card & email signature • Search engines can see you fan page – Add SEO friendly content just like your web site • Seek professional help – I’m just sayin’… skip Facebook “How-to” for Business © Jay Massey 2010 2424 | F a c e b o o k
    • getting some fans create buzz• Tell your Facebook friends • Get a new domain and point it to fan page – On the left side of you fan page (when logged in) you will see a link • Use Twitter "Suggest to Friends". That is a way to suggest your fan page to your personal connections • Create exclusive content• Send an email • Hold drawings – Send a short email to your business contacts asking them to check out your companys Facebook page and give them a link. • Create a photo / video contest• Be compelling • Start engaging conversations on Discussion Board – You will have greater results in gaining fans if you give them a • Call your Fan Page a Fan Club compelling reason to be a fan, e.g. tip of the week, special offers, etc.• Paid promotion • Buy social ads – You can always try a paid promotion. Click on the “Find New Fans” • Acknowledge fans tab at http://www.facebook.com/advertising/?pagesFacebook “How-to” for Business © Jay Massey 2010 25 Facebook “How-to” for Business © Jay Massey 2010 26 Facebook Groups• Provides organizations with ability to share info with specific groups of individuals both internally & externally• Your employees & customers are already on Facebook – Features: • Tag friends - like in photos • Full email integration, which will make Facebook Groups the most summary powerful group communication tool on the internet – Business ideas: • Private Group for employees to share information within your company - replaces Yammer, Chatter, etc. • Private Group for your best customers, special promotions • Private Group for your management team, internal communicationFacebook “How-to” for Business © Jay Massey 2010 27 “how to” summary thank you! 1. Sign up or log in to Facebook 2. Go to http://facebook.com/pages/ • SlideShare.com / Coco Design 3. Click on Create a Page (upper right) 4. Select organization category (business, brand, artist, etc.) 5. Select type of company • LinkedIn.com / in / P Jay Massey 6. Name your page (be careful, you cannot change it) 7. Add content • Twitter.com / Jay Massey 8. Publish your page 9. Get 1000 100, now only 25 fans & pick a vanity URL name • BLOG – Billboard In The Woods.com 10. Consider Selective Tweets application for Facebook 11. Consider customizing your page with FBML, store app, etc. 12. Promote, update, ENGAGE!Facebook “How-to” for Business © Jay Massey 2010 29 Facebook “How-to” for Business © Jay Massey 2010 30 25 | F a c e b o o k
    • How to Set Up a Winning Facebook Fan PageWith more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds arethat you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in forgood measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million dailystatus updates. In short: Facebook is where it’s at, and you’re already there.But what about your business? Does it use Facebook? If you’re a business owner, you really need to set up a Fan Page, or elseyou risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting upand getting the most out of a Page on Facebook for your business.Facebook Pages 101Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it canhave a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you caninclude everything that relates to your business in one place with a built-in potential audience:- Overview of company- Website and contact info- Press releases- Videos- Blog RSS- Twitter updates- Company news and status- Customer interactionOne of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With awebsite, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change.With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engagepeople.Setting Up Your PageOnce you’ve logged in to Facebook, scroll to the bottom and click onAdvertising. Then click Pages and Create a Page. Select the type ofbusiness you own and start filling in all the details. The more info youadd, the better your page will be (and remember: Google thinks highly ofFacebook in its search engine results).Make sure to include your company logo, any RSS blog feeds that arerelevant, videos, images — the whole nine yards. Once you’re satisfiedwith the Page, publish it, then get ready to dive into promotion.Enhance Your Page with AppsYou can also enhance your Facebook Page by adding applications to it. Apps addparticular functions to your page, such as drawing in your blog’s RSS feed (theSocial RSS app is a good example of this) or YouTube videos. They are a great wayto further engage visitors to your Page and provide them reason to come back,and there are hundreds of apps designed to help you do business better onFacebook.Another option you have is to internally develop a new app. Pizza Hut’s OrderApp which allowed fans to order their pizzas directly through Facebook was ahuge hit, for example. Red Bull has a custom application on its Page that pulls inTwitter updates from all of the athletes they sponsor. Developing a custom app26 | F a c e b o o k
    • for your Facebook Fan Page can be pricey, but if you can afford it or have in-house development talent that can get the jobdone, it can be very rewarding.Promoting a PageThe tricky thing about Facebook Pages is that you can’t friend someone the way you can from your profile. People can elect tobecome fans of your Page, but only if they know about it. So you’ve got to spread the word organically (and keep doing it) tointroduce people to your Page and to your company.First identify contacts from your profile that are either business connections, people working in a field related to your business,or who would otherwise benefit from the information your company provides, and invite them to become a fan of the Page.Send a short note explaining what you want to offer from the Page (remember, people are thinking “what’s in it for me?”) andinclude a link to the Page.You should also promote your Page elsewhere online by putting a Facebook Page button on your website to help others find it,spreading the word on Twitter if you’re there (and you should be), sending out an email notification, or putting a link on yourbusiness cards. Do whatever it takes to help people know that you’re on Facebook and you want them to become a part of yourcommunity.Get the Most Out of Your PageIf you’ve got a brand that already has a strong following like Zappos.com or True Lemon, a Facebook Page can be a great way tolaunch a community. Encourage discussion among fans by asking questions like: “what’s your favorite product?” or “what couldwe do to improve our product?” Post updates weekly, if not daily and point your fans to any off-site promotions, such asgiveaways hosted on different web sites.And keep it fun! Nobody likes straight up business all the time! Zappos, for example, has crazy videos and posts that aren’trelated to shoes, which is why their fan base is well over 21,000.It will take time to build your fan base, so remember to keep sending out invites to new contacts asking if they want to become afan of your business Page. Constantly promote the Page in any way possible, and keep your content fresh — give people areason to check in on your page regularly.Check your analytics: before long you should see a large portion of your website’s referrals coming from Facebook!Wrapping it UpYour Facebook efforts will be ongoing, so plan to dedicate a few hours each week to getting new fans and updating content.You’ll quickly appreciate the instant ability to connect with customers and future customers through this social media tool! 27 | F a c e b o o k
    • Understanding Vanity URLs:28 | F a c e b o o k
    • How to Create a Facebook Page Vanity URLIf you dont already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is apowerful network to tap into to expand the online footprint of your business.The next step in personalizing your business page is to get a username to create a vanity URL (customized web address). Bydefault, your Facebook page will get a randomly assigned number and URL (facebook.com/pages/yourbusiness/123456789), butlast summer, Facebook made it possible to customize your Facebook page URL(facebook.com/yourbusiness).Choosing a username is optional but adds an extra level of professionalism toyour business page and gives you a shorter, more memorable web address foryour business page. Dont hesitate - you want to ensure that you get yourbusiness name before someone else does.Heres How to Create a Facebook Page Vanity URL: 1.) Visit facebook.com/username to walk through the wizard to choose the username for your vanity URL. 2.) Choose a username for your personal profile. Before choosing a username for any of your business pages, you must choose a username for your personal profile. If you dont have a personal profile yet, youll need to create one. Facebook will give you a few suggested options based on your name. Select one of the suggested options or write out your own. Check the availability and confirm your choice.3.) Choose a username for your business page. Its best to simplychoose your business name. You are commiting to this usernameforever, so you want to make sure it will stick with you as your businessgrows and changes. If you have multiple pages, you can choose ausername for each.What Are The Requirements?  Usernames can only include alphanumeric characters (A-Z, 0-9) or a period (.).  You can only have one username per page.  Your page must have at least 25 fans to establish a vanity URL. This is to prevent name squatting.  Usernames are not transferrable or editable.  Some generic words (such as "flowers" or "pizza") are not available.  If your trademarked name has already been taken, you can notify Facebook of this intellectual property infringement.  For more FAQ, check out the Facebook Help Center. 29 | F a c e b o o k
    • Understanding Facebook Markup Language (FBML):30 | F a c e b o o k
    • Facebook Markup Language (FBML)We are in the process of deprecating FBML. If you are building a new application on Facebook.com, please implement yourapplication using HTML, JavaScript and CSS. You can use our JavaScript SDK and Social Plugins to embedded many of the samesocial features available in FBML. While there is still functionality that we have not ported over yet, we are no longer adding newfeatures to FBML.FBML enables you to build Facebook applications that deeply integrate into a users Facebook experience. To use JavaScriptwithin FBML, use FBJS.ToolsUser/GroupsNotifications and RequestsPlatform InternationalizationDeprecatedStatus MessagesPage NavigationWallVisibility on ProfileProfile-specificMiscEditor DisplayEmbedded MediaDialogAdditional PermissionsSocial PluginsMessage AttachmentsFormsToolsfb:boardDisplays a discussion board with a unique identifier.fb:bookmarkRenders a button that lets a user bookmark your application so a link to your application appears on the users profile.fb:chat-inviteEnables your users to initiate Facebook Chat with their friends from within your applications.fb:commentsDisplays a set of comments for a unique identifier.fb:defaultFor a group of fb: tags contained within an fb:switch tag, the fb:default tag renders any content inside itself if no other fb: taginside the fb:switch tag renders code before it.fb:elseHandles the else case inside any fb:if, fb:if-* or fb:is-in-network tag, and with age and location restricting tags.fb:feedRenders an application-specific News Feed, which displays recent application stories about the logged in users friends.fb:friend-selectorRenders a predictive friend selector input for a given person.fb:google-analyticsInserts appropriate Google Analytics code into a canvas page.fb:ifOnly renders the content inside the tag if value tag is set to true.fb:if-multiple-actorsDisplays the enclosed content when more than one actor is involved in a Feed story. 31 | F a c e b o o k
    • fb:multi-friend-inputRenders a multi-friend form entry field like the one used in the message composer.fb:quantcastInserts appropriate Quantcast code into a canvas page.fb:randomRandomly chooses an item inside the tags based on the weights provided.fb:random-optionContains code to be output when selected by the fb:random tag.fb:switchEvaluates every fb: tag inside and returns the first one that evaluates to anything other than an empty string.fb:typeahead-inputCreates a type-ahead tool (as suggested) that will give you the results that you specify.fb:typeahead-optionThis tag specifies the values for a typeahead form input.fb:user-agentDisplays the contents wrapped inside the tag to the specified user-agents.User/Groupsfb:eventlinkPrints the specified event name and formats it as a link to the events page.fb:grouplinkPrints the specified group name and formats it as a link to the groups page.fb:if-can-seeDisplays the enclosed content if the logged in user can see the specified what attribute of the specified user.fb:if-can-see-photoDisplays the enclosed content only if the logged in user can see the photo specified.fb:if-is-app-userDisplays the enclosed content only if the specified user has accepted the terms of service of the application (that is, authorizedyour application).fb:if-is-friends-with-viewerDisplays the enclosed content only if the specified user is friends with the logged in user.fb:if-is-group-memberDisplays the enclosed content only if the specified user is a member of the specified group.fb:if-is-userOnly renders the content inside the tag if the viewer is one of the specified user(s).fb:if-is-verifiedDisplays the enclosed content only if Facebook has verified the current user.fb:nameRenders the name of the user specified, optionally linked to his or her profile.fb:profile-picTurns into an img tag for the specified users or Facebook Pages profile picture.fb:pronounRenders a pronoun for a specific user.fb:userHides the content enclosed in this tag from any user who is blocked by the user whose uid is referenced in fb:user.fb:user-statusReturns the status of the user specified by uid.Notifications and Requestsfb:application-nameRenders the application name.fb:multi-friend-selectorThere are actually two versions of this button - the full version and the condensed version.32 | F a c e b o o k
    • fb:multi-friend-selector_(condensed)There are actually two versions of this button - the full version and the condensed version.fb:req-choiceSpecifies a button to be shown at the bottom of a request on the users requests page.fb:request-formCreates a form that sends requests to the selected users.fb:request-form-submitCreates a button that submits an fb:request-form.Platform Internationalizationfb:dateRenders a date.fb:fbml-attributeContains the value of an attribute of an FBML tag.fb:intlMarks a string of English text as translatable into other languages.fb:intl-tokenContains an attribute that replaces a token (variable) in the text of an fb:intl tag.fb:tagRenders an HTML tag.fb:tag-attributeContains the value of an attribute of an HTML tag specified by fb:tag.fb:tag-bodyContains the body (contents) of an HTML tag specified by fb:tag.fb:window-titleSets the title of the browser window to the content within the tag.Deprecatedfb:if-is-own-profileThis tag is deprecated, since if- tags are no longer allowed on profile pages.fb:if-user-has-added-appDisplays the enclosed content only if the specified user has added the application to their account.fb:networklinkPrints the specified network name.fb:notif-emailSpecifies content of the email body for a notification sent with the notifications.send call.fb:notif-pageSpecifies content of a notification that appears on a users Notifications page.fb:notif-subjectSpecifies the content of the email subject line for a notification sent with the notifications.send call.fb:profile-actionRenders a link on the users profile under their photo (such as "View More photos of..").fb:rock-the-voteDisplays a Rock the Vote & CREDO Mobile registration widget inline in your application.fb:userlinkPrints the specified users full name linked to their profile along with their network, optionally (as is normally displayed on theWall, for example).fb:visible-to-added-app-usersDisplays the enclosed content only if the viewer has added the application to their account.fb:visible-to-userOnly displays the content inside the tag if the viewer is the specified user.Status Messagesfb:error 33 | F a c e b o o k
    • Renders a standard Facebook error message.fb:explanationRenders a standard Facebook explanation message.fb:messageRenders the heading text for an error, explanation or success message.fb:successRenders a standard Facebook success message.Page Navigationfb:create-buttonRenders a Create button for adding user-generated content.fb:dashboardRenders a standard Facebook dashboard header.fb:headerRenders a standard Facebook title header.fb:header-titleSpecifies the header title for a fb:mediaheader.fb:helpRenders a help link.fb:mediaheaderRenders a standard media header, intended mainly for displaying content contributed by a particular user.fb:owner-actionSpecifies an action link to be displayed inside a fb:mediaheader when the viewer is the owner of the contentfb:tab-itemRenders a standard Facebook tab.fb:tabsRenders a group of standard Facebook navigation tabs.Wallfb:wallEmulates the look of a wall environment.fb:wallpostRenders a Wall-style post.fb:wallpost-actionDisplays a link at the bottom of a wallpost (even if it appears before other text within the fb:wallpost tag).Visibility on Profilefb:18-plusRestricts content to users who are age 18 or older.fb:21-plusRestricts content to users who are age 21 or older.fb:restricted-toLets you tailor the enclosed content to display to specific ages, locations, or content types.fb:visible-to-app-usersDisplays the enclosed content only if the viewer has granted full permissions to the application.fb:visible-to-connectionUse this tag to display the content inside the tag on a users or a Facebook Pages profile only if the viewer is a friend of that useror is a fan of that Facebook Page.fb:visible-to-friendsUse this tag to display the content inside the tag on a users profile only if the viewer is a friend of that user.fb:visible-to-ownerDisplays content inside only if the viewer of the profile matches the profile owner.Profile-specificfb:action34 | F a c e b o o k
    • Renders a link, usually for navigational purposes.fb:add-section-buttonRenders an Add to Profile or Add to Info button (depending upon which section attribute you specify) on an applications canvaspage.fb:if-section-not-addedRenders the content wrapped within this tag on an application canvas page if the user hasnt added a condensed profile box orinfo section to her profile.fb:narrowRenders the content contained by the tag only if the profile box is in the narrow column of the profile.fb:publisher-linkRenders an anchor tag around the internal content pointing to a profile with the applications Publisher preselected.fb:subtitleDefines the subtitle for the profile box.fb:user-itemRenders a single cell of a table, which contains a thumbnail and name for a particular user, similar to the Mutual Friends table onprofile pages.fb:user-tableRenders a table, each cell of which contains a thumbnail and name for a particular user, similar to the Mutual Friends table onprofile pages.fb:wideThe enclosed content appears only when profile box is in the wide column of the profile.Miscfb:add-profile-tabRenders a button that lets a user add your application or sites application tab to his or her profilefb:fbmlThis tag serves two purposes.fb:fbmlversionPrints the version of FBML currently in scope.fb:js-stringThis tag renders a block of FBML into an FBML block variable instead of rendering it on the page.fb:page-admin-edit-headerFor apps that can be added to Facebook Pages, this adds a standardized edit header for canvas pages so that the Page owner caneasily jump to their Pages app configuration.fb:redirectRedirects a users browser to a new URL within the Facebook canvas.fb:refFetches and renders content (like FBML or JavaScript) from a given ref source onto your canvas pages.fb:serverFbmlRenders the FBML on a Facebook server inside an IFrame.fb:timeRenders the date and time in the users time zone.fb:titleSets the pages <title> tag to its contents.Editor Displayfb:editorCreates a form with two columns, just like the form on the edit-profile page.fb:editor-buttonRenders a button of type submit inside an fb:editor tag.fb:editor-buttonsetA container for one or more fb:editor-button tags, which are rendered next to each other with some space between eachbutton.fb:editor-cancel 35 | F a c e b o o k
    • Renders a Cancel button inside an fb:editor tag.fb:editor-customAllows you to put any content into an fb:editor block, as long as it is valid FBML.fb:editor-dateCreates two drop down list boxes that let a user select a date.fb:editor-dividerRenders a horizontal line separator in the column containing the form elements.fb:editor-monthCreates a form selector element displaying the month.fb:editor-textCreates an <input> of type text.fb:editor-textareaCreates a <textarea> element.fb:editor-timeCreates a series of form selector elements showing the time in hours and minutes, and an AM/PM indicator.Embedded Mediafb:flvRenders a Flash-based FLV player that can stream arbitrary FLV (video/audio) files on the page.fb:iframeInserts an <iframe> tag into an application canvas page; you cannot use the tag on the profile page (that is, application tabs andprofile boxes).fb:mp3Renders a Flash-based audio player.fb:photoRenders a Facebook photo.fb:silverlightRenders a Microsoft Silverlight control.fb:swfRenders a Shockwave Flash (SWF) object.Dialogfb:dialogThe fb:dialog tag displays a lightbox-type dialog box when a user clicks on some element.fb:dialog-buttonRenders a button for the fb:dialog popup.fb:dialog-contentThe fb:dialog-content tag is a child of fb:dialog and represents the content that gets displayed inside the popup dialog when itappears.fb:dialog-titlefb:dialog-title is a child of fb:dialog and renders a title for what is displayed inside the popup dialog.Additional Permissionsfb:prompt-permissionRenders the content of the tag as a link that, when clicked, initiates a dialog requesting the specified extended permissions fromthe user.Social Pluginsfb:commentsDisplays a Comments Box on a Facebook Connect site or in an IFrame application.fb:live-streamUse this tag to render a Live Stream Box social widget on your FBML canvas pages or Facebook Connect sites.Message Attachmentsfb:attachment-preview36 | F a c e b o o k
    • Renders a link in a message attachment that, when clicked, replaces that attachment with newly fetched content.Formsfb:captchaRenders a CAPTCHA on your canvas page inside of a form.fb:submitCreates a JavaScript submission mechanism for a form, which makes image or text links act as Submit buttons. 37 | F a c e b o o k
    • Understanding @Replying:38 | F a c e b o o k
    • HOW TO: Use Facebook’s @Mentions Status TaggingAs you may know, Facebook rolled out its planned new feature that lets you “tag” other users in your status updates earliertoday.It’s very similar functionality to @replies on Twitter, andmost folks will be pretty familiar with how it works and whyyou’d want to use it. Still, there are some differences tonote, and some may appreciate a basic walkthough of howthe new feature works.Facebook’s version of the feature, like Twitter, also uses the@ symbol to invoke. However instead of having to simplyknow or remember the person’s username you’d like to tag,Facebook will generate an auto-suggest dropdown based onwhat you’ve typed after the @ symbol:This is a nice touch considering that the scope of Facebook’sstatus tagging feature goes beyond just being able to tag yourfriends. You can also tag pretty much anything you’reconnected to in the Facebook universe: companies, brands,artists and shows — anything that has a Facebook Page. Youcan also tag events and groups you’re a part of.Once the item you’re wanting to tag appears in the list, all you have to do is click on it to select it and include a linked version ofthat entity in your status update:Unlike Twitter, the @ symbol won’t actually remain as a part of yourupdate; it’s merely the syntax that invokes the tagging feature itself. Instead, the full name of the person, page, event or groupyou tagged is now contained in your status update, contextually linked to its actual page. When your friends see your statusupdate, they’ll be able to click on any of those links to find outmore and possibly friend, fan, join or attend whatever you linkedto:Here’s an example of using a status update to tag an event:And here’s the result after I’ve selected the correct event I want to tagin the update:One complaint we have about the new feature is that it only works in your status updates, or if you post to someone else’s wallusing the Share widget on their page. That means you can’t tag anyone inside of comments, which to us — and probably most 39 | F a c e b o o k
    • other folks who are used to Twitter‘s implementation of this feature — seems like a “missing” feature. It doesn’t really matterwhere the conversation is happening, and I may have occasion to want to tag something inside a discussion thread just asfrequently as I might in a status update.Apparently we’re not the only ones who have griped about this already, because Facebook’s Randi Zuckerberg mentioned in aspot on CNN today that a lot of folks had been requesting tagging within comments. She said Facebook is now considering that,and “it may happen.” We’ll be keeping a close eye on it of course, and will let you know if and when we hear about taggingcoming to comments as well.Otherwise, as you can see, the new status tagging feature is fairly easy to use, and could help direct you and your friends moreeasily to other content around Facebook they might also like. However, we don’t see too many of our friends making use of itquite yet — have you been making any use of the new status tagging feature yet? Have you noticed your friends making use ofit? Share your experience so far in the comments.40 | F a c e b o o k
    • Facebook Do’s and Don’ts: 41 | F a c e b o o k
    • Facebook Handout Facebook Quick Reference Sheet – techniques learned from the very best pagesDo:  Start with a strategy – how does social media fit into your overall communication goals?  Scatter your posts throughout the day; do not clump all together  Post on weekends and evenings, and evaluate which time works best  Tag at least one other page in each post  Try to ask an engagement question for every post  Respond to questions in a timely manner  Post and follow a comment policy, and enforce it  Remember to post in a friendlier tone, but not unprofessional  Spell check every post prior to posting  Thank your followers and praise them often  Use lots of quality photos (be sure to add as many details about the photo as possible – or ask your audience to add details as an engagement item; also ask them to tag themselves or others)  Use short, raw, catchy video  Ask yourself: would I share that with my friends?  Mix it up: photos, questions, videos, sharing others content, news stories, etc.  Add a personal touch; connect with your audience  Set defaults to show only your posts first (after all, this is a command information platform, and this allows your message to be seen first, and allows others to still comment on your wall)  Welcome participation, collaboration, and feedback  Get a short, smart vanity URL (facebook.com/username) (available only after 25 followers)  Update top 5 photos often (show a variety of activities, angles, personnel, etc)  Have someone else read your posts before you post them (to see if they make sense)  Track metrics and evaluate how content performs. Determine what metrics are important to you before you engage, set a benchmark and track over time.  “Like” sister or similar organizations, and tag them often  Post information or comments on other pages, while using your organization’s page (be mindful if you are posting as organization or business)  Always use OPSEC when posting  Identify/find SMEs to answer questions that come up on your page, or direct them to SME  Avoid using automated posting services to post same content to multiple sites  Ask your followers what they would like to see on the pageDon’t:  Post too many times a day (you will lose followers)  Clutter all your posts at one time  Do not be too promotional  Use boilerplate messages or snoozy press releases, unless necessary  Use social media (teen) language in professional posts (ex: I wanna b ur bff 2day & 4evr)  Use geo-tagged programs on your page (ex: showing where you are Tweeting or FBing from)  Post a link without giving some sort of lead, description, or call to action  Remove content just because you don’t like it. If it doesn’t violate your comment policy, leave it!Remember:  You do not control what happens to a message once it is posted42 | F a c e b o o k
