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  1. 1. What have I learnt from my poster research task? ... and what are the common features of a film poster?
  2. 2. Ratings, reviews, awards and links to other films Ratings and reviews from that of recognised institutions automatically give the film credibility. The 5 star logo can act as an effective marketing tool by showing an audience that the film is worth watching. Linking the new film to previously successful films through directors, producers and so on instantly make an audience more likely to watch a film if they recognise the names of the other films or enjoyed them. Showing logos of awards won by the production on the film's poster makes an audience more likely to watch.
  3. 3. A tag line Tag lines as well as certain words are common in film posters. These offer a brief insight into the film. This can be seen in the Harry Potter tag line which says "something evil has returned to Hogwarts!". The brief description on the Les Miserables poster is given in a series of words separated by fullstops. Although grammatically incorrect with sentences having to contain at least one noun and verb linked by a conjunction these words sum up the main themes of the storyline such as "love", "fight" and "hope". They are also effective as it recognises the fact that many people often only look briefly at a poster and a few words are quick-reading whilst provide key information about the film's main themes.
  4. 4. A main image From all of the posters I analysed they often had an image of the main character. This image would often appear in the foreground of the piece, and was often close up or a mid shot image. If a film is not based around a single character the poster could show the main characters such as the Harry Potter poster, for example. Some films may not be based on people, therefore an object or animal may feature as the "main character" with an image of them in the foreground of the piece.
  5. 5. Credits All of the film posters that I looked at included credits. These are often a mixture of upper and lower case letters and often credit actors, directors, the production companies, who the music is by and so on. These almost always appear at the bottom of the poster alongside logos of production companies, websites and so on. It is unlikely, however, that much attention is paid at them which could be due to their small print. Yet these credits are essential as it is necessary to credit those who are behind the film.
  6. 6. Actors names Blockbuster productions which feature Hollywood actors are likely to credit them on the film's poster. This is not only to credit the actors but attracts an almost pre sold audience such as fans of the actors. In independent films it is less likely to credit the actors as they are less well known, due to small budgets that are often to little to pay them.
  7. 7. Genre conventions All of the posters that I studied included images as well as colours that linked well to the film's genre. The horror film I looked at, for example had a haunted house, stormy skies and dark lighting. It also used a red font which has connotations with blood which is linked to horror films. This has showed me that the 'test' poster I will make should include images and lighting that comply to the conventions typical of its genre. As well as fonts and colours that apply.