Digital Marketing Qualifications Overview          The Course Content          CIM and Assessment          Diploma in Digi...
FREEDOM TO REACH HIGHER- WITH DIGITAL            Capture The Digital Opportunity            The world has changed with Dig...
   Accredited by the CAM Foundation           The specialist awards arm of the Chartered Institute of Marketing, educati...
Leading the Way       As the UK’s leading provider of Digital Marketing qualifications, American School Of Digital Marketi...
With a team of dedicated experts, entrepreneurs and flexible support staff, American School Of Digital Marketing are willi...
A Comprehensive Package        The course package you receive will contain everything you need to study and successfully c...
Listen to Leading Digital Marketing Experts      We are also continuously adding to the learning environment by      activ...
Qualifications awarded by the World’s Largest Organization of Marketing Professionals        The Digital Marketing Qualifi...
Learn from Experienced e-Course Tutors when       studying with American School of Digital Marketing        You will be al...
The Diploma in Digital Marketing gives you the core    knowledge and skills on what digital marketing is    about, the buz...
Unit 2      Digital Marketing Planning                      Unit 3       Marketing & Consumer Behaviour                 Ai...
Mobile is the most widely used media        channel globally, with over one billion        mobile devices sold each year. ...
This qualification gives you essential knowledge, the buzz words             The Learning Outcomes include:        and the...
The Diploma in Digital Campaign Planning gives you                        The Learning Outcomes include:       essential k...
The buzz words and the techniques to build brands both offline                  The Learning Outcomes include:        and ...
Are you Exempt from any of the Units                    Should a qualification not appear on this                         ...
Here is an example course calendar of one unit,              usually studied over a 3 month period designed              t...
Professional Reviews                                                                         I just wanted to say thanks f...
There are 3 main components of the price for each course/qualification • Course • Assessment       •      CIM Membership  ...
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  1. 1. Digital Marketing Qualifications Overview The Course Content CIM and Assessment Diploma in Digital Marketing Diploma in Mobile Marketing Diploma in Digital Metrics and Analytics Diploma in Digital Campaign Planning Diploma in Digital Media and Branding Exemptions and Course Schedule Customer Reviews Prices and start datesGet in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  2. 2. FREEDOM TO REACH HIGHER- WITH DIGITAL Capture The Digital Opportunity The world has changed with Digital re-writing the rules of Business and the potential opportunities have exploded into new dimensions. Some individuals and businesses have already embraced the Digital Marketing knowledge and skills required to achieve high levels of success and increased revenues previously un-imaginable through these new and emerging channels. It is time for you to take action and master the field of Digital Marketing to succeed online & enjoy the new buzz of opportunities out there both for your business/products and you as an individual. At American School Of Digital Marketing we aim to help you in that journey providing you with the flexible learning, cutting edge content and support services backed up by qualifications awarded by the world’s largest organization for professional Marketers.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  3. 3.  Accredited by the CAM Foundation  The specialist awards arm of the Chartered Institute of Marketing, educating top marketing communications professionals for over 40 years.  Awarded by Chartered Institute of Marketing  Now the World’s largest organization for Professional Marketers, the Chartered Institute of Marketing play a key role in training, developing and representing the profession of marketing.  Are these Qualifications for You?  If you are looking to gain the knowledge underpinning the principles of digital marketing as well as practical skills and advice provided by industry leaders then the answer is - YES.  Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the heart of customer-centric communications in an increasingly multi-channel environment. These qualifications will ensure that you are equipped to deal with this shift, ensuring on going success in the digital arena.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  4. 4. Leading the Way As the UK’s leading provider of Digital Marketing qualifications, American School Of Digital Marketing offer distance, rich media e-learning courses unrivalled by our competitors. We also believe that it is imperative to have an active presence in the digital world in order to pass that knowledge on to our students. Therefore we are continually networking and capturing content from some of the world’s largest corporations and top keynote speakers as well as leading authors and practitioners. The American School of Digital Marketing Experience American School Of Digital Marketing continue to push the boundaries fusing knowledge and technology to provide a compelling and influential learning experience through rich media, video e-learning modules and an online environment accessible by business professionals based anywhere in the world. We go beyond the syllabus to not only give our students the knowledge they need to complete the course but also practical examples and case studies that are constantly being updated and are relevant today. The truth is, we all need to be equipped for digital marketing because no matter what your role, you will benefit from gaining an insight in to today’s dynamic digital arena.