    •  It only takes one unprofessional slip to taint a reputation If you do not have a lot of time to monitor, then set tighter restrictions (photos, videos, comments, etc.) 43 | F a c e b o o k
    • Protect Yourself on Facebook:44 | F a c e b o o k
    • Social Media Roundup/9 Critical Steps: Protecting Yourselfon Facebook Social Media Roundup Agenda This week’s Social Media Roundup outlines 9 critical steps that can help protect your personal information and privacy while on Facebook. Social Media Roundup 9 Critical Steps: • Introduction Protecting Yourself on Facebook • 9 Critical Steps • Additional Resources Social Media Roundup Social Media Roundup Introduction 9 Critical Steps #1: Friends Only #2: Less Sharing #3: Personal Protection Facebook is an effective tool Army organization members can use to #4: App Remover communicate their messages and tell organization stories. Facebook is also a way for Soldiers to stay connected. But Facebook use is not without its risks. #5: Limited Access Sharing too much information on Facebook can result in OPSEC violations, #6: Don’t Take it Personal identity theft, spam, home break-ins and computer viruses. Using social media platforms like Facebook should be a balance between #7: Stealth Mode communicating with friends and family and protecting your privacy and online safety. #8: Good Networking Facebook’s default privacy settings are often public, but Facebook provides #9: Don’t Become a Target various setting options that help Facebook users adjust and customize their privacy settings. Social Media Roundup Social Media Roundup Step #1: Friends Only Friends Only To take a closer look at your settings, click on your account at the upper right  These are the settings recommended by the Army. Sharing only with friends corner of your page. As you’ll see, if you haven’t already adjusted them, your eliminates the risk of your content falling into the hands of people you’ve never privacy settings will be set to the Facebook default. met.  When you list something as “other” it typically means you’ve customized your settings further than the categories offered in the first three columns. 45 | F a c e b o o k
    • Social Media Roundup Social Media Roundup Step #2: Less sharing Less Sharing  After changing the basic sharing settings, click on the “customize settings”  Once you’ve clicked through to the “customize settings” link, the Army link at the bottom of the page. This will allow you to further customize what recommends you change your settings to match the screenshot below. you share with others. Social Media Roundup Social Media Roundup Step #3: Personal Protection Personal Protection  Once you change your sharing settings, take a look at the other setting options. Click on “view settings” at the top.  This takes you to a page where you can control your privacy settings even  Once on this further. page, the  Once you click through, you’ll be able to adjust how you can be searched Army and who can view your basic information. recommends changing all of the default settings to match those on the right. Social Media Roundup Social Media Roundup Personal Protection Step #4: App Remover Continue moving  Next, go back to your settings down the page and page and click on the “Apps and make changes to Websites” link at the bottom of what others can the page. share on your page  By default, apps have access to and who can view your friends list and any your contact information you choose to share information. Follow with everyone. the suggested  This page allows you to delete settings on the right. apps you do not trust.46 | F a c e b o o k
    • Social Media Roundup Social Media Roundup App Remover Step #5: Limited Access  Make sure you remove any unwanted applications and make your game and  Make sure you also click on “info accessible through your friends”. application activity visible to friends only. Social Media Roundup Social Media Roundup Limited Access Step #6: Don’t Take it Personal  Then unselect everything and save your changes.  Next, edit your settings in the “Instant personalization” option.  Reminder: This is the information applications access through your friends, so be careful what you leave checked. Social Media Roundup Social Media Roundup Don’t Take it Personal Step #7: Stealth Mode Uncheck the box that reads “enable instant personalization on partner websites”. This will keep Facebook’s partner companies from accessing your personal  The last stop on this page is the “public search” option. information. 47 | F a c e b o o k
    • Social Media Roundup Social Media Roundup Stealth Mode Step #8: Good Networking  Networks help you stay in touch  It is recommended that you uncheck the “enable public search” box. with old friends, and help you  This will keep your profile from appearing when people search for your name. reconnect with people you’ve lost  If you leave public search enabled, content you share with “Everyone” is open to touch with, but belonging to a anyone on the web, not just Facebook. network can also be dangerous if  Once you unchecked this function, it will take a short period of time for the you’re not careful. change to register and for your profile to stop appearing in searches.  By opening your information up to a network, you may share information with people you do not know.  To change your network, go to “Account Settings” then select the “Networks” tab. Select “Leave Network” to remove that network, or type in your workplace or school to search for networks to join. Social Media Roundup Social Media RoundupStep #9: Don’t Become a Target Summary Facebook can use your  Facebook is an effective tool Army organization members can use to communicate information to target their messages and tell organization stories. Facebook is also a way for Soldiers to advertisements toward your stay connected. But Facebook use is not without its risks. Sharing too much friends. information on Facebook can result in OPSEC violations, identity theft, spam, home Unless you want Facebook to break-ins and computer viruses. have unique access to your friends and family on Facebook,  Facebooks default privacy settings often leave much of your private information it’s advised that you disable this public, so its important to take a closer look at your privacy settings and see how you function. can better protect yourself. You can do this by clicking on “account settings,” and selecting  It’s up to the individual users to adjust their settings. If users choose not to adjust the Facebook Ads Tab. Then their settings, they will operate with the default settings which can put a lot of private select the “No one” option for information out in the open. allowing ads from third party applications. Then select the “No one” option for showing my social  Adjusting your privacy settings to the Army’s recommended settings will help you actions in Facebook Ads. better protect yourself and your personal information. Social Media Roundup Social Media Roundup Additional Resources Contact information  Facebook Guide to Privacy: http://www.facebook.com/privacy/explanation.php Have questions? Please feel free to  Facebook and Privacy Page: reach out to us at the Online and http://www.facebook.com/fbprivacy Social Media Division  Army Social Media Handbook: http://slidesha.re/es9GLr Email: Ocpa.osmd@us.army.mil To review and download past editions of the Social Media Roundup, visit our Slideshare site at: http://www.slideshare.net/usarmysocialmedia. All Social Media Roundups are authorized to be distributed to a broader audience. 2/23/2010 OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON 2448 | F a c e b o o k
    • 49 | T w i t t e r
    • How to Setup a Twitter Account:50 | T w i t t e r
    • Getting Started with Twitter Disclaimer • Twitter is constantly changing. While we periodically review this guide to reflect these changes to the interface, we can’t always guarantee that what you see on your screen will Getting Started with Twitter exactly mimic the information on the guide. How Twitter Works What is Twitter? • Twitter is a free social networking and micro- blogging service. • It allows users to send and read other users updates (otherwise known as tweets). • Users create text-based posts of up to 140 characters in length. • A user sends a tweet (update) to their twitter account using their cell • The tweets are displayed on the users profile page phone, from the Twitter web page or through another application. and delivered to other users who have signed up to receive them. • The tweet is then dispersed to all the users who are "following" you.Creating an Account Creating an Account • Example ▫ Full Name: Department of Defense ▫ Username: DeptofDefense ▫ Email: Create one to be used for social media accounts that can be shared among the staff that manages • Entering Profile Information your social networks ▫ Create an account that will be specifically used for Twitter. Do not use a personal profile for this. 51 | T w i t t e r
    • Creating an Account Creating Your Public Name • Click on Settings from your Twitter profile home. • On the "Account" Tab: • Enter the name you wish to publicly display at the top of your page (ex: Department of Defense). Your username and email will be automatically entered for you. • Enter your homepage URL and a one line bio. The bio is important as many users determine from this if they want to follow you. • Finally put your location. • Leave the "Protect my tweets" box unchecked because you • The next screen will ask you if you want to add friends from you address want your tweets visible to the book. public. Make sure you click Save after any changes. • Click "Skip this Step." • You will then be asked to add Twitter members. • Click "Skip this Step." Do not click on "Finish."Other Tabs Profile • "Password" Tab: Dont worry about the • Enter your "Password" tab; you only need this section if you embassys want to change your homepage password. URL, location • "Devices" Tab: This will and a one-line be discussed later. bio. • "Notices" Tab: You can control the email messages Twitter sends • The bio is you. The middle box should be checked. Click important as Save. ▫ Note: If you do not many users have many followers determine and want to keep track at first of who follows from this if you, check the "New Follower Emails" box. they want to This can get cumbersome once you follow you. get lots of followers.Adding a Photo The Design Tab • Click on the "Design" tab under “settings”. Here you can choose from the themes provided. • You can also upload your own theme by clicking on "Change background • "Picture" Tab: This is where you can upload a photo or image of your Twitter profile. image." You can • This can be a picture of your base, a logo designed specifically for your unit, or anything else that defines the purpose of your page. also change • Make sure that your picture is clear even as a "thumbnail," since the image will appear at that reduced design colors. size throughout the site.52 | T w i t t e r
    • The Twitter Guide Book“Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages togroups of friends. But where’s the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets,hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter,or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer allthese questions and more, we’ve assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter.Happy Tweeting!”- Pete Cashmore, @MashableTwitter 101 – The BasicsTwitter is an entirely new way to communicate, and for new users it can be a bit daunting. Let these guides show you the ropes.  What is Twitter?  Twitter Video Tutorials  What is a retweet?  How can I customize my Twitter background?  What is a #hashtag?  How can I build my personal brand on Twitter?  Twitter terms to know  tweet thisBuilding Your Twitter CommunityTwitter is all about facilitating conversations, so learning how to build your community is vital to getting the most from yourexperience.  Tips for building your Twitter Community  What is #followfriday?  How to find people on Twitter  How do I find Twitter users in my town?  Why aren’t people following me?  What to do when you’ve followed too many people  What’s a tweetup?  tweet thisTwitter for BusinessIt’s not all play on Twitter — there’s serious business being done as well, and this guide will teach you how to put Twitter towork.  Finding a job using Twitter  Twitter tips for executives  Twitter best practices for brands  40 of the best big brands on Twitter  Using Twitter for customer service  The media maker’s guide to Twitter  tweet thisTwitter Guide Book To Go:PDF Download and SlideshowWant to download or print The Twitter Guide Book for future reference? Grab the free download by clicking the preview below.Please note that Acrobat 9 or Adobe Reader 9 is required for viewing. You can download Adobe Reader for free here.Download Now 53 | T w i t t e r
    • Sharing on TwitterOne of the greatest aspects of Twitter is that it’s a global platform for sharing information, images, and video. We’ll show youhow.  Sharing music on Twitter  Sharing video on Twitter  Sharing images on Twitter  Get your questions answered on Twitter  tweet thisManaging Your Twitter StreamFor the uninitiated, the speed at which information flows on Twitter can be overwhelming. Learn how to manage your Twitterstream.  Tools for organizing your Twitter community  Twitter from your iPhone  Managing multiple Twitter accounts  Managing Twitter on your desktop  Filtering your Twitter stream  Creating groups on Twitter  tweet this54 | T w i t t e r
    • How to Sign Up on TwitterHow to create an account: 1. Navigate to http://twitter.com/, enter your full name and click the yellow button on the right hand of your screen, or simply navigate to https://twitter.com/signup. 2. Fill in the first field with your full name. 3. Select a username from one of the usernames weve suggested, or create your own. We will automatically suggest available usernames based on the real name and email address youve entered. Try to pick something that describes you - whether its a nickname, an interest or a hobby. 4. Enter a password. Be tricky! Make sure your password contains letters, numbers, and symbols. 5. Enter your email address. 6. Fill in the Captcha to prove youre human, not a machine! 7. Pick sources that interest you (more on this below). 8. Search for Friends, and follow them.Choosing a Username: Tips and Tricks  Your username is the name your followers use when sending @replies, direct messages, or Retweets.  It will also form the URL of your home timeline. Weve provided a few available suggestions, but feel free to choose your own.  Please note: You can change your username in your account settings at any time, as long as the new username is not in use.  Usernames must be fewer than 15 characters in length, and cannot contain admin or twitter in order to avoid brand confusion.Tip: Entering Your EmailWe use this to confirm your account before you can finish thesignup process. Be sure to enter an email address that youactively use. Emails can only be tied to one Twitter account ata time in our system.1. Finding Sources That Interest YouTwitter is more useful and fun when youre getting regularupdates relevant to your interests, so try the following: 1. Select some of your interests from the top of the screen, or scroll through the interests listed below. 2. Browse the sources listed accounts you might like to follow. (A new list of suggested sources is generated every time you click an interest.) 3. Clicking the follow button next to a users name will add them to the list of users you are following. This is indicated by the number in the green square above the list. 4. After youve followed users suggested in one area of interest, select another and find more sources to follow! 5. When finished, click the blue Next: friends button in the lower right hand side of your screen. 55 | T w i t t e r
    • 2. Getting Personal: Contact ImportIf you choose, Twitter can scan your email address book in order to find contacts that are also using Twitter. Its a fast and easyway to find your friends. 1. Simply type your email address and your email password into the boxes, then hit Find friends. Twitter does not store your login, and we will not use your email address without your permission. 2. When you see a list of the friends and colleagues found in your address book, follow them! o Follow all of them by selecting the blue Follow All button on the right hand side of the results o Or if youd like to see updates only from specific people, you can choose to ask to follow your email contacts individually using the grey send request button next to their information. Click the Next: others button at the bottom of your screen. A box will pop-up with your remaining contacts who are not on Twitter. Toinvite them to join Twitter, check the boxes next to the contacts you wish to invite - orclick "select all" at the top.Please note: if you click select all and proceed, it will invite all contacts in your address book.3. Finding Friends with Twitter SearchYou can also search for anyone else you would like to add onTwitter. This example will demonstrate searching for Biz Stone,who did not show up in my contact import. 1. Type the name of the person youre searching for into the search box. 2. Tweets related to your query will show in the center of the page. A list of matching accounts will show on the right hand side of your screen. 3. Click the Follow button next to any you wish to begin Following. A confirmation message will appear.56 | T w i t t e r
    • How to Set Up a Twitter AccountWhat is Twitter?“Are you in to bird watching or something?” asked one of my Facebook friends once as I made a Twitter post about my 1,000th “tweet”.Twitter is a free social messaging utility for staying connected in real-time.Wikipedia describes it this way:Twitter is a free social networking and micro-blogging service, thatallows its users to send and read other users’ updates (otherwiseknown as tweets), which are text-based posts of up to 140 charactersin length.Before I get in to too much detail on why twitter is such a great part of online marketing, I want to teach you how to set up atwitter account.Step 1: Go to http://twitter.com.When you get to Twitter.com, you’ll see this page:Step 2: Click the Join the conversation! Green BoxThis page will appear: Step 3: Create a Username. If you are using this twitter account for brand management for your business, I’d recommend using your domain name minus the dot com/net/etc. (ie. http://twitter.com/mollermarketing) If it’s just for fun or personal use, use whatever you want as the username. Add your email address, personal or business. Type in the security code then click “I accept, Create my Account” (if you want, you can read the Terms of Service too). Step 4: Start connecting! As you can see by the picture below, Twitter asks for your email information. They state very clearly that they don’t use or share your information anywhere: We don’t store your login, your password is submitted securely, and we don’t email without your permission. 57 | T w i t t e r
    • I get plenty of spam in my email inbox, but I’ve never tracked it back to Twitter so don’t worry about giving up “personal info”(this is just my advice, not legal mumbo-jumbo so don’t blame me if you get your identity stolen or something ) If you’re reallyconcerned, set up a new Gmail email account that’s just for your twitter account (I feel like you’d be waisting lots of time doingthis).Here’s what the next page will look like:What’s cool is that Twitter goes through all your email addresses to see who is already registered with a Twitter account. Youcan hand pick which of your new “Twitter Friends” you want to add.There’s also an option where you can invite non-Twitter users toset up Twitter accounts – it looks like this:If you plan to use Twitter for business and you already have apretty big database of names and emails, this could be a greatopportunity to show your clients you care by connecting withthem in a new way. Twitter can be a great way to communicate and deal with Customer Care issues too!Step 5: You’re now an official Twitter User!Important questions to ask at this point: Do you need a Tweet Plan? What about setting goals for Twitter?Darren Rowse from TwiTip.com has this to say:Being successful at something is very hard if you don’t know what you want to achieve. It’s much easier to hit your target…. ifyou know what it is.I really do think the sooner you have a purpose for Twitter, the better, but since this is a “Getting Started on Twitter” tutorial,just add some friends!The easiest way to get started with Twitter is by interacting with people you already know – aka: use your email list and seewho’s already using Twitter.The best thing about this is, if you have friends that have a lot of experience “tweeting”, they can give you tips, tricks, and evenconnections that will help you grow your reputation on Twitter.I’ve been using Twitter since April of 2007 and it’s been a fun ride so far. I’ve found that, the more direction and focus I have, thebetter use I get out of Twitter for business networking.58 | T w i t t e r
    • Twitter 101: How should I get started using Twitter?If youve signed up to Twitter and are wondering how to get started or why youre here, this page is for you. This guide isdesigned to help you dive into Twitter’s wealth of information and find what matters most to you. First things first, you might bewondering:Whats Twitter Anyway?Twitter is an information network made up of 140-character messages called Tweets. Its a new and easy way to discover thelatest news (“what’s happening”) related to subjects you care about.How is it Useful?Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your homepagefor you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news asit’s happening, learn more about topics that are important to you, and get the inside scoop in real time.How to Start Using Twitter:If you remember one thing after perusing this page, it should be this: reading Tweets and discovering new informationwhenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful tocontribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.1. DISCOVER SOURCES: find and follow othersIt’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, publicservice accounts, people you know, celebrities, or news sources you read. (Click here for help finding interesting accounts.) Tip:One great way to find more interesting accounts is see who those you know or admire are following.2. CHECK IT OFTEN: pay attention to what’s happeningMessages from others you follow will show up in a readable stream on your homepage timeline. Once youve followed a fewpeople, youll have a new page of information to read each time you log in. Click links in others Tweets to view: images andvideos they have posted, the profiles of users mentioned in their message, or Tweets related to a hashtag (#) keyword theyused. Tip: Try hovering your mouse over a users name anywhere on your homepage. Youll see a pop-up box called a "hovercard"containing information about that user.3. TAKE IT WITH YOU: connect your mobileOne of the best things about Twitter is that it’s portable. Connect your account to your mobile phone (see below forinstructions) or download a Twitter application to begin reading Tweets on the go. Now you can get updates about trafficproblems in the middle of your commute, find out what the players are saying while you’re at the game, or catch up on the buzzabout an event you’re about to attend. The possibilities are endless! Tip: Using Twitter via SMS allows you to pick and choosewhich updates you want from those you follow, so you can get mobile updates from the accounts that matter most to your lifeon-the-go.How to Start Tweeting:Many users find it fun or exciting to contribute their own content to Twitter (we call this “tweeting”). If you’re one of them, hereare some good ways to get started posting your own Tweets. People you know and people you are interested in what you haveto say may follow you and they’ll see all the Tweets you share with them.1. BUILD A VOICE: retweet, reply, reactUse existing information (other peoples Tweets) on Twitter to find your own voice and show others what you care about.Retweet messages youve found and love, or reply with your reaction to a Tweet you find interesting. Tip: If youre a new user,others are more likely to find your messages if they are retweets or replies.2. MENTION: include others in your contentOnce youre ready to begin authoring your own messages, consider mentioning other users by their Twitter username (precededby the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start 59 | T w i t t e r
    • a new conversation. Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll seetheir response on your Mentions tab. Tip: Can’t think of anything to write? Don’t worry! Like I said, the real magic lies in locatingand reading content on Twitter.3. GET FANCY: explore advanced featuresAs you become more engaged on Twitter, others will begin to find and follow you. Once youre familiar with Twitter basics,consider exploring the site’s more advanced features: lists, direct messages, and favorites. Learn how to include images orvideos in your Tweets, or consider connecting your Twitter account to your your blog, Facebook, or website to show off yourupdates across the web. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningfulway.60 | T w i t t e r
    • How to Tweet: 61 | T w i t t e r
    • How to Tweet It’s Easy to Tweet! How to Tweet • Just click on "Home" to come back to your account homepage. Enter into the text box the message youd like to convey. Then click “Tweet."Deleting a Tweet Twitter Vocabulary: RT or Retweet • To delete a tweet after youve added one just scroll over it and a “delete” with a garbage will appear. Click on it to delete. ▫ Note: Deleting a tweet does not guarantee the entry will be • RT stands for "Retweet" which allows you to copy what someone permanently removed from the web. Many other sites will likely else said. You simply type "RT @" + [the user you are retweeting] + archive your tweet (Google, among others). If youre unsure [the comment you are retweeting]. about a tweet, best not to send it than to remove it later. • You can also click on “Retweet” to do it automatically.Twitter Vocabulary: @ Twitter Vocabulary: DM • Using the @ symbol is how you send a message to a specific person. • Using the @ sign before someones name will also create a link to their profile. Note that the @ sign is not for private messaging - that is what the next symbol, DM, is for. • If someone sends you a message with the @ sign in front of your name, it will show up in your @Replies in • DM: Stands for "Direct Messaging." This is the only way to send a private message to a specific user. But you must be followed by the person in order to direct message them. your sidebar. • Click on the Direct Messages link in your side bar. Select the person from the drop down box that you want to follow. Write a message and then click "send.“ • Note: You can also send a direct message from you home page by using the following in your "What are you doing?" box: D @ [username] + [message]62 | T w i t t e r
    • Bit.ly and Go.USA.gov Signing up for Bit.ly or Go.USA.gov • Bit.ly is one way to shorten the • Bit.ly allows users to track number of characters of your their links. New users need to tweet if you want to include a create an account. To create a link. It takes an existing web bit.ly account, simply go to http://bit.ly/ and select "sign address and makes it shorter. up". Fill out the username, email and password for your • Go.USA.gov is another URL bit.ly account, and you will shortener, but it requires the long immediately be prompted to start shortening and tracking URL to be a .gov or .mil domain. your links. • Copy and paste the address of the • Go.USA.gov lets government webpage that you want to send employees create short .gov your followers to. URLs from official government domains, such as .gov, .mil, .si.edu, or • Go to bit.ly or Go.USA.gov and .fed.us URLs. You must have paste the link in the box. an account to use go.USA.gov, and you will receive an email • Click "Shorten.” verification. • Your short link has been created and can now be used in your tweets. • They both provide stats on your link.Example of Bit.ly and Go.USA.gov use How to Follow • To follow a user means that • Once you have your you will receive a users shortened link you updates on your page and/or can copy and paste mobile device if you choose. it into your tweet. • To follow a user (in this case • Major General US Army Africa), search for Jones used bit.ly to the user here. Once you get to shorten a link in his their page, you can click on tweet. Armed with the "Follow" button, shown Science used to the side. Go.USA.gov. • From your home page, click • Clicking on the link on "following" and youll see will take the user to the new addition. the original URL page.To Unfollow a User Using Hashtags • What is a hashtag? ▫ A hashtag is simply a mechanism for tagging tweets. A hashtag is created by adding the pound sign (#) to a keyword or a key phrase (Afghanistan, military), the end result being #Afghanistan or #military. • Why use a hashtag? ▫ The use of a hashtag allows those interested in the topic to easily find related tweets through Twitters search feature. These hashtags should be simple and intuitive so they are more easily found in Twitter search. ▫ #Oilspill or #Afghanistan, for instance, are intuitive to users who are searching for anything about the oil spill or Afghanistan. • Searching with Hashtags ▫ Type "search.twitter.com" into your • To unfollow a user, click on the "following" link on your browser. Type in #afghanistan and click Search. homepage. Click on the box next to who you want to stop ▫ You will now see a list of all the tweets that include this hashtag. If you want to following. Select Unfollow [user]. tweet about Afghanistan with users who have this interest, it would be wise to use the hashtag #afghanistan in your message. • This will remove this user from your list of those you follow. 63 | T w i t t e r
