RETechTO Meetup - March 1, 2010 - Search Engine Optimization
Upcoming SlideShare
Loading in...5
×
 

RETechTO Meetup - March 1, 2010 - Search Engine Optimization

on

  • 517 views

Gregory Lam's presentation on Search Engine Optimization (SEO) from the March 1, 2010 Real Estate Technology Toronto Meetup (RETechTO). Event founded and hosted by George O'Neill www.GeorgeONeill.ca

Gregory Lam's presentation on Search Engine Optimization (SEO) from the March 1, 2010 Real Estate Technology Toronto Meetup (RETechTO). Event founded and hosted by George O'Neill www.GeorgeONeill.ca

Statistics

Views

Total Views
517
Views on SlideShare
510
Embed Views
7

Actions

Likes
0
Downloads
2
Comments
0

2 Embeds 7

http://torontorealestatemusing.com 6
http://gconeill.wordpress.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    RETechTO Meetup - March 1, 2010 - Search Engine Optimization RETechTO Meetup - March 1, 2010 - Search Engine Optimization Presentation Transcript

    • Sasquatch, SEO Experts AND OTHER Mythical Creatures GREGORY LAM
    • DRIVING WEB TRAFFIC
    • I’m Gregory Lam. I help create user experiences and technical solutions with digital media, online content management systems, mobile applications, and social networking.
    • Source: Woolley’s Steakhouse, MN
    • Search Engine Optimization
    • Search Engine Market Share Other 15% Microsoft 10% Google Yahoo! 18% 57% Source: Zscalar Labs, State of the Web - Q4 2009
    • What Searchbots look for* Trustworthiness of your Domain 6% 5% 25% 7% # of Links to you 15% Link Text 22% On-Page Keywords 20% Web host data Traffic + CTR Social Media *Educated guesses from SEO folks (Source: SEOMoz)
    • What Searchbots look for* 33% What others say about you 67% What you say about yourself
    • “The holy grail of search is to understand what the user wants. Then you are not matching words; you are actually trying to match meaning.” - Amit Singhal, Google Fellow “How Google’s Algorithm Rules the Web”, Wired Magazine 23 Feb 2010
    • 1. Who links to you 2. How many link to you 3. What do those links say about you
    • Who links to you • Encourage links from popular + authoritative sites • Discourage links from spammers + non-relevant sites
    • How many link to you • Blog! Take photos! Shoot video • Have an opinion • Ask for referrals
    • What do those links say about you “Suzie is a great real estate agent in Toronto.” vs. “Suzie is a great real estate agent in Toronto.”
    • Why SEO doesn’t matter • Word of mouth • Social media • You still need to close the deal
    • GREGORY’S RULES Having an online presence is important as having a credit rating. Build it out.
    • GREGORY’S RULES Be true to your brand. Have a very specific goal when executing any online strategy.
    • GREGORY’S RULES The Internet is a tool, not an anathema The Internet is just one piece of your marketing strategy, not a magic bullet.
    • What Searchbots look for* 33% What others say about you 67% What you say about yourself
    • www.linkedin.com/in/gregorylam @gregorylam