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  5. 5. With a team of dedicated experts, entrepreneurs and flexible support staff, American School Of Digital Marketing are willing to experiment and take managed risks - bringing together people and ideas from all over the world with the aim of transforming business development and the communities they operate in. The online presenters comprise of university lecturers, corporate trainers, authors, industry leaders and practitioners giving you subject matter insights from a number of different angles. As well as a qualified and experienced e-Tutor you will also be allocated a dedicated and experienced Course Manager who is there specifically to help and assist you throughout the time you are studying with American School Of Digital Marketing. Acting as your guide your Course Manager will keep you on track, sending helpful email reminders and updates where needed. Today’s organizations need people with the knowledge and sensitivity to operate in the digital world - come and discover what the American School Of Digital Marketing experience has to offer for you.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  6. 6. A Comprehensive Package The course package you receive will contain everything you need to study and successfully complete the qualification. 12 month CIM membership Learning can be undertaken in two ways: Assessment fees organized for you 1. 100% Flexible distance e-learning with expert videos, webinars & advanced support structure Welcome pack and course guide Flexible study schedule 2. Blended Learning with e-learning & face to face Workshops (Selected UK locations). 399 Online learning environment and tracking Over 500 rich media e-learning tutorials Rich Media Video e-Learning Tutorials Digital marketing expert videos We have developed over 500 quality e-learning video modules for Industry leading online seminars you to work through. These will be released to you on a weekly basis to ensure you are working through the course at the correct All the course text books pace. All you need to access your course is an Internet connection Dedicated course and daily support making your learning entirely flexible, allowing you to fit your study in around your everyday commitments. Experienced e-Tutors The learning environment is simple to use with a navigation system that ticks the modules off as you work through them, allowing you Flexible Start Dates to pick up where you left off when you log back in.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  7. 7. Listen to Leading Digital Marketing Experts We are also continuously adding to the learning environment by actively seeking new material from digital experts from an array of backgrounds. Our content is delivered to you by some of the biggest names in the Digital Marketing arena including leading Digital expert Dave Chaffey. Watch Industry Leader Online Seminars The online video seminars series will keep you up to date on what is going on in all the key areas such as email marketing, mobile, e-commerce, social media, trends and future developments in Digital Marketing. Hear from digital speakers from all the major companies including;Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  8. 8. Qualifications awarded by the World’s Largest Organization of Marketing Professionals The Digital Marketing Qualifications The Benefits of being a member of the Chartered are awarded by the Chartered Institute Institute of Marketing of Marketing (CIM) and accredited by the CAM Foundation (a specialist The Marketer – brings you innovative thinking and stimulating awards organization of CIM). To study articles and interviews from leading global experts, cutting- edge one of these qualifications you will marketers and guest writers. www.cim.co.uk/themarketer need to become a member of CIM. CIM Direct - Access a huge selection of business and marketing Being a member of The Chartered books available, from classic textbooks to the latest ‘thought Institute of Marketing (CIM) will help leadership’ titles. www.cim.co.uk/shop you stand out from the crowd no matter Tailored research support – Experienced professionals can advise where you are in your career. With over and direct you to all the information you need, or if you need 100 years of experience, CIM can help specific, targeted results use the fast response bespoke desk you get the most out of marketing. research service. www.cim.co.uk/library Research papers - Academics and practitioners from around the world share their thoughts in provocative agenda papers. www.cim.co.uk/papers Market research at your fingertips – Produced in conjunction with Croner, the Marketing Rewards Survey monitors topics like pay forecasts and predicted bonus levels. www.cim.co.uk/rewardsurvey Whether it’s through sharing Annual Marketing Agenda - provides the Institute’s definitive knowledge, bringing you together insight into the key themes, trends and drivers affecting marketers with the right people or providing and their businesses. Offering a ‘go-to’ place for marketers wanting practical advice, CIM membership to know both what’s current and what’s next, it also underpins a benefits can help you take the next Chartered CPD Program and step. resources for members. www.cim-research.com/agenda More Marketing Resources – also access a collection of Mintel, Key Note and Snap data reports, plus profiles of the world’s largest companies. www.cim.co.uk/marketresearchGet in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  9. 