    • Hashtags: Things to keepin mind • Hashtags are included in the character count (140) and so should be succinct. Pick the hashtag that is most relevant to your tweet. In the example here, #DADT is used for Don’t Ask Don’t Tell. • It is not necessary to tag every single tweet. They are most useful when tied to current events, holidays, or presidential and secretarial visits.64 | T w i t t e r
    • Reference Sheet: 65 | T w i t t e r
    • Twitter Quick Reference SheetTwitter Quick Reference Sheet – techniques learned from the very best pagesDo:  Be creative  Use URL shorteners (http://goo.gl/, http://go.usa.gov/)  Use hashtags in every Tweet by searching for what’s out there and creating your own  Tweet links to content (articles, photos, websites)  Tweet breaking news related to your unit  Tweet Army senior leader quotes  Live tweet events  Create your own hashtags for events  Establish hashtags early for an event and advertise  Use Twitter to communicate during a crisis  Follow other Army and DoD Twitter accounts  Check often for new Twitter accounts and achknowledge, follow, share, etc.  Make sure you’re following the correct account, do not follow imposters  Retweet content from other accounts while also adding your organization’s words  Engage with your Twitter audience by asking questions, retweeting their asnswers.  Include usernames of other accounts in your Tweets to boost awareness and followership  Listen to what your followers are talking about  Ask yourself “Would I want to retweet this” before tweeting  Check your messages and mentions daily and respond.  Tweet photos  Create a voice and personality for your organization  Become the go-to resource for timely news and information  Use direct messages to engage with your organization’s followers  Focus on tweeting exceptional content  Mix up your Tweet times in consideration of other time zones  Edit your Tweets and avoid typos  Cross promote other social media pages maintained by your organizationDon’t:  Tweet too many times a day (you will lose followers)  Follow brands (Pepsi, Coke, etc.) It looks like an endorsement  Obsess about followers. Numbers come with time.  Clutter all your Tweets at one time  Tweet on the hour (everyone does that)  Be too promotional  Tweet with unprofessional Twitter language (“lol” “2 be” “be 4”)  Let your Twitter account become stagnant (go more than a week without tweeting)  Add location to Tweets  Be too selective in who you engage with (users will notice who you respond to)Remember:  You do not control what happens to a message once it is posted  Once a Tweet is out there, it’s out there66 | T w i t t e r
    • Twitter Update: 67 | T w i t t e r
    • Twitter Update/All Service Social Media Conference -February 201168 | T w i t t e r
    • How to Maximize the Effectiveness of Twitter: 69 | T w i t t e r
    • Social Media Roundup/Maximizing the Effectiveness of aTwitter Account70 | T w i t t e r
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    • Understanding Hashtag Usage: 75 | T w i t t e r
    • HOW TO: Get the Most Out of Twitter #HashtagsOne of the most complex features of Twitter for new users to understand is the hashtag, a topic with a hash symbol (“#”) at thestart to identify it. Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.The hashtag is a favorite tool of conferences and event organizers, but it’s also a way for Twitter users to organize themselves: ifeveryone agrees to append a certain hashtag to tweets about a topic, it becomes easier to find that topic in search, and morelikely the topic will appear in Twitter’s Trending Topics.So how do you disseminate and make sense of all this hashtag madness? By going through the art of the hashtag step-by-step, ofcourse. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. Just be sure notto flaunt your new hashtag wisdom.Have a tip to share on hashtags or a unique way you utilize them? Be sure to share with everyone in the comments.1. Identifying hashtagsFor new Twitter users, and even we veterans, figuring out what aspecific hashtag is being used for can be a major chore. When a hashtagstarts to trend, it gets even more difficult to parse the informationstream.So what’s the most efficient way to figure out those nasty hashtags? Luckily, there a few great tools that can assist in hashtagenlightenment:What the Trend?: This useful little service makes it really easy to learn about trending hashtags. When something startstrending, What the Trend? will provide a quick blurb on what’s going on.Twubs: Twubs, which we recently reviewed, uses a wiki system to help disseminate information on a hashtag. It aggregatestweets and imports pictures to help illuminate the topics being discussed.Hashtags.org: While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you itsuse over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag.Tagalus: Tagalus is a simple dictionary for hashtags. It’s very easy to find information on thousands of hashtags as defined byother users. You can also define a hashtag by tweeting tagalus.2. Tracking hashtagsWhat’s buzzing on Twitter right now? If you’re a tech journalist, marketingprofessional, or just a person interested in trends, there are many useful tools andtechniques to keep up with the Twitter conversation via hashtags.If you’re trying to track tweets from a hashtag in real-time, Monitter and Twitterfall are good choices. Once again, Hashtags.orgprovides graphs and hour-by-hour information on top hashtags.76 | T w i t t e r
    • One last tip: if you need to track a less popular Twitter hashtag, try setting up a Twilert to get a daily email of the use of aspecific hashtag.For more, be sure to check out 15 Fascinating Ways to Track Twitter Trends.3. Using hashtagsAlthough not terribly complicated, hashtags have some unwritten rules. The primary one to remember: don’t overuse them. Ifevery one of your tweets IS a hashtag, you dilute the usefulness of them by fragmenting the conversation. In addition, manypeople will shy away from you because it seems spammy.Another simple tip: give your hashtag context. Most people won’t actually know what your hashtag means, so give a quickexplanation in one of your tweets or, if you’re making a hashtag, make it very apparent what it’s talking about.Finally, if you’re looking to create a hashtag, be sure that it adds value for yourself and your followers. The best way to utilizethem is when you need to organize information. Conferences, major events, and even reminders (i.e. #todo) can help organizespecific tweets and make life easier on you and your followers.The Twitter Fan Wiki also has some interesting reading material on hashtags if you’re looking to further your hashtag education.4. Organizing hashtagsWhen I speak of organizing hashtags, I’m talking aboutconferences and events, which rely on the hashtag systemmore than almost any other entity. It’s become standard totrack the conversation regarding speakers and afterparties viaa hashtag.If you’re about to put on an event or are looking to take your event to a new level, here are some useful tips for hashtagorganization:- Choose a single hashtag early: This may seem simple, but it is vital to get right. Choose a simple hashtag that represents yourevent or brand. If your event is the Business of the Calling Ducks conference, don’t use #businessofthecallingducks as your tag.How about #bizducks instead?- Remind attendees of the hashtag constantly: On your website, on your Twitter feed, at the opening remarks, and throughoutthe day, make a friendly reminder about your hashtag and that you can track the conversation through it.- Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation trackertool on your website. You can make one via Widgetbox or Tweetgrid. 77 | T w i t t e r
    • What Are Hashtags ("#" Symbols)?Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organicallyby Twitter users as a way to categorize messages.Hashtags: helping you find interesting Tweets  People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.  Clicking on a hashtagged word in any message shows you all other Tweets in that category.  Hashtags can occur anywhere in the Tweet.  Hashtagged words that become very popular are often Trending Topics.Example: Below, @VegNews added the hashtag before the word "vegan" in their message. The word is now a link tosearch results for all Tweets containing "#vegan" in themessage.Using hashtags  If Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet.  Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.)  Use hashtags only on Tweets relevant to the topic.Further Discovery and Reading  The third party site hashtags.org offers an overview of popular hashtags used on Twitter. Find out about trends, look at small, pretty graphs, and search to see if the hashtags of your fantasies exist.  You may also want to read this article about hashtags, which appeared in The New Yorker magazine.78 | T w i t t e r
    • How to Build a Twitter List: 79 | T w i t t e r
    • How To: Use Twitter ListsUPDATE: you can get started with Twitter Lists by following the Mashable Team Twitter List at Twitter.com/mashable/mashableThe just-launched Twitter Lists feature is a new way to organize the people you’re following on Twitter, or find new people. Inactuality, though, Twitter Lists are Twitter’s long awaited “groups” feature. They offer a way for you to bunch together otherusers on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listingsof users, but rather curated Twitter streams of the latest tweets from a specified set of users.In other words, you can create a list that groups together people for whatever reason (the members of your family, forexample), and then you can get a snapshot of the things those users are saying by viewing that list’s page, which includes acomplete tweet stream for everyone on the list. Lists allow you to organize the people you’re following into groups, and theyeven allow you to include people you’re not following.Why Would You Use Lists? There are many reasons for creating lists, but here are a handful of ways that you could use the Twitter Lists feature. What other ways are you using Twitter Lists? Let us know in the comments. Create a Group – Because Twitter Lists create grouped tweet streams of the people that are on them, you can use Lists to organize your tweeps into groups based on anything you want. For example, we’ve created a list of everyone at Mashable. By viewing or following this list, you easily see what all of Mashable’s employees are tweeting about. You could do the same thing with your co-workers, family, or friends, or just group Twitter usersbased on location, subject, or anything else you can think of.Recommend Cool Tweeps – One of the other intended purposes of Twitter Lists is to allow people to recommend other users tofollow. You can create a public list of people you think other Twitter users should follow, then anyone else can visit that list andfollow the people on it (or follow the list).Follow People You Aren’t Following – When you follow a Twitter List, you’re not actually following every user on the list, butfollowing the entire list — those users’ tweets aren’t added to your main stream. You can then visit that list and view its tweetstream. That’s why you can also use Lists to follow people without really following them. For example, if there are users whosetweets you’d like to follow, but whom you don’t necessarily want in your main Twitter stream (perhaps they tweet too often foryour liking), you can add them to a list and then check up on their latest tweets every once in a while by viewing your list.Creating a ListCreating a new Twitter List is a simple process. When logged into Twitter you’ll see a new“Lists” section right below the search box in the right side navigation, simply click on the“New list” link to begin creating a new list. After you click on that link, a window will popup asking you two questions.80 | T w i t t e r
    • First, you’ll be asked to provide a name for your list (i.e., Family, WebTech Tweeple, etc.). The name is also used for your list’s URL, which willbe “twitter.com/username/list-name.” You’ll also be asked if you wantyour list to be public or private.Public Lists – These lists can be seen by anyone, and anyone can followthem. Public lists are ideal for lists of recommended follows.Private Lists – When Twitter says private, they mean private. Only thecreator of private lists will be able to see or subscribe to them — noteven those on the list can see private lists. That means, for example, you could create a list of your competitors and keep an eyeon them without them being any the wiser.Once you’ve clicked the “Create list” button, you’re ready to add users. After you create a new list, you’ll be prompted to searchfor people to add to your list, but there are really two ways to add users to lists. First, you can add users from their profile page,by clicking the lists button and checking off the lists you want to add them to from the drop down menu. You can add a singleuser to multiple lists.The other way to add people, is from any “following” page (i.e., byclicking on either the “Followers” or “Following” links from anyprofile). You’ll also see the lists button next to users that appearon these pages, and can add anyone to your lists by clicking on it.You can add yourself to your lists by visiting your profile page. Keep in mind that each list is currently limited to 500 people, andusers may create a maximum of 20 lists. These limitations could change in the future.Managing Lists Both the lists you’ve created and the lists you’re following will appear in the “Lists” section in the right-hand navigation of Twitter. Private lists will be denoted by a small “closed lock” icon. When you click on you a list, Twitter will load up the tweet stream of those on the list in the main body of the Twitter page — this is similar to how Twitter displays search results. You’ll also see a link to “View list page.” Clicking on that link will bring you to your list’s dedicated page. This is what other people will see when they visit the page if your list is public, with one majorexception: in the top right corner you’ll see links to “Edit” or “Delete” your list. The delete link is self explanatory, while the edit link allows you to change the title of your list, or change its public/private status. To remove users from your list, follow the same procedure you used to add them, but this time uncheck the box next to the list you want to remove that user from. Finding & Following Lists 81 | T w i t t e r
    • When you follow a list, it will show up in the “Lists” section in the right-hand navigation of Twitter. Following lists is a great wayto keep tabs on tweets from a large group of people without needing to add those people’s tweets to your main stream. Hereare some of the ways you can find lists to follow.People You Follow – When you visit the profile page of anyone on Twitter, you’ll be able to see any of the public lists they havecreated, or any of the lists they follow. (NOTE: you may have to click “View all” to see every list if the person has created or isfollowing a large number of lists.) You can also see any of the lists that person appears on. Checking out the lists that yourfriends have created, follow, or appear on, is a great way to locate lists you might be interested in.Listorious – Listorious is a third-party site that maintains a categorized directory of Twitter lists. You can search or browsethrough lists by category, and find the most popular lists.TweetMeme Lists – Readers of Mashable will be familiar with TweetMeme, which exposes the most tweeted links on Twitterand powers the “retweet” buttons on all of our articles. Just like it does for links, TweetMeme also finds the most tweeted aboutTwitter Lists.Once you find a list you want to follow, click the “Follow this list” button to follow the list. You can unfollow a list from the samepage by clicking on the “Unfollow” link.Lists You’re On & Blocking Lists Twitter shows you how many public lists you appear on. Clicking on the “Listed” link on your profile, which appears next to your follower and following numbers, will bring you to a page that shows you every list on which you appear. Your lists page has two tabs: one that shows the lists that are following you, and one that shows the lists you’re following/have made.If you find yourself on any lists you don’t particularlywant to be on (like a list titled, “Jerks,” for example),you can remove yourself from that list by blocking itscreator. Just be aware that blocking a person onTwitter means that person can also no longer followyou. Blocking is not permanent, however, and can beundone.You can block someone directly from the list page, byclicking on the “Block [username]” link, which is located on the right navigation menu in the “Actions” section.82 | T w i t t e r
    • How To Use Twitter ListsTwitter users can organize others into groups, or “lists”. When you click to view a list, youll see a stream of Tweets from all theusers included in that group. This article will help you get started with some lists basics.Note: you dont need to follow another user to add them to a list; if you want to read a users Tweets but not see their messagesin your main timeline every day, lists allow you to do that. Similarly, following someone elses list does not mean you follow allusers in that list. Rather, you follow the list itself.How to Create a ListTo create a new list, follow these instructions: 1. Visit the profile of the first user you would like to add to your list 2. Click the person icon. This brings up a drop-down Actions menu. 3. Select "Add to list" 4. Enter the credentials of your list and choose whether others can see it or whether it is private 5. Check to see if the user you wanted to add was successfully included in that list: to do this, click the person icon and select "Add to list". A checkmark will be added next to lists in which that user is included (shown below under "Adding or Removing People").Some notes about Lists:  20 lists per user  List names cannot begin with a numerical character  List names cannot exceed 25 characters  Maximum of 500 accounts on each listAdding or Removing People From Your ListsYou can add users (including yourself!) from anywhere you see the list drop-down on someones profile. This includes thefollowing:  People searches  Profile pages (including your own)  Yours and other users followers and following listsCheck the boxes of lists you want to include that person in. Uncheckthe box if you want to remove them from the list.Checking out your Lists statsOn your Twitter Profile page, clicking on the “listed” number (which is next to your “followers” number) will bring up a page allabout what lists you are on. Click it to see yours!Viewing List ContentTo view the stream of Tweets from any group of people in lists you follow or have created, follow these steps: 1. Go to your "Home" page 83 | T w i t t e r
    • 2. Click the "Lists" tab on the left panel of the screen 3. Choose which list youd like to view 4. Right away, youll see a stream of Tweets from the users included in that listEditing or Deleting ListsTo edit or delete a list, follow these steps: 1. Go to your Profile page 2. Click the "Lists" tab on the left panel of the screen 3. You will see lists youve created, lists youre in, or other peoples lists you follow 4. Select which list youd like to edit or delete from lists youve created. Click edit to update your list credentials or click delete to remove the list entirely. 5. You cannot add or remove people from your list on this page – you must do that from the profile pages of each individual you wish to add or delete. See above.Subscribing to/Following Other Peoples ListsFollowing a list is as simple as following any other Twitter user. Simply click on the Lists tab when viewing their profile, and selectwhich lists options you want to see. Click the follow button to follow one of their lists.You can also consequently remove yourself from a list by blocking the creator of the list.Note: If the owner of a list that youre following includes a public user that youveblocked, you will still see the updates of the blocked user. This behavior is similar tovisiting the profile page of a public user that youve blocked: youre still able to readtheir tweets.Mentioning ListsYou can link to any Twitter List by mentioning it as you would any Twitter user, justadd a forward slash “/” followed by the list name to list owners username:@/ (example: @SchauerTime/News)Note: Renaming a list will break any links youve posted to that list.84 | T w i t t e r
    • 85 | F l i c k r
    • How to Create a Flickr Account and Upload Photos:86 | F l i c k r
    • Getting Started With Flickr Table of Contents  What Flickr Offers  Flickr Terms of Service and Guidelines  Create an Account  Uploading Photos Getting Started with Flickr  Your Photostream  Sets and Collections  Photo Licenses  Other Features  Pro Account  Tips  Creative Ways We are Using Flickr Flickr Terms of ServiceWhat Flickr Offers and Guidelines • Make sure to read the official policy on Social Media Sites here. • Flickr is a photo management and sharing application. • It allows you to organize your photos and create groups • Register your account with the Social Media registry by going to where members can upload their own photos. Defense.gov page and following the instructions. • You can collect metrics on your photos (available to pro account holders only) • Flickr provides a useful page outlining their community guidelines and terms of use. Be sure to read it at: • Flickr also supports video (90 seconds limit). We won’t go http://www.flickr.com/guidelines.gne into much detail on videos in this guide. For more information on videos go here. Creating your Account Creating your Account 87 | F l i c k r
    • Choosing a Screen Name Add a Logo or “Buddy Icon” •After you login to your •The first thing you need to account, you will be asked do is to upload an icon that to create a new screen represents your Flickr site. name. This would be your This could include your branch, unit, base, etc. service seal or the DoD seal Example: “US NAVY” or a photo of your base or activities your unit is involved in. •After you fill in the screen name, click “Create a New •Click on “Find an image Account” to continue. on my computer” to get started. •On the page that opens, •Then click on “Browse” to click on “Let’s Do It” to select your image and then continue with your click “Upload” to upload it. customizations. •Once your icon is uploaded, click Next. Choose a Flickr URL Customizing a Profile • Flickr allows you to create a URL that makes sense to you •You will next be asked to personalize and your audience. But you only get one chance, so choose your profile. For public diplomacy carefully! purposes, you need only fill in the “Describe Yourself” box. • For example, CJCS Adm. •This should include the purpose of Mullen uses “thejointstaff” as your Flickr site, your unit website, and his custom URL. other information you would like your users to know. • Once you type in your URL, click “Preview.” You will then be given one more chance to look at your URL before you “Lock it in and Continue” Modifying Your Account/Profile Information You can always modify your account and profile information later by going to the “You” link at the top of the page and selecting “Your Account” or “Your Profile.” Uploading Photos88 | F l i c k r
    • Uploading Your Photos Uploading Photos – Flickr Limits Flickr provides the following information on uploading photos:• The next thing you want to do isupload photos.  When you have a free Flickr account, you can upload 2 videos and 100MB worth of photos each• Be sure you own the photos that you calendar month.are uploading. For example, you cannotupload AP photos to your Flickr site.  While the 100MB bandwidth limit for photos is firm, we do allow a little leeway for video in• Click on “Upload your first photos” OR case you encounter transcoding errors, sound sync weirdness, etc. You will be able to delete andyou can click on “You” at the top of the upload a new video. Please note, that if we determine you’re abusing your free video uploadpage, then on “Upload Photos and privileges, we may block your ability to share video.Videos.”  Your upload limits are reset to zero at midnight in Pacific Time Zone (Flickr headquarters time) on the first of each calendar month. You cant recover any of your monthly allowance by deleting photos. If you have a free account, youll see your limit on the upload page.  If you find yourself hitting your limit, try a pro account. Or, you can shoot your photos at a lower resolution or resize them to be more "web-friendly" (like 300KB instead of 5MB). We’ll talk more about the pro account later.Uploading Photos – Using the Basic UploaderFlickr Limits •From here you can upload multiple photos by browsing for each one. Flickr provides the following information on uploading photos:  When you have a free Flickr account, you can upload 2 videos and 100MB worth of photos each •If your photos are part of the same calendar month. group or event, make sure to tag your photos with appropriate keywords.  While the 100MB bandwidth limit for photos is firm, we do allow a little leeway for video in case you encounter transcoding errors, sound sync weirdness, etc. You will be able to delete and •A tag is used like a keyword in upload a new video. Please note, that if we determine you’re abusing your free video upload searches. Use tags that would be a privileges, we may block your ability to share video. common search term for your photo.  Your upload limits are reset to zero at midnight in Pacific Time Zone (Flickr headquarters time) on the first of each calendar month. You cant recover any of your monthly allowance by •Make sure to keep the privacy deleting photos. If you have a free account, youll see your limit on the upload page. setting at “Public” so your audiences can find your photos.  If you find yourself hitting your limit, try a pro account. Or, you can shoot your photos at a •Click the “Upload” button once you lower resolution or resize them to be more "web-friendly" (like 300KB instead of 5MB). We’ll have selected up to 6 photos. talk more about the pro account later.Using the Flickr Flash Editing Photo DetailsUploader •You will now be given the opportunity to add a Title and Description to each • Click on the “Choose photo. You can also modify the Tags that photos and videos” link. A you entered. box will pop up where you can search for your photos. •Be sure to click “Save.” This will take • You can select multiple you to “Your Photostream”, created now photos for upload at one that you have uploaded some pictures. time. • Once you’ve selected your photos to add to Flickr, they will appear in the white box at the top of the page. • You can add more photos by clicking on “Add More” • Make sure to keep the privacy setting set to “Public” 89 | F l i c k r
    • Your Photostream • Flickr gives the title “Your photostream” to all the photos that you upload. This includes showing the Sets you’ve created, which we’ll discuss next. Managing Your Photos Sets, Collections, Galleries Creating Sets and Groups Defined • Now we want to create a  Set: A set is like a photo album, it contains photos. You can see the Department of Defense sets “Set.” A set is a collection here. Check out Air Combat Command’s sets here. of photos, like a photo album.  Collection: A collection contains multiple sets that have something in common or cover the • Click on “Sets” below same theme. For more information on collections, go here. “Your Photostream” or  NOTE: Collections are only available for pro account holders. click on “You” then “Your Sets.”  Gallery: A gallery is a place for you to put up to 18 of your favorite public photos that have • As you have no sets, you been uploaded by others, not you. This may come in handy if you promote a photo contest and need to click on “go to you select a small group of winners or something to that effect. Organizr.”  Groups: A place where you and others can share photos. A group can be public, public (invitation only), or private.  Flickr guidance on Collections, Galleries and Groups. Organizr Create a Set •Add a title to your new Set • The Organizr allows you and a description. to do many things with your photos. •Drag the photos you want in this Set from the bottom • Here we will be creating a of the screen to the box set with the photos that we above. uploaded. •Click Save. • Click on “Create Your First Set”90 | F l i c k r
