RETechTO BroadPlay with Andres Miluy


Published on

Part 2 of 2. Going Mobile will be a brief talk about the state of the nation regarding mobile marketing and ways in which mobile products can be productive in the real estate segment. We will touch upon "text to look" programs, mobile friendly websites and geolocation functions as they relate to listing locators and driving directions.

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • RETechTO BroadPlay with Andres Miluy

    1. 1. SMS Short-Code Marketing
    2. 2. Background Broadplay Inc., is a full-service digital marketing agency with a head office located in Toronto. The core focus of Broadplay Mobile, a division of Broadplay, is to deliver cost-effective and comprehensive mobile marketing programs that utilize its proprietary Mobile Marketing Intelligence (MMI) platform to drive innovative, multi-channel SMS customer interactions across each stage of the customer lifecycle. RealEstate411 is an application software solution created and marketed by Broadplay Mobile. Since 2002, Broadplay has served numerous brands including: Broadplay - Company Profile
    3. 3. Text Messaging Usage A communication channel of ever-increasing importance <ul><li>Canadians send 100 million text messages per day. </li></ul><ul><li>Over 21 million mobile consumers as of January 2009 </li></ul><ul><li>90% of consumers have a text messaging bundle in their plan </li></ul><ul><li>In Q3 2009 there were 433 million common short code messages sent and received by Canadian subscribers. </li></ul><ul><li>12.0 million Unique users sent nearly 3.0 billion messages sent in September 2009 alone. </li></ul>
    4. 4. Now it’s as EASY as 123 to deliver the 411 on any listing by text message in 3 Easy Steps! Step 1 Place rider on the “for sale” sign. Interested parties will be directed to send a text message to 123411 for instant information. Step 2 Prospect instantly receives relevant property information on their mobile phone including several ways to contact the listing agent Step 3 The listing agent will receive leads instantly via SMS, by email or online through the Real Estate 411 website. RealEstate411 – How it works
    5. 5. Agent Benefits <ul><li>Provides Instant Leads </li></ul><ul><ul><li>Agents receive a prospective home buyer’s mobile phone number that is both active and direct to the buyer </li></ul></ul><ul><li>Inexpensive & Effective Marketing </li></ul><ul><ul><li>Compared to print, email and traditional marketing, SMS provides a higher return with a minimal investment </li></ul></ul><ul><li>Live Measurability </li></ul><ul><ul><li>Instantly track which listings are being viewed by which cell phone anytime, anywhere </li></ul></ul><ul><li>Listing Presentation Differentiation </li></ul><ul><ul><li>Agents are positioned as industry and technology leaders who use the best tools to sell homes </li></ul></ul>
    6. 6. How to Use Real Estate 411 <ul><li>Purchase desired number of Riders </li></ul><ul><li>Email Real Estate 411 at [email_address] indicating which rider you wish to use at your specific MLS listing </li></ul><ul><li>Real Estate 411 team will activate your rider and email you back a confirmation </li></ul><ul><li>Hang your rider at your listing </li></ul><ul><li>Receive leads in your inbox without doing anything else! </li></ul>Full Service
    7. 7. Brokerage Level Pricing <ul><li>Unlimited Keywords/Listings available </li></ul><ul><li>Broadplay team administers listings </li></ul><ul><li>Brokerage account Agents don’t pay for months the service is not used for additional riders </li></ul><ul><li>Customized Riders available at $12.00 each </li></ul>Full Service Keywords (Listings) Cost/Keyword/ Month 1 $14.99 Additional $6.50 (active only)
    8. 8. Broadplay Inc. 439 King Street West, Suite 300 Toronto, Ontario M5V 1K4 (416) 410-9919 Text BROADPLAY to 123411