9. Learn from Experienced e-Course Tutors when studying with American School of Digital Marketing You will be allocated a professional e-Tutor who will have both academic and practical experience to provide the essential support you need to complete your chosen qualification successfully. This support will be delivered when needed via email and over the telephone as well as in group webinars. Specific assessment support will also take place through in depth online webinars and one-to-one telephone calls to enable you to successfully complete the assessments required to gain your chosen qualification. How are the Digital Marketing Qualifications assessed? All units are assessed by written assignment based on your organization or an organization of your choice. This will give you the opportunity to integrate your new digital knowledge into real life situations allowing you to walk away at the end of the course with some real and tangible results.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  10. 10. The Diploma in Digital Marketing gives you the core knowledge and skills on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimization (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice. The Learning Outcomes include: Diploma in Digital Marketing consists of 3 Units:  Importance of digital campaign tools, planning, implementing and monitoring Unit 1: Digital Marketing Essentials* digital marketing Unit 2: Digital Marketing Planning  Role of the essential elements of digital campaigns and the links between each Unit 3: Marketing & Consumer Behaviour* technique Unit 1 Digital Marketing Essentials  How each tool of the digital communications mix can be coordinated Aims & Objectives effectively  Evaluating a current digital communications This unit aims to provide you with the skills and knowledge campaign necessary in planning digital marketing campaigns within  Recommend improvements to a specified organisations. The unit has three sections - campaign tools, digital communications campaign their application, and monitoring digital marketing.  How the digital communications mix can be More specifically, the unit covers Search Engine measured and monitored effectively Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, *Units 1 and 3 are the Core Units for all the Diplomas. digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  11. 11. Unit 2 Digital Marketing Planning Unit 3 Marketing & Consumer Behaviour Aims & Objectives Aims & Objectives This unit aims to provide you with the skills and knowledge to understand the fundamental digital This unit aims to provide you with the skills and knowledge marketing planning concepts for an organisation together necessary in managing marketing communications and with key factors involved with the implementation, brand support activities within organisations. The unit measurement and evaluation of successful campaigns. explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing The Learning Outcomes include: communications.  Appraise different planning approaches and marketing environmental factors that influence The Learning Outcomes include: online marketing activity  Role of the marketing plan and communications  Review the similarities and differences between plan within the context of the organisation’s online and traditional concepts and applications strategy and culture  Key stages in online development using  The marketing planning process and relevant business models the links between each stage of the process  Analyse the ways in which the Internet has  Role of marketing communications and how the changed the marketing mix elements and how tools of the communications mix can be organisations employ them creatively in the coordinated effectively digital environment  Develop marketing communication and brand  Importance of target marketing and the emerging support activities based on an understanding of buyer behaviour characteristics of the online the salient characteristics of the target audience consumer and how organisations can respond to  The importance of developing long term meet changing behaviour and expectations relationships with customers, channel members,  Apply relevant tools and concepts from this unit agencies and other stakeholders to design, measure and monitor an annual online marketing plan.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  12. 12. Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The The Learning Outcomes medium is referred to as ‘always on include: and always connected’ and provides new ways for organizations and brands to connect with customers across all  The concept of mobile marketing, and sectors. its evolution with respect to hardware, software, service provision, supply and as a Diploma in Mobile Marketing consists of 3 Units: medium for advertising and communication  The range of opportunities that a mobile Unit 1: Digital Marketing Essentials environment provides to marketers Unit 2: Principles of Mobile Marketing  The reasons why mobile devices are used and the resulting impact on marketing Unit 3: Marketing & Consumer Behaviour communications decisions  Plan and evaluate mobile marketing Unit 2 Principles of Mobile Marketing activities  Design and develop a marketing concept Aims and objectives using a mobile application  Describe future developments in mobile This unit will provide an introduction to good practice in marketing mobile marketing and explore how it fits within the communications mix. It will also look at ways in which the channel can be maximized and how success in mobile *Units 1 and 3 are the Core Units for all the Diplomas. marketing can be measured.