    • Create a Set (Continued) Groups •You now have a Set. •Click on “Your  A group is a place where you and others can share photos. Photostream” in the upper right hand corner. A group can be public, public (invitation only), or private. •Your Set now appears on the right hand side of “Your Photostream” page.  Join Flickr groups in your region and on topics that are relevant to your service. Share your photos with appropriate groups and ask members of the groups to share photos with you. Photo License Labels •As U.S. Government photos shouldn’t be copyrighted, you’ll need to apply the correct licensing to all your photos. •To do this go to “Your Account.” Then select the Photo Licenses “Privacy and Permissions” tab. •Scroll down the page to the “Defaults for new uploads section” and click the “edit” link next to “What license will your content have.”Photo License Continued Photo License Continued •Next youll need to apply the license to• The license should be changed from all the photos you already have uploaded“None (All rights reserved)” to to Flickr.“Attribution-NoDerivs CreativeCommons” •Click on “Organize and Create” then select “All your content”• Click “Set Default License”. •Click the “Select all” link at the bottom• This license will now be applied to all of the screen.new photos you upload. •Drag your photos from the bottom of the screen to the center box. 91 | F l i c k r
    • Photo License Continued •Finally, click on the “Permissions” tab and the “Change licensing” link. •Here you will select the “Attribution- Other Features NoDerivs Creative Commons” button and click “Change License” •You’re done! Contacts Contacts Continued •Be sure to add other DoD/Service Flickr • Once you have added a contact, click accounts to your contacts. on “Contact list” under the Contacts tab. Ask others to add you too. • Here you will see the contact you •To do this, click on added. “People Search” under the “Contacts” tab at the top of your page. •Search for a Flickr account of a specific unit, or in this case America.gov. Notice you are searching under “People” and not Groups or Photos. •Once you find what you’re looking for, click on “add as contact.” You may need to view their profile first to make sure it is the correct account. Upload by Email Continued Uploading Photos Via Email/Mobile •Your unique email address will be presented as it is on the right. •You can add a Title to your • You can upload photos to your Flickr account through email, photo by placing it in the Subject line, and a making it easy to do from a camera phone (this was the description by putting it in original intent). the body of the email. The example here was done from an online email account, not from a mobile • The way it works is you get a special email address that you phone, but the idea is the can send your photos to. It is unique to your account. same. •Once you click Send, your • Email address uploads can be a great way for officers “on- photo will show up in your photostream (it may take a the-road” to quickly get their content onto your photostream few minutes to appear). (the Flickr administrator can always tweak them later). •For more examples, go here. • To get your unique email address, sign into Flickr and then go to http://www.flickr.com/account/uploadbyemail/92 | F l i c k r
    • Statistics (“Stats”) Pro Account •Without a pro account, the  To be able to have the Collections and “Stats” feature, you need to subscribe to a Flickr pro most you’ll be able to see account. At the moment it costs $24.95 per year. Some posts have already made this are the number of Views or Comments on each of your investment. photos (right).  The benefits to having a pro account are:  Unlimited uploads and storage •With a pro account you’ll be able to receive more  Unlimited sets and collections robust statistics from  Access to your original files Flickr. For more about this, click on the “You” tab  Statistics on your account at the top of your page and  Ad-free browsing and sharing then on “Your Stats”.  HD playback for high-definition video uploads •More information on Stats  Keep in mind that 100MB of photos does not go too far, so if your post wants to upload photos can be found here. from multiple events a month, a pro account may be for you. Also, the ability to collect metrics for your Flickr account will be beneficial in the long term, especially when you want to evaluate the effectiveness of this outreach method.  You can upgrade to a pro account here: http://www.flickr.com/upgrade/ General Tips • Flickr’s Frequently Asked Questions page is very useful. Find it here: http://www.flickr.com/help/faq/ Tips • Here is another page with Flickr tips: http://www.labnol.org/internet/pictures/flickr-guide-do-everything- with-flickr-pictures/4973/Tips on the Photographing PeoplePhotographing of People (Continued)  Be aware of taking pictures of children.  If your photos are User Generated and posted to your social media site, please ensure you have instructions in your  Where possible, ask permission of people you have photos Rules of the Community stating how you will handle of to take the photo, use the photo and identify them in the pictures (i.e. will people submitting pictures be giving up photo. Verbal permission is sufficient for adults, but if certain rights. We recommend you state they will be there may be any questions, we recommend you get this submitted under a Creative Commons license). release in writing.  You can control tagging of photos in Facebook (privacy  Please be sensitive to local cultural issues surrounding the settings/photos & videos) if people want to tag pictures on photographing of people and various locations. your site. 93 | F l i c k r
    • Creative Ways We Use Flickr Chairman of the Joint Chiefs U.S. Army: Descriptive Profile of Staff: Contact Connections  The Chairman’s Flickr site links to other  The Army’s site has a short but informative descriptive profile that links to the Army’s other Our Use of Flickr service pages and advertises them on his site. social media sites. Creative Ways Posts Use Flickr Department of Defense: Sets U.S. Navy: Linking to Flickr  The DoD page organizes its photos into  The U.S. Navy page advertises its Flickr sets: SecDef, CENTCOM, CJCS, etc. site with a My Flickr badge on Facebook.94 | F l i c k r
    • How to Use Flickr: Basics and BeyondFlickr is one of the most popular photo-sharing sites on the Internet. Owned by Yahoo!, Flickr offers its users a website wherethey can create free accounts that let them store, share, and explore digital photos. Flickr is also an online social community,whose members share photos and mutual interests.Flickr was founded by Caterina Fake and Stewart Butterfield. The photo sharing website launched in 2004. Since thenmillions of people have used Flickr photos. Flickr has two main goals: helping people make their content available tothe people that matter the most to them, and enabling photo and video organization in new ways.1 Not only doesFlickr give online users a way to store and share photos, but many cellphones now have Flickr applications that can bedownloaded in order to access and use Flickr straight from your phone.2This page tells you how to set up an account with Flickr, and how to get the most out of your account once its up and running.The guide is broken up into several steps covering registration, uploading photos to Flickr in various different ways, organizingyour photos on Flickr, sharing your photos on Flickr, sharing your photos on your blog with Flickr, participating with thecommunity, and upgrading your Flickr account. Soon youll know How to Use Flickr:Basics and Beyond.This featured video walks you through some of the different ways that you can uploadand share photos with Flickr. Owned by Yahoo, Flickr has become one of the mostpopular photo sharing options on the internet today. There are several different waysoffered by Flickr to upload, store, and share your photos with friends and family.Step 1: Register for a Flickr AccountTo get started on Flickr, youll need to register for an account. Dont worry - its free and it only takes a few moments. 1. Go to http://www.Flickr.com. 2. Click on the "Create Your Account" button located in the top right corner. 3. If you currently have a Yahoo! ID for email, you can use this to log in. 4. If not, click on "Sign Up" to register for a free account. o 5. Fill in the information requested in the three sign-up steps. 6. If youre creating a new Yahoo! account, youll receive two emails: o a confirmation email with a link you need to click to activate your account. o an email with a clickable link that will verify your email address. 7. Open both emails and click on the provided links. 8. Now your account is active! Return to Flickrs home page and sign in! 1. "Batch Organize" will let you work with multiple photos at one time. If you have a group of photos you know are going into the same photoset with the same tag(s), working here will help you. 2. "Sets" lets you create new sets, and move photos into these sets. o Users with free Flickr accounts can create up to 3 sets. If you need more, upgrading to a Pro user status gives you unlimited photo sets. 3. If you belong to a Flickr group, the "Groups" tab lets you post photos to your group(s). 4. "Map" lets you show where the photo was taken. You can make the information as public, or as private, as you wish.  To change the license on a photo, go to the Additional Information section and click the "edit" text next to the rights statement. You can update the licensing rights for this photo, or set a default for all photos you add to Flickr. 1. Search for people you know by typing in their Flickr usernames. 95 | F l i c k r
    • 2. If you see a friend, click on his or her profile image. 3. Then click to view your friends profile. o 4. Click on the link on the righthand side of the page to add this person as a contact.  If you dont know anyone on Flickr, dont worry! You can invite friends to join or meet people through groups. 1. Search within everyones photos to see what else is out there on Flickr. 2. If you see a photo you like, or one you just need to say something about, write a comment in the comment box at the bottom of the page and hit "Post Comment" when youre done. 3. Or, if youd rather communicate more privately, you can send a Flickrmail. 4. Click on the username of the person you want to Flickrmail. 5. Then click on the Profile link. o 6. Select "Send Flickrmail" and then write your message! 1. You can search for groups to see if theres a public one youd like to join. 2. If you find a group, visit its home page to see the posted photos and discussion boards. 3. If you want to join a public group, just click on "Join this group?" Confirm your request on the next page and youre in! 4. If you want to join an invite-only group, click "Join this group?" and fill out the form making your request. The site administrator will either issue you an invitation to join, or reject your application. 5. Once youre in a group, you can post photos (free account holders can post one photo in up to 10 groups, Flickr Pro users have privileges for up to 60 groups). 6. Or you can always create your own group, either public or private!Step 2: Upload Photos to FlickrNow that you have a Flickr account, you can begin uploading and sharing your photos.Upload Via Flickrs Website 1. On Flickrs home page choose "Upload Photos." 2. Click on the "Choose Photos" button. 3. Select the photo(s) you wish to add to Flickr. o To select more than 1 photo, hold down the "Ctrl" key on a PC, or "Apple" key on a Mac as you select photos. 4. When you are ready to upload, click "Open." 5. Select the privacy level for your photos. o You can make the photos private (visible only to yourself). o You can make it visible to you and friends and family who are also on the site. They must be registered with Flickr for you to make images visible to them with this option. o You can make the photos visible to the public - anyone who searches in Flickr will be able to see them. 6. Click "Upload Photos." 7. Once your photos are uploaded to Flickr, you need to describe them. 8. Give each photo a title, a short description, and tags. o Tags are keywords you use to describe each photo. You can search your photos by tag, so choose words and phrases that make sense to you! 9. When youre done, click on "Save This Batch" and your photos, with descriptions, are saved in the system.Upload Via Desktop ApplicationFlickr offers multiple desktop application uploading tools. These tools are faster. Theyre also more convenient. Many are drag-and-drop, and they often have robust functionality that allows you to group images into sets, tag, rotate, and set privacy levelson the fly. Just download one thats right for your system.96 | F l i c k r
    • Upload From Cellphone or Computer Via EmailFlickr lets you upload by email by providing a unique email address to access your account. This allows you to both email photosto Flickr from any computer and from your cell phone. 1. Make sure youre logged in to Flickr. 2. Get your unique email uploading address at this page. 3. Email any photo you wish to upload to that address. (You can only email one photo at a time.) 4. The subject line of your email will be the title of the photo. 5. Anything you write in the body of the email will be the description of the photo. 6. If you wish to add tags via email, hit return after your description and type "tags: " followed by your space-separated tags. o For example: "tags: bulldog puppy cute" 7. A few minutes after you email your photo, it should appear in your Flickr stream.Step 3: Organize Your Photos on FlickrFlickr lets you organize photos by "Sets." Sets are like folders or photo albums, where you can group photos together. You canorganize your photos in any way that makes sense to you. For example, you may start with three folders called People, Placesand Things. Or you might have a set called Paris Vacation which contains all your photos from that wonderful trip. Click on the"Organize" tab.Licensing Photos on FlickrYou may choose to license your photos on Flickr with Creative Commons. You select the level of licensing: commercial or non-commercial, with or without attribution, etc. This means that people may use your photos for other projects, as long as theyfollow the license restrictions.Step 4: Share Your Photos on FlickrNow that your photos are on Flickr, you want others to see them - heres how! 1. Click "Send to a friend" (in the bottom right corner of any Flickr photo or Photoset page). Add the email address of your friend, write a short message, and click "Send." 2. You can also click on the "Share this set" tab at the top of any Photoset page. Enter email address(es), write a short email for whomever you wish to send it to and click the "Send" button. 3. To send a single image, click on that image. Select the URL from your browsers window and copy it. Paste this into your email.Add Contacts on FlickrYoull want to build a network of friends and family on Flickr - the more people you know on Flickr, the more fun youll have onthe site! Click on the "Contacts" tab at the top of any Flickr page.Step 5: Share Your Photos on Your Blog with FlickrWant to post your photos to your blog or LiveJournal? Flickr makes it easy. You can even configure it so that it will automaticallypost photos you take with your cell phone to your blog!Set Up Your Blog on Flickr 1. Go to Add a Blog and select the blogging service you use. 2. Click "Next".3 3. Enter your account details. Youll need to provide your password for Flickr to validate your account. You will be able to choose not to let Flickr store your password information. 4. Click "Next". 5. Check the account details Flickr shows you. Are they correct? 6. If you dont want Flickr to store your blogs password, uncheck the "Store your password?" box. 97 | F l i c k r
    • o Flickr must store your password if you want to post photos to your blog directly from your cellphone. 7. If everything looks good, click "All Done". 8. Youll see a link that will allow you to choose a posting template layout. o If your blog is focused on your photos, you may want to choose the template that will post your photos at 500 pixels wide. o If people on dial-up read your blog, you may want to choose one of the 100 pixel options. 9. Now, so long as your photos are public, you can put them in your blog!Posting Photos to Your Blog From Flickr 1. Go to any photo youve stored on Flickr. 2. Above the photo, in the middle of the row of buttons, you should see a button that says "Blog This". Click it. 3. If youve got multiple blogs registered with Flickr, you can choose which blog to post to. #Give your post a title and some text. 4. Click "Post Entry". 5. Your photo should appear in your blog!Posting Photos to Your Blog From Your Cell Phone Via FlickrAt this time, you can only phone post to one blog from your Flickr account. 1. Go to Account, Upload by email and the to your blog to set up photo phone posting to your blog via Flickr. 2. From the pulldown menu, select the blog you wish to post to. 3. Choose which photo size youd like to display. Consider your audience. If your audience is reading specifically to see your photos, pick the largest size. If most of your audience is on dial-up, pick the smallest size. 4. If youd like the text of your phone message to be the text of your blog post, select "Yes, please". If not, select "No, thanks." 5. Click "Save". 6. On the next page, in the lower right-hand corner, under the headline "Upload to Blog?", youll see an email address. Enter this address into your cellphone. By emailing photos from your phone to this address, they will be posted directly to your blog!Step 6: Participate in the Flickr CommunityFlickr isnt just a way to share photos with people you know, its an online community. Participate as much, or as little, as youlike. For example, you can comment on any photo on Flickr.Groups on FlickrFlickr lets you collaborate on themed photo collections with other users.4 Some groups are public, some are invite-only, andothers are private, but youre sure to find one that shares your interests. 1. Click on the Groups tab on any Flickr page.Step 7: Upgrade and Improve Your Flickr AccountIf you want to increase the number of photos you can upload onto Flickr, visit the upgrade page on Flickr to upgrade youraccount. For $24.95, you get a 1 year Pro account with unlimited storage and uploads.Use Cool Tools on Flickr 1. Dont forget about Yahoo! Go Flickr.5 You can not only upload photos, you can manage them from your cell phone. 2. The free browser, Flock, offers advanced features for Flickr users.6 3. Mashable has a great list of over 100 tools for Flickr.7 If you cant find something cool here, youre not trying!98 | F l i c k r
    • Understanding and Using Tags: 99 | F l i c k r
    • What are Tags?What are tags?Tags are like keywords or labels that you add to a photo to make it easier to find later. You can tag a photo with phrases like"catherine yosemite hiking mountain trail." Later if you look for pictures of Catherine, you can just click that tag and get allphotos that have been tagged that way.You may also have the right to add tags to your friends photos, if your friends set that option in the privacy settings for theirphotos.Heres a list of the 150 most popular tags.One of our members, Striatic, has posted some great tips on the FlickrCentral discussion board.  Tagging it up ~ some suggestions for tagging your images, and  Tagography ~ case studiesIs there a limit on the number of tags I can add to a photo?Yes. Its 75 tags per photo.If you want to add new tags to a photo that has more than 75 tags, youll need to get the number of tags under that limit first.Why arent my photos appearing in searches or groups?If your account is new, first you need to upload at least 5 public photos. After that minimum has been reached, then it shouldnttake more than a few days until your photos appear in searches, groups, etc. To make sure your photos show in searches,remember to add accurate tags and descriptions.If your account is not new and some of your images are not showing, here are a few things you can check,  What is the safety setting? Items marked as moderate or restricted will not show in badges, RSS feeds, for people that have safe search on, or are not logged in.  Is your account hidden from search?  If only some photos arent showing, make sure they are not flagged to be hidden from searches.Ive tagged my photos and videos, why cant I see them on a tags page?Flickr is built upon trust and its important to our community that everyone understand and abides by our CommunityGuidelines and the Yahoo! Terms of Service.There are a variety of reasons why your items might not be showing up, but in most instances the issue should resolve itselfwithin 24 - 48 hours.Can I tell whos tagged another members content?Prior to 12/02/08, this information wasnt surfaced on Flickr, but was available through our API. After this date, mouse over thetag and tool tip will display the name of the member who added this information.100 | F l i c k r
    • What are machine tags?First and most importantly, machine tags are for humans too! A machine tag is just like a normal tag that you a human(hopefully), write in a special format. When a machine (like another server or website) reads it, it can automatically perform aspecial action.An example is upcoming.org. If you are attending this event listed on Upcoming, all you have to do is add the tag"upcoming:event=428084" to the picture and it will automatically show on the Upcoming event page. Upcomings servers lookfor tags with "upcoming:". If it says "event" they know to use it on an event page. Then you tell them which event by adding thenumber at the end.Machine tags always have 3 parts just like the Upcoming example.namespace:predicate=value  a namespace, i.e. upcoming [who is going to care about this tag]  a predicate, i.e. event [what does this apply to]  a value, i.e. 123456 [which one is this]To see this in another example, you can record location information by entering latitude and longitude as geo:lat=12.345678 &geo:lon=12.345678Some other places are using them already like last.fm. But even if you find something they are not being used for, you can juststart writing them in! Thats the beauty of a machine tag. Maybe you and your horticulture friends start tagging plants (i.eflora:tree=coniferous) or you want a way to categorize art in the pictures you see (i.e. medium:paint=oil). You can just write itlike a normal tag and after the data is there, its available to mix up when someone tells a machine to go fetch it.Note: Namespaces and predicates must begin with a character between a - z; remaining characters may be a - z, 0 - 9, andunderscores. Namespaces and predicates are case-insensitive. 101 | F l i c k r
    • How to Tag Photos on FlickrFlickr allows you to share with family and friends. After adding them to this site, you can organize them by date. Later, whenyou need to view certain photos, you can simply bring up photos taken by a certain date or a word designated by a tag. What aretags? Tags are keywords that help you find photos. On Flickr, you can assign up to seventy-five tags to each photo or video.Adding a tag to photos is quite simple.Instructions 1. Bring up a photo that you have uploaded to Flickr. Make sure that you click on the photo to enlarge it. 2. Click on “add a tag”, which is located to the right of the picture. You can choose from tags that already exist by clicking on the words “choose from your tags”. 3. Type a tag that you would like to associate with the photo in the box and click on "Add." Make the tag word appropriate for the picture. For example, a picture of your dog Josh should have a tag of “Josh”. If Josh is at the beach, then add a tag called “beach”. 4. Type more than one tag to each photo. This will give you more options when searching for a photo. For example, if Josh the dog and Mindy are in a photo, type the words Josh, dog and Mindy as separate tags. This way, if you need to search any one of these, all you need to do is type in that word and the photos will come up. 5. Try searching through your photos. Scroll down on the search bar and click on “Your Photostream”. In the search bar that pops up, type in a tag word for a photo that you would like to look up. Notice that photos with that tag pop up.102 | F l i c k r
    • Tips for Effective Flickr TaggingAs I explore Flickr and look at others’ photos, here are some tips I’ve learnedabout effective photo tagging (as well as one pet peeve to avoid):  This one is almost too obvious, but always tag. Add some keywords so that folks will find your photos.  Add some “concept” tags. Think of the emotions, feelings, activities, or general concepts that might apply to a photo. Does the photo depict happiness, reading, or the idea of busy? Add those as tags.  Be consistent with plurality: Choose car or cars. Choose airplane or airplanes. Choose flower or flowers. Pick one method and stick with it, rather than some of each. Or better yet: use both.  Understand spaces: You have two choices to deal with spaces in tags. Either surround the tag with quotes like this: “new york” or simply remove the space and use newyork. If you simply type new york into a Flickr tag box, you’ll end up with two separate tags: new, and york.  Avoid this pet peeve: If you’re uploading a group of photos, take the extra couple of minutes to correctly tag the individual photos. If your batch of 10 photos contains 2 that have rainbows in them, don’t tag all 10 photos with rainbows — folks will get frustrated as they wonder why photos without rainbows are showing up under your rainbows tag.By following some consistent guidelines, you’ll result in more exposure for your photos on Flickr. Feel free to comment with anyother tagging tips. 103 | F l i c k r
    • Caption and Title SEO:104 | F l i c k r
    • 10 Tips to Boost your Flickr ProfileThe popularity of photo sharing is huge, with 3 billion Flickr photos online (last November) and over 2,800 uploads during thelast minute (this stat is continually updated on Flickr.com). So the potential traffic is very high if you have a popular profile - hereare my top Flickr tips: 1. Optimise your images – This doesn’t have to require a large amount of effort, but if you can dedicate some time towards optimising your images by uniquely naming your photos, adding tags and descriptions this can go a long way towards increasing the traffic driven to your images. I’d also recommend uploading the highest quality images possible, unlike Facebook where a small image is normally fine, Flickr will provide multiple sizes of your photo – so a high quality image would look better in this case, providing your broadband speed isn’t too slow! 2. Promote your Flickr profile – There are various blog plugins, widgets and Facebook apps which allow you to show a showreel of your photos. I’d also recommend making the most of social media sites by submitting your best photos to social bookmarking sites. For example, StumbleUpon is frequently submitted with good images from Flickr. Plus you can use Twitter to show your latest photos by dropping a link into one of your tweets. 3. Use images within blog posts – Use your own images, when relevant, within blog posts – linking back to the image on Flickr to generate traffic to your profile. This will encourage clickthroughs and possibly generate friend requests, favourite votes and comments for your images and profile. This is something I’ve done in the past to use travel photos from my personal account, or company photos from the SEOptimise profile. 4. Join & upload to relevant groups – Start joining and uploading your best images to relevant groups. Helping to generate traffic from users who are likely to have an interest in your photos. 5. Make your photos creative commons licensed – I’ve written before about how you can find great images on Flickr to - use for blogging. Apply the same principles to your own photos, allowing bloggers to find your images and use them (if they wish to) on their own blog posts. 6. Encourage image credit links – Include copyright terms or a polite comment within the description of your images, this is to ask users to provide a link back to the original source to credit your image. Normally this would be a direct link to the image on Flickr, but better still why not try asking for a link to your own website? You could also watermark your images, this obviously has no direct SEO value – but it does ensure your image is credited and may result in traffic. 7. Create a company profile – Help to build your own reputation and company image by displaying team photos and images from events which employees may have attended. Here’s an example from the SEOptimise Flickr account, this helps to show a personal side to a company and may help to attract potential clients/customers or new employees. Plus this may rank for a query on your company name, so can be a good listing to help control your online reputation. 8. Sign-up for a pro account – If you have a large collections of photos, I would definitely recommend signing up for a pro account. This is very cheap and allows you to organise your into more sets and collections, in addition to extra storage space, stats and removal of ads. 9. Analyse your stats – This is for pro accounts, but the stats in Flickr can be very interesting. Find out where your Flickr traffic is coming from – whether this is via internal searches, search engines, Google Images or referring sites – you should be able to quickly spot some trends and find new ways to optimise your images and maximise your current traffic. 105 | F l i c k r
