1. WHAT HAVE I LEARNT FROM LOOKING AT THESE TRAILERS ABOUT...Sound and musicThe sound and music usually reflects the mood of the trailer which is oftendramatic. This is because film trailers often use extracts of the most dramaticparts of the film which are the most exciting. The use of music that adheres tothe genre is effective as it can help an audience to understand the mood of thefilm better, particularly an emotion provoking song or a well known one whichcould have connotations with the film. Sounds occurring in trailers again assaid earlier tend to come from dramatic scenes so include sounds such asthunderstorms, fireworks, gunshots and horses whinnying loudly. This all helpsto build drama, make the film seem more exciting and therefore capture anaudience.Voice overVoice over tends to be used to speak directly about the film. Sometimes tonarrate the story such as “In the summer of 1922” or to advertise the actors/directors such as “From the guys who brought you”. Sometimes voice oversare used to speak of ratings such as “Hillarious, 5 stars says the Mail onSunday”. Voice over could be seen as important as it can aid the understandingof a trailer as not to make it confusing. If the audience are confused by a trailerthey may be put off and be unlikely to watch the film. Voice over alsorecognises the fact that some may not be looking at the screen when thetrailer is on but simply listening. A voice over therefore gives the keyinformation to the audience whilst recognising that they may not be watchingor possibly unable to read.Mise En SceneMise En Scene including props, lighting, make up and clothing are all veryimportant in setting the scene of the film/trailer. The costume as I havediscovered in my research is very important in setting the time period of thefilm’s setting. When making my trailer it will be important to look closely at theMise En Scene and to check that everything in view of the camera is suitable tothe trailer/film’s setting.
2. EditingWhat can be recognised is that all of the trailer’s that I have looked at so farare simply a collection of extracts from some of the most exciting scenes in thefilm. These are put together with other small extracts to give some idea ofwhat the film is about. Editing can see images superimposed over one anotherto show relation in characters as well as extracts from scenes that do so suchas the shot-reverse-shot in The Great Gatsby.Special effectsSpecial effects are common in large budget, blockbuster films which often haveaccess to the highest level of technology which enable them to create dramaticand action filled scenes without putting actors lives at risk. These scenes withspecial effects tend to pop up in trailers to display the quality of the CGI whichcan attract film fans.GenreThe genre is often introduced through a variety of ways including music,narration, and in particular the Mise En Scene. Such as a film with a Sci Fiaspect to it like The World’s End many sparks flew though the sky andspaceships and zombies were seen. When considering my film’s genre I mustthink carefully about such things as a set full of Sci Fi costumes and objectsmay be difficult to obtain due to the fact that my trailer is most likely to be thatof a small scale, independent film.NarrativeThe film’s story is often intro9duced again through a variety of ways. Mostcommonly, however a narrative is created through the narration which carriesthe audience through the basics of the story such as setting and who thecharacters are or what the film’s about. In the case of the Les Miserables filmthe basics of the story were told through key lyrics. This is due to the fact thatthe film (based on the musical) is sung throughout and to include speech in thetrailer would not reflect the way that the movie is. When creating my trailer Iwill need to think carefully about how I will introduce the key aspects of myfilm whilst still keeping it exciting.
3. Choice of titlesIt can be recognised that in all of the trailers I analysed they credited theproduction company first, followed by the often award winning director andthen the famous, Hollywood actors. Other Trailers can show the rating symbolmade from five stars, a universal symbol recognised by film watchers globallyand this enables an audience to see what quality the film is of. They often linkthemselves to awards and other films also to create a pre-sold audience. Whatcan also be noticed is the placement of the titles and the timings in which theyare placed. In the trailers that I have looked at the titles often go in thefollowing order: production company, director, reviews, actors. However, thetrailers that I have analysed are that of Blockbuster films and this sort of layoutmay be specific to them. In order to further my research, I see it necessary tolook at trailers of independent films and look at the differences between themand what I can learn from them also.CinematographyDue to the shots in trailers often being extracts from key and exciting scenesfrom the film what can be recognised is that many trailers comprise mainly ofclose up shots to show characters emotions, establishing shots to set the sceneand long shots to show action. They also include some of the most interestingshots as clever camera work can be appealing.CastingCasting is often that of Hollywood actors, later credited in the trailer. Thisagain, however is most likely common to Blockbuster rather than independentfilms.