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  13. 13. This qualification gives you essential knowledge, the buzz words The Learning Outcomes include: and the techniques to gain insight into digital metrics and analytics. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, log files, sentiment, bounce  Assess a range of digital marketing rates, MROCs and DORCs. Ensure you understand web research methodologies and techniques analytics, how to design online questionnaires and how to choose and their suitability for improving commercial tools. marketing performance. Diploma in Digital Metrics and  Identify appropriate KPIs, reports and Analytics consists of 3 Units: tools to review and improve digital marketing effectiveness in large, Unit 1: Digital Marketing Essentials medium and small sized enterprises. Unit 2: Web Analytics and Social Media Monitoring  Evaluate and improve results from investments in digital marketing using Unit 3: Marketing & Consumer Behaviour web analytics and social media monitoring techniques. Unit 2 Web Analytics and Social Media Monitoring Aims and objectives Web analytics reviews the effectiveness of company communications and customer interactions on a range of digital marketing platforms including website, social media presences and mobile marketing. Social media monitoring involves using tools to listen to conversations about a brand across digital platforms and taking appropriate action. The unit focuses on developing an understanding of KPIs, selecting measurement tools, analyzing reports to improve performance and *Units 1 and 3 are the Core Units for all the Diplomas. creating tests to improve owned and bought media messages.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  14. 14. The Diploma in Digital Campaign Planning gives you The Learning Outcomes include: essential knowledge, the jargon and the techniques to create  The changes that have been brought about by campaigns using online marketing. Find out more about the advances in digital communication how web sites, blogs and social networks are monitored by techniques marketing managers. Decipher the buzz words and  Contemporary digital concepts and identify abbreviations: SEM, SEO, SMS, affiliates, email marketing how these changes challenge and compliment and Web 2.0. Ensure you understand how to plan, execute the conventional forms of communication and evaluate digital campaigns and how to organise for  Apply the tools available to measure the success. effectiveness of digital campaigns and Diploma in Digital Campaign recommend appropriate methods to a given situation Planning consists of 3 Units:  Plan and execute digital campaigns Unit 1: Digital Marketing Essentials  How digital communications are controlled or constrained by social acceptability, the law Unit 2: Implementing Digital Campaigns and voluntary constraints Unit 3: Marketing & Consumer Behaviour  Evaluate the likely developments in the sphere of digital communications Unit 2 Implementing Digital Campaigns Aims and objectives This unit will provide you with insight and some of the skills and knowledge to implement digital communications projects. Central to the unit will be an exploration of the new models and approaches that are now governing digital communications: these include web2.0-3.0, social networking, blogging, and *Units 1 and 3 are the Core Units for all the Diplomas. subscription-based communications tools.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  15. 15. The buzz words and the techniques to build brands both offline The Learning Outcomes include: and online. Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms:  The importance of integrating diverse media in ACORN, ROMI, PESTEL and POS. Go beyond the communications abbreviations: SMS, MMS, SEO and RFP. Ensure you  The challenges of integrating communications understand conversation banners, consumer psychology and via online and offline media models of communication. Discover how official web  New role of social media and networks in sites, adverts and promotional activities can complement communication consumer generated media to build an organisation’s assets.  Employ an integrated approach to creating, sustaining and promoting a brand Diploma in Digital Media and Branding  Appraise the evolving nature of consists of 3 Units: communications through mobiles devices and Unit 1: Digital Marketing Essentials converging technologies  Evaluate the role of key performance indicators Unit 2: Integrating Digital Media and Branding in Integrated Marketing Communications. Unit 3: Marketing & Consumer Behavior Unit 2 Integrating Digital Media & Branding Aims and objectives This unit aims to provide you with a good understanding of the fragmented nature of media management. It will equip them with the skills and knowledge that are necessary in evaluating and integrating brand propositions both online and offline. The four sections comprise of: offline media such as print, radio and television; online digital media *Units 1 and 3 are the Core Units for all the Diplomas. including mobile communications; integrated communications and integrated branding communications, and key performance indicators in integrated marketing communications (IMC).Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  16. 16. Are you Exempt from any of the Units Should a qualification not appear on this listing, please consult the CAM website page on these Digital Marketing Qualifications? for guidance concerning exemptions and There are exemptions available for the how to apply. There is an Exemptions Marketing & Consumer Behavior unit if you Request Form available to download or have a previous CIM/CAM Qualification at print. Please follow the process or contact level 4 or above. CAM for more information. CIM/CAM qualifications that can provide these exemptions include: Giving You all the Support You Need to • Diploma in Marketing Communications Help You Reach and Gain the Qualification • Professional Certificate in Marketing • Professional Diploma in Marketing You will be allocated a dedicated Courses Manager to provide you with all the help and guidance you need. • Professional Postgraduate Diploma in Marketing You will also have a professional e-Tutor who will There are also some UK universities and their have both academic and commercial experience to degree programs that have been adjudged to allow provide the essential support in webinars and exemption from the Marketing and Consumer one-to-one support to enable you to successfully Behavior Unit. This listing is not a CAM complete the assessment required to gain the judgment on the quality of the UK universities or qualification. their degrees, nor is it an accreditation of any kind, and should not be read as such. This list can be accessed here; http://www.camfoundation.com/exemptions.htm This is not an exhaustive list, and it is anticipated that it will change on a regular basis.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  17. 17. Here is an example course calendar of one unit, usually studied over a 3 month period designed to be flexible to suit your work and family life.Get in touch with us t: +13474801512e: info@americanschoolofdigitalmarketing.com
  18. 18. Professional Reviews I just wanted to say thanks for such a professionally run ‘I have switched colleges...and they course. The structure and approach was first class. seem an awful lot more professional Please also forward my thanks to the tutor whose and on the ball. I would definitely guidance to approaching the case studies was recommend them if they do the course invaluable. youre after.’ Stuart Reed Samantha Tonge ‘I just wanted to send you a quick note to let I have been shortlisted for my first digital marketing you and award- use of social media in the hospitality Hr sector the team know how valuable I have found this and on the basis of the first assignment I was offered a weeks module on Search Marketing. Its so job- so a good ROI all round!’ relevant to what I do at work and it has been Lin Dickens extremely enjoyable!’ Wendy Hughes There are a number of benefits to studying ‘The online learning environment is absolutely online…the ability and flexibility of studying in your great I cannot speak more highly of it! It suits own time, particularity if you have a very demanding my lifestyle perfectly and is great with the live job. One of the reasons I chose the course was course tutor. This is an invaluable learning tool, because it was accredited by the CIM and also it just like being in a classroom (and on a contributed hours towards continued professional Saturday morning learning feels much better in development, allowing me to use it to become a your slippers & a cup of tea’ chartered marketer. Sarah Martin-Tyrrell The impact of the course on my day-to-day work has been very significant…I needed to be able to talk more knowledgeably and credibly about digital marketing to my clients and to bring the confidence of my team up a level. I would really recommend the course to anybody who wants to get a head start inGet in touch with us  digital marketing.t: +13474801512 Rene Powere: info@americanschoolofdigitalmarketing.com
  19. 19. There are 3 main components of the price for each course/qualification • Course • Assessment • CIM Membership Fees Fees Fee Diploma in Digital Marketing Diploma in Digital Campaign Planning U1: Digital Marketing Essentials $899 U1: Digital Marketing Essentials U2: Digital Marketing Planning $899 U2: Implementing Digital CampaignsU3: Marketing & Consumer Behaviour $899 U3: Marketing & Consumer Behaviour Diploma in Mobile Marketing Diploma in Digital Media and BrandingU1: Digital Marketing Essentials $899 U1: Digital Marketing EssentialsU2: Principles of Mobile Marketing $899 U2: Integrating Digital Media & BrandingU3: Marketing & Consumer Behaviour $899 U3: Marketing & Consumer BehaviourDiploma in Digital Metrics and Analytics Standalone Digital Marketing AwardsU1: Digital Marketing Essentials $899 Individual units can be taken as standalone awards withU2: Web Analytics & Social Media Monitoring $899 the exemption of Marketing and Consumer BehaviourU3: Marketing & Consumer Behaviour $899 Course’ Start Dates January 9th 2012- February 13 2012- March 12th 2012 April 9th 2012-May 14th 2012- June 11th 2012 July 9th 2012-August 13th 2012- September 10th 2012Get in touch with us  October 8th 2012-November 12th 2012-December 10th 2012t: +13474801512e: info@americanschoolofdigitalmarketing.com All units may be paid in 4 instalments of $249.00

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