    • Add contacts – Don’t overdo this, but by adding contacts who share a similar interest and by adding some of their best imagesas faves you are increasing the chances that your own images will receive fave votes and comments. This will help your imagesto rank highly for competitive queries w106 | F l i c k r
    • 107 | Y o u T u b e
    • How to Create an Account:108 | Y o u T u b e
    • Getting Started with YouTube What YouTube Offers • A video sharing platform that allows you to upload and share videos • Allows you to customize your own YouTube Getting Started With YouTube “channel” which lists videos of your choosing, both those you or others create. A Guide for Creating Official Pages • Allows you to manage comments on your channel and uploaded videos. • Helps you keep track of who is watching your videosCreating a YouTube Account Creating a Profile Continued 6. Create a YouTube account using a1. From YouTube’s home page generic email address that your social(www.youtube.com), click on networks can share. Use a different“Create Account” in the upper password, however, as this will prevent an account from being compromised.right hand corner.2. Create a username – use a 7.Uncheck "Enable Web History".generic username that will serveas the same username for all 8. Fill out the Word Verification.social media accounts that you Click "Create New Account and Finish".create. Check availability.3. Fill out any date of birth, gender,and postal code.4. Both check boxes should beunchecked.5. Click “I accept”.Channel Profile Channel Profile1. It’s important to set up your channelprofile so that your users know 6. Its important to set up your channelsomething about profile so that your users knowyour channel. something about your channel.2. Go to your account name, and select“Account” from the dropdown box. 7. Go to your account name, and select "Account" from the dropdown box.3. Click on “Profile Setup” on the lefthand side. 8. Fill out the “Hometown” as United States and “Country” as your post country.4. Upload an image that is clear andrepresents your channel. Make sure youhave all rights 9. Be sure to Save Changes!to this image.5. Fill out the description, Embassy URLand name portions of the profile. 109 | Y o u T u b e
    • Privacy Settings Creating a Playlist 1. Once you’ve logged in, go 1. Once you’ve logged in, go to your to your account name in account name in the upper right corner the upper right corner of of the page and select the “Account” the page and select the link. “Account” link. 2. Click on “Privacy” in the list on the 2. Click on “Privacy” in the left. list on the left. 3. Uncheck the box labeled “Please use 3. Uncheck the box labeled my account information to provide me “Please use my account with relevant advertising.” information to provide me with relevant advertising.” 4. Save Changes. 4. Save Changes.Edit Playlist Information Upload a Video 1. Fill out the Description and Tags for Now that you have your playlist created, the playlist. start uploading videos to add to it. 2. Be sure to translate the description 1. Click on “New” in the upper left hand and tags into local languages so that corner then select “Video Upload” from your users will be able to find the videos the list. in searches. 2. Browse to the video you want to 3. Save changes once complete. upload then click “Upload Video.” 4. Upload an image that is clear and 3. Make sure you have full rights to represents your channel. Make sure you potentially copyrighted videos before have all rights to this image. uploading them. 5. Fill out the description, URL and name portions of the profile.Add Description and Tags Add Video to Playlist 1. Add a title, description and tags to your You will now see the video you uploaded in video. Be sure to include information in your list of uploaded videos. Now you need local language if necessary. to add the video to a playlist. 2. Select the Category for the video. 1. Click the check mark next to the video 3. Keep the “Share your video with the you want to add to your playlist. world” selected. 2. Click on “Add to” from the playlist list of 4. Click “Save Changes” when done. videos. 5. You may save these changes even if the 3. Check the box next to the playlist you video hasn’t uploaded completely yet. would like to add your video to. In this case it is the playlist we just created. 6. Once the video has finished uploading – this will take some time depending on how 4. Click “Add to Playlist” big the file is – you will see the word “Success” at the top right of your screen. 5. The video you uploaded should now show up under the playlist you designated. 7. You can click on Browse to upload another video or click on “Go to My Videos” In this case, our video about Secretary to continue. Clinton’s visit to India now is under the Secretary of State Trips Abroad playlist.110 | Y o u T u b e
    • Adding Other Youtube Videosto Playlist 1. Find a video you want to add to one of The End your playlists 2. Click on “Save to” • If you have questions or comments, please 3. Select the playlist you want to add the contact the Department of Defense Public Affairs video to – your playlists will New Media and Outreach team at 4. Click “Add to Playlist” – a dropdown menu of your playlists will appear socialmedia@osd.mil. 5. Click the playlist you want, and the video will be added. 111 | Y o u T u b e
    • How To: Customize Your YouTube ChannelYouTube recently redesigned channel pages to make them more dynamic and easier to customize. The beta channels are now ahodgepodge of your uploads, favorites, playlists, and numerous in-channel editing options. Should you upgrade to the newdesign, you have a greater chance of creating an eye-catching channel that’s likely to keep your viewers engaged for longer.YouTube originally made the redesigned channels available to a select group of elite members and new users. Now however, thevideo site is letting anyone upgrade their channel, and eventually they’ll be moving all remaining channels over to the newversion.As previously reported, the redesign allows for wider videos and better organized pages; the result is a viewer-friendlyexperience centered around your content. As such, we wanted to highlight some of the best ways to maximize the redesignedchannels and show you how to customize them to your liking.The BasicsFirst things first: upgrade your channel. There’s absolutely no reason not to. The new design is sleeker, more viewer-friendly,and is just more dynamic than the old design. Plus, it’s pretty painless to upgrade. Simply visit your Channel Design page and click “Upgrade my channel.” You’ll notice immediately that most of your previous channel customizations are already carried over in the new design, which is good news if you put a lot of time and effort into designing your channel’s look and feel. Now that you’ve upgraded, you’ll immediately want to edit the videocontent settings for your newly enhanced channel. Thankfully this can be done with just a few clicks. Find the edit button inupper right-hand corner to view the content selection menu. You can opt to display uploaded videos, favorites, playlists, or acombination of all three.If you select the playlists option, you can then individually select the video playlists you want to include. You also have theoption to adjust the featured content set and the featured video for your channel. Since the featured video is the one channelvisitors will see first, we suggest you peruse your options to find the right setting.In-Channel EditingIn-channel editing is the new black on YouTube, and though basic in concept — you can edit everything without leaving yourchannel — it’s a key time-saver and an incredibly useful upgrade.You’ll notice that the new design is replete with editing options everywhere. You’ll want to take advantage of these to tweak theinformation displayed about you, your activity, and your videos.Here’s what you can edit right from the channel page: recentactivity, privacy settings, displayed settings for profileinformation, subscriptions, subscribers, friends, andchannel comments, as well as channel settings, themes,and modules. You’ve got a lot of power right at your fingertips.112 | Y o u T u b e
    • When it comes to theme and module editing, users with no CSS or design experience will find themselves completely at easewith beautifying their channel design. The themes and colors are pretty self-explanatory, so you can pick a preset theme, starttoying with colors, and get an as-it-happens preview while you tweak. You can still upload a custom background image andadjust the coloring for every element of your channel. Once you’re done, just click save to publish the new design publicly.Also make sure to take a quick look at the modules tab if you’re interested in removing or displaying content modules. You cando away with, or include, these modules: comments, recent activity, friends, subscribers, groups, and subscriptions.Extra Channel TipsAdjusting background image file size: One annoying thingabout YouTube background images is that they’re constrained to256 KB, which means if you have a high resolution image, you’reout of luck unless you’re able to compress the file size with aphoto editor. If all of this sounds foreign, not to worry.An easy way to downsize your image is to use an online photoeditor like Picnik. Simply upload or access your online images from Flickr or Facebook, and click the “Save and Share” tab. You’llnotice that you can select from a few different photo formats (try JPG), and then use the sliding bar to compress the image filesize below 256 KB. Click to save your photo, and now all you need to do is upload it to YouTube (Edit Channel -> Themes andColors -> show advanced options).Expand your color palette: YouTube also only lets you select from 64 different colors, but you can really use any browser-safe color by inputting the right hex code. Why not use a web color chart like this one to have even more choices? Just enter thecode of your choosing into the box next to the color palate, hit enter on your keyboard, and your preview is instantly updated.Keep up with what’s new: YouTube has an under the radar blog dedicated to the Channels Beta project. Since this is a betaoffering, YouTube is pushing out changes and adding new features on a very regular basis. Subscribe to this blog to be the first toknow about what’s new. 113 | Y o u T u b e
    • Tips and Tools:114 | Y o u T u b e
    • Tips and Tools for YouTube Editing a Video The Video Editor is a free tool in your YouTube Account which allows you to edit various clips and produce an entirely new edited video. Here’s what you can do with the Video Editor: • Combine multiple videos you’ve uploaded to create a new longer video •Trim at the beginning and / or Tips and Tools for YouTube ending of your videos •Add a soundtrack from our AudioSwap library • Create new videos without worrying about file formats, and publish the new video to YouTube with one click (no new upload is required) • To get started, go to TestTube and click "Video Editor" (or visit www.youtube.com/editor) You will be given this video editor screen, with your uploaded videos available in the top tab and audio available in the other. Using these simple tools, you can drag-and-drop videos into the bar on the bottom of the screen - the square box for video, the long rectangle for audio. Insight: Statistics and DataEditing Con’t •Insight is a built-in tool that provides •Once you have dropped a video into the statistics and data on your YouTube editing bar, a pair of scissors will appear. By selecting the scissors, you can cut the channel and uploaded videos. video - that is to say, you can edit it to make it shorter, or just to show what you want it to show. •Insight will give you data related to views broken down by video, •In order to edit the video, drag the grey demographics, and popularity by region. bars along the video. What is greyed-out will not show up in the video, what is in color will. You can move the bars by single- •From your profile Account page, click second increments by using the arrows. on "My Account" and then select the Once you have completely edited your video, click save. "Insight: Statistics and Data" link. •By switching tabs to audio, Youtube offers a large variety of music for you to add to your video. Simply select the audio that you prefer, and drag it down into the audio bar, below the video bar at the bottom of the screen. •From there, you can name your video - up above the preview window - and select publish. The video will appear in your collection of videos.Searching for Videos Video Specifications •To search for videos, type in the tag or These were taken from YouTube on preferred video specifications for optimal quality: search terms in the box provided at the • Resolution: Recommended: 1280 x 720 (16x9 HD) and 640 x 480 (4:3 SD). There is no required minimum resolution - in top of YouTube. general the higher resolution the better and HD resolution is preferred. For older content, lower resolution is unavoidable. • Bit rate: Because bit-rate is highly dependent on codec there is no recommended or minimum value. Videos should be optimized for resolution, aspect ratio and frame rate rather than bit rate. •If youre looking for a specific channel, • Frame rate: The frame rate of the original video should be maintained without re-sampling. In particular pulldown and here “usnvayband", click on the other frame rate re-sampling techniques are strongly discouraged. • Codec: H.264, MPEG-2 or MPEG-4 preferred (more details on format below). Channels link. You can also do an • More on Video Formats advanced search which allows you to Source: YouTube narrow it down. • YouTube accepts a wide range of video file formats. The video files below are all accepted by YouTube. Some video formats work best and are most compatible with certain computers, software or devices. •If you dont find what youre looking for * Windows Media Video (.WMV) * .MP4 (ipod/psp) * .3GP (cell phones) * .MPEG in your basic search, you can use the * .AVI (windows) * .FLV (adobe flash) advanced search function. Click on the * .MOV (mac) * .MKV (h.264) "Advanced Options" link to further If you do not think your current video file format is recognized by YouTube, you may get the best uploading results from refine your search. converting your file to MPEG4 video with MP3 audio. • Windows Movie Maker, by default saves projects as .MSWMM files. .MSWMM files are project files (this means the file only contains the layout of your video and does not contain the final video itself). YouTube does not accept .MSWMM files. To upload your Windows Movie Maker video to YouTube, select the "Save to My Computer" option to save the file to an accepted format. You can then upload the generated file to YouTube. • Keep in mind that each time you convert or "transcode" a video from one type of compression to another, there will be some loss in quality, similar to making a photocopy of a photocopy. 115 | Y o u T u b e
    • General Tips Advertising Tips 1. Have relevant content! 1. Cross promote. Think of the Channel as a holding bin. Host the 2. Actively look for content videos on YouTube but tweet the link, post to Facebook, websites 3. Produce your own videos and blogs to get play. 4. Subtitle IIP videos or other videos you use in local language (more on this below). 2. Create a badge and promote the channel on the embassy website. 5. Make sure that you have tags, descriptions and rights to potentially copyrighted videos before uploading them. 3. Be sure to lace key words in the description because Google will pull words out of both the Description and Tags fields. 6. Make sure you post rules for commenting and review the comments for inappropriate ones and answer questions in a timely fashion. The number of comments that come in will depend on how popular the video is. 4. Use tags that other videos of the same topic use to increase visibility. 7. Update weekly. Try producing a weekly short (5 min. max) servicemember’s address focusing on life on duty or simply his/her reflections of that weeks happenings in country. Could focus on humanitarian efforts, community projects, etc. 5. Have videos, along with audio, subtitles, description and tags in local language, so it will be archived and searchable by your end- users.Video Tips 1. Post videos that are current event relevant and be sure to use the tag function. 2. Try not to post anything over 5 minutes. In general 2-3 minutes is about right for internet viewer attention span and lower bandwidths. 3. Post video with some entertainment value. 4. If doing an event or speech just edit the highlights; dont post the whole thing. 5. Click here to learn how to make your videos 508 compliant (helps make them accessible for people with disabilities).116 | Y o u T u b e
    • How to Upload Videos: 117 | Y o u T u b e
    • How to Upload a Video to YouTubeHow to upload a video to YouTubeOnce you edit your video, make sure its smaller than 2GB in size, in an acceptable file format, and less than 15 minutesunless you have permission to upload videos of unlimited duration.If all of these things are in order, you are now ready to upload!To upload your video: 1. Click the Upload link at the top of any YouTube page. 2. Click the Upload video button to browse for the video file youd like to upload to our site. Select the file you want to upload and click Open. 3. As the video file is uploading, enter as much information about your video as possible in the relevant fields (including Title, Description, Tags, and Category). Youre not required to provide specific information, but the more information you include, the easier it is for users to find your video! 4. Click the Save changes button to save the updates youve made to the video file.Have more than one video file to upload? Not a problem! You can upload up to 10 video files in a single uploading session.118 | Y o u T u b e
    • Understanding and Using Tags, Titles, and Captions (SEO): 119 | Y o u T u b e
    • HOW TO: Boost Your SEO with a YouTube ChannelMitchell Harper is co-founder of BigCommerce, a leading provider of shopping cart software used by more than 40,000organizations worldwide. Mitchell has written and published over 300 articles relating to software development, marketing,business, social media and entrepreneurship.While many companies are still focusing SEO efforts on their websites, there are many other ways to boost search results,especially since results are now comprised of all kinds of content, including videos, images, maps, business listings, tweets andeven Facebook Page posts.So how do you expand your efforts without breaking the bank? To boost SEO, consider creating a YouTube channel. Every videoyou post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches forkeywords associated with your business.Creating your own channel is pretty simple — here are four easy steps to kick things off right.Step 1: Choose Your TopicsYou might be thinking “Who would want to watch a video about what Isell?” Well, the answer is probably a lot of people, but they won’t wantto watch “commercials” about your products on YouTube. Instead,people will appreciate informative or entertaining videos about yourproducts that illustrate how to choose the ones for their needs, how touse or fix them, and what special features are available.But don’t stop there. Consider what other expertise you can offerbeyond your products. Whatever business you’re in, you’re probably anexpert at what you do, so share your knowledge. For example:  If you sell women’s apparel, record videos showing how you choose your merchandise, interview local designers or even create how-to videos on coordinating outfits.  If you sell specialty cookies, record a few different videos about where you source your ingredients, how you bake your cookies, and how you package them for shipping.  If you sell wine, record videos of yourself opening, tasting and critiquing the different products you sell. Or, help viewers pair featured wines with seasonal meals. With a bit of creative thinking, you can come up with some really interesting ideas that would be a perfect fit for a regular or even semi-regular video series. Though it doesn’t specifically use YouTube, take a look at Gary Veynerchuck’s WineLibrary.tv for an excellent example of using video to sell your products. WineLibrary pulled in $60 million last year. Step 2: Record Your Videos Once you come up with ideas, you’re ready to record. You can use any high-quality consumer-level camera, and you don’t need to hire a professional videographer. In fact, it’s great if your videos look “home made,” as that just increases the viral appeal and makes them look less like commercials.120 | Y o u T u b e
    • Before you record your video, make a bullet list of 5-10 points you’ll talk about and keep the edited recording under twominutes. At both the start and end of the video, it’s OK to plug your website or business. Make sure to always include alink to your website in the video, which will deliver viewers from YouTube to your product pages.I record the videos for our YouTube channel using a $600 Sony HD video camera, and edit with the free iMovie softwarethat came with my MacBook Pro laptop. At the beginning and end of each video, I include a five-second promo forsoftware and also a link to learn more on our blog, which gets people to come to our website for more educationalcontent.Step 3: Optimize for VSEO After you’ve uploaded your video to YouTube, you’ll be asked to enter a title, description and tags. This is where VSEO begins. Let’s say your company sells shoes and you just recorded and uploaded a video about “casual sneakers.” You want to use the phrase in the title twice to maximize SEO impact –- once at the front and once at the end, like this: “Casual Sneakers — How to Choose Casual Sneakers 101.” Next up is the description. Always include a link at the front of the description back to your website, followed by a carefully craftedparagraph around your key phrase, like this:“http://www.casual-sneakers-101.com — In this video, Casual Sneakers 101 coach Jim Smith explains how to choosecasual sneakers that best suit your needs. Casual sneakers, when chosen correctly, will make it easier to jog and playlow-impact sports. Jim gives clear advice in choosing casual sneakers for men of all ages.”The video description is shown in the search results on Google and is also used to determine which keywords or phrasesyour video should show for. Lastly, remember to use a lot of supporting words that give context to your video. Wordssuch as “jog,” “sports” and “men” help Google figure out exactly what the video is about.Finally, for tags, repeat your key phrase and common variants. Similar to website SEO, stick to 10-15 phrases. Forphrases with more than one word, make sure you enclose them in double quotes, like this:“casual sneakers,” sneakers, shoes, “jogging shoes,” “walking shoes,” “men’s shoes,” casual-sneakers.Step 4: Build a Base of Viewers There are a few creative ways you can begin to “seed” your video beyond posting links on Facebook and Twitter. One idea is to post your content as a “video reply” to other related videos. This gives YouTube context as to what your video is about and starts a steady flow of traffic. To do this, search YouTube for the exact phrase you want to rank for (in this example, “casual sneakers”). Click on each video that comes up and post your new video as a “video reply” to those. 121 | Y o u T u b e
    • Next, start building links back to your video. The more websites that link back to your video on YouTube, the more relevant that video will appear in searches. The best way to do this is simply to find out who is linking back to the most popular videos in your category, searching for that URL in Google to see where it appears, and then reaching out to these sites to ask them to link to your videos. Once your video has had a few hundred views (which doesn’t take all that long), it should start appearing on Google for your key phrase.122 | Y o u T u b e
    • YouTube Video SEO Tips from SES ChicagoSpeakers on the Video SEO panel sharing YouTube SEO tips and examples were:  Greg Jarboe, President & Co-founder, SEO-PR. Greg has done numerous press releases with optimized video content, and hosts the SES Channel on YouTube, which they’ve optimized and promoted 185 videos for to-date.  Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC  Gregory Markel, Founder/President, Infuse Creative, LLC
, and perennial conference speaker for search marketing events such as SES, SMX, and PubCon. Also featured recently on FOX Business Channel on YouTube Video effort by auto company General Motors.YouTube StatsThe panelists agreeing that that the enormity of YouTube’s size – content, traffic, viral presence, etcetera – make it much morethan a video site; rather, it should be treated as a major search engine unto itself. According to a comScore Media Metrix,October 2008 had over 100 million YouTube video viewers, for a total of 2.5 billion searches.YouTube’s SEO AlgorithmYou Tube has a search algorithm that includes the optimization of the following: 1. title 2. description 3. tags 4. number of views 5. ratingAll of these items can be manipulated by the video owner, as well as the viewing/sharing audience, to determine placement inboth YouTube search listings, and carried over to Google’s own universal/blended search listings.The following is an assorted list of YouTube SEO Tips offered by the panel:YouTube Content ideas“How-To” Videos are perhaps the best overall strategy for SEO and viral marketing, says Jarboe. (Smart move can be buildingout a “How-To” YouTube channel, just like the example at the top of this “how to” YouTube search.)YouTube Competitor ResearchMarkel shares that community/social & linking factors weigh heavily indetermining ranking on many video search engines. This includes Ratings,Favorites, Playlists, Comments, Honors, Views, Embedding, Response Videos,and Linking. “Click on a competitors video watch page “Statistics & Data” taband analyze the factors contributing to the video ranking success, then work tomeet or beat them!” he says. 123 | Y o u T u b e
    • Video Dimensions  “Don’t do widescreen!” Even though YouTube now features videos in the 16:9 format, Espinosa’s recommendation is to still export to the standard 4:3 format. The reason why – thumbnails are still optimized for 4:3 dimensions. “Export in 4:3 if goal is universal search and conversions.” he says.Description field  Anchor description length of 27 characters (max) – this is the maximum amount of characters you have for keyword placement before the “three dots” and the end of each video link on YouTube.  Include a clickable URL in the first line of the description tag. The first line of the description is what appears by (And again, if you want to avoid it looking truncated, keep it to within 27 characters.)Video image(s)  Include a call-to-action. Espinosa says to conclude the video with an instructional/visual cue to click on the link, and show your call-to-action right in the thumbnails. (As we’ve reported here, YouTube takes the thumbnails at the ¼, ½, and ¾ mark.  Having a phone number with a solid background really stands out, says Espinosa.  Constant In-Video Description/Branding/Call To Action – Markel says to brand the registration goal site / URL throughout entire video (instead of at the end, which is most common); also, include the registration call to action within the video while suggesting a click on a live URL in the description pane.Piggybacking on Popularity  Add comments with URLs on popular videos. Markel says have your comment written as a codedURL call to action…i.e., “Like football? Check out YouTube (dot) com (slash) user (slash) footballfun.”  Video spin-offs – “Create a video related to popular content and using a similar but NOT copied keyword/title in hopes of it showing up as a related video’ within the popular video’s page and thereby piggybacking on the other video’s popularity.” says MarkelLink buildingMarkel shared that YouTube adds “nofollow” to all video titles… except those displayed under ‘Recent Activity.’ “If possible, tryto keep most desired videos in “Recent Activity” section. The anchor text length on “Recent Activity” link is 27 Characters.Building links to these videos (embedded on-page) is ideal [for SEO]. Plus links to video channel helps with reputationmanagement.”TrackingCheck the YouTube Insight feature for your breakdown of stats:  Source of views. (Views can come from related videos, YouTube Search, YouTube Other, Viral Other, Google Search, Embedded player views, or external links.)  Viewing demographics. (By age range and gender)  Video views over time  Sites linking to your video124 | Y o u T u b e
    •  Geographic views. (What states, regions, or countries your video is most popular in.)  “Hot Spots.” The ups-and-downs, or “engagement” of viewership at each moment in your video, compared to videos of similar length. (ReelSEO note: This is a good way to find out if you may wish to trim your videos for length, if you see a big drop-off in viewership over time.)Optimizing YOUR OWN WEBSITE with YouTube videoEmbedding YouTube videos on your website not only saves on the cost ofstreaming media hosting, but you can also get YouTube’s own tracking stats atno charge as well. Espinosa offers these tips for on-site optimization withYouTube video.  Create a separate text-optimized page for each video on your site.  Surround the video with a description and link to your YouTube page with anchor text being the keywords you would like to rank for.  Submit the same description to each video site (i.e. Yahoo! Video, Youtube, Google Video)  User Google Website Optimizer to help you determine which video works best. You can then set up Goals in Google Analytics and learn which video was the most successful. Create different variations of the video and then simply run a test using the free Google Website Optimizer and change nothing but the video on the different versions of the pages. 125 | Y o u T u b e
    • Five Keys for Creating Viral YouTube TitlesAs with text web pages, from an SEO standpoint the title of your YouTube video is the most important piece of content on thepage. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’sassume that the video is at least moderately watchable and entertaining.Every YouTube video resides on its own page and has a unique URL. YouTube creates HTML meta tags for each of these videoview pages based on different page elements. The title of the video becomes the title tag, the description becomes the metadescription tag, and the YouTube tags become the meta keywords tag (never mind that this tag is ignored by most searchengines). Therefore, writing a good title can vastly affect your video’s click-through from both YouTube and from non-videoSERPs.The following five tips will help you write the most effective titles possible for your YouTube videos.Conduct some keyword researchUsing a free tool like Google’s AdWords keyword tool or Wordtracker, identify what people are searching for around thekeyword niche that your video occupies. For example, if your video is about Dwayne Johnson giving workout advice, plug inkeywords like “workout tips,” or “weight lifting advice.” Most keyword tools, including the AdWords tool, will suggest synonymswith higher search volumes. Like any keyword research, you are looking for the sweet spot between high search volume and lowcompetition. In the following screen shot, the keyword “tips for workout” has a considerably lower competition rating than“workout tips.”Therefore, “tips for workout” would probably be the better choice for a keyword given the higher chance of its ranking. A goodtitle in this case might be Tips for Workout from Dwayne Johnson.use the word “video”Erik Freeman, a link-building guru at The Search Agency, turned me onto this tip a couple of years ago. The concept is simple.Many searches for videos include the word “video.” Including the word in the title of the YouTube video vastly increases yourview page’s relevancy when a searcher’s query contains the word “video.” For example, if your video is a compilation of Bobcatfreestyle tricks, try the title Bobcat Freestyle Video. Keep in mind that this tactic works best when you are targeting searches onnon-video-specific search engines (like Google’s web search). People who search on YouTube use the word “video” less-frequently (in my experience) because it is implied.Be mindful of title character countsGoogle truncates page titles somewhere around the 66 character mark. Any longer and you’ll see an ellipse at the end of yourtitle. Since YouTube automatically adds “YouTube –” to the beginning of every view page’s title tag, you’re already 10 characters126 | Y o u T u b e
    • down before you even start. In the following screen shot, the Google result for the search term “Michael Jackson video” is truncated because it exceeds the maximum character count. There are two disadvantages in this scenario. First, a user will not be able to see the full title, and if there is descriptiveinformation toward the end that might compel a user to click, it will be lost. Second, I have found that clean, non-truncated SERPlistings tend to have higher clickthroughs. If you think of your SERP listing as marketing copy, you would never intentionally cutoff the most visible part of the listing.Be descriptiveThis one seems like a no-brainer, but it’s likely the most common mistake that I see on YouTube. How many times have you seenvideos entitled, AWESOME!, or What? or Genius Moves? It’s understandable that the users who uploaded these videos wereexcited about them, but it’s important to clear your head of amazing-beer-pong-skills induced delirium and remember that mostpeople will have no idea what this video is about aside from what they see in the title, a brief description, and if you’re lucky athumbnail image. Use the title to quickly summarize what the video is about. Instead of AWESOME! try Awesome Soccer Skills.Learn from others’ successes and failures on YouTubeIf you are certain that your video is the greatest thing since Leave Britney Alone but you are having trouble coming up with agood title, spend 10-15 minutes searching around YouTube for similar videos. See if you can find videos that perhaps haven’tgone viral but have views above several thousand. Is there a common thread among several of them? On the other side, is therea common thread among those videos you find with lower numbers of views? Searcher behavior is difficult to predict, but itnever hurts to take a cue from past failure and successes. 127 | Y o u T u b e
    • How to Build a Playlist:128 | Y o u T u b e
    • How Do I Make a Playlist?Here are a few ways to get you started with making Playlists:From the video watch page: 1. Click the arrow next to the + Add to button under the video youre watching. 2. From the drop down menu, choose New playlist... 3. Youll be taken to a page where you can set the properties for your Playlist. 4. Type in the name of your New Playlist and hit Enter on your keyboard. Youll see a message saying, Saved to your playlist.From your Queue: 1. Sign into your account and click on your username in the upper right corner of your screen. Click on My Videos in the expanded menu. 2. Click on the + New button next to the word, Playlist on the left side of the screen. Enter some information for your new Playlist and click Create playlist. If you already have a Playlist, you can skip this step. 3. Click on the Queue link, found right above your Playlists on the left. 4. Check the boxes on the videos you want to add to your Playlist. 5. Click the Add to button found above your videos. Select your new Playlist and click Add videos.Adding to an existing playlist: 1. Click the arrow next to the + Add to button under the video youre watching. 2. From the drop down menu, select the playlist you want to add your video to. 129 | Y o u T u b e
    • Customize Your YouTube:130 | Y o u T u b e
    • Customizing Your YouTube Channel My Channel Now you can begin to customize your channel. You can do this step before you create a playlist and upload videos, but Customizing Your YouTube it helps to have some content for this part. Channel 1. To get to your channel, click on your account name in the upper right hand corner. 2. Select “My Channel” from the dropdown 3. Your channel will appear with a selection of tabs above that you will use to customize your channel.Customizing Your Channel Customizing Your Channel –- Settings Themes and Colors Next click on Themes and You can make your channel more Colors. unique by customizing its appearance. 1. Here you can choose a new color scheme - here we chose 1. Start by clicking on "Settings", then "Forest" and it changed our adding a name and tags to your color to green. channel. 2. Click on "show advanced 2. Make sure to use tags that other options" for more choices. channels like yours use, or that are most likely to be those used by your viewers. 3. Under advanced options you can change the colors by clicking on each color box, or 3.Remember to use the local language if you can add the color code if necessary. you know it - heres a good site. 4. Be sure to Save Changes before 4. You can also "Browse" to add moving on. a background image for your channel. Be sure to "Save Changes"!Customizing Your Channel - Channel Settings – DisplayedModules Content 1. The "Modules" tab allows you to select what sections you would like to show up • Click on the Video and Playlists tab next to the on the lower half of your channel. Player and Grid view symbols. This will bring up 2. Simply uncheck those more options. sections that you dont need/want. The most applicable will most likely be Comments, Subscribers • Which content would you like to display? and Subscriptions. ▫ If you check the “Playlists” box, your playlists will 3. Remember to click "Save display on your channel along with the uploaded Changes." videos and favorites. ▫ Featured layout and Featured video section are next. 131 | Y o u T u b e
    • Featured Layout – Player Featured Layout, Con’tView vs. Grid View 1. Click the "edit" link from your Edit Channel You can decide how your videos are displayed on page. your channel when someone comes to your channel. 2. 2. In the featured layout box, select which • "Player" view highlights one video of your choice in play mode with other view you would prefer videos listed on the right. to have as a layout • "Grid" view shows your uploaded videos in a grid. 3. Save changes • "Player" view is useful when there is a featured video you want to make sure your users see (well show you how next). • While still in the "Edit Channel" page, click on the Player or Grid symbols on the right hand side of the page to get an idea of the different displays.Selecting featured video Managing Channel Comments 1.From the "Edit Channel" page, click on the "edit" link 1. From your "My Channel" design page, on the top right hand side. scroll down to the Channel Comments section. Click on "edit". 2. Click on the "Featured video" box. You can choose to have your most recent 2. Select the radio button that only video as your featured video allows users to comment with your or select "Other" and approval. Save Changes. provide the URL to the video. 3. This is important as you need to vet the comments that come into your 3. You can find the URL of a channel to make sure inappropriate video by looking at the top comments are not posted. bar.Managing Video Comments As with your channel, you want to be able to monitor the comments on each video before they are posted. 1. Go to your "My Videos" page. 2. Under the video you want to edit, click "Edit.“ 3. Scroll down to the Comments section. 4. Select "Allow all comments with approval only." Save Changes.132 | Y o u T u b e
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    • How to Create a Blog:186 | B l o g g i n g
    • Getting Started with Blogging Table of Contents 1. Why Blog? 2. Things to Think About 3. Tips for Successful Blogging Getting Started With Blogging 4. Terms of Use & Blog Moderation Policies 5. Measuring Blog Effectiveness A guide for creating Official Pages 6. Comment Blogging & Guest Blogging 7. Best Practices 8. Resources for Further Reading Things to Think About For USG Official Use For USG Official UseWhy Blog? Only Only  A blog can help you engage with your local audiences in real conversations. • Do you have the content and energy to publish often enough and well enough to be interesting?  Blogs put a human face on the embassy or consulate and create an engaged connection with people in the host country. • Write in the first person perspective and pile on  Blogs are increasingly a news source for mainstream media. the personality.  A blog can improve the placement of your content in search • A blog is more an op/ed than a press release. results - especially if you link to your official Web site and other USG material to the blog. • Make it real and immediate to encourage  A blog gives you an idea of what people in your country are discussion and engagement. thinking about.  If you dont know what blogs are or how they can be used, go to • Allow comments AND respond to them (BTW, the 23 Things and read Thing 1: Creating a Blog. two-way is what engagement means). Tips for Successful Blogging* 1. Start by listening. 2. Determine a goal for the blog. 3. Estimate the Return on Investment (ROI). 4. Develop a plan. Tips for Successful Blogging 5. Review and rehearse. 6. Develop an editorial process. 7. Choose a blog platform and design the blog. 8. Develop a marketing plan. 9. Remember, blogging is more than writing. 10. Final advice: be honest. * From Groundswell, by Charlene Li and Josh Bernoff, Forester Research, Harvard Business Press, 2009 187 | B l o g g i n g
    • 2. Determine a Goal for1. Start by Listening For USG Official Use Only the Blog  Before starting a blog, listen to what is being said on other blogs about issues important to the United States and in your service branch.  What is your goal?  In order to find blogs to follow, you can Google Blog Search. It allows you to search the content of  Reach existing contacts or find new ones? blogs using keywords.  Respond to news stories?  Google Blog Search http://blogsearch.google.com/ (you can search for blog content in other  Connect with family or friends? languages by using Advanced Search.)  Provide a new prospective on life in the military?  The following certified blogs are taken from the DoDLive blogroll  Army Live http://armylive.dodlive.mil/  Know your goal and topic areas before you start.  Navy Live http://navylive.dodlive.mil/  Some ideas:  There are independent bloggers who blog specifically on military and security matters  Military missions  Wired’s Danger Room http://wired.com/dangerroom  Living overseas  Foreign Policy’s The Best Defense http://ricks.foreignpolicy.com/  Small Wars Journal http://smallwarsjournal.com/  Military families  Humanitarian efforts  You can also search Twitter for trending topics: http://search.twitter.com  Health and fitness  Combat photography  Read Thing 2: Searching For Blogs on the 23 Things.3. Estimate the Return on 4. Develop a Plan For USG Official Use OnlyInvestment (ROI)  Who will write the blog? • Use a simple decision support document like a spreadsheet to figure out how your blog will pay off, and how much time it will take and  Will your blog have one or several authors? what kind of support you will need from other people in the armed services  Are you representing yourself, your troops, or your base, etc? o Will you need IT support?  Include others in your decisions about your blog. More people knowing o What about training costs? and collaborating about your blog will increase the chances on success. o Are you following OPSEC?  Consider posting entries written by guest authors who have expertise in topics important to your audience. • Analyze the benefits of the blog in terms of public relations value,  How often will you blog? Will it be daily, weekly, monthly, etc? reader insights, etc.5. Review and Rehearse 6. Develop an Editorial Process • Get ideas from what others do. You can find a  What level of review do the postings need? Good blogs blogroll of Defense-related and government- are personal and informal. Too many cooks (approvals) related blogs on http://www.dodlive.mil will spoil the broth.  If you assign a content reviewer, who will do it if this • Write five to ten posts before you go live and person isn’t available? This process needs to be flexible explore topics you’ll cover. Actually writing and lightweight. You may want to post quickly to respond to events and fast-breaking news. good blog posts will change how you think about blogging.  Blogs must allow comments. Will you moderate comments or allow them to be posted without viewing them first?188 | B l o g g i n g
    • 7. Choose a Blog Platform 8. Develop a Marketingand Design the Blog Plan  If you want people to read your blog, you’ll need to market it.  You can use free blog software such as Blogger, http://www.blogger.com, or WordPress,  Target your content to a specific audience http://wordpress.com.  Announce your blog with traditional methods, such as a press release and emails to your contacts.  If you use one of these free Web-based blog  Place a hyperlink on your official Web site to your blog. programs, remember to use a generic email address so it can be shared with others.  Integrate your social media channels (Facebook, Twitter, Flickr, etc.) into your blog. When you post to your blog, let your readers know by posting it to your social media sites.  Some posts host the blog on their post’s Web server. You can freely download WordPress at  When you comment on someone else’s blog, link back to your blog. http://wordpress.org.  The text of your blog postings will also help: use the name of your base, troop, etc and topics that resonate with your audience in the titles and text of your posts so that your content will be picked up in search engines.9. Remember, Blogging is 10. Final Advice: BeMore than Writing. Honest and Original • You must be willing to monitor other blogs, • Verify your facts and provide links to additional respond to comments made on your blog, and in information. Readers must trust your integrity. general, be part of a dialogue. • Be transparent and open with your readers. • Engage your audience, even if the topic is controversial. You want to know what people • Don’t just repeat on your blog what you posted are thinking. You want different opinions. on your Facebook or Twitter. Take a new slant on your topic: expand, explain and engage. For USG Official Use Only Terms of Use & Blog Moderation Policies  You must include terms of use on your blog.  These terms provide guidelines about what type of content you will and won’t accept from your readers. Terms of Use and Blog  You can adapt language from terms of use from DoD Live and the Social Media DTM Moderation Policies  DoD Live: http://dodlive.mil/index.php/disclaimer  Social Media DTM: http://www.dtic.mil/whs/directives/corres/pdf/DTM-09-026.pdf  If you decide to moderate your blog before comments can go live, you’ll want to document this policy as well.  The goal is to be transparent. Your readers don’t want any unpleasant surprises.  Be robust and tolerant. Just because someone disagrees with the blogger is not enough reason to take a comment off a blog.  We have provided examples of how some posts have handled terms of use and moderation policy information in their blogs. 189 | B l o g g i n g
    • Terms of Use Example For USG Official Use Only Moderation Policy Example • This screenshot was taken from the • The Defense Department’s Social NavyLive, the offical blog of the Media Hub has an approved User United States Navy Agreement that you can link to or copy and use for your blog. • To view this page, please go to http://navylive.dodlive.mil/about/ • You can also read the entire text of the DoD Social Media Policy by accessing http://www.dtic.mil/whs/directives/c orres/pdf/DTM-09-026.pdf •DoDLive uses Wordpress as a base for its blogs.Using Guest Blogger Measuring Blog Effectiveness For USG Official Use OnlyEntries  Comments are not a reliable indicator of how many people are • Gina Hill, the wife of a wounded reading your blog. Most of your community will be listening and soldier, guest blogged on DoDLive “lurking,” not commenting. on the subject of PTSD and her personal struggles of supporting  If you use Blogger.com, you can install Google Analytics her husband during these rough  Google Analytics tells you which blog posts were accessed, how long your times. readers stayed, how they accessed your blog, and more.  How to do it: http://www.eblogtemplates.com/how-to-install-google- analytics-on-blogger/  WordPress.com has a rudimentary statistical package installed in the blog software, but will not allow you to use Google Analytics.  Ask your Webmaster at post if there is a possibility of using the same analytic software as the post’s Web site.Comment Blogging & Guest For USG Official Use OnlyBloggers  If, after analyzing your resources you decide not to blog, consider having staff or troop members join other communities and comment on existing military-related blogs or blogs similar to yours. Best Practices from the  Some general guidelines: A comment blogger must include his/her name and Field professional position Must adapt the language of the blog Must not be overbearing or rude  Encourage staff or other troop members with relevant expertise to offer to write guest entries on your blog190 | B l o g g i n g
    • Blogs Should be Written in For USG Official Use Only Blog Writer Should Provide athe First Person Human Face• Bob Carey was a guest-blogger on DoD • This screenshot was takenLive who wrote about the Federal Voting from US Air Force Live, theAssistant Program. Notice how he talks official blog of the USAFabout his life, his personal experiences,and his emotional investment into hisproject. • SSgt Thomas Ryan not only includes his picture, but writes with a voice that• See the blog at showcases his personality.http://www.dodlive.mil/index.php/2010/06/making-registering-and-voting-easier-on-you/ • You can see the blog at http://airforcelive.dodliv e.mil/index.php/2010/0 5/toughest-military-jobs- in-the-words-of- firefighter-ssgt-thomas- ryan/ Explain Your ModerationBe Transparent For USG Official Use For USG Official Use Only Only Policy• The DoD Live blog clearly identifies itsbloggers and staff members. • It’s important to be clear about how you moderate comments.• You can view this page and the rest ofthe DoDLive team at • This example is from the DoD Livehttp://www.dodlive.mil/index.php/abo blog.ut-emerging-media-2/Reply to Comments If For USG Official Use OnlyNecessary • You don’t need to comment on every posting that someone in your community creates, but you should respond when it’s appropriate or when Resources for Further Reading you want to get the conversation back on topic. • Commenting back and forth humanizes the blogger and makes real engagement happen. •From Obama Today, at http://blogs.america.gov/obama/ 191 | B l o g g i n g
    • Articles about Blogging For USG Official Use For USG Official Use Policy Guidelines Only Only  Blogs, from WebContent.gov • The Department of Defense released its official policy on  Blogging Lessons For and From Journalism, from the Blog Herald new/social media in February 2010. The policy (Directive-Type Memorandum 09-026) states that the  How to Avoid Getting Burned From Negative Comments, from The default for the DoD non-classified network (the Viral Garden NIPRNET) is for open access so that all of DoD can use  How to Build Lasting Relationships with Your Readers, from new media. Inspiration Bit  Marketing Your Blog: 10 Essential Tips You Should Know, from • This is DoD’s first official policy on new media. Hongkiat  InfoCentral Page on Blogs, from PD ToolkitBlogging Software How- For USG Official Use OnlyTo Guides • Getting Started With Blogger, from Google.com • Blogger Help, from Google.com • Web-based WordPress.com help: o Your Website or Blog on WordPress.com, from Delphis, Ltd. o WordPress.com Support • WordPress.org help (this is for free software that is downloaded to your server) o WordPress.org Support192 | B l o g g i n g
    • Getting Started with BloggerGetting started with BloggerBlogger offers an easy way to collaborate, discuss, or share your thoughts with others.This guide can help you familiarize yourself with the main features of Blogger and get started writing your own blog.To start using Blogger, simply sign in with your Google Account. (If you use Gmail, Google Groups, or orkut, you already have anaccount.) If you dont have a Google Account yet, you can create one now.Contents  Create a blog  Write a post  Add an image  Add a video  Privacy and permissions  Customizing your layout  Follow other blogsCreate a blogTo get started with Blogger, visit the Blogger homepage, enter your username and password, and click Sign in. Enter adisplay name and accept Bloggers Terms of Service. Then click the Create a Blog link and get started!Pick a name and address (URL) for your blog. Then, choose your favorite template (this is how your blog will lookwhen you publish it). Now get greative, add information to your personal profile, and customize how your blog looks,if you feel up to it. Start blogging now!Write your postOnce youve signed in to Blogger, youll see your dashboard with your list of blogs. Heres what you need to do: 1. Click the NEW POST button and enter anything you want to share with the world. 2. Next, youll see the Create New Post page. Start by giving your post a title (optional), then enter the post itself: 3. When youre done, click the Preview link to make sure its ready to go: 193 | B l o g g i n g
    • 4. Once youre satisfied with your post, click the Publish button. This will publish your new post.Add an imageYou can add an image from your computer or the Web to your blog. Click the image icon in the post editor toolbar. Awindow appears prompting you to browse for an image file on your computer, or enter the URL of an image on theWeb.Once youve selected your image, you can then choose a layout to determine how your image will appear in your post:  The Left, Center, and Right options allow you to customize the way your blog text will flow around your image.  The Image size options will determine how large the image will appear within your post.Click UPLOAD IMAGES to add your image, and then click DONE when the notification window appears telling youthat Your image has been added. Blogger will then return you to the post editor, where youll see your image ready tobe published to your blog.You can also publish images to your blog using your mobile device, Googles free photo software Picasa, or a third-party service like flickr. Learn moreAdd a videoTo add a video to your blog post, click the film strip icon in the post editor toolbar above where you compose your blogtext. A window appears prompting you to Add a video to your blog post.Click Browse to select the video file from your computer that youd like to upload. Note that Blogger accepts AVI,MPEG, QuickTime, Real and Windows Media files and that your video must be less than 100MB in size.Before uploading your video, add a title in the Video Title box and agree to the Terms and Conditions (youll onlyhave to do this the first time that you upload a video with Blogger). Then click UPLOAD VIDEO.While your video uploads, youll see a placeholder in the post editor showing where your video will appear. Youll alsosee a status message below the post editor letting you know that your upload is in progress. Depending on the size ofyour video, this usually takes about five minutes. When it is complete, your video will appear in the post editor.Want to see this in action? Click the link to watch a video on how to add a video to your blog post:Adding a video to your postCustomizing your layoutYour template is a fun way to customize your blog. When creating a new blog, youre first asked to choose a defaulttemplate, this is the basic design of your blog. You can choose from customize your blogs design using our intuitive194 | B l o g g i n g
    • drag-and-drop interface. You can also add powerful gadgets such as slideshows, user polls, or even AdSense ads.Changing the fonts and colors on your blog is easy too. If you want more precise control over your blogs layout, youcan also use the Edit HTML feature. To edit your blogs layout, follow these steps: 1. Click the Layout link from your dashboard below the blog you would like to customize. 2. From the Page Elements sub-tab, click Edit to edit existing gadgets, or Add a Gadget to add new ones. 3. To add a new gadget after youve clicked Add a Gadget, simply click the plus sign next to your desired gadget. You can choose from gadgets by category, or search for a specific gadget in the top right of the pop-up window. 4. Once youve added the necessary information to your selected gadget, click SAVE. Your layout changes will appear instantly.Privacy and permissionsBy default, your blog is completely public, and can be read by anyone on the internet. However, if you want to keep itprivate, you can do that, too. You cna change these settings on the Settings | Permissions tab. 1. Under the Blog Readers heading, youll probably see Anybody selected as the default. When you change this to Only readers I choose, youll get an Add Readers button. 2. Click the Add Readers button and then enter the email address of a person to whom youd like to grant access to your blog. To add multiple people, separate their addresses with commas. 3. For each address entered, the Google Account associated with that address will be given access to view your blog. If an address is not associated with an account, that person will receive an invitation email with a link allowing them do one of three things:  Sign in to an existing account.  Create a new account.  View your blog as a guest (no account required).Follow other blogsWith the Blogger Following feature you can keep track of the blogsyou follow via your Reading List on the Blogger dashboard. There are several ways to become a follower of a blog.One of the easiest ways is to visit a blog that has added the Following widget, ad then follow these steps: 195 | B l o g g i n g
    • 1. Click the FOLLOW THIS BLOG link under the Followers widget. 2. Youll then see a pop-up window with the options to either follow publicly or anonymously. 3. Select how youd like to follow the blog, then click the orange FOLLOW button. Youre now a follower of the blog! If you chose to follow the blog publicly, your profile picture will be displayed on the blog with a link to your Blogger profile. 4. When you become a follower of a blog, the blog will also be added to your Reading List on your Blogger dashboard. Additionally, you can become a follower of any blog or URL (even if the blog doesnt have the Followers widget) by adding the blog to your Reading List on the dashboard.196 | B l o g g i n g
    • Dos and Don’ts of Blogging: 197 | B l o g g i n g
    • 152 Dos and Don’ts of Business Blogging19 Dos & Don’ts before you start 1. Do host your blog on your own domain 2. Don’t spend hundreds of dollars hosting your blog when you are first starting out. 3. Do make sure your blog can handle traffic from social media sites 4. Don’t go for too cheap/free hosting plans. You do not have to spend a fortune since you can get a decent host for less than $20 a month. 5. Do brainstorm 30-40 topics for your blog before you start 6. Do have 10 posts written and posted before you launch the blog 7. Don’t create filler posts to have 10 posts for launch 8. Do invest money to get a professional blog template 9. Don’t think that you have to spend a fortune creating a professional looking blog. A professionally designed template can cost as little as $400 10. Do comment on other blogs in your field before starting out 11. Don’t spam other blogs just to get your name out there 12. Do define success metric for your blog before you start blogging 13. Don’t set unreasonable success goals that are too difficult or too easy to achieve 14. Do understand why you are blogging 15. Don’t think that blogging will solve your business problems 16. Do understand the time commitment it takes to blog 17. Don’t think that blogging will take less than couple of hours a week 18. Do use an SEO friendly platform. By the way: Word press is the best for blogging! 19. Don’t use a CMS for a blog. We used Joomla for our blog, and it was too much headache 31 Dos & Don’ts After you start 20. Do commit to a regular posting schedule 21. Don’t kill yourself if you are not able to keep up with your schedule 22. Do understand that traffic and comments will take time to come 23. Don’t get too frustrated if takes months before you see any comments on your blog 24. Do spend a reasonable amount of time every day reading other blogs 25. Don’t spend hours every day reading other blogs 26. Do select the categories for your blog carefully 27. Don’t have more than 10 categories for your blog 28. Do optimize your blog for SEO or hire someone to help you do that 29. Don’t think that anyone who claims to be an SEO expert is actually one 30. Do get a feedburner account for your RSS management 31. Don’t get hung up on RSS membership fluctuation 32. Do Install Google analytics to track your daily visitors 33. Don’t get stuck on daily fluctuation in traffic or unusual traffic hikes 34. Do Analyze keywords people are searching on to get to your blog 35. Don’t stuff your posts with keywords to get search engine traffic 36. Do invest the time to add pictures to most of your blog posts. Use a site such as istockphoto.com to purchase images for your blog 37. Don’t steal images from other websites! 38. Do optimize images before you use them 39. Don’t spend too much money on image optimization software. XT has a free version and you can pay $ to purchase the software 40. Do keep your blog conversational198 | B l o g g i n g
    • 41. Do create a series of blogs about topics you are an expert in42. Don’t pretend to be an expert on everything43. Do create a meaningful about us page44. Don’t make your about us page too corporate45. Do get to know other bloggers personally46. Don’t calculate every blogging relationship in dollars and cents47. Do create a robot.txt file48. Don’t copy a robot.txt file from anywhere without really understanding it49. Do allow users to subscribe to your blog via RSS or via email50. Do use a full RSS feed 27 Dos & Don’ts Topics:51. Focus your blog on specific niche52. Don’t think that 100% of your posts have to be on one topic53. Do keep a running list of topics that you can write about54. Do share case studies and client success stories on your blog55. Don’t share client success stories without their written consent56. Do be authentic57. Don’t do something you are not comfortable with58. Do be honest59. Don’t share too much information60. Do share your knowledge with your readers61. Don’t think you cannot sell your services through a blog62. Do write a post each day63. Don’t post a blog each day. Writing a blog and posting it are two different things. 3 strong posts a week can do wonders64. Do use Hittail to get suggestions for long tail keywords65. Don’t follow Hittail suggestions blindly.66. Do interview leaders in your industry67. Don’t assume that just because you are just starting out, industry leaders will turn your interview requests down.68. Write “how to” articles69. Write a “secret to” post70. Write a tutorial post71. Do create a 101 post72. Do write a post about the top 10 blogs in your niche73. Don’t use random judgment to determine the top 10 blogs in your niche instead relying on Google PR, technorati rank and Alexa74. Do write a post that reviews books in your niche75. Don’t write a review about a book you never read.76. Keep most of your posts to less than 700 words77. Do write pillar posts that explain topics in great details 21 Dos & Don’ts of marketing and promoting your blog78. Do plan on investing time and money to market your blog79. Don’t think that marketing your blog means posting regularly!80. Do use your blog as a way to increase your brand online81. Don’t rely on your blog as the only way to increase your brand online82. Do allocate sometime in your weekly schedule for blogging activities83. Don’t stretch yourself thin to keep up with blogging activities84. Do spend at least 50% of your blogging time off your blog (commenting, emailing, reading other blogs)85. Don’t conduct networking blogging opportunities without a plan: planned comments and emails can help promote your blog if done correctly 199 | B l o g g i n g
    • 86. Do use your blog to market your business tactfully 87. Don’t make your blog a sales brochure for your business 88. Do create content for social media sites 89. Don’t make all your content targeted for social media 90. Do use social media sites such as Digg, Stumble upon, Reddit to promote your blog 91. Don’t submit your content to these sites. Find a friend who can submit the content for you 92. Establish relations with other bloggers in your niche 93. Don’t spam other bloggers in your niche 94. Do invite guest bloggers to post on your blog 95. Don’t let your guest bloggers write without any guidelines 96. Do write guest blogs 97. Don’t write a guest blog in a topic that does not relate to your niche at all 98. Do use contests to promote your blog 4 Dos & Don’ts of bloggers: 99. Do Ask people in your company to blog 100. Don’t force people to blog if they don’t like to do so 101. Do review the posts of your colleagues before posting them 102. Don’t fix more than grammar or spelling mistakes in a colleague’s post 10 Dos & Don’ts comments: 103. Do create and enforce a comment policy for your blog 104. Don’t hide your comment policy. We are guilty of this one 105. Do encourage comments on your blog 106. Don’t allow abuse to the comment on your blog 107. Do respond to comments on your blog 108. Don’t think that you have to respond to every comment 109. Do reword your commentators by linking to them 110. Don’t link to commentators on your blog for the sake of linking. Remember, only link to good content 111. Do visit commentators blog and leave a comment 112. Do email commentators to thank them and start a relationship with them 11 Dos & Don’ts of links coming in and going out: 113. Do check your technorati ranking every day 114. Don’t think that technorati is the authority site on blogging! 115. Do monitor incoming links to your site 116. Do visit blogs that link to your site and leave a meaningful comment 117. Do create link worthy content and links will come in 118. Do email other bloggers telling them about good content posted on your site 119. Do not spam other bloggers with every topic you post 120. Don’t get frustrated if it takes a while for links to start coming in 121. Do select your links in your posts carefully. You are telling your readers that you vouche for the quality of each link 122. Do link to other blogs in each post: we usually try to link to at least 3 other blogs in each of our posts 123. Don’t link for the sake of linking 6 Dos of formatting and design 124. Do keep a blog log and journal any changes (design, plugins, etc) in the blog200 | B l o g g i n g
    • 125. Do use your picture next to each blog post126. Do include a clear RSS button on the left/right nav127. Do use a tag line next to the name of the blog to inform new users the topic/niche of your blog128. Do display your most popular posts129. Do display your pillar content in your left or right navigation 16 Don’ts of business blogging130. Don’t require visitors to login to view your blog131. Don’t require visitors to login to leave a comment132. Don’t quit too fast133. Don’t vent frustrations concerning clients/co-workers/bosses in your blog134. Don’t dig deep into your personal life, try to keep the blog’s focus business related135. Don’t post anything you don’t want Google to pick up136. Don’t use adsense on your blog137. Don’t quit blogging if you cannot keep up with your schedule.138. Don’t over post. 3 posts per week are plenty.139. Don’t start another meta blog: There are too many blogs about blogging140. Don’t start another SEO blog141. Don’t offer blog coaching services if you just started blogging or if your blog hardly has any comments on it!142. Don’t think you will make a lot of money directly from blogging143. Don’t think that content is enough to get people interested144. Don’t badmouth your competition145. Don’t allow others to high jack your blog 7 Random Dos of business blogging146. Do think about hiring a virtual assistant to help you with auxiliary tasks for your blogs147. Do consider hiring a ghost blogger!148. Do read and subscribe to Chris Garrett on New Media daily149. Do read and subscribe to Copy Blogger daily150. Do read and subscribe to the invesp blog daily151. Do be patient152. Do have fun 201 | B l o g g i n g
    • Blog Comments Dos and Don’tsA blog without comments is like having a conversation with yourself.Having people commenting on what you’ve written and leaving remarks on other’s blog posts is what makes theblogosphere go round.What are the do’s and don’ts when it comes to blog comments? As a WordPress blogs two of the most commonlyused anti-spam comment plugins are Akismet and GASP (GrowMap Anti-Spambot Plugin) and these can save you a lotof time trawling through pointless comments and blatant attempts at getting backlinks.Blog readersIf you frequently comment on other people’s blog posts, the next four tips are for you…Add something constructive to the debateAnyone can write “Nice post – thanks for sharing” or something similar. If you want your comments to stand a goodchance of being published you should try to add something to the topic being discussed.For example if someone has written a top 10 reasons style blog post, you may want to chip in with one or two reasonsof your own to create further discussion.Engage with other blog readersA blog with lots of comment is a better place for everyone. If you’ve got a genuine interest in the subject matter youshould debate it with other people who’ve left comments. Responding directly to what others have said and havingan in-depth discussion can help you portray yourself as an expert in your field.Consider your own reputationIf you’re posting comments on other people’s blogs, you should remember that what goes around usually comesaround. If you’re deliberately abusive or critical without any foundation you may find yourself getting a taste of yourown medicine via comments on your own blog.You also need to consider your own reputation and that of your business. A bad reputation can spread very quicklyonline nowadays.Register with Gravatar.com before leaving commentsMake your comments more individual and memorable by registering an avatar for your blog comments atgravatar.comChoosing a photograph of yourself is a good idea and will help make your comments more personal as well asstanding out against those who have a generic avatar.202 | B l o g g i n g
    • Tips for Better Blogging: 203 | B l o g g i n g
    • Social Media Roundup/7 Tips for Better Blogging Social Media Roundup Agenda This week’s Social Media Roundup examines the importance of blogging and gives tips that will help your unit use blogs effectively to supplement its other social media efforts. Social Media Roundup  Introduction 7 Tips For Better Blogging:  Start in the right place How to Maintain a Successful Blog  Develop a voice  Learn about your audience  Spark the conversation  Break news  Bring news to bloggers/journalists  Get others involved Social Media Roundup Social Media Roundup Before Facebook and Twitter, there were blogs Blogging Tip 1: Start in the right place  With the rise of Facebook, Twitter and YouTube, many people consider blogging to be a thing of the  As with any other social media past, but this couldn’t be further from the truth. platform, it’s important to have a strategy for your blog before you  While it’s difficult to ascertain an exact number, it’s decide to create one. reported that as of March 21, 2011 there are over 158 million public blogs in existence (source: BlogPulse:  Set goals and determine what you http://www.blogpulse.com/) want to accomplish with the blog  According to Quantcast.com, over 260 million before getting started. people worldwide visit one or more  Drafting a solid blogging strategy WordPress.com blogs every month, and they view refines the focus of your blog. This over 2.3 billion pages on those blogs each month. will help make sure you stay on  Blogging was around long before social point with command messages networking sites like Facebook and Twitter, and it while at the same time providing can still play an important role in your unit’s social content that keeps your blog media efforts. Here are 7 tricks that can help make interesting and engaging. your blog more relevant in this social media world. Social Media Roundup Social Media Roundup Blogging Tip 2: Develop a Voice Blogging Tip 3: Learn About Your Audience  When writing for your organization’s  Watch how readers respond to your posts. blog, everything you write is official, but  You can gauge the strength of your content you want to avoid using the same through the “retweet” and Facebook “share” official tone you’d use with professional buttons that can be installed on your blog posts. correspondence. Blogging is a more  Watching comments also helps determine how conversational, so it’s important to successful a post is. In just a few weeks, you can maintain a tone that encourages learn what resonates well with your audience. reader participation.  Keep in mind, not all posts are going to generate  Blogs give your organization the a lot of buzz. Each command has set messages opportunity to cover and comment on it wants to communicate. The trick is finding a unique topics and events. In order to way to balance the “medicine” with the fun. keep your audience engaged, speak to  You can improve the content of your blog by them in a tone that sounds less like making the “medicine” more digestible. Taking a press release and more like a press release or a speech transcript and turning it conversation between friends. Blogs into an engaging, conversational post is key do more than report news, they when maintaining a successful blog. facilitate the discussion, so tone is key.204 | B l o g g i n g
    • Social Media Roundup Social Media Roundup Blogging Tip 4: Spark the Conversation Blogging Tip 5: Break News  Blogging and social media use is about the conversation. It’s good to have people  A blog is an excellent place to break a story. reading your content, but it’s better to get them discussing your content.  Organization blogs are the inside track to the  Social networking sites put information out in short bursts, while blogging gives you most unique and interesting news. Having an the opportunity to examine an issue in-depth and then ask your readers to comment inside blogger on the spot makes it possible and offer their opinions. to break news long before the mainstream  Craft your blog with your readers in mind. Cover interesting content. Then at the end media picks up on it. of the post, include a call to action. Ask a question, or ask your readers to talk about  Blogs help your organization become the first their experiences. Keeping your readers engaged keeps them coming back and to comment on a unique story or a new helps add relevance to your blog. training exercise. Be aggressive and creative with your blog; you never know when your post will be picked up by the media.  In crisis communications, blogs can give in- depth details. You can then drive more traffic to important crisis communication blog posts by linking to the blog on Facebook and Twitter.* Social Media Roundup Social Media Roundup Blogging Tip 6: Bring the News to Bloggers Blogging Tip 7: Get others involved Keep in contact with bloggers and ask what type of  As a unit blogger, you can’t do it all. information they would like to learn more about. There is a lot of great content out there and as a blog manager, you To keep these blogger relationships strong, it’s important need to be out there soliciting content to bring the news to them. One way to do this is through from other people in your unit. bloggers roundtables or blogger conference calls.  Reach out to subject matter experts Use a variety of social networking sites like Twitter and in your unit and ask them what their Facebook to engage with bloggers. Soldiers are up to. Watch for Follow other blogs to find out what the top bloggers are scheduled training events and interested in and bring the news to them by commenting ceremonies and try to get people on their blogs as your unit’s blogger representative. closely involved with the planning It’s important to establish contacts with other military and execution to blog about the bloggers. When you post interesting content, bloggers event. have the power to pass it along in their own blogs. It’s  Publishing blog posts authored by encouraged for bloggers to cross post content, just other people in your unit keeps the make sure that when you cross post, you have blog fresh and it also adds variety to permission and you attribute the content in the blog. your content. Social Media Roundup Social Media Roundup Resources Contact information To learn more about how to Have questions? Please feel free to maintain an Army blog, check reach out to us at the Online and out the Online and Social Media Division’s blogging Social Media Division strategy guide which can be Email: found at: Ocpa.osmd@us.army.mil http://slidesha.re/eO3WF3 If you’d like to start a blog To review and download past editions of the Social Media Roundup, visit our Slideshare site and you don’t know where to at: http://www.slideshare.net/usarmysocialmedia. begin, email the Online and All Social Media Roundups are authorized to be Social Media Division at distributed to a broader audience. ocpa.osmd@us.army.mil for more instructions. 3/23/2011 OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON 205 | B l o g g i n g
    • Understanding Alt-Text:206 | B l o g g i n g
    • Alt Text Helps People and Search EnginesA picture may be worth a thousand words, but an image on your website wont be worth anything to search engines or a vision-impaired person if it doesnt have alt text.What is Alt Text?Alt text (short for "alternative text") gives people and search engines a way to "read" images or audio clips on a website.Technically speaking, alt text is the alt attribute of the image tag. Its code looks like this:<img alt="This alt text describes what the image is" src="http://whereimagelives.jpg"/>Dont know if your websites images have alt text? Jump to the end of this article and learn how to check.Help Visually Impaired People & Search Engines "See" Your ImagesSearch engines are blind when it comes to images, and so are some people. At least 10 percent of Web surfers use assistivetechnology to help them browse websites. Make sure your images can be seen by everyone.Visually impaired people use screen readers that read text on websites to them, and hearing-impaired people use software totell them what an audio clip is about. When you take the time to find and include an image on your website, includingdescriptive alt text ensures its visible and adds value for all your visitors.For search engines, alt text is the one thing that tells them what an image is. Alt text can also help your website rank better insearch results if you include the important keywords that best describe the image and its purpose on your site.For example, a drug companys website might include a chart showing the results of a clinical trial for its flagship product,MiracleDrug. The image will help a search engine understand what the page is about if its alt text says something like, "Chart ofMiracleDrug clinical trial results."That same text will also help the web page rank higher in a web search or image search for the keywords, "MiracleDrug,""clinical trial" and "clinical trial results."While including important and relevant keywords in the text of alt tags can help your site rank well for these keywords, dont betempted to stuff irrelevant keywords into alt text. This wont help vision-impaired people understand your web pages, andsearch engines are smart enough to recognize keyword stuffing as an attempt to game search results. They wont reward you forit. 207 | B l o g g i n g
    • Usability Perks of Alt TextThe "alternative" aspect of alt text has an added bonus for all people: If a website is loading slowly, or if an image fails to load,the alt text takes the place of the missing image. Title text is similar to alt text, and can be applied to both images and links. In many web browsers, title text provides a usability bonus Im fond of: If you hover your mouse over an image, youll be able to read the title text. Its like having an on- demand caption for images and links, which helps anyone, not just visually impaired people.You can see how title text works in the image to the right by hovering your own mouse over the image.You can use the same text for an images title text and alt text, or switch it up if you like, formatting it like this:<img alt="Alt text describes the image" title="Title text will show up upon hover" src="http://whereimagelives.jpg"/>Adding Alt Text to Images on AboutUs.orgIf you want to add alt text and title text to an image to the Wiki section of a page on AboutUs.org, follow these instructions andadd the last part:[[Image:FileName.jpg|Description of the image]]Do Your Images Have Alt Text?The free Home Page Analysis on every websites AboutUs page can tell you whether images onthat websites home page have alt text. Check it out by searching for your website at the topright (example: MyWebsite.com) and click the "Home Page Analysis" tab in the left-sidenavigation (pictured at right). Then click on "Links & Images".The AboutUs Site Report will check the images on an entire website for alt text, and let you knowwhich specific images need alt text.How To Add or Change Alt TextThe HTML for an image with alt text will look like this:<img alt="This alt text describes what the image is" src="whereimagelives.jpg"/>If you can edit the raw HTML code for your images, you will add alt text by adding the alt="This alt text describes what the imageis" part. To improve or change the alt text for an image, find its HTML and change the part in quotes after alt=.If you use a content management system (CMS) that makes it easier and keeps you from having to dive into HTML, you will wantto go into the edit or settings mode for that particular image. There should be a field called "alt text", "image description" orsomething similar that you can fill in.208 | B l o g g i n g
    • Add Alt Text to Images for Better SEOIf you’re like most website owners – or bloggers– you enjoy adding images to your website. But do you know that adding alt textto your images can improve your site’s visibility to search engines – and people?“Alt” text in an image alt tag is actually “alternative” text – an alternative way of understanding the image. Search engines can’t“see” an image- but if you add accurate descriptive text to an image alt tag, you’ll be telling the search engine what the image isabout. You can also help a web page rank higher in search results for your important keywords if you include them in the alt textfor images on that page.There’s another good reason for using alt text: accessibility. When people with visual impairments surf the Web, they use screenreaders – a technology that literally reads the content of a web page to them. An image can’t be read, however, unless there’salt text associated with the image. By including good descriptive alt text, you’re helping people get the full meaning of your webpage – people who might be your next customers.The free website visibility report included on every AboutUs website profile page tells you whether the home page of that sitehas image description tags – alt tags – for any images on the page. The new AboutUs Site Report, which we’ll unveil later thisweek, tells you about the image alt tags on every page of any website, up to 50 pages at a time. That gives you a great leg up onimproving your site’s visibility and standing in search results. 209 | B l o g g i n g
    • How To Use HTML Alt Tag in Image of Blogger (Blogspot)Blog?For the sake of Search Engine Optimization (SEO) you should have to maintain some criteria during writing a Blog post.At the time of writing any post, if any optimization is done in order to get rank well in search engines like Yahoo, Bing andGoogle, then this is called On Page Optimization.Now a day, the search engines are emphasizing on the On Page SEO more. Without any Off Page optimization, if you just dosome On Page Optimization on your page; it’s enough to get rank well in search engines. It’s proved by me. I experienced it onone of my Blog and doing better in SERPs.Adding ALT Tag (Alternative Text or Alternative Name) in Image is one kind of On Page Optimization.Now, you can ask me why the Alt Tag is needed for a Image?Well, the so called search engines especially Google Bot can’t read the images you add on your post.Suppose, you added a image of “Computer” on one of your post. You added this photo because youwant to tell the search engines what this post is all about. But this is really sorrowful matter is that,Google Bot won’t be able to detect your image. Search Engine Bot can’t read the image; they can readjust any kind of text.So, using ALT tag in your image means, adding a text about what kind of image you are using. In other means, if you use the AlTTag in images; if the browser’s image load option is stopped, then your browser will show you the Alternative Text; so that youcan easily understand that what the image was there.Alt tag in images helps you with search engine positioning in making your website on top on SERPs.Snatching the example; if you used an ALT tag on you Computer Image; the search engine robot would definitely detect yourimage that it is a computer image and this post is all about a Computer.So, How Can I add a Alt Tag in Blogger or Blogspot Blog Post?In WordPress Blog it’s easy to use the Alternative Name or Text (Alt Tag) during adding an image by default. But, if you Blog inBlogspot/Blogger platform you have to interfere into the HTML code.Here the process of adding the Alt tag has been mentioned stepwise- 1. Add an Image as usual method in your new post. 2. Now click on the Edit HTML tab from the Post Editor Box Toolbar. 3. Find your Image HTML Source code. Which is like <img src= “http://shamimnasir.com/seo.jpg”>. If you want to add a img Alt tag where the Alternative Text will be “SEO”. Then, just put a code like alt= “SEO” after the iamge souce link and within the end tag. For example: <img src= http://shamimnasir.com/seo.jpg” alt= “SEO” /> . Here an Alternative Name “SEO” has been added which can be readable by the search engines. 4. Try to use your post keyword (Just one keyword) on your Image Alt Tag. It will give you visitors from Image Search of the search engines too.210 | B l o g g i n g
    • Whenever you make a new post on your Blogspot blog, then after adding an image on post, click on Edit HTML tab and inset thealt html tag manually.Happy Blogging. 211 | B l o g g i n g
    • Blog Post SEO:212 | B l o g g i n g
    • The Blog Post SEO Checklist: Before You Publish the PostA couple of weeks ago I came across this widely-recommended post sharing a great blog post checklist. While it doestackle some essential SEO aspects, I decided to create a more SEO-focused version offering you a quick one-referencechecklist on making sure your post is SEO-friendly enough to go live (the list is not too long because SEO is not —and should not be — your main concern when writing a blog post, and I mentioned only "MUST-do" points to neverforget about):The Checklist:1. Make sure you have used relevant keywords.2. Optimize the post URL "slug"3. Optimize the post title tag4. Optimize the post images5. (Inter)link to old postsNow, lets discuss each point in more detail:1. Make sure you have used relevant keywordsUsing the right tools for keyword research is essential for three important reasons:  They allow you to make your writing more diverse (by suggesting synonyms, related terms and definitions);  They let you brainstorm more post topics and subtopics (by suggesting related topics and neighboring terms);  They account for your content organic rankings. Additional help:  Use this post listing some keyword research tools to start with to choose a preferred online thesaurus and dictionary to research synonyms, related terms and more!  Get this FireFox addon by Wordtracker FireFox addon that lets you run some basic keyword research in your browser sidebar to never leave the blog post editor page;  Consider using Wordstreams FireFox addon (paid) that lets you research keywords and shows you the count of each keyword in your post editor:2. Optimize the post URL "slugI use these basic rules to make sure my post URL is going to be SEO-friendly:  I make it meaningful (this is why I recommend using /%postname%/ variable in WordPress setting);  I make it short (about 5-6 words in it);  I make sure there are important keywords in the URL. 213 | B l o g g i n g
    • Additional help:  Be sure to read this post on URL File Names as well as this one listing some SEO Best Practices for URL Structure  Drop by this old but still valid post on SEO Friendly URL Structure for WordPress Blogs3. Optimize the post title tagThe only reason why I am listing this after the URL slug is that titles are more for people than URLs. While you arealmost free to make your URLs for robots rather than people (because people pay little attention to the actual address),title tags determine your page click-through, social media success and overall performance.This is why my rule of thumb is to optimize the title tag for the keywords (as this is still the most prominent place toput your keywords at) while still primarily thinking about its "viral" component (making it catchy and, well, cool). Note: This is especially valid for blog post titles where rankings are (most often) not the major concern. Additional help:  Check this post listing criteria of an effective page title  Find out how long the title tag should be4. Optimize your post imagesIf you are like me, you love visual data representation and use plenty of screenshots and other types of images in everypost. The good news, this makes your readers life easier. The bad news, images may dramatically effect your page loadtimes.Be sure to note:  You need to make sure your images are optimized for the web in terms of the size;  You want to use "Alt" text for images for both SEO and accessibility. Additional help:  Learn the difference between image Alt Text and image Title (note that WordPress editor usually forces you to use a title tag and doesnt care about the alt text, so be sure to insert an alt text for each meaningful image);  Read my detailed guide on how to optimize images for search engines;  Learn how to optimize image size to make your pages load faster.5. (Inter)link to old postsInternal links are crucial for rankings. Besides that, they make sure the stolen posts still have links back to yourdomain.Read more: http://www.searchenginepeople.com/blog/the-blog-post-seo-checklist-before-you-publish-the-post.html#ixzz1Q0fJzSpe214 | B l o g g i n g
    • Blogger Blogpost SEO Tips and TricksWant to improve SEO on a Blogspot Blogger blog? This tutorial discusses how bloggers can optimize their blog usingSEO techniques to improve indexing of their Blogger Blogspot blog and achieve a better ranking in search engineresults.In this article I will be discussing the following Blogger help tips for SEO:  Adding Your Blogger Blog to Major Search Engines  Optimizing Blogger Post Titles  Utilising Meta Keywords and a Meta Description  Using Keywords in Alt Tags and Image Titles  Using Target Keywords in Your Post Content  Optimizing Blogger Title Tags  Optimizing Your Blogger Permalinks  Making Use of HTML Heading Tags Within Posts and Post Titles  Adding Breadcrumb Navigation to your Blogger BlogGet Your Blog Listed by Major Search Engines Getting listed in the major search engines is a must if you want to get traffic from search engines. Ihave written several in depth articles about how to add a sitemap to major search engines and how to add your blog to Google,Yahoo and MSN so I will not repeat myself. Follow these articles for step by step walkthroughsOptimize Your Blogger Post TitlesMajor search engines lend a lot of weight to titles so it is important that you craft your post titles carefully. To optimize yourpost titles make them keyword rich and ensure the title clearly explains what the blog post is about. Try to put your keywords atthe beginning of your title for best results and avoid repeating your keywords within the title. Avoid long titles as Google onlydisplays about 65 characters in the search results anyway.Title tags are important if your Blogger blog is to attract traffic and rank in search engine results. On your blog home page theblog title appears between the title tags while on each individual post page it is the name of the article itself. While the title tagsthemselves are unseen by the visitor to your blog they are read when search engines crawl your blog.Search engines use title tags to display your post title as a headline in search engine results. Search engines also display adescription of the article either by extracting it from the post content usually by picking up the first 150 characters of your postor by reading the meta description of the post if one exists.Meta descriptions can be crafted for individual posts in Blogger to good effect. Make descriptions unique for each post andensure they contain your target keywords and keyword phrases to encourage search engines to extract snippets from them. Tofind out more about adding a meta description to an individual post please see my article Adding Meta Tags to Blogger BlogspotBlog for Better SEOAdd Meta Tags and Blog Description to Blogger 215 | B l o g g i n g
    • Adding meta keywords and a blog description to your Blogger Blogspot blog can boost your rankings by helping visitors locateyour blog using keyword and keyword phrases. To find out the best method of inserting these into your Blogger blog please referto my article about Adding Meta Tags to Blogger Blogspot Blog for Better SEOUse Keywords in Alt Tags and Image TitlesOptimize the images used on your blog by making use of the alt tags and image titles. For some tips on SEO and images pleaserefer to 10 Tips to Build Site Traffic for a Blogspot Blog Use Target Keywords in Your Post Content Make sure you know your targeted keywords and use them within your post content. One of the factors in determining rankings is the relevance of the targeted keywords in relationship to the text that appears in the post content. Change the Order of Post Title and Blog Title for Better SEO One key change you can make to Blogger that will markedly improve the SEO of your blog isto adjust the title tags.By default Blogger title tags are not optimized for search engines. The name of the blog appears before the name of the articlewhich is not search engine friendly. Since search engines read left to right and give preference to what appears first having yourblog name display before your post title is significant. To improve SEO it pays to adjust the order of title tags so that the yourpost title appears first:Blog Title | Post TitletoPost Title | Blog TitleTo find out how to adjust the title tags of a Blogger Blogspot blog please refer to my article Adjust Blogger Title Tags to ImproveSEOOptimize Your Blogger PermalinksHand in hand with a title tag is the permanent permalink that is created when a post is published. If the title of the post is morethan about 35 characters long you will strike problems with Blogger because it will shorten the title to a 35-40 characterpermalink. Some very ugly results happen because of this factor. For instance imagine a permalink such as:http://blogknowhow.blogspot.com/2009/02/how-to-create-improved-permalinks-for.htmlA totally useless permalink results because the blogger keyword has been left off. Learn more about crafting titles and workingaround the limitations of Blogger permalinks in my article How to Create Search Engine Friendly PermalinksImprove SEO by Making Use of Headings for Post Titles216 | B l o g g i n g
    • Heading tags are important for optimal SEO. Most Blogger.com templates use html header tags sized &lth2> or &lth3> for thepost title. In the past major search engines like Google gave precedence to tags with &lth1> ahead of anything else but howimportant &lth1> tags are today is less certain. You could tweak the heading size of your post title if you wish however take careto ensure the look of your template isnt compromised. A bigger font will result and this may mean other parts of your blog willneed to be adjusted to compensate. To find out what size your blog title is look for the following lines in your template.&ltb:if cond=data:post.title>&lth3 class=post-title entry-title>&ltb:if cond=data:post.link>&lta expr:href=data:post.link>&t/a>&ltb:else/>&ltb:if cond=data:post.url>&lta expr:href=data:post.url></a>&ltb:else/>&ltdata:post.title/></b:if></b:if></h3></b:if> As can be seen this template blog title is in &lth3&gt. To change the size of the tags just substitute the appropriate header tag where &lth3> appears Improve SEO By Making Use of Heading Tags Within Posts Heading tags can be used to good effect in your posts. Make sure you have only one &lth1> heading per page if you have one at all and reserve this for your post title. Make use of &lth2> and &lth3> headings throughout your post to emphasize key points and targeted keywords. Major search engines do take notice of &lth2> and &lth3> headings when crawling your blog. To add emphasis to a heading within your blog simply enclose the heading in &lth3> tags. Add Breadcrumb Navigation to your Blogger Blog There is a hack that can be used to add breadcrumb navigation to a Blogger Blogspot blog. Adding breadcrumb navigation can boost your SEO of your blog as well as improving how readers get around. A breadcrumb provides text-based navigation by displaying the visitors location within a blog. A breadcrumb provides shortcuts to enable visitors to quickly get around your blog and jump from one part of your blog to another. For example a breadcrumb for a post about meta tags would be Home > Meta Tags >Add Meta Tags to Blogger for Better SEO. An anchor text such as meta tags tells search engines about the subject of the linked page. Search engines view a breadcrumb with a text link to relevant keywords in the post as important. To find out how to add a breadcrumb navigation to your Blogger Blogspot blog please refer to my article Add Breadcrumb Navigation to a Blogger Blog 217 | B l o g g i n g
    • This article has focused on providing you with solid Blogger SEO advice, tips and tricks for the Blogspot Blogger. It will help you achieve good SEO results for your blog. Good luck. If you have time let me know about your experiences.218 | B l o g g i n g
    • Terms of Use 219 | T e r m s o f U s e
    • Georgia National Guard Social Media Terms of Use - These media may contain e-mail services, wall posts, messages, notes, blogs, chat areas, news groups, forums, communities, personal Web pages, calendars, photo albums, videos, and/or other message or communication facilities designed to enable you to communicate with others (each a "Communication Service" and collectively "Communication Services"). - Those who use the Georgia National Guards Communication Services must do so only to post, send and receive messages and material that are proper and, when applicable, related to the particular Communication Service. - By way of example, and not as a limitation, you agree that when using the Communication Services, you will not: * Use the Communication Services in connection with surveys, contests, pyramid schemes, chain letters, junk email, spamming or any duplicative or unsolicited messages (commercial or otherwise). * Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others. * Publish, post, upload, distribute or disseminate any inappropriate, profane, defamatory, obscene, indecent or unlawful topic, name, material or information. * Upload, or otherwise make available, files that contain images, photographs, software or other material protected by intellectual property laws, including, by way of example, and not as limitation, copyright or trademark laws (or by rights of privacy or publicity) unless you own or control the rights thereto or have received all necessary consent to do the same. * Use any material or information, including images or photographs, which are made available through the Services in any manner that infringes any copyright, trademark, patent, trade secret, or other proprietary right of any party. * Upload files that contain viruses, Trojan horses, worms, time bombs, cancelbots, corrupted files, or any other similar software or programs that may damage the operation of anothers computer or property of another. * Advertise or offer to sell or buy any goods or services for any business purpose, unless such Communication Services specifically allows such messages. * Download any file posted by another user of a Communication Service that you know, or reasonably should know, cannot be legally reproduced, displayed, performed, and/or distributed in such manner. * Falsify or delete any copyright management information, such as author attributions, legal or other proper notices or proprietary designations or labels of the origin or source of software or other material contained in a file that is uploaded. * Restrict or inhibit any other user from using and enjoying the Communication Services. * Violate any code of conduct or other guidelines which may be applicable for any particular Communication Service. * Harvest or otherwise collect information about others, including email addresses.220 | T e r m s o f U s e
    • * Violate any applicable laws or regulations.* Create a false identity for the purpose of misleading others.* Use, download or otherwise copy, or provide (whether or not for a fee) to a person or entity any directory of users ofthe Services or other user or usage information or any portion thereof. 221 |T e r m s o f U s e
    • Operational Security (OPSEC):222 | O p e r a t i o n a l S e c u r i t y
    • Social Media Roundup- OPSEC and Safe Social Networking Social Media Roundup Agenda This week’s Social Media Roundup takes an in-depth look at OPSEC considerations for social media use. Maintaining OPSEC should be a primary concern for everyone in the Army Family, whether you’re on an installation, deployed or on Facebook.  Introduction Social Media Roundup  Did you know?  Social media access OPSEC and Safe Social Networking  What not to post  Privacy settings  Geotagging  Social Media OPSEC for units  Social media concerns for Families and Family Readiness Groups  Social media concerns for Army children  Countermeasures  Resources Social Media Roundup Social Media RoundupSafe social networking Did you know?  A U.S. Government official on sensitive travel to Iraq created a security risk for Social media has become a big part of our himself and others by Tweeting his location and activities every few hours. lives. Social media can help people and  A Family on vacation kept friends up-to-date via online profiles; their home was Army organizations share information. It also burglarized while they were away. helps Soldiers, family members and Army  New computer viruses and Trojans that successfully target information on social civilians to stay connected to loved ones. networking sites are on the rise. As a culture, we depend on social media, but  Information on social networking sites has led to people losing job offers, getting social media use can be extremely fired and even being arrested. dangerous if you’re not careful.  Social networking sites have become a haven for identity thieves and con artists Do you know what information you can post trying to use your information against you. about your job? Did you know people can  Several kidnapping, rape and murder cases were linked to social networking sites use social media to collect information and where the victims first connected with their attackers. steal your identity? Did you know you can be at risk even if you don’t use social media.  According to the Al Qaeda Handbook, terrorists search online for data about “Government personnel and all matters related to them (residence, work place, Operations security (OPSEC) and personal times of leaving and returning, children and places visited.)” privacy concerns should be paramount when using social media. Source: Interagency OPSEC Support Staff Social Media Roundup Social Media RoundupDaily social media interactions What not to post Be cautious when accepting friend requests and interacting with people online. You  When using Facebook and other social media platforms, do not post personally should never accept a friend request from someone you do not know, even if they identifiable information and any information that can damage Army operations. know a friend of yours. For more on this, check out this article about the Robin  Think about what you’re posting before hitting share. Many times, you can avoid Sage Experiment: “Fictitious femme fatale fooled cybersecurity” http://goo.gl/Ocf7e releasing sensitive information by simply rephrasing your social media post. Don’t share information that you don’t want to become public. Be careful about what  If you aren’t comfortable placing the same information on a sign in your front yard, you post about yourself on social media platforms. Once you put something out don’t put it online. there, you can’t control where it goes. Someone might target you based simply because you work in the DoD. Be cautious when listing your job, military organization, education and contact information. Providing too much information in your profile can leave you exposed to people who want to steal your identity or steal sensitive operational information. Pvt. Creeper 223 |O p e r a t i o n a l S e c u r i t y
    • Social Media Roundup Social Media Roundup Facebook Privacy settings Geotagging safety  Understanding what you can and cannot • Geotagging is the process of adding post on social media platforms goes a geographical identification to photographs, long way in protecting yourself online, video, websites and SMS messages. It is the but more can be done by adjusting your equivalent of adding a 10-digit grid privacy settings on social media sites. coordinate to everything you post on the  Facebook’s default privacy settings are internet. often public, but Facebook provides • Geotags are automatically embedded in various setting options that help some pictures taken with smartphones. Facebook users adjust privacy settings. Many people are unaware of the fact that the  Twitter allows users to keep their Tweets photos they take with their smartphones and private and Flickr gives users the option On the top are Facebook’s sharing load to the Internet have been geotagged. recommendations, on the bottom are the Army’s of keeping photos private. The settings sharing recommendations. For more information • Photos posted to photo sharing sites like are easily accessible, the trick is setting about protecting yourself on Facebook, check out this Social Media Roundup: http://goo.gl/2WAlu Flickr and Picasa can also be tagged with them to meet your privacy needs. Similar location, but it is not an automatic function. Twitter privacy settings can be found on other • For more information about geotagging, social media sites like Myspace and check out this website: http://goo.gl/DmJoq LinkedIn. Social Media Roundup Social Media Roundup Geotagging safety Social media OPSEC for units  Location-based social networking is quickly growing in popularity. A variety of applications are capitalizing on users’ desire to broadcast their geographic location.  Protecting OPSEC goes beyond personal use of social media. Hundreds of Army organizations use social media to put out information, so it’s important social media  The increased popularity of these applications is changing the way we as a digital managers keep the checklist below in mind during organizational social media use. culture view security and privacy on an individual level. These changes in perception are also creating OPSEC concerns on an Army level.  Deployed Soldiers, or Soldiers conducting operations in classified areas should not use location-based social networking services. These services will bring the enemy right to the Army’s doorstep.  Want to avoid giving away location? Disable the GPS function on your smartphone. For instructions on how to do that, check out this website: http://goo.gl/IAmsY For more information about geotagging safety, check out this Social Media Roundup: http://goo.gl/dyIjB Social Media Roundup Social Media RoundupSocial media OPSEC concerns for families and Social media concerns for Army childrenFamily Readiness Groups Security items to consider  What is the best way to protect your kids  Social media helps Family Readiness  Take a close look at all privacy settings. Set online? Talk to them. Research suggests Groups and Army family members stay security options to allow visibility to “friends only.” that when children want important  Do not reveal sensitive information about yourself connected, but OPSEC should always be information, most rely on their parents. such as schedules and event locations. the primary concern.  Ask, “What could the wrong person do with this  The important thing is to start the  Family Readiness Groups, Army spouses information?” and “Could it compromise the safety education early. Talk to your children and Army Family members need to know of myself, my family or my unit?” about online risks and make sure you  Geotagging is a feature that reveals your location that posting sensitive information can be create an honest and open environment. to other people within your network. Consider detrimental to Soldier safety. turning off the GPS function of your smartphone.  Some social media sites like Facebook,  Ensure that information posted online has  Closely review photos before they go online. provide family safety resources and tools no significant value to the enemy. Always Make sure they do not give away sensitive for reporting issues: http://goo.gl/sLBym information which could be dangerous if released. assume that the enemy is reading every  Make sure you check out  Make sure to talk to family about operations post made to a social media platform. security and what can and cannot be posted. www.Onguardonline.com to find more  Even seemingly innocent posts about a  Videoscan go viral quickly, make sure they don’t resources that will help protect your family member’s deployment or give away sensitive information. family and yourself online. redeployment date can put them at risk.224 | O p e r a t i o n a l S e c u r i t y
    • Social Media Roundup Social Media RoundupCountermeasures Countermeasures (cont.) These tips will help you protect critical information while using social media  These tips will help you protect critical information while using social media Follow computer security guidelines:  Keep your password secure: Use  Don’t trust add-ons: Plugins, games and  Review your friends profiles: The photos Adversaries prefer to go after easy targets. different, strong passwords for each online applications are often written by other or information they post about you may be a Keep your computer security up-to-date and account. Never give your password away. users, not the social media sites problem. make yourself a hard target.  Don’t depend on the social media site for themselves. The authors can easily gain  Control “friend” access: Verify a “friend” Never login from risky locations: Public confidentiality: Even social media sites access to your data once you install them. request by phone or other means before social networking sites generally do not that aren’t open and public by design can  Don’t post critical information: If you allowing access. Group “friends” (e.g., real have secure login available. If you login become so due to hacking, security errors don’t want it public, don’t post it. Search life, co-workers, strangers, etc.) and control from a hotel, cyber-café or an airport and poor data management practices. In engines make it easy for adversaries to find access permissions based on the groups. hotspot, particularly ones in foreign some cases, the site terms of service what they’re interested in. Once information countries, your name and password can be explicity claim ownership of all your posted is online, it’s there forever. captured at any time. content. Modify your search profile: Do a search  Treat links and files carefully: Social for yourself and if too much data comes up, engineers and hackers post links in you should consider adjusting your settings. comments and try to trick you into downloading an “update,” “security patch” or “game.” Social Media Roundup Social Media RoundupOPSEC resources Contact information  OPSEC resources Have questions? Please feel free to  Interagency OPSEC Support Staff: www.ioss.gov  Anti-Phishing Phil: http://goo.gl/ZFkY3 reach out to us at the Online and  OnGuard Online: www.onguardonline.gov Social Media Division  Social media training: http://goo.gl/AqmE1  Social Media Roundups Email: Ocpa.osmd@us.army.mil  9 Critical Steps to Protecting Yourself on Facebook: http://goo.gl/igGzN  Geotags and Location-based Social Networking: http://goo.gl/wqKwZ To review and download past editions of the  Social Media For Family Readiness Groups: http://goo.gl/rS88l Social Media Roundup, visit our Slideshare site  Army Slideshare site: http://goo.gl/cJM9T at: http://www.slideshare.net/usarmysocialmedia. All Social Media Roundups are authorized to be distributed to a broader audience. 4/20/2011 OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON - Operation Security (OPSEC) includes any (CLASSIFIED) information including, but not limited to, the movement of soldiers in and out of theaters of operation, current and ongoing military operations, or tactics, techniques and procedures poses a security risk to soldiers. - This risk needs to be mitigated at all times, and any (CLASSIFIED) information containing dates, complete names, and the locations of soldiers or their immediate family, and military operations needs to be guarded and kept confidential at all times. 225 |O p e r a t i o n a l S e c u r i t y